MMX VIII Press pack Lloret de Mar 2018

Transcription

1 MMX VIII Press pack Lloret de Mar 2018

2 New in 2018

3 Urban beach Sports tourism MICE tourism Key tourism statistics Culture Guided tours and family workshops offered in different languages in cultural facilities to celebrate the European Year of Cultural Heritage. Structuring of the running product. Catalan Tourist Board triathlon certification. New incentive activities proposal. Freshening up of the promotional image. 1,122,186 5,300,048 1,122,186 visitors and 5,300,048 overnight stays in 2017 Holding of the 1st International Forum of Indiano Towns. Lloret Outdoor Summer Festival. Creation of the #LloretSwimming brand. Marketing and communication Gastronomy Structuring of the gastronomy product with the Alícia Foundation. Events Hola, Família! (April). Visit Lloret (October). Creation of the Lloret Cycling Weekend (April). Organisation of the first Gran Fondo Lloret Costa Brava cycling tour. Creation of four new long-distance road cycling routes. Special training day for the sports tourism sector. New holiday website. Launch of the BE A LLORETENC brand repositioning campaign. New public behaviour campaign. Spain, France, the United Kingdom and Germany are Lloret de Mar s main outbound markets. 2,826, Third-ranked destination in Catalonia in 2016 in terms of tourist tax revenue.

4 General information

5 Location Location map FRANÇA Perpignan Figueres Girona Costa Brava Lloret de Mar Barcelona Lloret de Mar is situated in an outstanding geographical setting: the Costa Brava, an area long renowned for its natural beauty with a rich coastal and mountain landscape. It also stands out for its strategic location, close to cities such as Barcelona, Girona, Figueres and Perpignan. Transport connections Lloret de Mar is on average just 2 hours and 45 minutes flight time from any European capital and is located very close to several places of interest that are ideal for day trips: the Catalan modernism of Barcelona and Gaudí, the exciting Montmeló race circuit, the Dalí museum in Figueres and everything the Costa Brava has to offer are just some of the examples of places to explore using Lloret de Mar as a base. BCN - Barcelona 80 km 60' GRO - Girona 30 km 25' PGF - Perpignan 115 km 90' Climate With a temperature that oscillates between 6ºC and 27.5ºC, Lloret de Mar is an ideal destination for enjoying at any time of year, with all sorts of tourism and leisure options to explore o C 6 o C Geographic and demographic data Demographics and setting Lloret de Mar 38,000 inhabitants Lloret de Mar + Blanes + Tossa de Mar 80,000 residents 1,500,000 tourists 9 km of coastline Canyelles Beach Lloret Beach Fenals Beach Boadella Cove Santa Cristina Beach Lloret de Mar covers an area of 48 km2 and enjoys a rich landscape with protected areas such as the Cadiretes Massif and Pinya de Rosa.

6 Lloret de Mar hub Lloret de Mar is less than an hour away from places and areas of great interest for tourists such as Tossa de Mar, Cadaqués, Barcelona, Girona, Figueres or the Garrotxa region. Lleida AP-2 Andorra Tarragona Salou B-20 la Garrotxa AP-7 Meanwhile, the Port Aventura theme park, close to Tarragona, or the south of France can be reached in under two hours. C-32 A-9 Perpignan AP-7 Tossa de Mar Cadaqués 1 h 2 h Operational Plan for the Tourism Restructuring of Lloret de Mar Lloret de Mar is a pioneering destination in Catalonia thanks to the implementation of a Catalan Government project for the comprehensive restructuring of mature destinations (Operational Plan for the Tourism Restructuring of Lloret de Mar ). The Operational Plan for the Tourism Restructuring of Lloret de Mar is the tourism policy road map of Lloret, a result of the agreement reached between the Government of Catalonia, Girona Provincial Council (through the Costa Brava Girona Tourist Board) and the Tourism Business Round Table of Lloret de Mar, made up of entrepreneurs of the private sector of Lloret de Mar. The Operational Plan groups together actions in the following areas: connectivity and mobility of the town; urban regeneration; modernisation, renovation and new investments in the accommodation sector and in the overall tourism offering; energy efficiency and telecommunications; and creation and consolidation of strategic products, events and high-value segments. The Operational Plan for the Tourism Restructuring of Lloret de Mar comprises the following 29 priority actions: A. Overview of the town. A.1 Protection and usage plan of the natural environment. A.2 Comprehensive security action plan of the destination. A.3 Lloret de Mar arrival and welcome signage plan. A.4 Master Plan for connectivity between Lloret and its neighbouring towns. A.5 Ongoing campaign for the improvement of Lloret de Mar s image. B. Connectivity of the town. B.1 Access routes to Lloret de Mar. B.2 Ring road from Lloret de Mar to the Tossa road. B.3 Air connectivity and construction of a heliport. B.4 Extension of the port.

7 C. Urban regeneration C.1 Harmonisation and special focus on all aspects of urban landscape. C.2 Reorganisation of arrival and departure points for tourists visiting the town. C.3 Plan for the organisation of bus parking facilities and their management. C.4 Plan for the improvement and better use of public gardens. C.5 Creation of more parking places in the destination as a whole. D. Modernisation and renovation of tourist accommodation and other tourist businesses in the town. D.1 Comprehensive plan for the modernisation of tourist facilities. D.2 Low-interest loans for the remodelling of tourist accommodation and businesses. E. Telecommunications and big data E.1 Plan for turning Lloret de Mar into a pioneering destination in the application of new technologies, both in the destination itself and in terms of the use of new technologies by local residents and visitors, making it a Smart Destination. E.2 Taking advantage of Barcelona s status as World Mobile Capital as holder of the World Mobile Congress. E.3 Creation of a working group for the rollout of fibre optic broadband throughout Lloret de Mar. E.4 Lloret de Mar integral Wi-Fi destination project E.5 Development of a market intelligence - smart business programme. F. Creation and consolidation of strategic products, events and value segments. F.1 Transformational projects (City of Light). F.2 Lloret Sports City. F.3 Events city. F.4 Added-value activities on beaches. F.5 Added-value activities within the town and county. F.6 Attraction of university entities related to tourism and culture. F.7 Attraction of new business sectors to Lloret de Mar. F.8 Cultural and museum facilities. The following projects related to the Operational Plan have been executed in the period: Rollout of fibre optic broadband. Updating of the ring road project. Organisation of an international urban planning seminar and drafting and publication of its conclusions. Drafting of an Investment Dossier. Opening of new cultural facilities for visitors: Can Font house-museum and Turó Rodó Iberian settlement. Tendering of the project for the extension of the C-32 road. Signing of an economic agreement between the members of the Operational Plan for the Tourism Restructuring of Lloret de Mar, with an economic investment of 67.4 million euros ( three-year period). Hiring of the Project Manager. Improvements to the facilities of the municipal football pitch. Approval of the facility project for tennis and paddle tennis courts. Installation of Wi-Fi on Lloret beach. Drafting of the Commercial Dynamism Plan. The following actions are scheduled for 2018: Construction of the facility for tennis and paddle tennis courts. Start of the Lloret-Fenals ring road project. Remodelling of Plaça Pere Torrent. International ideas competition for the renovation, remodelling and built-up area from the Lloret entry bypass to the seafront. Actions related to the Lloret Smart Destination project. Provision of a new Wi-Fi service at Fenals Beach

8 General tourism data Accommodation figures 5th-ranked sun and sand destination in Spain in terms of hotel bed spaces. + 29,000 tourist accommodation bed places + 1,122,000 visitors per year Lloret in accommodation figures: Type Quantity Places Guest houses Hotels Hotels Hotels Hotels Hotels S Hotels drop of 12.8% and 9.9%, respectively, in comparison with 2016, Lloret de Mar maintains its status as one of the leading tourist destinations in Catalonia and Spain. Of the total number of visitors, 92.2% stayed in hotels, 5.1% in holiday apartments and 2.8% on campsites. Every year, Lloret de Mar welcomes 4% of the tourists who visit Catalonia and more than 20% of the tourists who visit the Costa Brava. Visitor nationalities % 3% 8% 3.3% 4.9% 22.9% 0.6% 0.8% 5.3% + 5,300,000 overnight stays Lloret de Mar boasts 120 hotels with approximately 30,000 hotel bed spaces between them. In Lloret de Mar more than 86% of hotel accommodation is concentrated in hotels with three stars or more; moreover, 64% of the five-star and luxury hotel accommodation on the Costa Brava is located in Lloret de Mar. Total In addition to hotel bed spaces, there are also 4 campsites in Lloret de Mar with 1,337 camping pitches and 4,011 bed spaces; 12 holiday apartment blocks with 1,144 bed places; and 2,946 private dwellings registered for tourist use with an estimated total of 16,362 bed places. According to the figures registered by the National Statistics Institute (INE), Lloret de Mar welcomed 1,122,186 visitors in 2017, who between them generated 5,300,048 overnight stays. Despite a Total number of visitors and overnight stays in 2017 The importance of international visitors in Lloret de Mar should be highlighted, given that 75% of hotel guests came from outside Spain. These figures don t include the occupancy of private dwellings in the town registered for tourist use since it has not yet been possible to establish a data collection system. 6.5% 25.2% Spain 25.2% France 22.9% Germany 8% United Kingdom 7.8% Italy 6.5% Russia 5.3% Belgium 4.9% Poland 3.3% Netherlands 3% Ukraine 0.8% Switzerland 0.6% Others 11.6%

9 Total no. visitors in ,122,186 jan 10,338 feb Total no. overnight stays in ,300,048 jan 34,404 feb Visitors ranked per autonomous community 2017 Catalonia Autonomous Community of Madrid 209,453 14, % 5.1% In respect of the Spanish market, 209,453 visitors were from Catalonia, representing 18.6% of the total, which means that the nearby market is the second most important outbound market of Lloret de Mar, only surpassed by France. mar apr 43, ,490 mar apr 484, ,565 Autonomous Community of Valencia 11, % 256, % 209, % may 107,122 may 451,503 Andalusia 9, % jun jul 162, ,630 jun jul 739, ,109 Basque Country 7, % In terms of nationalities, French, British and German visitors are the most numerous in Lloret de Mar. aug sep oct 203, , ,235 aug sep oct 1,140, , ,406 Galicia Aragon 6,277 4, % 1.7% As regards visitors from Spain, 74% of these are visitors from within Catalonia. nov 29,152 nov 101,894 The rest 20, % dec dec 0 50, , , , , , ,000 1,000, , ,000

10 Comparison jan feb Total no. visitors ,288,098 45,883 28,478 10, ,122,186 (-165,912) -18,140 Total no. overnight stays jan feb ,884,557 91,987 34, , ,300,048 (-584,509) -57,583 Main outbound markets 429,394 Spain 283,246 France 275, , ,148-18,516 In 2018 Lloret de Mar will continue to work with consolidated markets such as France, Germany and the UK, as well as fostering the development of strategic markets, such as Eastern European and Nordic countries, along with nearby tourism. mar apr may jun jul aug 91,212 43, , , , , , , , , , ,615-47,789 12,199-34,150 8,068-3, mar apr may jun jul aug 329, , , , , , , ,958 1,031, ,109 1,178,051 1,140, ,877-2, ,192 80,809-48,366-37,218 United Kingdom Germany Italy Poland Belgium 98,056-10,380 87,676 96,758-6,855 89,903 53,557 19,049 72,606 39,659-2,444 37,215 54, ,666 sep oct nov dec 129, , , ,235 33,738 29,152 30,008-4,586 16,185-18,161 sep oct nov dec 680, , , , , ,894 90,830 62,278-48,060-26,296 Russia Netherlands Switzerland 45,769 59,513 46,438 34,103 13,744-12,335 7,607 7, , , , , , ,000 1,125, , , , ,000

11 Visitor nationalities in 2017 Total no. visitors in 2017 Total no. overnight stays in ,034,233 4,862,063 Hotel occupancy Lloret de Mar s hotels welcomed 1,034,233 visitors in 2017, who generated a total of 4,862,063 overnight stays. The average length of stay in 2017 for this kind of accommodation was 4.35 days and the occupancy level was 66%.These figures represent an increase of 3% in respect of % 22.3% 14.7% 8% 6.4% 5.6% jan feb mar apr may 10,338 jan 34,404 feb 43,335 mar 156, ,912 apr 477, ,123 may 445,702 Recent years have seen an increase in RevPAR (revenue per available room) up to an average of % jun jul 146, ,830 jun jul 683, , Spain 25.6% France 22.3% aug sep 169, ,786 aug sep 941, ,215 The main market for this type of accommodation is Spain, followed by France, Germany and the United Kingdom. Germany 8% United Kingdom 7% Italy 6.4% Russia 5.6% oct nov dec 103,629 oct 452,207 29,152 nov 101,894 dec 0 50, , , , , ,000 1,000,000

12 Visitor nationalities in 2017 Visitors in 2017 Overnight stays in 2017 Occupancy of holiday apartments In total, holiday apartments welcomed 56,834 visitors, who generated 285,162 overnight stays. In respect of this type of accommodation, the most important countries are France, Spain, the Netherlands, Italy, Germany and the UK. 8.1% 18.1% 22.6% 14.7% 7.9% 10.3% Total 2017 jan feb mar apr may jun 12,314 jul 12,076 56,834 Total 2017 jan feb mar apr may jun 42,190 jul 65, ,162 France 22.6% Spain 18.1% Netherlands 14.7% Italy 10.3% aug sep oct nov dec 22,092 7,746 2,606 aug sep oct nov dec 124,966 40,239 12,198 United Kingdom 8.1% Germany 7.9% 0 5,000 10,000 15,000 20,000 25, ,000 60,000 90, , ,000

13 Visitor nationalities in 2017 Visitors in 2017 Overnight stays in 2017 Total 2017 Total 2017 Occupancy of campsites 31, ,789 Campsites welcomed 31,119 visitors between March and September 2017, generating 152,789 overnight stays. Visitors were mainly from France, Spain, the Netherlands, Germany and Belgium. 4.3% 59.9% 12.4% 11.2% jan feb mar apr 86 2,578 jan feb mar apr 157 7, % may jun 1,999 4,413 may jun 14, jul 7,724 jul 39,835 France 59.9% Spain 27.3% Netherlands 12.4% aug sep oct nov 11,561 2,758 aug sep oct nov 73,995 11,410 Germany 11.2% dec dec Belgium 4.3% 0 2,000 4,000 6,000 8,000 10,000 12, ,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

14 Urban beach Lloret de Mar has established itself in recent years as an urban beach tourist destination, as well as positioning itself in other tourism segments, such as sports tourism and MICE tourism. We define "urban beach" as a new coastal destination concept in which the natural attractions of sun and sand are complemented by a series of added territorial values, such as culture, gastronomy, shopping and leisure.

15 Beaches beaches Lloret Beach events Urban beach gastronomy All the beaches in Lloret enjoy Blue Flag status shopping leisure culture Lloret de Mar forms part of the Alliance of Sun and Sand Tourism Towns (AMT), a group of leading sun and sand destinations that includes Salou, Benidorm, San Bartolomé de Tirajana, Torremolinos, Calvià, Adeje and Arona. The alliance has been created with the goal of stimulating the modernisation and competitiveness of these destinations. Canyelles beach Lloret beach Fenals beach Boadella beach Santa Cristina beach Length: 1,630 m Width: 45 m Sand: coarse Gradient: 10% Bathing assistance service for persons with reduced mobility. Changing room adapted for for persons with reduced mobility and shady area. Lifesaving/lifeguard service from May to October. Kids club, beach library, baby area and sports activities.

16 Fenals Beach Canyelles Beach Santa Cristina Beach Boadella Cove Length: 700 m Length: 250 m Width: 45 m Width: 40 m Sand: coarse Sand: coarse Gradient: 10% Gradient: 10% Bathing assistance service for persons with reduced mobility. Changing room adapted for for persons with reduced mobility and shady area. Lifesaving/lifeguard service from May to October. Kids club and sports activities. Length: 450 m Width: 45 m Sand: coarse Gradient: 5% Lifesaving/lifeguard service from June to September. Length: 450 m Width: 40 m Sand: fine Gradient: 10% Lifesaving/lifeguard service from June to September. Lifesaving/lifeguard service from June to September. In 2018, Lloret Beach will have new modules for its kids club, beach library and baby area services.

17 Culture Family activity In 2006, Lloret Town Council created the Open Museum of Lloret de Mar (MOLL), a project through which the town s main attractions have been refurbished and opened to the general public has been declared the European Year of Cultural Heritage by the European Parliament and the Year of Cultural Tourism by the Catalan Tourist Board. Guided tours and family workshops in different languages will be organised in Lloret de Mar so that visitors can discover its local cultural heritage. Activities MOLL 2018 MARCH Indiano Route + Can Font Maritime Museum - Workshop Under the sea, let s make a submarine Castle of Sant Joan - Pirates in the Castle APRIL Indiano Route + Can Font Can Font Workshop An array of colours MAY Indiano Route + Can Font Santa Clotilde Gardens Workshop One plant, one life International Museum Day - Open day at the Maritime Museum + Es Tint and guided tours International Museum Day - Open day at Can Saragossa and guided tour Museum Night - Guided evening tour of the Maritime Museum and performance on the terrace European Maritime Day - Open day at the Maritime Museum + Es Tint and guided tours JUNE Indiano Route + Can Font Can Font - Dramatised memories of the past JULY Indiano Route + Can Font Maritime Museum - Magic workshop Maritime Museum - Evening museum + havaneres (Cuban sea shanties) Turó Rodó The Romans are here Santa Clotilde Gardens Summer nights Modernist Cemetery Evening visit with music AUGUST Indiano Route + Can Font Turó Rodó The Romans are here Santa Clotilde Gardens Summer nights Maritime Museum - Evening museum + havaneres (Cuban sea shanties) Maritime Museum - Workshop Let s build a boat Modernist Cemetery Evening visit with music SEPTEMBER Indiano Route + Can Font Turó Rodó Iberian settlement - Clue-hunting game The curse of the gods Santa Clotilde Gardens Guided tour, accompanied by music Can Font - Memories of the past OCTOBER Indiano Route + Can Font Turó Rodó Iberian settlement - Clue-hunting game The curse of the gods Santa Clotilde Gardens Guided tour NOVEMBER Indiano Route + Can Font Maritime Museum - Workshop Have you caught on? Maritime Museum - Museum inferno DECEMBER Indiano Route + Can Font Maritime Museum - Christmas at the Museum, Children s workshops

18 Our cultural heritage elements Santa Clotilde Gardens Maritime Museum Modernist Cemetery The Open Museum of Lloret de Mar is currently composed of: Can Saragossa Built in: 1919 A project conceived and commissioned by the Marquis of Roviralta, and executed by the landscaper Nicolau Rubí i Tudurí. Noucentista-style gardens inspired by the Italian Renaissance model, set on Cala Boadella clifftop, with amazing sea views. It stands out for its Mediterranean vegetation (including striking topiary), layered terraces, sculptures (such as mermaids by Maria Llimona) and water (in the form of spouts and fountains). Listed as an Asset of Cultural Interest. Reopened in: 2010 Building that houses the archaeological remains of the Iberian settlements. Opened in 2007 Housed in Can Garriga, the 19thcentury former home of the indiano Garriga-Mataró family. Reopened in 2005 as a museum dedicated to explaining Lloret s relationship with the sea, especially the period of the indianos. Built in: 1909 The cemetery features family vaults designed by renowned architects of the early 20th century, such as Josep Puig i Cadafalch, Antoni M. Gallissà Soqué, Vicenç Artigas Albertí, Bonaventura Conill i Montobbio, Ismael Smith and Eusebi Arnau. One of the main Indiano cemeteries in Catalonia. Member of the European Cemeteries Route.

19 Castle of Sant Joan Es Tint Can Font Turó Rodó Mediaeval tower dating from the 11thcentury with wonderful views of the cliffs of Lloret. Reopened in: 2010 Historical building of the Fishermen s Guild, where fishermen used to dye their nets. Only a handful of these historical fishing facilities have been preserved in the area; there is also one in Palafrugell. Reopened in: This indiano house dates from 1877 and belonged to Nicolau Font i Maig, an indiano who made his fortune in Cuba. It boasts interesting modernist features, such as the entrance, and is now a house-museum that shows what the indiano houses of this period were like. Opened in: 2016 Iberian settlement located on the seafront. An Iberian house has been reconstructed on the site.

20 Visitor numbers and trend of the Open Museum of Lloret (MOLL) A total of 140,456 people have visited the cultural facilities of the MOLL in 2017, generating 353,285 in revenue ,456 visitors 353,285 revenue MOLL visitors 2017 Santa Clotilde Gardens Maritime Museum Can Font Castle of Sant Joan Can Saragossa Es Tint Turó Rodó 1,814 7,198 2,701 1,642 5,486 14, ,219 The indianos Lloret de Mar is one of the most important indiano towns on the Costa Brava and in Catalonia, boasting a significant legacy from this period, which will be in the spotlight in 2018 thanks to various guided tours in different languages. Lloret de Mar will also host the 1st International Forum of Indiano Towns on 14 and 15 June. EUROPEAN HISTORIC GARDENS ROUTE Lloret de Mar, together with Aranjuez, is promoting the creation of the European Historic Gardens Route. LLORET OUTDOOR SUMMER FESTIVAL A varied artistic summer programme featuring music, magic and circus in various special outdoor venues. 0 20,000 40,000 60,000 80, ,000 For more information, please see our The indiano legacy of Lloret de Mar press pack.

21 Events Leisure Events calendar FEBRUARY 02 Visit Lloret This delightful new small-format music-culture festival will be taking place on 19 and 20 October in different venues across the town. Hola, Família! A family weekend in April (21-22) with special activities taking place in all the towns and cities in Catalonia that hold the Family Tourism Destination (DTF) seal. Lloret Adventure A public-private project involving more than 30 leisure and adventure projects (diving, nautical activities, kayaking, Nordic walking, golf, etc.). 4 Tirada a l Art 9-11 Carnival APRIL 8 Chapels Walk Hola, Família! Birrasana JUNE Americanos Fair AUGUST 4 Clon Festival 18 Clon Festival MAY Lloret Formula Weekend 25 Lloret Night Shopping Rice Gastronomy Days JULY Main Festival of Santa Cristina 7 Clon Festival 21 Clon Festival SEPTEMBER OCTOBER Fish and seafood gastronomy days (cuina del peix de l art) 5-7 MontPhoto Lloret Night Shopping 27 World Tourism Day 30 Beaches Walk NOVEMBER Main Festival of Sant Romà DECEMBER Mediaeval Fair 3 Tirada a l Art

22 Gastronomy Accessibility Lloret de Mar is currently working with the Alícia Foundation on the structuring of the destination s gastronomy product in order to create a distinct identity in the medium and long term ( ). Lloret de Mar is a member of the ENAT (European Network for Accessible Tourism), whose goal is to foster accessible tourism throughout Europe, and participates in the Turisme per a tothom (Tourism for everyone) programme of the Catalan Tourist Board. The two main urban beaches, Lloret and Fenals, are equipped with services for persons with reduced mobility.

23 Sports tourism

24 General data Sports tourism in figures Sports tourists per month Sports tourists per discipline Sports Tourism Certification 2006 Lloret de Mar has been a certified Sports Tourism Destination since 2006 for football, athletics, cycling, swimming and team sports. Total ,013 Football Athletics 8,303 6, sports events in ,000 sports people and companions in hotels with sports tourism certification 14 hotels with cycling tourism certification In 2017, over 55,000 visitors travelled to the destination for sporting reasons and made use of the municipal sports facilities; specifically, 37,013 sports people and 18,708 companions. There has been a significant increase in the number of sports events held in 2017 (407) in respect of 2016 (359). These 407 events comprised 300 sports camps, 51 private tournaments, 15 official competitions, 15 local competitions and 26 other events. jan feb 1,584 1,356 Basketball 4,900 mar 1,640 Swimming 3,768 apr may 11,307 3,138 Handball Pétanque 2,575 2,320 jun 6,432 Indoor football 1,487 jul 2,960 aug sep oct 216 4,116 1,809 Rowing Nautical sports 1,080 1,008 Cycling 815 nov 830 dec 1,625 Others 3, ,000 4,000 6,000 8,000 10, ,000 4,000 6,000 8,000

25 Municipal sports facilities Nationalities per number of events France 64 Catalonia 64 Sports facilities 5 3 Certified sports tourism companies There are 20 specialised sports tourism companies in Lloret de Mar, 14 of which hold sports tourism certification. Sweden 43 1 athletics track 1 7 Norway 40 Eastern European countries Germany United Kingdom Switzerland Multi-market Belgium Russia Others sports halls Municipal sports hall 2 El Molí sports hall 3 Pompeu Fabra sports hall 4 3 football pitches El Molí football pitch 5 Municipal football pitch 6 Football ground of the municipal athletics tracks Municipal Olympic-size swimming pool Lloret Cycling Last year, Lloret Turisme structured its cycling product, which currently comprises: 6 recommended road cycling routes and 6 recommended mountain biking routes (designed to offer options with low traffic density and which incorporate elements of natural and heritage interest). 2 maps in five languages for each discipline with technical information on the 12 routes. Routes uploaded to Wikiloc and Strava, where the Lloret Cycling users club has also been created. Creation of a microsite: com

26 2018 Sports Calendar New for cycling in 2018 New for running in new recommended road cycling routes with transfer (Vallter, Girona, Rocacorba...). Lloret Cycling Weekend (27-29 April). Gran Fondo Lloret Costa Brava cycling tour (29 April). Specialised training day for the sector. Agreement with prescribers. Structuring of the product and routes along coastal footpaths, paths of Lloret and elsewhere in the county. Creation of the running centre. Triathlon destination certification. Consolidation of events: 3rd Lloret Night Trail (July) FEBRUARY Roller hockey King s Cup APRIL 2-7 Globasket. Basketball Lloret Cycling Weekend. Cycling 29 Gran Fondo Lloret Costa Brava. Cycling 29/04-1/05 Women Spring Cup. Waterpolo JUNE MARCH Ultimate. Frisbee Globasket. Basketball MIC. Football & Basketball MAY 13 SUP Race. Stand-up paddle boarding 26 Iron Kids With the goal of obtaining the triathlon destination certificate, specific actions will also be carried out related to swimming. Catalonia Athletics Championship 2-3 XtremSwim Lloret Costa Brava. Swimming 2-3 Swim Run. Swimming and running 9-10 Vichy Catalan. Beach volleyball 07 JULY Swim across Lloret Bay 14 Lloret Night Trail. Trail running 8 and 16 km Creation of the #LloretSwimming brand. AUGUST 08 Running The running project is one of the priority goals for 2018 with a view to subsequently obtaining the triathlon destination certificate. Promotion of the Vies Braves (sea swimming lanes) of Lloret. Consolidation of the XtremSwim and SwimRun Lloret events. 27/08-2/09 Be Water My Friend. Water polo NOVEMBER 25 Corriols de l Avi. Mountain biking SEPTEMBER The Fenix Games. Crossfit DECEMBER 23 Christmas Race. Running 5 km Registration open to the general public

27 MICE

28 General data Strengths Olot-Girona- Lloret Project +22,000 delegates per year festivals per year. + 6,000 specialised hotel bed spaces 3 conference centres Lloret Convention Bureau Set up in 2009, the Lloret Convention Bureau is a division of Lloret de Mar Town Council specialised in the promotion of MICE tourism. The Lloret Convention Bureau is a public-private body with an annual budget of 120,000. It focuses on two main areas: Meeting tourism: promotion and attraction of national and international meeting tourism. Festivals and events: advising on and organising functions and events through its Festivals & Events programme. Every year, thanks to its promotional efforts, Lloret de Mar welcomes 22,000 MICE delegates, mainly in meeting format for between 50 and 100 people. It also hosts over 90 music, dance and singing festivals. Good transport connections. 80 km from Barcelona 30 km from Girona 115 km from Perpignan Agreeable climate Heritage and culture 30,000 hotel bed spaces (6,000 in hotels specialised in meeting tourism). More than 80 meeting rooms Wide range of teambuilding and incentive activities. Easy to get around on foot. The Olot-Girona-Lloret project is the sum of local specialised MICE initiatives implemented by each of the destinations. On the basis of the work carried out through their individual projects (Meetings among Volcanoes of Olot, the Girona City Convention Bureau and the Lloret Convention Bureau), the three municipalities have agreed to join forces, pooling economic and human resources, with three very clear objectives: 1. To create a new tourism business product based on the complementary nature of three completely different landscapes that can be reached in just 35 minutes, each with its own specialised MICE segment (Olot - incentives; Girona - association meetings; Lloret de Mar - corporate meetings). 2. To draw together the members of the three local initiatives in order to generate joint proposals and business opportunities. 3. To position the brands of the areas in the international MICE sector (south of France and Spain). New marketing strategy and freshening-up of its professional image. For 2018 Congresses are confirmed for 2018 in the healthcare sector (FETAL) and in the construction sector (Cobaty).

29 Lloret Turisme and tourism promotion

30 Lloret Turisme, the tourism promotion body of Lloret de Mar, implements an Annual Marketing and Promotion plan with the goal of promoting and supporting the town s products and companies. The activity of Lloret Turisme is structured through the following areas: postal and enquiries. A new WhatsApp visitor assistance service was launched in March. Lloret de Mar s two main tourist offices (central office and Maritime Museum) hold Q for Tourism Quality certification, awarded by the Institute for Tourism Quality in Spain (ICTE). Calendar of promotional fairs and professional events FEBRUARY ECM Spring Meeting (Reykjavik) London Bike Show (London) Pure Meetings and Events (Paris) APRIL B-Travel (Barcelona) JANUARY CMT Fahrrad & Erlebnisreisen (Stuttgart) FITUR (Madrid) MARCH ITB (Berlin) MITT (Moscow) Expo Sports Outdoor (Barcelona) BMT (Napoli) Mercat del Ram (Vic) UITT (Kiev) Visitor assistance Lloret de Mar has three tourist offices that are open all year round (central office, Maritime Museum and bus station), along with an information point on Fenals Beach that s open during the summer season In 2017 the tourist offices assisted more than 85,000 people, including face-to-face, telephone, Marketing and promotion The marketing and promotion of the destination is carried out through the structuring and segmentation of products, the creation of online and offline information on Lloret de Mar, the organisation of familiarisation trips for tour operators, journalists and prescribers, and the presence of the destination at fairs and professional events. In 2018 Lloret Turisme will be taking part in the following promotional fairs and professional events JUNE Sea Otter Europe Bike Show (Girona) SEPTEMBER Unibike (Madrid) NOVEMBER WTM (London) IBTM (Barcelona) MAY IMEX (Frankfurt) Bebés & Mamás (Barcelona) AUGUST ECM Summer School (Thessaloniki) OCTOBER TTG Incontri (Rimini)

31 Activities organised by Lloret Turisme APRIL Guided tours Nordic walking excursions Family activities. Orienteering challenge JUNE Guided tours Lloret Outdoor Summer Festival Nordic walking excursions Family activities. Snorkel Kids club Beach activities AUGUST Guided tours Lloret Outdoor Summer Festival Kids club Beach activities OCTOBER Guided tours Nordic walking excursions Kayaking NOVEMBER MARCH Guided tours MAY Guided tours Nordic walking excursions Family activities. Orienteering challenge Kayak JULY Guided tours Lloret Outdoor Summer Festival Kids club Beach activities SEPTEMBER Guided tours Lloret Outdoor Summer Festival 27 World Tourism Day Nordic walking excursions Family activities. Snorkel Kids club Beach activities As regards its online presence, Lloret Turisme has its own holiday website available in six languages ( a professional area and press office (professionals.lloretdemar.org), and a dedicated website for the Lloret Convention Bureau ( A new tourism promotion website will be developed in 2018, incorporating the latest technological and design trends. The dedicated website of the Lloret Convention Bureau will also be updated. Lloret Turisme also has a presence in the main social networks: Facebook, Twitter, Instagram, YouTube and has a holiday blog. In 2017 the online platforms of Lloret Turisme received over 732,000 visitors: Holiday website: 688,642 Holiday blog: 22,473 Press office: 14,350 Lloret Convention Bureau website: 7,199 Communication Lloret Turisme also executes a Communication Plan with the goal of safeguarding the development of Lloret de Mar s image. A new tourism promotion campaign has been designed for 2018 under the slogan Be a Lloretenc. Its aim is to reduce the seasonal nature of tourism and to reposition the Lloret brand through a fresh, dynamic image and a public behaviour campaign that strikes a better balance between the needs of local residents and those of tourists. News New tourism website, www. lloretdemar.org Launch of the Be a Lloretenc brand repositioning campaign New public behaviour campaign Guided tours 12

32 Lloret Film Office The Lloret Film Office, dependant on Lloret Turisme, provides a wide range of free services to facilitate national and international audio-visual productions that take place in Lloret de Mar with the goal of providing a high-quality service with all the necessary information to plan, facilitate and execute shoots in the best conditions. Lloret de Mar offers exceptional locations such as Santa Clotilde Gardens or Cala Boadella, where several advertising film shoots and photo sessions are organised every year. In 2017, 19 film shoots and photo sessions were organised in Lloret de Mar.

33 More information Lloret Turisme Av de les Alegries, Lloret de Mar Tel ariera@lloret.org bpous@lloret.org professionals.lloretdemar.org central-turisme@lloret.org