12 15 March 2018 IEC «Expocentre», pavilions Forum, 7 (halls 3, 4, 5, 6)

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1 24 th International Trade Fair for Bakery and Confectionery March 2018 IEC «Expocentre», pavilions Forum, 7 (halls 3, 4, 5, 6) O R G A N I Z E R

2 facts and figures XXIV International Trade Fair for Bakery and Confectionery Modern Bakery Moscow is: annual unique international One of the most important business events of the bakery and confectionery industry all over the world The only exhibition in Russia and CIS devoted to confectionery and bakery products with an exposition that covers the whole cycle of production and sale of confectionery and bakery products The only specialized exhibition in Russia and CIS countries A c c o r d i n g t o t h e W i s s l e r & P a r t n e r T r a d e F a i r M a r k e t i n g Visitors interest, % What thematic sections of the exhibition are most interesting for you? * Packaging Cleaning & Hygiene Food Processing Refrigeration technologies Shopfitting (for Horeca and retail) 2 Confectionery equipment Warehousing Ingredients & Raw Materials * Multiple answers possible

3 Total square 15,698 m March 2018, IEC Expocentre 2 exhibition pavilions facts and figures 17,110 m 2 A c c o r d i n g t o t h e W i s s l e r & P a r t n e r T r a d e F a i r M a r k e t i n g % comparing to 2017 Area of responsibility of the trade visitors, % What is your occupational status? Other Purchasing, procurement General management Research and development, design Marketing, advertising, PR 16,048 visitors from 48 countries Sales, distribution Manufacture, production, quality control 3

4 exhibitors Number of exhibitors 231 exhibitors from 25 countries XXIV International Trade Fair for Bakery and Confectionery % comparing to 2017 A c c o r d i n g t o t h e W i s s l e r & P a r t n e r T r a d e F a i r M a r k e t i n g 96% 98% plan to participate in the next fair are satisfied with the organization of the fair 98% attended their goals of participation in the fair A c c o r d i n g t o t h e W i s s l e r & P a r t n e r T r a d e F a i r M a r k e t i n g Exhibiting countries +14 % comparing to 2017 Austria Germany Kazakhstan Republic of Korea Finland Belarus Greece China Russia France Belgium Iran Lebanon Slovenia Croatia United Kingdom Spain Lithuania USA Czech Republic 4 Hungary Italy Netherlands Turkey Sweden

5 12 15 March 2018, IEC Expocentre exhibitors Exhibitor statements Victor Petri Head of Sales in CIS and Baltic States, Debag We consider participation in Modern Bakery Moscow very important for the company. Especially for the exhibition, we have prepared a new stand that reflects the spirit of our company: many years of experience in combination with innovative technologies. This year we met here our competitors who came to the exhibition as visitors. Next year they plan to participate with the stand. Artem Obukhov Sales Manager, Smeg Russia We are pleased with the exhibition; above all, it s important that we met not only our old partners, but also got new contacts. Igor Bulgakov distribution network director, Ruskhleb We see the progress in the development of the exhibition. Comparing with the last year, there are more target visitors. We expect that the number of the companies participating in the exhibition will also increase. Mirko Riondato Sales Manager, Martellato We didn t expect such a result; we are very pleased that we met new customers and have already discussed specific cooperation issues with them. We are waiting for the offer to participate in the exhibition Modern Bakery Moscow

6 master classes and contests XXIV International Trade Fair for Bakery and Confectionery 10 JOSEP PASCUAL, Member of the Association Ambassadors of the Bread trainer of the Spanish national bakery team events BREAD & PASTRY Modern Vienna pastry 2 Puff pastry and puff pastry goods with author s toppings 3 Bread showcase. Josep Pasqual forming methods 4 Low-gluten bread 5 Macaroons: modern flavor combinations and color palette 6 Molded handmade chocolates: fashionable forms and peculiarities of staining 7 Traditional Easter cakes, secrets and history 8 Italian ciabatta modern interpretation of classic Italian bread 9 Mousse cake: from assembly to decoration 10 How to make chocolate flowers? Modelling chocolate roses 6 7events CONFECTIONERY ART CLASS 1 Making flower composition with caramel blown elements on the molded caramel base (Gatsby style) 2 Making flower composition with caramel blown elements on the molded caramel base (Gatsby style) continuation 3 Modern decoration mousse cake 4 Making fruit mini-composition with caramel blown elements (Fruit garden composition) 5 Chocolate decorations for cakes, pastries and desserts (velvet technique) 6 Caramel mini-composition (Fantasy style) 7 Making and decorating an author s cake using new technologies

7 12 15 March 2018, IEC Expocentre master classes and contests 2 exhibition pavilions 4 different areas for master classes 3 conference halls 7events 10 events Novelties of Ingredients and Raw Materials Moscow confectionery Art Cup 8participants Contest Sponsor 7

8 fringe program XXIV International Trade Fair for Bakery and Confectionery 18events 12 March March 2018 Seminar Added value: how to create products interested to your customers? Business accelerator Business accelerator for young scientists and students Ceremony Official Opening Ceremony of the XXIV International Bakery and Confectionery Trade Fair Press conference Bakery and Confectionery Industry of Russia: the drivers of growth, prospects for modernization, personnel policy Symposium Bread as the basis for healthy nutrition Expert discussion Technical regulation and standards development in the bakery industry Training course School for modern bakers and confectioners Symposium Cooling and freezing technologies in the baking industry Seminar Labelling distinctive properties of confectionery products. Information falsification Ceremony The award ceremony of the All-Russian contest The Best Bread of Russia 2018 Forum 8 Eurasian Forum of baking leaders Bread and Health of the Planet

9 12 15 March 2018, IEC Expocentre fringe program 14 March March 2018 Panel discussion Quality and safety control of food (Rospotrebnadzor, Roskachestvo): subjects, method and interaction with market players B2B meetings Procurement session Bakery and confectionary equipment Business Club Best regional practices of national bakery industry Seminar Development of competence of bakery enterprises Training course School for modern bakers and confectioners Seminar Bakery: Business or Fashion? Franchise, purchase or starting from scratch. Which way is more profitable? Seminar Brand, packaging and trade components of a successful sales strategy 9

10 official support XXIV International Trade Fair for Bakery and Confectionery Ministry of Agriculture of the Russian Federation Chamber of Commerce and Industry of the Russian Federation Russian Union of Bakers Union of Food Ingredients producers Union of Ice Cream Producers International Industrial Academy Research Institute of Bakery Industry Research Institute of Confectionery Industry Golden sponsor

11 12 15 March 2018, IEC Expocentre contacts Modern Bakery Moscow March 12 15, 2019 Julia Mityaeva Senior Key Account Manager Tel.: +7 (495) , ext. 139 Galina Birina Business development manager Tel.: +7 (495) , ext. 130 Fomina Veronika Marketing manager Tel.: +7 (495) , ext. 143 Anna Goncharova Show Director Tel.: +7 (495) , ext

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