MICE and Business Minds
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- Osborne Washington
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1 IT&CM China April 2012 Shanghai World Expo Exhibition & Convention Center Advancing MICE and Business Minds Bringing Together Chinese and International MICE Exhibitors & Buyers In One Dynamic Marketplace 1
2 About IT&CM China 2012 SINCE 2007, IT&CM China has established itself as China s leading professional Meetings, Incentives, Conventions and Exhibitions (MICE) business and networking event, dedicated to Promoting China to the World and the World to China. Bringing together Chinese and International MICE exhibitors and buyers in one dynamic marketplace, IT&CM China is the platform for international and leading Chinese players in the MICE industry to explore new and exciting business opportunities and strengthen existing partnerships. Delegates to the 3-day event receive the best return on their investment in business, learning and play through structured business appointments, exhibition showcase, seminar sessions, official networking functions and tours Theme: SINCE its inception, IT&CM China has always been at the forefront of delivering an international programme that caters to the multi-faceted objectives of its global and Chinese delegates. In 2012, the show will turn the spotlight on its established business, networking and education elements. IT&CM China 2012 will offer delegates plenty of opportunities to advance MICE business in both formal and informal settings, while inspiring and nurturing the minds of our industry professionals to think, innovate and spur progress through new insights. Very useful in terms of acquiring product knowledge and meeting relevant representatives for our upcoming incentive trips. We have strong interest and business prospects with several exhibitors. E Michael Wolf Incompass Group, Australia Good experience and opportunities! Great for company s exposure. Cindy Lui Pik Yan Grand Lapa Hotel, Macau The show is a good opportunity to make new contacts, engage ideas and strengthen ties with buyers. Eunice Chua Tour East Singapore (1996) Pte Ltd, Singapore 2 At An All New Venue Shanghai World Expo Exhibition & Convention Center (SWEECC) No Guozhan Road Pudong New Area Shanghai HOME to the Shanghai World Expo Pavilion at the Shanghai World Expo 2010, the SWEECC is one of the leading exhibition centers for international events worldwide. This new state-of-theart center boasts advanced eco-friendly infrastructure and facilities, making it the premier venue choice of world-class international event organisers. Strategically located on east bank of the Huangpu River, the SWEECC is well-connected to other areas of Shanghai by both the metro and bus network. IT&CM China 2012 delegates will also enjoy access to a variety of business class accommodation options within the proximity of the SWEECC. Met a great number of sellers! I m looking forward to engaging more sellers at subsequent IT&CM China events. Cao Jianbo China CYTS Tours Guangzhou Co. Ltd, China This is our first-time at IT&CM China and it has been a great experience. Through the online appointment and SMB, we were able to communicate with our buyers more efficiently. We also got to know many new partners and friends from all over the world. Jacky R.A. Maillard Samantha Resort & Spa, Zhangjiajie, China
3 Profile of IT&CM China Delegates Exhibitors 1. Adventure & Incentive Travel Suppliers 2. Airlines and Airline Alliances 3. Airports 4. Audio Visual and Technical Companies 5. Car Rental Companies 6. Coach, Car and Railway Operators 7. Convention & Exhibition Venues 8. Convention Visitors Bureaus 9. Credit / Charge Card Companies 10. Cruise Lines 11. Destination Management Companies 12. Event Management Companies & Entertainment Suppliers 13. Golf Courses of MICE Destinations, Products and Services 14. Global Distribution Systems 15. Hotels & Resorts 16. National / State Tourism Organisations 17. Professional Conference Organisers 18. Serviced Apartments 19. Spas 20. Speaker Bureaus 21. Suppliers of Gifts and Premiums 22. Theme Parks 23. Trade Associations 24. Travel Management Companies 25. Trade Publications / Media 26. Travel / Meeting Technology & Multimedia Companies 27. Travel-Related Suppliers Ideal For MICE Suppliers Wanting To: Increase business from Chinese and International clients. Promote products and services from one of the following geographies: o China o Rest of the World o Global operations Turn to page 9 for more details Buyers of MICE Destinations, Products and Services 1. Corporate Companies with Incentive Programmes 2. Corporate Travel Managers 3. Destination Management Companies 4. HR / Marketing Managers 5. Event Planners 6. Incentive / Motivation Houses 7. International Associations 8. Meeting Planners 9. Procurement Managers 10. Professional Conference Organisers 11. Training Managers 12. Travel Agents Handling Incentives 13. Travel Management Companies Ideal For MICE Buyers Wanting To: Source for China and International MICE destination, products, services and solution ideas. Participate from the following geographic categories: o China o Americas o Rest of Asia-Pacific o Africa o Europe o Middle East IT&CM China welcomes a unique buyer mix that balances the percentage of: Chinese buyers from across China and International buyers from Europe, Asia-Pacific and North America. Media With Editorial Responsibilities Ideal For Media Wanting To: Cover the latest Chinese and International MICE market destinations, products, services, business trends and developments. Participate from the following geographic categories: o China o Americas o Rest of Asia-Pacific o Africa o Europe o Middle East Eligible Buyers And Media Receive A Fully-Hosted Trip To IT&CM China 2012! Turn to page 10 for more details 3
4 2011 Event Statistics Some of Our 2011 Exhibitors Exhibitors Organisation Pangu 7 Star Hotel Beijing Territory China, Beijing By Industry Gloria Hotels & Resorts China, Beijing Chime Long Hotel China, Guangzhou Event Management Companies & Entertainment Suppliers 4% Professional Conference Organisers 5% Travel Management Companies 5% Adventure & Incentive Travel Suppliers 7% Travel-Related Suppliers 4% Travel / Meeting Technology & Multimedia Companies 3% Hotels & Resorts 24% Dragon Delight International Tours Howard Johnson Resort Sanya Hotel New Century Hotels & Resorts International Asia Pacific Convention Center Mandarin Oriental Jin Jiang International Hotel Management Co.,Ltd Royal Carribean International The Portman Ritz-Carlton China, Fuzhou China, Hangzhou China, Hangzhou China, Sanya China, Sanya China, Shanghai China, Shanghai China, Shanghai Destination Management Companies 8% Others* 16% Millennium Hotels And Resorts Marco Polo Hotels Regal Hotels International Europe Hong Kong SAR Hong Kong SAR National / State Tourism Organisations 11% Convention Visitors Bureaus 13% The Langham Vigor Tours Ltd Hong Kong SAR Hong Kong SAR City Of Dream Macau SAR *Others Include Companies In The Following Industries Airlines & Cruise Lines Car Rental Companies Coach, Car and Railway Operators Golf Courses Serviced Apartments Spas Suppliers of Gifts & Premiums Theme Parks Trade Associations Trade Publications / Media Macau Expo Group Ltd. Motivaction Destination & Events Management Renaissance Kuala Lumpur Hotel Swiss-Belhotel Doha Commonwealth Travel Service Corporation Pte Ltd Mediacorp Vizpro International Busan Convention & Visitors Bureau Medical Travel Agency Sofitel Centara Grand Bangkok / Centara Grand At Central World Lifestyle Resort Da Nang Macau SAR Macau SAR Malaysia Qatar Singapore Singapore South Korea South Korea Thailand Vietnam 4
5 Buyers By Industry 51% Travel Agents Handling Incentives 37% Meeting Planners 34% Travel Management Companies 31% Incentive / Motivation Houses 29% Destination Management Companies 28% Professional Conference Organisers 16% Corporate Companies with Incentive Programmes 13% International Associations By Region 50% International Others 1% Middle East 4% America 12% Europe 36% Asia-Pacific (less China PR) 47% 50% China Our Chinese Buyers Come From: Anhui Beijing Fujian Gansu Guangdong Guangxi Hainan Heilongjiang Shandong Henan Shanghai Hunan Sichuan Inner Mongolia Tianjing Jiangsu Xinjiang Liaoning Yunan Shanxi Zhejiang Some of Our 2011 Buyers Organisation Position Territory HPN Global Regional Vice President - Australia Asia World Events Imagineering (WEI) Imagineer Belgium Wish International Event Management New Accounts Director Brazil Bayer Healthcare Company Ltd Procurement Supervisor China, Beijing Hunan Everbright Intl. Travel Service Manager China, Changsha Co.,Ltd Dragon Delight International Tours Ltd Deputy General Manager China, Fujian Asian Coalition for Climate and Energy China Representative China, Shanghai (ACCE) Cohn & Wolfe Account Executive, Event China, Shanghai Eastwei MSL Account Director, China, Shanghai Event Management Hill & Knowlton General Manager China, Shanghai Kohler Procurement Manager China, Shanghai L Oreal (China) Co., Ltd National Brand Training China, Shanghai & Development Manager NamChow Oil&Fat Co., Ltd Senior Marketing Executive China, Shanghai Schneider Electrics Purchasing Manager NPP, China, Shanghai Asia Pacific Suzhou Youth Travel Service Co. Ltd General Manager China, Suzhou Xian Everbright International Travel Deputy General Manager China, Xi An Co., Ltd TW MICE Event & DMC Senior Sales Manager Taiwan 12SCS Limited Managing Director Cyprus Au Service De L evenement President France Prime Services Gmbh Owner Germany Fidelity International Head of Procurement, Hong Kong SAR Asia Pacific International Jatropha Organisation Advisor/Strategist Malaysia Wima Convention General Manager Poland AKFA-Service Travel Company Chief Manager Russia American Express Business Travel Director, Head of Global Singapore Suppliers Relation Viajes Iberia Congresos - Orizonia Director Regional Spain US-ASEAN Business Council Director of Programs USA 5
6 Media By Region 50% International 50% China America 5% Middle East 11% INTERNATIoNAl Europe 39% Others 5% Asia-Pacific (less China PR) 39% Some of Our 2011 Media Organization Position Territory CIM News Magazine Editor Australia Business Travel, Travel2, Mice2 Senior Editor Belgium BBT Online Journalist Belgium MICE Magazine Editor in Chief China China BT MICE Editor in Chief China Emice Managing Director China China Travel Agent Executive Associate China Chief Editor ICJ mice magazine Journalist Germany MICE-Contact Publisher and Germany Editor in Chief CIM - Conference & Incentive Editor in Chief Germany Management MICE Talk Reporter India MICE in Asia Managing Editor Malaysia MICE Travel! Deputy Editor in Chief Netherlands MICE Poland Editor Poland CEI Asia Senior Journalist Singapore MICEnet Asia Editor Singapore MICEreview Editor Singapore Masexpos Congresos & Chief Editor South America Convenciones Eventos Magazine/ Managing Editor Spain eventopus.com Mee Turkey Editor in Chief Turkey Meetings Review Executive Producer United Kingdom 6
7 IT&CM China 2012 Programme Highlights Exhibitors Buyers Media Trade Visitors Business 32 Business Appointments. Guaranteed Exhibitors are entitled to 32 appointments per 9sqm* space booked, while each buyer is awarded with 32 appointment sessions. This translates to at least 32 potential sales leads for each exhibiting company or buyer. Best of all, we apply our proven match-making formula to ensure you maximise your chances of shaking hands on a business deal. *NTOs / CVBs receive 32 appointments per 6sqm Our Proven Matchmaking Formula We help you fix appointments that have a higher chance of closing deals. How? We make perfect matches happen. MICE Exhibition A diverse showcase featuring the best of international and Chinese MICE brands sought-after by both buyers from around the world and across China. Expect to meet representatives from destinations, hospitality, venues, entertainment, transportation, technology and more. Official Press Conference and Media Briefings In addition to fielding the exhibition floor for the latest MICE developments and interviews, Media delegates have the opportunity to get first-hand information from MICE NTos, CVBs and Corporates during the Media Briefings. The official Press Conference is also an avenue for Media to receive updates from the IT&CM China Organisers. Up To 60% of Appointments Are Pre-Scheduled In February 2012 Pre-Scheduled Appointments (PSA) Exhibitors And Buyers Select Who They Want To Meet Via our Dynamic online Appointment Matching System Appointments are then generated by computer matching in the following order: Perfect Matches: Both Exhibitor and the Buyer have requested to meet each other Buyer s Preference: Buyer has requested to meet the Exhibitor Exhibitor s Preference: Exhibitor has requested to meet the Buyer Remaining 40% Of Appointments Are Scheduled Onsite On 17 and 18 April 2012 Via Two Organised Appointment Scheduling Sessions Seller-Meet-Buyer (SMB) Buyer-Meet-Seller (BMS) 7
8 Learning Seminar Sessions IT&CM China offers a total of 9 complimentary seminar sessions including the opening keynote address. Topics cover a multitude of pertinent and practical MICE and general business topics that delegates can immediately apply to the work place. All featured presenters are established industry practitioners and experts in their field. Networking Luncheons, Dinners and Late Night Functions (Some Luncheons Are Only Open To Buyers and Media Or By Invitation Only) All delegates are invited to official events such as the opening Ceremony & Welcome Dinner where they are treated to Chinese hospitality at its best. These networking functions are perfect to connect with the industry in a casual setting, wine, dine and simply just let loose. In addition, Buyers and Media are invited to hosted luncheons by our sponsors during the business days. Partner Events Taking Place In Conjunction With SHANGHAI IT&CM China 2012 BUSINESS EVENTS WEEK As Part of The Shanghai Business Events Week 2012 CHINA SHANGHAI INTERNATIONAL MEETINGS & CONFERENCES FORUM China (Shanghai) International Meetings & Conferences Forum a one and a half day forum with keynote speeches, panel discussions, educational presentations and case studies. Tours (Pre-Show Shanghai and Post-Show Presenting City ) Giving buyers and media the opportunity to experience the sights, sounds and delights that the host destination has to offer. Participants take-away a stronger understanding and conviction that enables them to promote these destinations effectively. Corporate Travel Expert SM (CTE) Certification Course an internationally recognised certification program ideal for all executives involved in Corporate Travel planning, decision-making and purchasing. ICCA Association Database Workshop During this 3-hour workshop, ICCA members will learn a variety of database skills including the use of the ICCA Association Database, how to locate business leads and the use of other ICCA business tools. Future Leaders Forum Jointly organised by IMEX, MPI and IT&CM China, this full-day programme is aimed at current degree students, and seeks to nurture them as future leaders of the MICE industry. TTG China Travel Awards Respected as one of the travel industry s most prestigious travel awards, this event celebrates and honours the best in China s travel and tourism industry. 8
9 Secure Your IT&CM China 2012 Booth Today! 5 REASONS TO EXHIBIT AT IT&CM CHINA This is the only MICE trade event that delivers an equal mix of International and Chinese buyers. 2. An excellent showcase for companies who want a share of Chinese demand, or grow their slice of it. 3. Take advantage of our structured appointment matching system and on-site appointment sessions for proven business effectiveness. 4. Enjoy bonus platforms to optimise your presence at IT&CM China. This includes complimentary profile listings in the annual event show directory, media briefing options as well as sponsorship opportunities. 5. Make the most of your time and investment. IT&CM China 2012 offers a comprehensive range of education and networking opportunities to expand your mind, ideas and networks. EXHIBITION RATES 2012 Standard Rates* Early Bird Rates* (register by 31 July 2011) Raw Space US$ 522 per sqm US$ 500 per sqm Minimum 18sqm Shell Scheme US$ 556 per sqm US$ 530 per sqm Minimum 9sqm *All rates are not inclusive of the US$500 registration fee. REGISTER ONLINE SPONSORSHIP OPPORTUNITIES Take centre-stage at IT&CM China 2012 through the various sponsorship and marketing opportunities available. Exclusive sponsor of delegate bags, lanyards and/or show diary. Host an official luncheon, dinner, social networking function and/or coffee break. Be an IT&CM China Presenting City and promote your destination to international buyers and media delegates. Speak to us for more opportunities to give your organisation that added publicity boost at IT&CM China 2012! Participating as a Corporate Exhibitor or collectively under your respective Country / State Pavilion? Contact us for customized exhibition packages that you can take advantage of. 9
10 Welcoming Buyers and Media Buyers If you organise, influence or make budgetary decisions for business travel, meetings, incentive travel, and conventions, you could be eligible to attend IT&CM China 2012 as our hosted buyer! Our ideal buyer profiles are listed on page 3. Fees Apply For Buyers. Please check with our buyer team for details. Media If you are an editorial representative of a MICE publication, covering industry stories in China and the rest of Asia, you could be eligible to attend IT&CM China 2012 as a hosted media! MICE representatives from the broadcast (TV & radio), print and online sectors are welcomed. Pre-Scheduled and On-site Appointment sessions with exhibitors (For Buyers Only) Entry to seminars and workshops Entry to all official events and functions Complimentary airport transfers and local coach transfers from Official/ Supporting Hotels to Exhibition Venue and Official Events/Functions Complimentary City Tours (For International Buyers and Media Only) Participation in Post-Show Tours at special rates (For International Buyers and Media Only) 10 WHO QUALIFIES BUYER AND MEDIA PRIVILEGES Eligible Buyers And Media Enjoy These Added Hosted Benefits! (valid for Fully-Hosted Buyers and Media only) Reimbursable return economy class air fare to/from Host Destination* Complimentary 4/5 nights* hotel accommodation during the event * Terms and Conditions Apply Apply As A Buyer Or Media Online At We met more than 40 buyers from all parts of the world and found more than half of them to be potential business partners that we can work with in the near future. The show provides a good platform for exposure and lets buyers know more about our group and our hotel. Beatrix Tong Goodview Hotel Sangem Tangxia, China The event has been very helpful to our business in terms of finding new destinations, especially within China. Jennie Lyn Hui Grand Holidays Travel & Tours, Philippines Nice event which will definitely help our business and build our client database. Good job! Jason Zhang Sheraton Qiandao Lake Resort, China The event was very good for establishing contacts with reliable sellers. Elna Tan Ultrex Entertainment Pte Ltd, Singapore On the whole, the exhibition is good, from all aspects of the organisation. The PSA system was a big success where all participants could find their ideal match. Yu Cailing Xi an De Hang MICE Destination Management Co. Ltd, China
11 Programme (as at 7th July 2011) Exhibitors Buyers Media Trade Visitors 17 April 2012, Tuesday hrs Registration (Exhibitors, Buyers and Media) hrs Morning Pre-Show City Tour HoSTED DElEGATES only hrs Booth Set Up hrs IT&CM China 2012 Official Press Conference hrs Keynote Address hrs Briefing for Exhibitors & Buyers hrs Coffee Break For Buyers hrs Sellers-Meet-Buyers (SMB) Appointment Scheduling Session hrs Opening Ceremony and Welcome Dinner 18 April 2012, Wednesday hrs IT&CM China Seminar 1A and 1B hrs Buyers-Meet-Sellers (BMS) Appointment Scheduling Session hrs Registration (Trade Visitors) hrs Exhibition & Appointment Sessions ENTRY To EXHIBITIoN only hrs Media Briefing Sessions hrs Hosted Luncheon HoSTED DElEGATES only hrs Trade China Seminar hrs Trade China Seminar hrs Exhibition & Appointment Sessions hrs Media Briefing Sessions 19 April 2012, Thursday hrs IT&CM China Seminar 2A and 2B hrs Registration (Trade Visitors) hrs Trade China Seminar hrs Media Briefing Sessions hrs Trade China Seminar hrs Exhibition & Appointment Sessions ENTRY To EXHIBITIoN only ENTRY To EXHIBITIoN only hrs Hosted Luncheon HoSTED DElEGATES only hrs Exhibition & Appointment Sessions hrs Media Feedback Session ENTRY To EXHIBITIoN only 11
12 ORGANISED BY SUPPORTED BY OFFICIAL MEDIA MEDIA AFFILILATES SHANGHAI BUSINESS EVENTS WEEK IT&CM China 2012 is proud to be part of the Shanghai Business Events Week. Where The MICE Industry Comes Together In Shanghai. In An Exciting Week Of Business, Education and Networking Events. FOR INTERNATIONAL EXHIBITORS, BUYERS AND MEDIA TTG Asia Media Pte Ltd Tel: (65) Fax: (65) CONTACT DETAILS FOR CHINA-BASED EXHIBITORS, BUYERS AND MEDIA CITS International MICE Tel: (86) Fax: (86) FOR CHINA-BASED OPERATIONS MP International (Shanghai) Pte Ltd Tel: (86) Fax: (86)
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