Post event review. vitafoods.eu.com

Size: px

Start display at page:

Download "Post event review. vitafoods.eu.com"

Sherman Butler
5 years ago
Views:

1 Post event review 2013 vitafoods.eu.com

2 Supporters Steering Committee: Show Content Providers: Regulatory Advice Sessions: Innovations Tours: Keynote Presentation: VitaTrend: Consumer Packaging & Innovation Zone: Media & Association Partners: Vitafoods Europe Magazine PUREHealth Exhibition & Conference Sponsors: Supporters: Accommodation: Official Air Carrier: 02 Vitafoods Europe post event review 2013

3 Event Summary The 16th edition of the global meeting place for the nutraceutical industry was a huge success. Record-breaking numbers of exhibitors, visitors, delegates and speakers came together to build relationships and close lucrative business deals. I would like to take the opportunity to personally thank all those involved in the show, particularly our exhibitors, sponsors, media partners and supporting associations, without whom the show would not have been possible. In such a buoyant, fast-moving and ever-changing market the need for information and education has never been greater. Vitafoods Europe plays a major part in bringing the industry together, stimulating debate and enabling manufacturers, distributors and suppliers to source invaluable information. The thirst for knowledge is ever increasing and to satisfy this need we launched four brand new visitor attractions including the Nutra Insights Hub, Innovation Tours and a Consumer Packaging & Innovation Zone all of which were extremely well received. Thank you to all our partners who have helped us offer the most up-to-date content for nutraceutical professionals. This year, more than ever, I took immense pride over the buzz being generated on the show floor. New partnerships were formed and regulations, trends and innovations discussed. Most importantly, several multi-million euro deals and partnerships were signed at the show, making Vitafoods Europe 2013 the most successful to date for exhibitors and visitors alike, helping companies take products to market. This report summarises the 2013 event, demonstrating how the event continues to grow, whilst delivering the most focussed audience in the nutraceutical industry. If you have already booked a stand for Vitafoods Europe 2014, I would like to thank you for your continued support in making the event such a great success. We look forward to welcoming you next year from 6-8 May 2014, at Palexpo, Geneva. Chris Lee, Portfolio Director Vitafoods Europe 2013, at a glance 12,335 attendees 634 exhibiting companies 24,735 m 2 of floor space 139 conference delegates 95 visiting countries 39 exhibiting countries 8 international pavilions Vitafoods Europe post event review

Visitor Summary 12,335 attendees 95 visiting countries Vitafoods Europe 2013 was rated as the top international trade exhibition amongst visitors * 92% consider it important that

4 Visitor Summary 12,335 attendees 95 visiting countries Vitafoods Europe 2013 was rated as the top international trade exhibition amongst visitors * 92% consider it important that they attend 93% rate the show as excellent or good 23% do not attend any other events If there was only one exhibition in the world I could go to - Vitafoods Europe would be my choice! Oliver Schulz, Eurochem Feinchemie GmbH Vitafoods, without doubt, is the best, highest quality, highest value, nutrition & supplement exhibition in existence - and is not to be missed. Scott Hagerman, President, Chemi Nutra * From over 200 trade shows researched by independant research company Fusion comunications 04 Vitafoods Europe post event review 2013

Visitor Audience Business Activity Manufacturer: 44% Distributor: 26% Research / Scientific: 10% Supplier: 7% Import: 4% Export: 3% Retailer: 3% Wholesaler: 3% Business Area Ingredients & raw

5 Visitor Audience Business Activity Manufacturer: 44% Distributor: 26% Research / Scientific: 10% Supplier: 7% Import: 4% Export: 3% Retailer: 3% Wholesaler: 3% Business Area Ingredients & raw materials: 31% Dietary supplements: 28% Pharmaceuticals: 14% Health food: 9% Food & beverages: 6% Natural & herbal medicine: 5% Contract manufacturing: 4% Nutricosmetics: 2% Animal care products: 1% 0-99,999: 26% 100, ,999: 20% Budget 500,000-1m: 13% Responsibility CEO / COO / MD / President: 30% 5m +: 12% Manager: 28% 250, ,999: 11% Job Senior Manager: 15% 1m - 2m: 10% Level Director / VP: 15% 2m - 3m: 4% Other: 12% 3m - 4m: 2% 4m - 5m: 2% Decision-making Power Final decision: 50% Influence & recommend: 35% Specify a need: 11% Play no part: 4% Great show, I ll be back next year. Innovative products, excellent information! Jens Christ, Barentz Achieved as a result of visiting 59% met with existing suppliers 50% sourced new products / suppliers 44% found new ideas / inspiration 43% learned about specific products / ingredients 41% found potential suppliers for a specific tender / contract Visitors attended from 95 countries The top countries were: Switzerland France Italy Germany Spain UK Netherlands USA Poland India Sweden Republic of Korea Hungary Norway Belgium Czech Republic Vitafoods Europe post event review

Exhibitor Summary 24,735 m 2 of floor space 634 exhibiting companies 39 exhibiting countries 8 international pavilions 274,038 * The average revenue exhibitors expect to generate as

had another positive experience with many new potential customers.

6 Exhibitor Summary 24,735 m 2 of floor space 634 exhibiting companies 39 exhibiting countries 8 international pavilions 274,038 * The average revenue exhibitors expect to generate as a result of exhibiting 76 new contacts * met on average by exhibitors 44 existing contacts * met on average by exhibitors We ve been exhibiting at Vitafoods for five years and we ve had another positive experience with many new potential customers. Caroline Brochard-Garnier, Rousselot Vitafoods Europe allows us to meet new or potential customers from across the globe. It attracts an international audience, which is not something you get at other shows. Stephanie Parra, Marketing Director, Plantex 06 Vitafoods Europe post event review 2013

Achieved as a result of exhibiting* 75% 71% 58% 54% 45% met potential customers that they have already had discussions with met existing customers generated new enquires / sales leads raised

92% 87% of exhibitors expect to return in 2014 of exhibitors were successful in meeting their overall objectives We have had genuine discussions, meaning opportunities to take projects forward, so we

7 Achieved as a result of exhibiting* 75% 71% 58% 54% 45% met potential customers that they have already had discussions with met existing customers generated new enquires / sales leads raised awareness of existing products or services made contact with potential buyers for the first time Delivering a quality audience* 93% of exhibitors rated the quality of visitors as excellent or good 92% 87% of exhibitors expect to return in 2014 of exhibitors were successful in meeting their overall objectives We have had genuine discussions, meaning opportunities to take projects forward, so we re very pleased. James Bauly, Marketing Director EMEA, DSM Nutritional Products Breakdown of exhibitors by geographical area Pavilions from the following countries Korea India Belgium France North America 11% Europe 56% Asia 31% China United States Poland Serbia Rest of World 2% *Independent research by Fusion Communications, June 2013 Vitafoods Europe post event review

Join us on Search Vitafoods Europe Search @vitafoodseurope Marketing & Promotion A comprehensive visitor marketing campaign was executed in the 6 months leading up to the event, using the full range

Print Media Vitafoods Europe worked with 64 of the leading international and regional trade publications and magazines.

FREE TO Keynote Presentation ATTEND Functional food and supplements and their role in nutrition and health policies Thursday 16 May, 12:00 13:30 Seminar Theatre In association with Free to attend but

opportunities in EU member state interpretations for health claims Bringing functional food to the Russian market Country Focus on Turkey Evaluation of EFSA opinions on health claims: probiotics

supplements in national nutrition strategies and the promotion of a healthy lifestyle.

like Belarus and Kazakhstan Professor Viktor Tutelyan is a renowned toxicology and nutrition hygiene scientist.

com/adnutn2 Innovation Tours with Nutrimarketing FREE TO ATTEND in association with Providing an overview of the nutraceutical industry at Vitafoods Europe, the tours look at the main drivers of two

Innovation Tours run daily: 11:00 Health ageing 14:00 Active health innovations Places are limited so if you haven t booked a place already, please arrive early.

8 Join us on Search Vitafoods Europe Marketing & Promotion A comprehensive visitor marketing campaign was executed in the 6 months leading up to the event, using the full range of media including direct mail, , PR, print media, online advertising and social media. Print Media Vitafoods Europe worked with 64 of the leading international and regional trade publications and magazines. A total of 94 print adverts appeared as part of the campaign covering a range of the most renowned titles. What s on at Vitafoods 2013? FREE TO Keynote Presentation ATTEND Functional food and supplements and their role in nutrition and health policies Thursday 16 May, 12:00 13:30 Seminar Theatre In association with Free to attend but spaces may be limited FREE TO Nutra Insights Hub ATTEND Explore activity in emerging and established nutraceutical markets, current trends and new ideas, including: Understanding business opportunities in EU member state interpretations for health claims Bringing functional food to the Russian market Country Focus on Turkey Evaluation of EFSA opinions on health claims: probiotics Understanding different consumer attitudes in omega-3s Cardiovascular health And much more Direct Mail Viktor Tutelyan, Russian Academy of Medical Sciences, debates the role of functional food and supplements in national nutrition strategies and the promotion of a healthy lifestyle. Learn how regulatory challenges affect Eastern Europe markets Gain insight into his perspective on botanicals, health claims and product safety Explore the growing Russian market and emerging markets like Belarus and Kazakhstan Professor Viktor Tutelyan is a renowned toxicology and nutrition hygiene scientist. He is a Head of the Food Safety Center in the Ministry of Health and an appointed expert in food safety at the World Health Organization. Register now & save 100 vitafoods.eu.com/adnutn2 Innovation Tours with Nutrimarketing FREE TO ATTEND in association with Providing an overview of the nutraceutical industry at Vitafoods Europe, the tours look at the main drivers of two popular trends and then focus on the latest groundbreaking new products, ideas and players involved. Innovation Tours run daily: 11:00 Health ageing 14:00 Active health innovations Places are limited so if you haven t booked a place already, please arrive early. Meet at the NutriMarketing tour start near the show entrance. Direct Mail Visitors invitations were mailed to a carefully selected and highly targeted audience. Over 42,693 direct mail pieces were sent to an extensive and ever growing database of previous show participants, the global Informa database and other relevant industry lists. Marketing The marketing was the most comprehensive and effective campaign to date, with 810,069 s sent to the most relevant people in the industry. In addition to this there were 43 campaigns sent on behalf of the event by media and association partners. Public Relations An extensive PR campaign produced 247 pieces of editorial promotion, including 47 previews, reaching a circulation of 44,895,343 and the equivalent advertising value of 838,422. In addition there were seventeen contributions to the Functional Food for Thought blog, from leading industry thinkers. 08 Vitafoods Europe post event review 2013

Invites were also sent to the carefully compiled in-house database.

9 Visitor Invitations As part of their stand package each exhibitor, sponsor and partner sent out invites to their client database. By inviting their most valued and relevant clients or prospects, exhibitors enjoyed an opportunity to strengthen relationships at the global meeting event for the industry. Invites were also sent to the carefully compiled in-house database. At a glance 838,422 equivalent advertising value via PR Social Media Through the active use of social media Vitafoods Europe built a strong community. 1 discussion group, 3,800+ members 1,400+ followers Website Between August 2012 and May 2013, the Vitafoods Europe website attracted 173,396 visits and 109,458 unique visitors from throughout the world. 810,069 s sent 173,296 visits to the website 17 interactive blog posts Show app Launched 3 weeks prior to Vitafoods Europe 2013, the app generated a total of 7,679 visits and 43,861 page views. The app was a vital tool in helping visitors plan their time at the event with 1,137 appointments being added to the planners, 1,631 exhibitor searches and 130 routes being planned around the event. New 115,000 invites distributed 42,693 targeted mail pieces Online Advertising 94 print adverts In total there were 34 banners on targeted online partner websites with a further 59 online diary listings supplementing this campaign. In addition there were 362 banners sent to exhibiting companies to help promote their presence at the event. 64 international media partners Vitafoods Europe post event review

More than an Exhibition The wide range of visitor attractions provide inspiration, education, regulatory advice and insights into the latest trends and re-enforce Vitafoods Europe as a key source of

4 new visitor attractions Nutra Insights Hub The latest insights, expert views and key market trends.

The impact of health claims on nutraceutical research Consumer and innovation trends in the European sports nutrition market Innovation Tours 2 guided tours around the event daily covered: Active

10 More than an Exhibition The wide range of visitor attractions provide inspiration, education, regulatory advice and insights into the latest trends and re-enforce Vitafoods Europe as a key source of knowledge for the nutraceutical industry. These visitor attractions tackle the current issues in the industry and help keep visitors returning year-on-year. 4 new visitor attractions Nutra Insights Hub The latest insights, expert views and key market trends. 24 free sessions from independent experts 497 attendees Topics included: Using the EU mutual recognition principle to launch products across the EU Bringing functional foods into the Russian market The impact of health claims on nutraceutical research Consumer and innovation trends in the European sports nutrition market Innovation Tours 2 guided tours around the event daily covered: Active health ingredients Healthy ageing 21 companies showcased the most innovative products in the show 82 core visitors ready to purchase Consumer Product & Packaging Innovation Innovation Bars demonstrated innovative examples of new product launches and packaging and offered free daily presentations covering: Sports nutrition Successes and failures in consumer packaged goods Right for me - a look at personalised nutrition Foresights in consumer packaged goods Disease management Keynote session on the Russian market In association with EAS, Viktor Tutelyan from the Russian Academy of Medical Sciences delivered a free keynote session which focused on how regulatory challenges affect Eastern European markets. 86 visitors and exhibitors received a unique insight into functional food and supplements and their role in nutrition and health policies in Russia. 10 Vitafoods Europe post event review 2013

Plus, previous visitors attractions: New Products Zone - 79 of the latest products from 59 companies Seminar Theatre - 24 free supplier presentations with 977 attendees Regulatory Advice Sessions by

Vitafoods Europe Conference Running alongside the exhibition leading experts and researchers from the nutraceutical industry tackled the key issues in depth with thought provoking presentations and

In a first for the industry Professor Ambroise Martin, Chair, EFSA Health Claims spoke on the rationale behind decisions on health claims by the NDA panel, offering an insight into how approval can

11 Plus, previous visitors attractions: New Products Zone - 79 of the latest products from 59 companies Seminar Theatre - 24 free supplier presentations with 977 attendees Regulatory Advice Sessions by EAS - 45 one-to-one advice sessions VitaTrend by Innova Market Insights 8 international Pavilions Service Pavilion - 23 industry service providers Poster Sessions - 22 scientific research studies Vitafoods Europe Conference Running alongside the exhibition leading experts and researchers from the nutraceutical industry tackled the key issues in depth with thought provoking presentations and lively debate. In a first for the industry Professor Ambroise Martin, Chair, EFSA Health Claims spoke on the rationale behind decisions on health claims by the NDA panel, offering an insight into how approval can be gained. Throughout the 3 days of the conference, 209 research and developers, scientific consultants, product managers, medical directors, strategy directors, nutrition personnel, and senior management and marketing personnel heard the latest research on topics such as preventative health and immunity, heart health, consumer trends, personalised nutrition and gut health. Co-located with Finished Products Europe Europe s leading dietary supplements event demonstrated the best in dietary supplements and functional food and drinks, competing the full development cycle, from raw ingredients to finished products. 5,094 attendees 128 exhibiting companies visiting countries exhibiting countries Exhibitors expect to generate on average 123,438* as a result of exhibiting Exhibitors met, on average, 71 new contacts and 31 existing contacts To receive the full post event review for Finished Products Europe 2013 please contact Daria Smith, Event Manager T: +44 (0) E: daria.smith@informa.com *Independent research by Fusion Communications, June 2013 Vitafoods Europe post event review

Save the dates for next year 6-8 May 2014 Palexpo, Geneva Vitafoods Portfolio For more information contact Daria Smith, Event Manager T: +44 (0)20 7017 6482 E: daria.smith@informa.

12 Save the dates for next year 6-8 May 2014 Palexpo, Geneva Vitafoods Portfolio For more information contact Daria Smith, Event Manager T: +44 (0) E: October 2013 The Forum Bryanston, Johannesburg, South Africa vitafoodsafrica.co.za 8-9 April 2014 Transamerica Expo Center, São Paulo, Brazil vitafoodssouthamerica.com 6-8 May 2014 Palexpo, Geneva, Switzerland finishedproductseurope.com 3-4 September 2014 AsiaWorld-Expo, Hong Kong vitafoodsasia.com Organised by About Informa IIR Exhibitions is the UK based division of Informa Exhibitions, specialising in international print, nutraceutical, maritime and logistics trade exhibitions. Informa Exhibitions organises over 100 business to business exhibitions annually via a global network of offices in the UK, Brazil, UAE, India, Singapore, China and Australia. Some of Informa Exhibitions leading brands include IPEX, Monaco Yacht Show, Vitafoods, Cityscape and Arab Health. Informa plc, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and opportunities for knowledge to be shared. For more information please visit or

Frankfurt am Main. The world s leading trade fair for lighting and building services technology. Inspiring tomorrow.

Frankfurt am Main. The world s leading trade fair for lighting and building services technology. Inspiring tomorrow. 18 23. 3. 2018 Frankfurt am Main The world s leading trade fair for lighting and building services technology Inspiring tomorrow. 2 Digital future meets design hotspot: Showcase your offer at Light + Building