AT YOTEL, WE CREATE TIME

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2 AT YOTEL, WE CREATE TIME A HOTEL EXPERIENCE THAT RE-DEFINES TIME. A seamless, intuitive experience from the minute you find us to the minute you leave, delivering comfort, care and control. Smart, delightful and positively unexpected. The efficiency and the technology to ensure that you have everything you need and nothing you don t. YOTEL is focused on what I actually need, not what they think I need. My Stay, My Way so I can get on with what is most important to me.

3 TIMELINE YOTEL was conceived when our Founder was upgraded on a BA flight to First Class and saw how it was possible with smart clever design to achieve a luxury feel in a compact space. The team enlisted the help of specialist aircraft cabin designers, Priestman Goode to design and build a prototype cabin. YOTEL opens its first hotels in London s Gatwick and Heathrow Airports. YOTEL opens in Amsterdam Schiphol Airport, the first airside/transit hotel. YOTEL opens its first City hotel in New York, a 713 bedroom hotel with over 15,000 sqft of public space, just west of Times Square

4 YOTEL announces Airport hotels for Changi (Singapore) and Charles De Gaulle (Paris) and a city centre hotel also in Singapore. IFA H&R takes an active role in expansion strategy with new CEO and management team appointments. YOTEL launches new brand strategy and develops YOTELAIR as a separate brand. YOTEL announces plans to develop hotels in Boston and San Francisco in the US and their first hotel in the Middle East in Dubai. YOTEL announces plans to open in Miami, Brooklyn and Dubai. YOTELAIR opens a 4th hotel in Paris, Charles de Gaulle Airport. YOTEL starts construction on its first city hotel in Europe in Clerkenwell, London. Three new hotels are set to open in 2017, Boston in the Seaport district, Singapore, on Orchard Road and YOTEL s first adaptive re-use project in San Francisco on Market Street.

5 PORTFOLIO OF BRANDS CITY RESIDENCE AIRPORT BRAND HEART LIMITED EXPERIENCE City Centre/ urban locations rooms City centre/urban locations in combo with City product primarily In terminal/linked terminal hub airport locations. Airside/landside rooms MUST HAVE Mission Control, Gym, Club Lounge OPTIONAL Meeting spaces, Signature F&B outlets, Retail, Terrace (and/or Pool), Parking MUST HAVE Mission Control, Club Lounge, Gym OPTIONAL Meeting spaces, Signature F&B outlets, Retail, Bike storage, Laundry, Additional storage, Terrace (and/or Pool), Parking MUST HAVE Mission Control OPTIONAL Mini Club Lounge, Gym

6 LEADER OF THE AFFORDABLE LUXURY SEGMENT UPPER UPSCALE LUXURY UPPER MIDSCALE UPSCALE + LUXURY - MIDSCALE ECONOMY - PRICE +

7 GUEST PROFILE GUEST DEMOGRAPHICS OVER 1 MILLION GUEST STAYS! 10 0% BOTH 10% BUSINESS 40% LEISURE 50% BOTH 20% BUSINESS 30% LEISURE 50% TOP CORPORATE ACCOUNTS

8 OUR TARGET AUDIENCE IS... Time sensitive THE CULTURAL NOMAD age 27 Values efficiency and convenience Independent, empowered and confident explorer Digital natural THE GLOBAL ACHIEVER age 43 Switches from work to play seamlessly Expects intuitive service and reward Uses a social network and word of mouth to make informed decisions THE NETWORKER age 28 THE PATHFINDER age 35 TRANSFORMATION SEEKERS age 50

9 TECHNOLOGY ENABLING A SEAMLESS EXPERIENCE Full responsive and mobile website and app Mobile self check-in (kiosks or door locks) BYOD (Bring-Your-Own-Device) Strong WiFi (free) Social personalisation Owned and developed booking engine. Including hourly for YOTELAIR

10 CITY PREMIUM CABIN Smart, efficient design, everything you need and nothing you don t

11 FLEXIBLE BY DESIGN 10ft (3.05m) 17ft (5.18m)

12 AIRPORT PREMIUM CABIN Relax, refresh, connect for just a few hours or 24 or more

13 AIRPORT PREMIUM CABIN 10ft (3.05m) 10ft (3.05m)

14 THE EXTRA FACTOR

15 MUST HAVES PUBLIC SPACES MISSION CONTROL (CITY/AIR) CLUB LOUNGE (CITY/AIR) MISSION CONTROL Self service check in and check out GYM (CITY ONLY) 24/7 assistance - YOTELs futuristic version of a concierge desk CLUB LOUNGE Relax, work, play and connect Food to Go 24/7 Cafe by day/bar by night

16 INNOVATION AND PROGRAMMING PUBLIC SPACE

17 OUR LOCATIONS 3,000 + KEYS IN THE PIPELINE & COMING SOON London Gatwick (2007) Amsterdam Schiphol (2008) Existing locations Signed deals New York 2011 London Heathrow (2007) Boston Geneva London Paris Charles de Gaulle (2016) San Francisco Williamsburg Brooklyn Dubai Business Bay Miami Dubai Palm Singapore Orchard Road Singapore Changi

18 PIPELINE OPENING SOON 2017 YOTEL SAN FRANCISCO YOTEL SINGAPORE YOTEL BOSTON

19 YOTEL GENEVA PIPELINE OPENING 2018/19 YOTEL MIAMI YOTEL LONDON YOTEL DUBAI BUSINESS BAY YOTEL BROOKLYN YOTEL SINGAPORE CHANGI

20 WHY YOTEL? STRONG BRAND CUSTOMER It meets my lifestyle requirements INVESTOR Strong RevPAR penetration LEVERAGING TECHNOLOGY CUSTOMER It s fast, efficient, simple, fun and well-priced INVESTOR High GOP margin EFFICIENT DESIGN CUSTOMER It does everything I want and it feels good INVESTOR Lower construction costs CONCLUSION CUSTOMER It s a great experience at an affordable price INVESTOR Higher investment returns

21 THANK YOU FROM