Summary of results of the Stakeholder Consultation on Rural, coastal and maritime tourism in the Baltic Sea Region, 16. January - 22.

Transcription

1 Summary of results of the Stakeholder Consultation on Rural, coastal and maritime tourism in the Baltic Sea Region, 16. January February 2013 INFORMATION ON THE RESPONDENTS (24) Sector Information on the respondents percent NGO/ Network 33.3% 8 Government 20.8% Education & Research 16.7% 4 Others 16.7% 4 Destination management organisation 12.% 3 1 To be pursued separately or combined: Tourism in rural areas and Tourism in coastal areas percent Combined 29.2% 7 Separately 70.8% 17 Form of involvement in the future activities of the flagship project/s rural maritime and coastal Lead partner 3 1 Supporting partner General interest 7 10

2 RURAL TOURISM Importance of the following types of rural tourism highly not Active tourism (hiking, biking, hunting, fishing, horse riding, etc.) 91.7% (22) 8.3% (2) 0.0% (0) 24 Gastronomy (eco-products and gastrotours) 79.2% (19) 20.8% () 0.0% (0) 24 Eco-tourism (including eco-education) 8.3% (14) 41.7% (10) 0.0% (0) 24 Agritourism (tourism activities on farms) 4.2% (13) 33.3% (8) 12.% (3) 24 Others: Water related activities, well-being, events, sport and traditional sailing,leisure boats, canoeing, manour houses, hay lodging, holiday appartments in the countryside, culture tourism 7 2

3 Relevance of the following supportive activities not Product development and innovation 87.0% (20) 13.0% (3) 0.0% (0) 23 Accessibility improvement 70.8% (17) 29.2% (7) 0.0% (0) 24 Training programmes for SMEs and NGOs 66.7% (16) 33.3% (8) 0.0% (0) 24 Network development on BSR level 6.2% (1) 34.8% (8) 0.0% (0) 23 Joint promotional activities 8.3% (14) 33.3% (8) 8.3% (2) 24 Product and service quality standardization 43.% (10) 6.% (13) 0.0% (0) 23 Capacity building for public authorities 29.2% (7) 62.% (1) 8.3% (2) 24 3 Others: International marketing, study tours, personal consultancy, destination development (covering cooperation area), need to finance promote transnational activities in the BSR, create a balanced product useful also for smaller service providers

4 MARITIME AND COASTAL TOURISM Importance of the following touristic activities highly not Non-beach related tourism (e.g. land excursions, events, etc.) 83.3% (20) 16.7% (4) 0.0% (0) 24 Yachting, Boating and Cruising 62.% (1) 37.% (9) 0.0% (0) 24 Eco-tourism 4.2% (13) 4.8% (11) 0.0% (0) 24 Beach-based recreational tourism 2.2% (12) 34.8% (8) 13.0% (3) 23 Nautical Sports 34.8% (8) 6.2% (1) 0.0% (0) 24 Others: Food related tourism, i.e. culinary experiences based on local / regional produce Hanseatic cities, Nature activities culture and nature based activities events, festivals, "highlights of the year 4

5 Relevance of the following supportive activities not Product development and innovation 87.0% (20) 13.0% (3) 0.0% (0) 23 Maritime infrastructure improvement 73.9% (17) 26.1% (6) 0.0% (0) 23 Network development on BSR level 66.7% (16) 33.3% (8) 0.0% (0) 24 Product and service quality standardization 60.9% (14) 34.8% (8) 4.3% (1) 23 Training programmes for SMEs and NGOs 8.3% (14) 37.% (9) 4.2% (1) 24 Joint promotional activities 8.3% (14) 33.3% (8) 8.3% (2) 24 Capacity building for public authorities 33.3% (8) 62.% (1) 4.2% (1) 24 Others: Contacts and cooperation also beside the time frame of a financed project (engaged partners!) 2