Challenges for urban destinations. : markusspenger.com
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1 Challenges for urban destinations. : markusspenger.com
2 Dieter Hardt-Stremayr CEO Graz Tourist Office : Fotos von: Markus Spenger, Tom Lamm, Toni Muhr, Harry Schiffer, Graz Tourismus, Steiermark Tourismus
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4 Graz
5 Graz Facts Capital of the State of Styria citizens (2017) area in km 2 128,5 thereof green space 40 % students bednights (2017) hotelbeds companies/enterprises bridges 15 opera house 1 teams in major football league 1
6 Dieter Hardt-Stremayr President European Cities Marketing : Fotos von: Markus Spenger, Tom Lamm, Toni Muhr, Harry Schiffer, Graz Tourismus, Steiermark Tourismus
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9 tourism and more!
10 our members more than 110 cities from 36 countries
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12 Challanges for urban destinations. : markusspenger.com
13 Internationals arrivals in Europe were rising in the first 4 month of 2018 by 7 % the rest of the world: 6 %. That enforces Europe s position in tourism. Zurab Pololikashvili, Secretary General, WTO
14 Everything is going to be alright!
15 Premier League cities in 2017
16 Premier League Cities in 2017
17 Second League Cities in 2017
18 Top Source Markets
19 European Cities & Nations
20 Total Bednights Cities & Nations EU-28 (Nations) + 8,8 % ECM-Cities + 14,2 %
21 EU-28 (Nations) + 13,7 % ECM-Cities + 19,2 % International Bednights Cities & Nations
22 The main hubs (cities) are the gateway to second citydestinations to rural destinations! geoawesomeness.com 1. arrival 2. dispersal
23 Everything is going to be alright?
24 Reuters/Albert Gea
25 Reuters/Albert Silvestri
26 overtourism?
27 overtourism? unbalanced tourism
28 Dinner Party for 12 guests? Doug Lansky Plates Forks Spoons Knives Glasses Chairs Parking
29 Toolbox to manage growth.
30 Unbalanced tourism is NOT an urban problem only!
31 What makes/made city breaks so successful?
32 Accesibility By air By train By ship By road aena.es
33 Travelling from city to city By air Dramatic increase (Low-Cost-Carrier) By train High speed train as new alternative By road INTERCITY-BUS Flixbus (based in Germany) with destinations in 29 countries; 40 Mio. passengers per year flixbus.de
34 By road? Number of people with driver s licenses is decreasing! Reduction within young drivers in Japan, Germany, US; fast decline in cities. Consequence: even more travel to cities!
35 Public transport
36 Investments Investments in a city are investment for visitors AND residents visitnorwax.com
37 Growth Population in Cities is growing Therefore the potential source-markets are growing too. Cities are potential destinations AND source-markets. info.vlladolid.es/alba Prieto
38 Succesful concepts for city breaks
39 Gastronomy
40 Ghent, Belgium Since 2009 Thursday = Veggie Day The vegetarian Capital of the world! From a meat-loving place to a carbon-neutral City 7stepsformhome.com
41 Ljubljana, Slovenia Taste Ljubljana traditional dishes with local flavors using modern cooking methods tours & events open Kitchen (see photo) each Friday at the market This matches perfectly with the green and sustainable agenda of the City (European Green Capital in 2016). 7stepsformhome.com visitljubljana.com.com
42 Graz, Austria Since 2008 Austria s Capital of Culinary Delights Focus on regional and seasonal products Wining & Dining Creation of Products (Culinary Walking Tours etc. and events) 7stepsformhome.com
43 We want less We want it different
44 Enough is enough Venezia autentica
45 Copenhagen, Denmark The end of tourism as we know it followed by localhood for everyone. The destination s future will be co-created by residents, industry and visitors. BALANCE between visitors and residents. Think visitors as temporary residents. 7stepsformhome.com visitljubljana.com.com
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48 Telling the truth?
49 (C): TERJE RAKKE/REGIONSTAVANGER.COM
50 If you turn around there would be people queing
51 Amsterdam, Netherlands 7stepsformhome.com visitljubljana.com.com
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53 getyourguide.com
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56 Dubrovnik, Croatia City for ALL seasons Limited number of cruiseship-passengers 4000 morning 4000 afternoon Respect-the-City-Project Events in the off-season! passenger-x.de 7stepsformhome.com visitljubljana.com.com
57 Dubrovnik, Croatia City for ALL seasons Limited number of cruiseship-passengers 4000 morning 4000 afternoon Respect-the-City-Project Events in the off-season! passenger-x.de Datenreihen1 Datenreihen2 7stepsformhome.com visitljubljana.com.com
58 promotional campaigns - We want more
59 Vienna, Austria Still on the growth-path! Still doing campaigns, many times accompanied by activities and actions in public space. Still working actively on access and connectivity (flight-connections). WienTourismus/Oliver Pelzer 7stepsformhome.com visitljubljana.com.com
60 Oslo, Norway OSLO-toolbox No logos No slogans An invitation to use Pictures Videos Stories/arguments for Oslo Everyone in the city sells the city!
61 Hamburg, Germany New infrastructure Elbphilharmonie Regional aspects Use the offers in the region around Hamburg Biking Get on the bike! City-Coast! Use the coastline
62 Graz, Austria Focus on Influencercampaigns 2017: #coolneighbours in cooperation with Ljubljana 2018: #EuropeanCultureTrip und #EuroFoodTrip in cooperation with Emilia-Romagna & Costa Brava 7stepsformhome.com visitljubljana.com.com
63 In general: Strenghtening of the DNA Heidelberg, GER Investment in Congress Center Salzburg, A believing in Mozart, Sound of Music The Hague, NL using the reputation of a City of Justice; busines & meetings Milano, I emphasising shopping; business & meetings Lyon, F focusing on cuisine Belfast, UK using the Titanic; using the recent history, focusing on seasons Linz, A Gamification as part of City-Experience (quiz, treasure-hunt, etc.); business Reykjavik, ISL perfect use of Low-Cost-Carriers BUT aware of limits! Pamplona, Davos, Kassel use events to get worldwide attention
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65 Fear Of Missing Out The Eiffel-Tower, the Leaning Tower, the monuments, the mountains, the lakes. are always there. But the current exhibition the concert tomorrow evening the festival next week the main dish of this season To be appealing is not good enough. There must be the desire to visit NOW!
66 We (DMOs) need to redefine our role.
67 The ECM-Manifest As an organisation dedicated to improving the performance and competitiveness of Europe s leading cities, we want to put our vision of the future of DMOs into words.
68 Technologie
69 Gartner-Hype-Cycle for Technology
70 Blockchain/Bitcoin Augmented Reality Virtual Reality
71 The future is mobile Bookings Public transport Reservations Tickets Phone Tools for payment..
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73 Trends From Marketing to Management From Destination Marketing to Place Marketing From Quantity to Quality From USP to DNA
74 # of visitors, if we keep growing 2,6 billion international visitors by Europe Asia America Middle East Africa
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76 FLOURISH
77 Contact:
78 Thank you very much!
Dieter Hardt-Stremayr CEO Graz Tourist Office President European Cities Marketing
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