Brussels Airport Airline Issues & Route Development Breakout session 18 June

Transcription

1 Brussels Airport Airline Issues & Route Development Breakout session 18 June Léon Verhallen, Head of Aviation Marketing Geert Van Dessel, manager Aviation Marketing

2 Brussels Airport: The Heart of Europe 3 runways 55 connected gates 1 terminal 19.1 million pax 16% in transfer 430,000 tons flown cargo 270,000 tons trucked 217,000 aircraft movements 206 destinations 67 airlines (pax) 420 mio turnover 2% contribution GDP; 60,000 jobs; private company 2

3 Population and Catchment Area Catchment area of almost 20 million people Belgium: 11 million population Cross border 8 million Home to Europe s Capital European Commission, European Parliament... International organisations (NATO, Eurocontrol...) Lobby agencies, international press, 1 st conference city Europe, 2 nd worldwide (UIA) Economic powerhouse Belgium 8 th country Europe in GDP World s first exporter of pharma, chocolate... Antwerp: 2 nd largest port in Europe, diamond capital Visit Belgium More than 7.5 million foreign visitors 11 UNESCO heritage sites, gastronomy, military heritage, cartoons... 3

4 Passengers (m) Traffic Growth 19.1 million passengers in 2013; strong growth forecast for % of traffic is O&D, 16% transfer/transit 21.6 million passengers in 2000 before collapse of home carrier Sabena O&D Transfer/Transit 4

5 Long Haul Network Continues to Grow 5

6 Capacity Runway capacity Reliability 74 movements per hour short taxi times among most punctual airports in Europe One terminal Concourse A (EU & Africa) Concourse B (non EU) 55 (57) contact aircraft stands 22 bus gates 54 remote aircraft stands 9 B747F aircraft stands Brucargo 6

7 Airport Expansion: Connector Q Reduction walking times & MCT Centralized security New passenger experience 7

8 Visitor 4.5 million Passenger Profile 2013: 24% of Traffic is Inbound Visitors 100% = 19.1 million 2.6 mio business 1.9 mio leisure Cross border 1.2 million Visitor 4,5m 16% 24% Transfer/ transit 3,1m Cross border 1,2m 6% 54% Belgium 10,3m Belgium 10.0 million The Netherlands 510,000 France 520,000 Germany 70,000 Luxemburg 50, mio business 8.0 mio leisure 8

9 Top 24 Airports in Europe in 2000 Airports with more than 10 million pax 1. London/LHR 2. Frankfurt 3. Paris/CDG 4. Amsterdam 5. Madrid 6. London/LGW 7. Rome/FCO 8. Paris/ORY 9. Munich 10.Zurich 11.Brussels 12.Milan/MXP 13.Barcelona 14.Palma 15.Manchester 16.Stockholm/ARN 17.Copenhagen 18.Dusseldorf 19.Oslo 20.Dublin 21.Vienna 22.London/STN 23.Berlin/TXL 24.Helsinki Primary gateways: LHR, FRA, CDG, AMS, MAD, FCO Secondary gateways: MUC, ZRH, BRU, MXP, CPH 64.6 Point-to-point airports: LGW, ORY, BCN, PMI, MAN, ARN, DUS Excludes Moscow, Istanbul, Antalya airports Passengers (Mio) 9

10 Top 25 Airports in Europe in 2013 Airports with more than 15 million pax 1. London/LHR 2. Paris/CDG 3. Frankfurt 4. Amsterdam 5. Madrid 6. Munich 7. Rome/FCO 8. London/LGW 9. Barcelona 10.Paris/ORY 11. Zurich 12.Copenhagen 13.Oslo 14.Palma 15.Vienna 16.Dusseldorf 17.Manchester 18.Stockholm/ARN 19.Dublin 20.Berlin/TXL 21.Brussels 22.Milan/MXP 23.London/STN 24.Lisbon 25.Helsinki Primary gateways: Low growth LHR, new MUC, ZRH Secondary gateways: New VIE, DUS, HEL 72.4 Point-to-point airports: Growth through low fares, e.g. MXP, DUB, STN Excludes Moscow, Istanbul, Antalya airports Passengers (Mio) 10

11 Complexity & scope Aviation Marketing: Phase One route development Route development (airline marketing) Delivery of traffic (passenger marketing) Position of Brussels Airport Airport data Understanding the catchment area Domination by Sabena Few business cases 11

12 Complexity & scope Aviation Marketing: Phase Two business development Route development (airline marketing) Delivery of traffic (passenger marketing) Position of Brussels Airport Airport and MIDT data Start-up incentives Marketing at Origin and Destination Collapse Sabena Ad hoc approach 12

13 Complexity & scope Aviation Marketing: Phase Three market development Route development (airline marketing) Delivery of traffic (passenger marketing) Position of Brussels Airport Airport and MIDT data, route simulations Long term partnerships Harnessing of big data ; engage key stakeholders Airport and MIDT data, route simulations Lower charges, finding new revenue streams Airport city, aerotropolis; tourism and MICE Rejuvenation airline marketing at BAC First initiatives of delivery of traffic (Belgium, BRUXX, NEXX, tourism, loyalty ), with more to be developed 13

14 Complexity & scope From a Handful Of Airports To a Fundamental Role To The Business route development business development market development Airport market development teams are: experts at articulating market strength of their catchment powerful marketers, securing the traffic needed for instant route profitability key influencers in strategic market creation, shaping airport cities and the wider aerotropolis, and the tourism infrastructure Route development (airline marketing) Delivery of traffic (passenger marketing) Position of Brussels Airport Airport data Understanding the catchment area Domination by Sabena Few business cases Airport and MIDT data Start-up incentives Marketing at Origin and Destination Collapse Sabena Ad hoc approach Originates from an ASM study, September 2012 Airport and MIDT data, route simulations Long term partnerships Harnessing of big data ; engage key stakeholders Airport and MIDT data, route simulations Lower charges, finding new revenue streams Airport city, aerotropolis; tourism and MICE Rejuvenation airline marketing at BAC First initiatives of delivery of traffic (Belgium, BRUXX, NEXX, tourism, loyalty ), with more to be developed 14

15 Have seats will travel Aviation marketing Airline marketing have seats Passenger marketing will travel - - Airline presentations & visits - Routes and IATA slot conferences - Airline news & statistics - Incentive scheme & marketing support - Low aeronautical charges - Marketing support - Partnership Tourism board - Channel marketing * Newsletter and editorials * BRU Card, loyalty card - Direct marketing * BRUXX ( * Netherlands (brusselsairport.nl) * Newsletter, App & social media - Airport Experience 15

16 Airline marketing resources Airport statistics databases MIDT Schedule & route information BEONTRA b.route development Market intelligence Passenger profile through passenger surveys Representative samples Passenger profile Residence, travel reason, class Transport, route itinerary Commercial information 16

17 Routes Conferences 17

18 Tourism partnership Joint promotion new routes and destinations Welcome for inbound visitors Destination promotion at Brussels Airport Promotion for incoming tourism events Mutual representation via fairs, airline events, publications, websites Exchange of statistics and survey results Joint lobbying 18

19 Thank You! 19