we are from OGL ASIA and this is a showcase of our talents

Transcription

1 we are from OGL ASIA and this is a showcase of our talents

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3 Digital Connection The aim of this event was to promote the latest technologies and gadgets from some of the most notable brands in the market today. This was a collaborative effort between VISA and Changi Airport Group and was held across Changi Airport s three Terminals. OGL s role was to conceptualise the creative aspect, structural theme and event management. Having taken place seven times, this was the fifth time OGL had been awarded the project.

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5 Backpackers Expo OGL packed their bags and travelled to Sydney and Melbourne for this project with Changi Airport Group. The event was in line with the launch of their new website aimed at encouraging visitors to make a pitstop in Singapore during their travels in Asia by offering very low airfares. The project required the set up of promotional booths at Backpackers Expo for backpackers to stop by. The success of the exhibition in Sydney was only further emphasised when it won the No 1. Showstopper Award for Changi Airport.

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7 Lexus Launch This project with Singapore Press Holdings MediaBoxOffice required OGL to create a publicity show-booth featuring Lexus and their latest baby, the new IS-Convertible which was exhibited at the entrance of Paragon Shopping Centre.

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9 Orchard Reloaded Truly a feat for the record books, OGL was tasked by Singapore Press Holdings MediaBoxOffice to create the longest outdoor catwalk in line with the revamp of Orchard Road as Singapore s pinnacle shopping district, in partnership with Singapore Press Holdings fashion titles- Female and Nuÿou. The chic creativity and sheer length of the catwalk, coupled with the exciting program line up attracted an incredible crowd of passer-bys throughout the event.

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11 Visa Christmas Visa, as strategic partner, teamed up with Singapore Tourism Board to celebrate Christmas along with their annual Christmas in the Tropics event. Tourists who visited Singapore during that period and spent using their Visa cards enjoyed great promotions, catering to a spectacular holiday season getaway in Singapore. In close partnership with VISA, OGL was tasked to execute a promotion campaign whereby shoppers who spent a minimum of S$500 with Visa, were entitled to redeem a limited edition 25Hours Vanda Miss Joaquim timepiece. A total of 2,000 timepieces were given out. The objective of the promotion campaign was to provide Visa Cardholders a good shopping experience, remember Singapore for its delicious culinary fare and world-class accommodations all year-round.

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13 Free from GST To increase human traffic and consumers spending at Changi Airport Terminal 3, the NO GST promotion was implemented, where consumers shop, Changi absorbs the GST portion. OGL was tasked to conceptualise and execute promotional booths and marketing collateral placed throughout the terminal announcing the special promotional messages.

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15 TP Open House Temasek Polytechnic had the daunting task of hosting their annual Open House event that attract thousands of potential students, family and friends to learn more about the campus. Bearing in mind to keep to a refreshing and youthful theme for this event, OGL designed and created structures such as entrance arches and booths that carried through with that very theme that enhanced the atmosphere, making it fun for all visitors.

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17 Navy Open House This project proved to be a daunting and massive undertaking. But the challenged only fuelled us to give our best and more. OGL was given the tricky task of conceptualizing and executing this mammoth event, that encompassed activities and entertainment aimed at both children and adults in a seamless and consistent theme. One area created was the Family & Fun section which saw children of all ages (yes that includes adults too) gathered to enjoy the fun-filled activities. The event also showcased the latest naval equipment Singapore has to offer and drew more than 100,000 visitors across the 4-day event.

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19 ART & COLOUR Bex Asia Exhibition Decora Art & Colour, an Italian company based in Singapore selling interior and exterior fixtures and paints tasked OGL to create marketing collateral, a promotional booth design concept and handle event management to create visual presence for the company at the BEX Asia Exhibition. The visual concept proved highly effective in drawing an impressive crowd with a spectacular booth design and live product demonstrations. The project, spanning across the three-day exhibition, successfully raised Decora Art & Colour s profile among South East Asia s premier architects, designers and builders.

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21 NEW GENT LAUNCH Launching the new line of Swatch watches New Gent Collection, OGL created the theme of Transcending Fashion Through Time. The launch encompassed the build up of 3D life-size of the collection and projection on a 15metre long screen. The event concept took guests on a journey through time and turned many adults back to their childhood with a host of fun-filled games surrounded the main theme.

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23 RADO launch of Singapore 1 st Flagship Store Heavy emphasis was placed on this event as the 1st RADO Boutique opened its doors at the iconic shopping belt of The Shoppes at Marina Bay Sands. OGL was involved in the process of conceptualising and executing the opening ceremony, which took place in two parts 1) a daytime ribbon cutting and press conference event at the shop front 2) an evening dinner and entertainment event for selected VIPs at yet another iconic venue 62nd 1-Altitude. As the event welcomed Rado s first Brand Ambassadress, Rene Liu, the project included value-added fulfilment services such as arranging accommodations and transportation for the celebrity Brand Ambassadress and her entourage.

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25 2011 Un CONVENTIONAL BRAND COMMUNICATION a new direction taking your brand directly to your consumers RESPONSIBLY that is..

26 conceiving the ideas: it always starts with the first silly thought that runs through the nugget of a brain, then it bypasses the rational thought of feasibility and a great idea is born. then the real work begins Introduction: As technology advances, mediums such as the web, mobile and instant messaging have changed our relationship with media from passive to active. Brands, therefore, can no longer rely on consumers to behave like the passive receivers they once were. They are harder to pin down, more demanding and less predictable. We will take you on a journey to explore the different alternatives of marketing, unconventional methods to propel your brand closer to the consumers. BRANDS CONSUMERS The possibilities are endless once you venture off the well-trodden path. The four main driving force to connecting with consumers are PROXIMITY, EXCLUSIVITY, INVISIBILITY and UNPREDICTABILITY, and we can assist you in that area. Just give us a call and pick our brains.

27 Insanity: doing the same thing over and over again and expecting different results.

28 feel free to drop us a call and see what we got to offer you 33 ubi ave 3 vertex singapore tower A #05-41 singapore t: f: e: talktous@ogl.com.sg