UNWTO/WTCF City Tourism Performance Research

Transcription

1 The World Tourism Organization ( UNWTO ), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 158 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members. World Tourism Cities Federation (WTCF) is the first global city-based non-profit international tourism organization. Guided by the vision of Better City Life through Tourism, it is committed to facilitating exchanges and cooperation among the members and promoting sustainable growth in the tourism sector. WTCF aims to increase the appeal of tourism cities as international destinations, enhance the quality and efficiency of their services, and boost the brand image of tourism cities. WTCF currently has 193 members, including 128 city members and 65 institutional members from 62 countries, and Committees of Expert, Civil Aviation, Tourism-related Businesses, Media, Cruise Industry, Tourism Investment, with over 300 branch members. World Tourism Organization ( UNWTO ) UNWTO / WTCF City Tourism Performance Research UNWTO/WTCF City Tourism Performance Research

2 UNWTO/WTCF City Tourism Performance Research

3 Table of contents Acknowledgements 09 Forewords 10 Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO) 10 Song Yu, Secretary-General, World Tourism Cities Federation (WTCF) 11 Executive summary 12 Introduction 15 Methodology 16 Chapter 1 Buenos Aires, Argentina Introduction Basic facts Infrastructure, transport and connectivity Tourism fl ows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Social and cultural perspective Environmental perspective Technology and new business models Success stories The 'Mi Barrio' project The Big Data project 34

4 Chapter 2 Linz, Austria Introduction Basic facts History Infrastructure, transport and connectivity Tourism flows Tourism source markets and seasonality Economic impact Key performance areas Destination management Social and cultural perspective Environmental perspective Success stories Ars Electronica European Capital of Culture 2009: a success story 48 Chapter 3 Antwerp, Belgium Introduction Basic facts History Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Social and cultural perspective Environmental perspective Technology and new business models Success stories The creation of a new city quarter, Het Eilandje Crowd monitoring 64

5 Chapter 4 Beijing, China Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Environmental perspective Success stories The Imperial Palace Museum 79 Chapter 5 Hangzhou, China Introduction Basic facts Infrastructure, transport and connectivity Tourism flow Tourism source markets and seasonality Tourism enterprises Key performance areas Destination management Social and cultural perspective Success stories West Lake: UNESCO heritage site The Grand Canal: a destination to immerse with locals 97 Chapter 6 Tianjin, China Introduction Basic facts History Infrastructure, transport and connectivity Overview of key attractions Tourism flows Source markets and seasonality Tourism enterprises Key performance areas Destination management Social and cultural perspective Success stories Tianjin's foreign concessions and WuDaDao Yangliuqing Ancient Town 113

6 Chapter 7 Bogota, Colombia Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Tourism enterprises Key performance areas Destination Management Social and cultural perspective Environmental perspective Success stories La Candelaria certification as a sustainable destination Developing sustainable natural, rural and community based tourism projects 129 Chapter 8 Copenhagen, Denmark Introduction to Copenhagen Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flow Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Environmental perspective Success stories Guldsmeden Hotel 66 Copenhagen Crown Plaza Copenhagen Towers 146 Chapter 9 Berlin, Germany Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Environmental perspective Success stories MEET+CHANGE Fair.kiez 160

7 Chapter 10 Turin, Italy Introduction Basic facts History Infrastructure, transport and connectivity Overview of key attractions Tourism flow Tourism source markets and seasonality Economic impact Key performance areas Destination management Marketing strategy and USP Social and cultural perspective Technology and new business models Success stories Slow Food Turin's family businesses 178 Chapter 11 Sapporo, Japan Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Technology and new business model Success stories Sapporo Snow Festival Promotion of in-city round trip based on big data analysis 200

8 Chapter 12 Tokyo, Japan Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Tourism enterprises Key performance areas Economic perspective Success stories Beyond "Mori no Nigiwai" events 215 Chapter 13 Marrakech, Morocco Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Social and cultural perspective Success stories The rehabilitation of the Medina of Marrakech Le 'Musée Mohammed VI pour la civilisation de l'eau au Maroc Aman 232 Chapter 14 SEOUL, REPUBLIC OF KOREA Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Tourism enterprises Key performance areas Destination management Social and cultural perspective Technology and new business models Success stories Seoul's Future Heritage Project Shared City Seoul' Project 246

9 Chapter 15 Cape Town, South Africa Introduction Basic facts Infrastructure, transport and connectivity Overview of key attractions Tourism flows Tourism source markets and seasonality Economic impact Tourism enterprises Key performance areas Destination management Social and cultural perspective Environmental perspective Success stories 'Love Cape Town Neighbourhoods' campaign The V&A Waterfront 263 Observations 266 New Platform tourism services (or the so-called sharing economy) 268 References and bibliography 274 Photo credits 285