WITM-MATTA Fair 6 to 8 September 2013

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Chester Jackson
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WITM-MATTA Fair 6 to 8 September 2013 1 st MATTA (Malaysia Associations of Travel & Tours Agents) Fair held in conjunction with the World Islamic Tourism Mart (WITM).

2 WITM-MATTA Fair 6 to 8 September st MATTA (Malaysia Associations of Travel & Tours Agents) Fair held in conjunction with the World Islamic Tourism Mart (WITM). Featured a trade segment that allowed the travel and tourism sectors to network, discuss and expand market share. 28,000 sqm exhibition space spread over 8 exhibition halls at Putra World Trade Centre (PWTC) in Kuala Lumpur. 200 exhibitors occupying 1,250 booths. Exhibitors Breakdown - Travel Agencies (53.6%), Airlines (2.6%), NTOs (11.7%), Hoteliers (12.2%), Cruise Companies (1.0%) and Other Business (18.9%).

Malaysia Airlines @ WITM-MATTA Fair 2013 MAS occupied the entire Mezzanine floor at PWTC and placed great emphasis on promoting Darwin : 2 display panels dedicated to promoting Darwin.

3 Malaysia WITM-MATTA Fair 2013 MAS occupied the entire Mezzanine floor at PWTC and placed great emphasis on promoting Darwin : 2 display panels dedicated to promoting Darwin. Full-page, full-colour advertisements in various major vernacular newspapers promoting various destinations including Darwin. MAS s subsidiary MAS Golden Holidays offered 6D/4N Darwin City Break package at RM3,100. MAS gave away 2 return Business Class Tickets to Darwin for a Buyer Contest. MAS lowered its Darwin promotion fare from RM1,480 to RM1,099 at MATTA Fair, and further lowered to RM899 on the last day of the Fair to attract passengers. Full-Page Full-Color advertisement in the tabloid size MATTA official newspaper Travel Times distributed free at the Fair

4 Newspaper Advertisements by MAS

5 Travel WITM-MATTA Fair 2013 Out of the 105 participating agents, 24 agents do promote packages to Australia, out of which 6 have packages to Darwin : PNL Travel Malaysia Harmony Tours & Travel Holiday Tours & Travel Airlink Travel & Tours Sedunia Travel Services Corporate Information Travel Awareness of Darwin is very low resulting in little response.

6 Travel WITM-MATTA Fair 2013

7 Travel WITM-MATTA Fair 2013

NT Press Coverage @ WITM-MATTA Fair 2013 2 editorial

8 NT Press WITM-MATTA Fair editorial articles on Darwin - Darling Darwin in Travel Times, the official newspaper of the Fair - Fun family getaways in the Star, Malaysia s highest circulating newspaper.

9 NT Press WITM-MATTA Fair 2013

10 Key International Trade Activities 1. SALES VISITS Introductory visits to Australia Specialist agents (ASPs) and other potential agents. Discussed promotion opportunities in light of forthcoming MAS direct flights to Darwin. 1. Boustead Travel 2. Mitra Travel 3. MSL Travel 4. Gem Travel & Tours 5. Harpers Travel 6. Golden Deluxe Travel 7. PNL Travel 8. Holiday Tour & Travel 9. Malaysia Harmony Tour & Travel 10. Sunway Travel 11. Parlo Tours 12. Golden Tourworld Travel 13. Airlink Travel & Travel 13. Reliance Shipping & Travel

11 Key International Trade Activities Cont d 2. DESTINATION TRAINING SEMINARS Feedback from Sales Calls and MATTA Fair o The lack of publicity for Darwin and the NT resulted in passengers knowing nothing about the destination and thus resulting in no enquiries for NT / Darwin packages. o Agents also did not know about Darwin and the NT. Those who were aware of Darwin and the NT only knew of the crocodiles and Uluru (Ayer Rock). With MITM Travel Fair, organized by the Malaysian Chinese Tourism Association, to be held soon from 4 to 6 October 2013, the above factors prompted immediate action to organize Destination Training seminars for product planners and frontline sales staff. Attendance o 38 travel agencies, including Tourism Australia, Malaysia Airlines and 17 ASPs, with a total of over 100 participants attended the training. o The casual and interactive training sessions were well received and effectively equipped the participants with much knowledge to promote Darwin and the NT. Post-Seminar Feedback o The casual and interactive training sessions were well received and effectively equipped the participants with much knowledge to promote Darwin and the NT.

12 Key Opportunities for Operators Travel Trade FAM (in conjunction with MAS Darwin inaugural flight) Scheduled for 28 October to 2 November KUL-Adelaide-Darwin-KUL. Target 7 Product Planners / Managers + Tourism Australia Rep + Tourism NT Rep + MH Rep. To support travel arrangements for FAM trip and opportunity to showcase operators products and services to the Malaysian travel trade. For further information on how you can get involved please contact: Charles Leong Managing Director T: E: charles@pacleisure.com Grace Tong General Manager T: E: grace@pacleisure.com Iris Lim Marketing Executive T: E: iris@pacleisure.com

$2-2.5bn. $0.9bn total spend. 278,100 arrivals. 6.1m total nights. 19% dispersed nights 1. Malaysia Market Profile. Performance overview

$2-2.5bn. $0.9bn total spend. 278,100 arrivals. 6.1m total nights. 19% dispersed nights 1. Malaysia Market Profile. Performance overview Market Profile Performance overview In 2013, Malaysia was Australia s seventh largest inbound market for visitor arrivals, the ninth largest market for total expenditure and 12th for visitor nights. It