# TRENDSOFBEAUTY APRIL 2016 MESSE GRAZ HALL A, GROUND FLOOR. years.

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1 16 17 APRIL 2016 MESSE GRAZ HALL A, GROUND FLOOR KOSMETIKFACHMESSE 15 years AN EVENT HELD AT MESSE GRAZ

2 TRENDS OF BEAUTY GRAZ: AUSTRIA S SPRING INDUSTRY GATHERING NOW TAKING PLACE FOR THE 15 th TIME! Two trade fair days and over 4,000 professional visitors - TRENDS OF BEAUTY is yet again a fixed point on the trade fair calendar in 2016.

3 TRENDS of BEAUTY On 16 and 17 April, the 15th edition of the TRENDS OF BEAUTY cosmetics trade fair will be attracting visitors to Hall A at the Messe Graz. Previous years of the trade fair have shown that this fashionable fair is setting standards and attracting over 4,000 visitors the ultimate industry gathering! You too can take advantage of this opportunity to present your products and services to the professional visitors: start out your spring of beauty with networking and some new customer contacts! COSMETICS FEET Foot care is also an area which has become wellestablished as part of TRENDS OF BEAUTY. Are you a service provider or do you offer products for attractive feet? Then you are in good hands: new treatment methods, salon facilities, innovative new products and much more are on offer to professional visitors here. Take advantage of the growing interest in foot care among our trade fair visitors and make new customer contacts. Over half of the trade fair visitors are interested in this topic good enough reason to provide cosmetics with the space they deserve. The areas covered are suitably diverse. From skin care to anti-ageing, new active ingredients, innovative treatment methods, make-up trends, natural cosmetics and eyelashes no wishes remain unfulfilled here. NAILS The nail area contains everything a nail designer could desire: use your participation to present new products, hand and nail care concepts and the latest nail trends and processing techniques to impress our professional visitors.

4 ACCESSORIES & MORE From jewellery, perfumes and soaps to scarves, shoes, room scents, candles and packaging accessories are now a fixed part of everyday salon life and a source of additional income. Work clothing, facilities, seminars and training sessions are also available in this diverse area. TRENDS OF BEAUTY provides the ideal platform for presenting your products. GET INVOLVED Want to share your professional expertise with a broader audience? At TRENDS OF BEAUTY, you can play an active part in the programme! Impress visitors with a workshop or show at the beauty stage, in addition to your trade fair stand. This will give you the opportunity to include the audience and place your products and services in the spotlight! MASSAGE The massage area celebrated its premiere last year and has already become a fixed feature of TRENDS OF BEAUTY. In 2016, the fair will again feature a focus on massage for companies and services operating in the massage sector and will collaborate with the Austrian Federal Association of Massage Therapists and Medical Masseurs and the state guilds. Massage oils and products, massage recliners, massage techniques, accessories and much more will once more form the focal point. The offer will be completed by techniques for scar treatment such as acupuncture massage, SRT, tissue massage, reflexology massage and removal of disturbance fields surrounding scars. Take advantage of this opportunity and impress a select professional audience with your products and expertise in the field of massage!

5 THE LOCATION In addition to modern infrastructure, Hall A also offers spacious access, loading and open areas on-site. Another advantage of the premises is the exceptional location of the Messe Graz: situated between the town centre and Graz-Ost motorway slip-road, both exhibitors and visitors to Messe Graz benefit from the excellent accessibility in terms of both public transport links and private vehicles. THE VISITORS YOUR AUDIENCE Thanks to our registration system, TRENDS OF BEAUTY is purely a trade fair for professional visitors. Virtually every other visitor to TRENDS OF BEAUTY manages their own store or salon. This ensures that your products and services are guaranteed to be discovered by professional visitors.

6 FACTS EARLY BOOKING BONUS: 30. Oktober 2015 OUR SERVICES JUST FOR YOU: Free printing of posters and letter stickers Free entry in the exhibitor index (printed and online) and the trade fair booklet Free invitation cards with FREE code for your customers and business partners Voucher in trade fair booklet Inserts in trade fair booklet and trade fair magazine Web banner at Other special forms of advertising and tailor-made advertising packages to advertise you before and during the trade fair A DIVERSE ADVERTISING CONCEPT LEAVES NOTHING TO CHANCE: Collaboration with the guilds in all federal states (issuing of newsletter to members, announcement on various websites and trade magazines) Regular issuing of newsletters to all registered professional visitors Presence on various online portals Comprehensive media work in national and international media in the industry Social media marketing at DATES AND TIMES Saturday 16 April 2016 from 10:00 until 18:00 Sunday 17 April 2016 from 10:00 until 17:00 EVENT LOCATION Messe Graz A-8010 Graz, Messeplatz 1 Hall A, ground floor ORGANISER Messe Congress Graz Betriebsgesellschaft m.b.h. A-8010 Graz, Messeplatz 1 / Messeturm E. office@mcg.at CONTACTS PROJECT MANAGEMENT Cornelia Derler T , F. ext. 249 E. cornelia.derler@mcg.at PROJECT ASSISTANCE & SUPPORTING PROGRAMME Alicja Chilinska T , F. ext. 249 E. alicja.chilinska@mcg.at MARKETING Mag. Christiane Schnabl T , F. ext. 249 E. christiane.schnabl@mcg.at PARTICIPATION FEES PER m 2 * Prices per m²: Without set-up * With set-up ** REGISTRATION FEE* Registration fee ,00 Co-exhibitor fee ,00 Includes free advertising materials, entry in exhibitor index incl. listing of brands (printed and online), listing in visitor folder, exhibitor passes, 1 parking space in the underground garage. * Plus 20% VAT + 1% contract fee. Early booking price / Normal price Early booking price / Normal price Row stand (1 side open) 102,00 108,00 124,00 130,00 Corner stand (2 sides open) 108,00 114,00 130,00 136,00 Peninsula stand (3 sides open) 114,00 120,00 136,00 142,00 Island stand (4 sides open) 120,00 126,00 Early booking bonus: until 20 November 2015 * The price only includes the stand area. ** The price also includes partition walls and panels and their set-up Prices are plus 20% VAT + 1% contract fee. Exhibitors receive an invoice approx. 4 weeks before the start of the trade fair. This should be paid on time so that the full invoice amount is received 14 days before the event at the latest. Invoices issued after this date are to be paid immediately. Minimum stand size: 9 m². WASTE FEE up to 20 m² exhibition space... 25,00 21 to 50 m² exhibition space... 35,00 51 to 100 m² exhibition space... 55,00 over 100 m² exhibition space... 75,00 EXHIBITOR PASSES The number of exhibitor passes depends on the square metres used: up to 30m²... 4 passes 31 to 60 m²... 6 passes from 61 m² passes SET-UP AND DISMANTLING TIMES Set-up: Thursday, 14 April :30 to 22:00 Friday, 15 April :30 to 24:00 Dismantling: Sunday, 17 April :30 to 24:00 Monday, 18 April :30 to 18:00 STAND CONSTRUCTION Our practical ready-to-use stand modules are easy to handle and facilitate the calculation process. Order forms can be found in the service folder at For more information and all additional services, please contact: AMB Ausstellungsservice u. Messebau GmbH A-8010 Graz, Messeplatz 1 T , F. ext E. office@amb.at Fotos: kanizaj-marija.com