iran More focused, better results! From iran agrofood to iran food + hospitality 2006

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1 iran 2006 f od + hospitality 13th International Food, Beverages and Hospitality Trade Fair More focused, better results! From iran agrofood to iran food + hospitality May 2006 Tehran International Exhibition Center Tehran, Iran Supported by Ministry of Commerce Ministry of Industries and Mines Ministry of Jihad - Agriculture Organized by

2 From iran agrofood to iran food + hospitality 2006 More focused, better results! Known as Iran s largest and most international food, beverages and technology event ever since its first inception in 1994, iran agrofood is being split from 2006 on into three specialized trade shows. iran food + hospitality 2006, iran food + drink tec 2006 and iran agro 2006 will be held as three events at the same time, all in dedicated exhibition halls at the Tehran International Exhibition Center from of May Said Franco Passaro, Trade Commissioner with the Italian Embassy Trade & Promotion Section (ICE Tehran). We welcome the new concept for this important event. Especially for the trade visitors, it is easier to compare local and international offers and solutions when specific sectors such as food and drink technology, agriculture, food and beverage products and shop and gastro sectors are grouped in dedicated halls. This year we had 516 sqm for the official Italian pavilion plus quite a few Italian exhibitors outside our pavilion. For 2006, we plan to enlarge our collective participation taking more space in order to accommodate also catering equipment. In 2005, the event saw a record participation of 440 exhibitors from 22 countries, including seven official national pavilions from Austria, Canada, France, Germany, Italy, Spain, Thailand plus the Tea Boards of India and Sri Lanka. 35,000 trade buyers attended the show, which had grown considerably from 16,000 square-meters and four halls in 2004 to 22,000 square-meters and five halls in For iran food and hospitality 2006, even more international pavilions are expected. Exhibitors will be allocated according to their produce. Producers of foodstuffs and beverages will exhibit in Halls 35, 40, 40a and 44.2 of the Tehran International Exhibition Center whereas Halls 5, 6 and 7 have been reserved for the display of hospitality, hotel, shop and catering equipment.

3 iran agrofood 2005 evaluation With seven official national pavilions and 440 exhibitors from 22 countries iran agrofood 2005 turned out to be the largest ever. The event had grown considerably from 16,000 squaremeters and four halls in 2004 to 22,000 square-meters and five halls in All of the exhibitors showed themselves extremely satisfied with their participation and were deeply impressed with the quality of this event. According to the exhibitors questionnaire, the most important objectives turned out to be sales with 23%, followed by public relations and market observation, both with a value of 22%. Search for an agent shows a relative weight of 15%, while 14% focused on import of products/services and 4% on other objectives. Exhibition objectives iran agrofood 2005 Search for agent 15 % Other Aims 4 % Sales 23 % Public relations 22 % Import of products/ services 14 % Observation of market 22 % As shown in graph 2, the first objective, sales, has been achieved completely and partially by 90%. Public relations and market observation have attained a 96% and 95% score. Search for an agent has been achieved by 84%, while the remaining two objectives, import of products/services and other aims have been achieved completely and partially by 86% and 100%, respectively. Grade of success iran agrofood % 90 % 80 % 70 % 60 % 50 % no partially yes 40 % 30 % 20 % 10 % 0 % Sales Observation of market Import of products/ Public relations Search for agent Other aims services

4 iran food + hospitality 2006 Exhibition program Food and beverages Dairy and milk products Meat and meat products Fish and seafood products Vegetables, fruits and dried fruits Groceries: pasta, rice, oils, fats, sugar, tea, coffee... Frozen food Canned food Bakery products, confectionery, biscuits, cookies and fine breads Sweets and chocolates Convenience food Speciality food Health/organic food Snacks and ice cream Beverages and drinks non alcoholic Food and drink ingredients Hospitality, hotel, shop and catering equipment Foodservice equipment Catering technology Professional kitchen equipment Restaurant and bar equipment Hospitality information systems Retail technology, shop-fittings, product display Hotel supplies and services Vending and dispensing equipment

5 iran food + hospitality 2006 We've thought of everything! Going to a trade fair can certainly keep you busy! You have to invite customers, prepare your presentations and set your own schedule. Wouldn t it be nice, if you didn t have to worry about every little detail?if you could just talk business at your leisure? Full exhibition service iran food + hospitality is being promoted excessively to professional and trade visitors, through an extensive and carefully planned multimedia and direct marketing campaign to attract key personnel from the public and private sectors. Technical connections and top quality booth construction - to highlight your products! Catalogue entry - so that new customers can find your name and address once the trade fair is over! Invitations - to enable your customers to visit your booth! Transport of your exhibition goods including customs clearance - we take good care of your exhibits! Booth staff/specialists - so you can do business without worries on your mind! General security service and general cleaning of the exhibition area! Your perfect presentation Exhibitors of iran food + hospitality can register for three different options: Option 1 - raw exhibition space The minimum stand area is 12 sqm. Option 2 - booth space including booth construction on a hired basis Octanorm standard. The minimum stand area is 12 sqm. Option 2 includes the following standard features of modular booth construction: stand area with carpet walls on 3 sides 1 spot 100 W per 3 sqm of stand space 1 table and 4 chairs (as an example for a 12 sqm-stand) 1 wastepaper basket 1 socket 220V, 1kw fascia with company name Option 3 - outdoor exhibition space We ll be your back-up team! faitrade GmbH & Co.KG Ms Ute-Désirée Hagedorn Kurfürsten-Anlage 34 D Heidelberg Germany Tel.: +49-(0) Fax: +49-(0) ud.hagedorn@fairtrade-messe.de fairtrade GmbH & Co. KG Dubai Branch Ms Kerstin Abed P.O. Box Dubai, United Arab Emirates Tel.: Fax: fairtrade@germanbusinesscenter.co.ae Palar Samaneh Co. Ms Ladan Maleki Tehran office at the I.I.E.C. IR - Tadjrish - Tehran Iran Tel.: +98-(0) Tel.: +98-(0) Fax: +98-(0) palar@parsonline.net

6 iran food + hospitality 2006 The leading trade show for the Iranian food industry iran food + hospitality 2006 is the leading trade show for the country s food, beverages and hospitality industry. Target visitors include professionals from the food industry and food trade, from hotels, shops, restaurants, supermarkets, grocery stores, bakeries and fast food outlets. They include wholesalers and retailers. Exhibiting at iran food + hospitality is the best way of positioning products in Iran on the various import and distribution channels. The event has also become a reference for Iranian food producers, thus providing international exhibitors with important networking opportunities. First time participants in 2005, Austria left a heavy footprint on the event. Said Franz Ernstbrunner, project manager with the Austrian Federal Economic Chamber Austrian Trade: Our Austrian food and drink producers have been very satisfied with their participation. For 2006, we will increase our exhibition area. Within the Austrian pavilion, major fun drink brands such as Red Bull, rhino's and Bomba had very successfully attracted the crowd. Also the Thai pavilion featuring ten Thai food producers already confirmed to be back at iran food and hospitality Organized by fairtrade of Germany and Palar Samaneh, Tehran, iran food + hospitality 2006 enjoys top official support of the Iranian Ministry of Commerce, the Ministry of Industries and Mines and the Ministry of Jihad Agriculture. Extra oil clash speed up Iranian imports In recent years Iran has pursued a series of economic reform policies and strategies, concentrating on economic liberalization in financial and commercial sectors. With GDP growth rates of around 7% during recent years, the 70 million strong Iranian population profits from a constant economic upswing. Heavy increase of both, exports and imports, makes the country one of the most important Middle Eastern destinations for the food and hospitality industry. Being the world s second-largest gas producer, Iran also holds 10% of the world's crude oil reserves. The extra oil clash helps underpin increased spending and drives Iran s economic expansion. Backed by growth in nearly all sectors of the economy and high oil and gas prices during the last years, exports from the EU into Iran grew by around 25% in 2003 and This trend continues in 2005.

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