THE SIXTEENTH EDITION

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Randall Lang
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1 THE SIXTEENTH EDITION TRADE SHOWS COFFEE & TEA DRINKS FINE FOOD FOOD SERVICE FOOD TECHNOLOGY FROZEN FOOD FRUITS & VEGETABLES 11 TRADE SHOWS UNDER 1 ROOF MEAT RICE SEAFOOD SWEETS & CONFECTIONERY JOINTLY ORGANIZED BY

2 INFLUENCE THE FUTURE OF F&B AT WORLD OF FOOD ASIA, THE INDUSTRY S MOST INFLUENTIAL TRADE SHOW 16 th EDITION SINCE 2004 World of Food Asia is jointly presented by the world leader in food and food technology events, Koelnmesse, along with the Department of International Trade Promotion and the Thai Chamber of Commerce, as the first and largest satellite show of the world s foremost F&B exhibition, Anuga, for the Southeast Asian region. 11 SPECIALIZED TRADE SHOWS Exhibiting at - World of Food Asia is a truly important opportunity for Argentina and for any company looking to penetrate the ASEAN market, which is why we flew representatives from 28 companies halfway around the world to be here. Since 2004, World of Food Asia has played a pivotal role in connecting the region s food and beverage industry. It has grown to become the largest food and beverage trade show in the region, bringing together the most comprehensive selection of Food & Drinks, Food Service and Food Technology products from all over the world into Southeast Asia, with a focus on the high-growth Indochina market. Now in its 16th edition, World of Food Asia 2019 sharpens its focus on empowering the food and beverage community with unrivalled market connectivity, business networking, and professional knowledge. TREND-SPOTTING INSIGHTS Discover 11 hot industry trends, what they mean for businesses, and how to capitalize on them for success in 2019 and beyond Zoom in on specific industry segments while enjoying access to the full industry value chain with 11 trade shows under one roof ENHANCED HOSTED BUYER PROGRAM Connect with qualified Hosted Buyers from across Asia through complimentary business matchmaking and closed-door meetings Diego Gómez Head of Commercial Promotion in Federal Council of Investments (Argentina) INTERACTIVE SUPPORTING PROGRAM Elevate your trade show experience with innofood Asia Conference, Thailand Ultimate Chef Challenge, and taste Innovation Show happening on the sidelines

3 830 A TRULY INTERNATIONAL GATHERING 1,843 NGO / Association Media / Publication 2,843 As the region s largest food and beverage trade show, World of Food Asia is a mainstay on the industry event calendar. Every year, the show attracts thousands of exhibitors and visitors from around the world in a truly global knowledge and business exchange. 4,627 Hotel & Resort 5,267 Service Provider 11 S ACROSS 107,000 SQM 62,039 TRADE VISITORS 2,537 EXHIBITORS 41 INTERNATIONAL GROUPS EXHIBITORS VISITORS 41 INTERNATIONAL GROUPS FROM INTERNATIONAL VISITORS BY REGION Argentina Australia Belgium Cambodia Chile China France Germany India Italy Japan Korea Laos Malaysia Myanmar Norway Peru Philippines Singapore Sri Lanka Taiwan Turkey UK (Scotland) Vietnam 4,746 NORTH ASIA 3,124 SOUTHEAST ASIA 1,892 EUROPE, USA & REST OF THE WORLD 709 SOUTH ASIA 393 MIDDLE EAST 368 OCEANIA 15,331 13,372 6,652 5,270 5,921 Food Delivery Others Bakery Online Shop / Mail Order Retailer / Department Store / Grocery Store Convenience Store / Supermarket 1,878 INDOCHINA 16,787 2,537 TOTAL EXHIBITORS 1,271 LOCAL 1,266 INTERNATIONAL 41 COUNTRIES 62,039 TOTAL VISITORS 48,929 LOCAL 13,110 INTERNATIONAL 23, COUNTRIES Café / Restaurant / Catering Manufacturer / Processor Importer / Wholesaler VISITORS BY INDUSTRY

A BIGGER AND BETTER HOSTED BUYER PROGRAM 2018 LIST OF HOSTED BUYERS Introducing our fries from Belgium through the business matching and B-2-B program has been good for us.

Buyers and participating international exhibitors. The Hosted Buyer Program continues to be a complimentary service dedicated to matchmaking exhibitors with qualified Hosted Buyers.

4 A BIGGER AND BETTER HOSTED BUYER PROGRAM 2018 LIST OF HOSTED BUYERS Introducing our fries from Belgium through the business matching and B-2-B program has been good for us. Dario Miraglia Area Commerical Manager, Vestey Foods International (Belgium) World of Food Asia 2019 presents a new-and-improved Hosted Buyer Program, redesigned to optimize benefits to both Hosted Buyers and participating international exhibitors. The Hosted Buyer Program continues to be a complimentary service dedicated to matchmaking exhibitors with qualified Hosted Buyers. In 2018, World of Food Asia welcomed over 2,100 international Hosted Buyers, of which close to 200 top buyers from across Asia were handpicked for an exclusive two-day, closed-door matchmaking program with international exhibitors. The 2019 program has been fine-tuned to match the requirements of Hosted Buyers with the solutions offered by international exhibitors in order to ensure compatibility and maximise business opportunities for both parties. -World of Food Asia s hosted buyer program provided us a dedicated, uninterrupted session to learn about new potential suppliers, focus on exploring new opportunities, and forging new partnerships. A --- B --- C --- D --- F --- G --- Angliss Singapore Pte Ltd Annam Gourmet Market Baochuan Shengda Better Life Commercial Chain Share Co Ltd Capital Retail Limited Circle K Vietnam Dollar General Global Sourcing (Shenzhen) Ltd. DS Borneo Trading Sdn. Bhd. Foody Gourmet International Ltd Global Pacific Victory (M) Sdn Bhd Gourmet Partner (M) Sdn Bhd Gourmetfood SSC Grab & Go Co.,Ltd M --- N --- P --- S --- Martini Food Sdn Bhd Mida Food Distributors Inc MRK Foods Pvt. Ltd. Namu International PhDeli Corp. Premium Distribution Co., Ltd PT Gunanusa Eramandiri PT Kaifa Indonesia PT Pandurasa Kharisma PT Prambanan Kencana PT Supra Boga Lestari Tbk Shanghai City Supermarket Co. Sun Organic Foods Limited 3CARIBBEAN 271 AMERICA 330 EUROPE 93 AFRICA 813 NORTH ASIA 137 INDOCHINA 256 SOUTHEAST ASIA 171 OTHER PARTS OF ASIA 94 OCEANIA Emma Khine Mon Head of Supply Chain, Premium Distribution (Myanmar) I --- J --- K --- L --- Indoguna Singapore Pte Ltd Jia2 Corporation Kaimay Trading Pte Ltd Lee s Frozen Food Sdn Bhd LSH Cambodia T --- X --- Z --- The Westin Singapore Tin Ye Win Distribution Company Xiamen Sungiven Foods ZP Food Import & Export Sdn Bhd And many more... 2,168 INTERNATIONAL HOSTED BUYERS ATTENDED THE FAIR Handpicked top hosted buyers participated in a 2-day closeddoor, match-making program, exclusively organized for the international exhibitors. % Successful meetings with international exhibitors Attended exclusive meetings over 2 days

11 TRADE SHOWS UNDER 1 ROOF FIND IT ALL AT WORLD OF FOOD ASIA 2019 1 CENGER COFFEE & TEA FOOD SERVICE FOOD TECHNOLOGY As the largest food and beverage trade show in the region, World of Food Asia

5 11 TRADE SHOWS UNDER 1 ROOF FIND IT ALL AT WORLD OF FOOD ASIA CENGER COFFEE & TEA FOOD SERVICE FOOD TECHNOLOGY As the largest food and beverage trade show in the region, World of Food Asia 2019 is a one-stop destination for the latest Food & Drinks, Food Service and Food Technology products. It attracts exhibitors, buyers, and visitors from all around the world with its complete value chain offering. Coffee & Tea is a one-stop trade show from beans to equipment, and leaves to cup, underscoring the robust business opportunities in this segment. Food Service brings together all sectors of the food service, restaurant, quick service concept, and catering industry with latest products, services, and technologies to help food service operators grow and improve their business. Food Technology presents a showcase of food processing and packaging equipment to help businesses meet consumers rising expectations while maintaining efficient operations. This is structured into 11 expertly curated trade shows, each focusing on an important market segment while remaining connected to the wider food and beverage industry. This ensures that exhibitors are able to connect effectively with their key buyers in a structured and meaningful manner. MAPPED FOR MAXIMUM SUCCESS 2 CENGER DRINKS Drinks, encompassing both non-alcoholic and alcoholic beverages, maintains its foothold as consumer demand surges. SWEETS & CONFECTIONERY Sweets & Confectionery offers one of the widest ranges of products and innovations, based on the latest segment trends. MEAT Meat is a comprehensive trade show covering the key trends and major sectors, including meat, sausage and poultry. - World of Food Asia 2019 returns to Muang Thong Thani, where the halls have been recently renumbered for greater ease of navigation. The 11 trade shows of - World of Food Asia 2019 will be held across Halls 1 to 3 and Halls 5 to CENGER FROZEN FOOD FRUITS & VEGETABLES RICE SEAFOOD INDOOR PARKING 3 Frozen Food focuses on the fast growing segment of convenience foods and small, ready-to-serve portions, as these products gain ground in the marketplace. Fruits & Vegetables features natural and organic, imported and locally sourced products to feed the world s demand for safe and sustainable food. Rice is designed to help this segment stay competitive by introducing new varietals to meet the changing palates of today s consumers. Seafood offers vast business sourcing opportunities as global demand for seafood continues to stream towards Asia, with her hearty appetite for high-quality products and consumer enthusiasm for seafood. Challenger and Exhibition Center now feature renumbered halls FORUM 4 Exhibition Center 10 INDOOR PARKING SKY KITCHEN LINK BRIDGE FOYER ARENA THE PORTAL Challenger 2 INDOOR PARKING 1 LINK BRIDGE 1 AKTIV SQUARE 5-12 EXHIBITION CENTER 5 EXHIBITION CENTER FINE FOOD The largest trade show of World of Food Asia, Fine Food offers the widest selection of delicatessen, gourmet, and basic food. ORGANIC MARKET Demand for non-gmo food is surging in Asia Pacific where the market is expected to account for over 12% of global revenue by To help exhibitors and visitors seize opportunities in this segment, Organic Market presents a buffet of highly marketable organic products, adding to those offered by over 250 companies across the 11 trade shows. HALAL MARKET 83% of the exhibitors are very satisfied/satisfied with the quality of the visitors By 2018, the halal food market is predicted to be worth US$1.6 trillion, accounting for almost 17% of the global food market. Halal Market is dedicated to exhibitors specializing in halal-certified food products. This is in addition to over 700 exhibitors across the 11 trade shows that will also be presenting halal-certified products.

CAPITALIZING ON THE HOTTEST TRENDS ON THE SUPER SIDELINES With 11 trade shows, World of Food Asia 2019 will be a hive of business activity.

Superfoods Franchise Themes: Kosher Organic Vegetarian innofood Asia Conference explores how the intersection of technology, food and design is revolutionizing the way people view and interact +

The conference aims to catalyze the spread of ideas and solutions, so as to create a thriving food and beverage industry landscape with innovative business concepts and experiences.

6 CAPITALIZING ON THE HOTTEST TRENDS ON THE SUPER SIDELINES With 11 trade shows, World of Food Asia 2019 will be a hive of business activity. The experience is elevated with a world class line-up of supporting programs not to be missed! Superfoods Franchise Themes: Kosher Organic Vegetarian innofood Asia Conference explores how the intersection of technology, food and design is revolutionizing the way people view and interact + Market Entry and Regulatory Updates + Consumer Insights and Marketing Strategies 11 TREND TOPICS with food. The conference aims to catalyze the spread of ideas and solutions, so as to create a thriving food and beverage industry landscape with innovative business concepts and experiences. + Key Trends in Nutrition and Innovation in Digestive Health Space + Innovation in R&D and Commercial Opportunities for Success in Future Foods Non-GMO Ready-to-eat Functional & Free-From Halal Food Private Labels Thailand Ultimate Chef Challenge returns for its 8th edition in 2019! The region s largest chef challenge is feeling the heat with masters around the region vying for Vegan the coveted titles. Be there to find out who will be the best of the best and who will be crowned Best Establishment, Best Ultimate Professional Chef, Best Ultimate Junior Chef and Best Ultimate Pastry Chef! World of Food Asia 2019 presents 11 top trends that are set to define the future of the food and beverage business, and shares valuable insights into how companies can leverage these to future-proof their business. These include four new trend topics for 2019 Superfoods, Non-GMO, Functional & Free-From, and Ready-to-Eat. With evolving consumer preferences, increasing globalization, and advanced technology coming into play, the food and beverage industry is one of the most dynamic marketplaces in the world. World of Food Asia 2019 offers insights on the top trends that are set to define the future of the food and beverage business. These trends are set to grow in 2019 and beyond, and World of Food Asia 2019 is ready to help businesses capitalize on the opportunities that they bring. From revolutionary food products to intuitive product designs, the taste Innovation Show propels businesses forward with the industry s latest trends and insights. The show features top innovative products curated from the 11 Trade Shows, selected for their uniqueness in design and packaging, ingredient types, and overall presentation, as well as the Top 10 Consumer Trends in Food & Beverage 2019, presented by Knowledge Partner - Innova Market Insights.

7 BOOK YOUR STAND TODAY RAW SPACE ONLY US$420 PER SQM Build your own stand and differentiate yourself from the others. A well-designed booth will catch the attention of, and leave an unforgettable impression on, your potential customers. STANDARD SHELL SCHEME US$500 PER SQM Get a space with basic furnishing and panels taken care of. The package includes carpet, lighting and fascia board. CONTACT US Asia / International Lynn How (Ms) Koelnmesse Pte Ltd Tel: Fax: l.how@koelnmesse.com.sg Coffee & Tea / Food Service / Food Technology Jennifer Chiah (Ms) Koelnmesse Pte Ltd Tel: Fax: j.chiah@koelnmesse.com.sg Conference Ira Iskandar (Ms) Koelnmesse Pte Ltd Tel: Fax: i.iskandar@koelnmesse.com.sg Europe Nils-Holger Glomme (Mr) Koelnmesse GmbH Tel: Fax: n.glomme@koelnmesse.de Thailand Thunchanok Pacharo (Ms) Expolink Global Network Limited Tel: ext 28 Fax: thunchanok@expolink.net Thitiporn Sukcharoenpong (Ms) Expolink Global Network Limited Tel: ext 27 Fax: thitiporn@expolink.net Powered By Endorsed By

A N N U A L E D I T I O N. Post Show Review. Presents.

A N N U A L E D I T I O N. Post Show Review. Presents. A N N U A L E D I T I O N Post Show Review Presents www.thaifexworldoffoodasia.com WE DELIVERED A delicious success in every way! As ASIA s largest F&B trade show, THAIFEX-World of Food Asia continued