Global Fairs. Global Business. MWCS Marketing & Visitor Promotion
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1 Global Fairs. Global Business. MWCS 2012 Marketing & Visitor Promotion
2 EXHIBITION CONCEPT International Exhibition for Production and Process Automation, Electrical Systems, Robotics, Industrial Automation IT & Software and Microsystems Technology Exhibits Profile Industrial Automation (Production & Process Automation) Electrical Systems Robotics Industrial Automation IT & Software
3 IAS attracts real buyers! Statistics show that among the onsite visitors, over 90% are technical management and purchasing decision-makers. This marks the high industry expertise of our showcase in content and business services.
4 Worldwide Visitors Note: All Data from 2011 Final Show Report
5 Growing Chinese Visitor Not only for overseas visitor, but for more Chinese indusry players, IAS is getting more and more market concern. North China Northeast China Southwest China Mid China Shanghai and East China South China Note: All Data from 2011 Final Show Report
6 Wide Visitor Industry Coverage Visitors from User Industries Visitors Job Function Note: All Data from 2011 Final Show Report
7 Company Type Exhibitor Satisfaction Survey On Visitor Number On Visitor Quality On Intl Visitor Participation On Visitor & Buyer Service
8 What we do for 2012? More Closer to Markets and Clients!
9 Global Marketing & Visitor Invitation China, Hong Kong Taiwan Japan, India, Korea, Vietnam, Singapore, Saudi Arabia German, Italy, Sweden, Russia, Turkey U.S.A., Brazil User Industry Concern Packaging, textile, food processing, electronics, plastics, light-industry, printing Automobile, construction engineering, ship building, port mechanics, machine tools, aviation, coal & mining New energy, metallurgy, environment protection, energy & power, petrol-chemical, etc
10 NEW CONCEPT of Visitor & Exhibition Networking Buyer Club New A place to keep regular communication with key buyers to keep up with market demands A place to for VIP exhibitors to meet targeting key buyers at a casual business environment Members Buyers (R&D/manufacturing/processing/equipment and related department; purchasing decision-maker) - Buyers shall be invited from industry areas that are highly concerned by exhibitors Key exhibitors Highly recognized industry experts and partners Events Regular monthly salon or business evening reception Technical innovation discussion or member factory touring Special networking such as golf invitation
11 More & Further Discussion in User Industry Development Onsite forum to share insider insights from user groups Engineering Machinery Auto Manufacturing Shipbuilding Aerospace & Aviation New Energy Machine Tool Oil & Petrochemical Coal & Mining Agricultural Machinery Electricity Supply Note: Specific program to be updated online.
12 Visitor Promotion Database Management Data: 200,000+ (China and global market) Target: Engineers from equipment/manufacturing/maintenance/repair related department; purchasing staff E-Newsletter Service Industry news, exhibition progress, key exhibitor/exhibits promotion, forum & buyer information 150,000+ receivers selected for Chinese visitor and global visitor promotion Function buttons design: visitor/forum online registration, match-making requiring, information Call Center Professional phone sales, good command of project knowledge and industry language 50,000+ high quality data selected for target visitors invitation Three rounds of phone calls to fully communicate with clients and win visitor registration for onsite interaction After-show survey for better evaluation of show and visitor quality Direct Mailing Service 50,000+ data of key users selected and updated every season Entry pass and visitor guide directly mailed to office/address ahead of show opening
13 Visitor Promotion B2B Match-Making A. Delegation - Industrial associations with business enquiry invited by organizer from across the globe Confirmative business inquiry in PTC ASIA market by the delegation Delegation and exhibitor lists collected for meeting schedule planned ahead of exhibition Onsite area specially designed for the meetings Onsite tour tailored due to delegation interests Onsite translation and VIP lounge services offer B. Individual - Big names in user industries, exhibitor nominees invited by organizer from across the globe Visitors list to exhibitors for meeting inquiry Meeting schedule planned ahead of exhibition opening Onsite translation and VIP lounge services offer After-show visitor (above mentioned ones) contact list to exhibitors Key Buyer Invitation Support - The incentive program to attract more right visitors Travel & accommodation subsidiary to key buyers delegates Onsite business communication service and meeting coordination
14 Visitor Promotion - Advertisement on User Industry Publication Continuous advertisement presence at key industry players in 100+ publication and websites Advertisements designed with selling points & editorial written by professional industry insiders Industry Media User Industry Media Online Media Public Media Process Control Engineering MM New Automation Electric Drive China Industrial Reporter Machinery & Electronics Business AsianNet Hc360.com MFG Sourcesingapore Tradeindia Xinhuanet China Daily Jiefang Daily Consumption Daily China Trade News First Financial Daily News Evening Cross Strait China Economic Net China Industry News China Business Times China Modern Enterprise News Asia Pacific Economic Times Global Times (Shanghai) Imp & Exp Executive
15 USER at IAS(Part) Auto Engineering Machinery
16 USER at IAS (Part) New Energy Petrochemical
17 USER at IAS(Part) Rail Transport IAS attracts real buyers!
18 Global Fairs. Global Business. WE are your partner to success. Thank You!
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