Visit Belfast Recruitment Business Tourism Sales Manager

Transcription

1 Visit Belfast Recruitment Business Tourism Sales Manager

2 VISIT BELFAST 02 BUSINESS TOURISM SALES MANAGER 03 / Be part of it 05 / Details 07 / Structure 08 / Job Description 10 / Criteria 12 / Notes & Information

3 VISIT BELFAST 03 BUSINESS TOURISM SALES MANAGER Be part of it Investment in world-class attractions and experiences and concerted tourism marketing effort has resulted in an unprecedented number of MICE visitors coming to Belfast. Visit Belfast and its partners have grown business tourism for Belfast by 222% in the past 6 years establishing the city as a vibrant, new MICE destination on the rise. The renewed ambition and optimism is palpable in Belfast evident in the investment in the expanded ICC Belfast, the awards we are clinching and the cranes that dot the skyline. The city has already begun the largest hotel expansion in its history, delivering over 1,500 new hotel beds to support the burgeoning tourism industry in the city and increasing bedroom capacity by 30%. New hotels recently opened in city include the AC Marriott, Hampton by Hilton, Maldron, Hastings Grand Central, Titanic Hotel and Bullitt hotel with further properties due to open in There has never been a better time to join Team Belfast. Belfast is a city that has captured the attention of the global tourism and MICE industry, securing a number of international accolades and awards: BEST EVENTS DESTINATION BEST EVENTS VENUE BEST REGION IN THE WORLD TO VISIT 2018 RISING STAR OF TOURISM Best Events Destination C&IT Awards ( ) Best Venue ICC Belfast ( ) Number one region in the world to Visit (2018) Lonely Planet Rising Star of Tourism 2017 National Geographic

4 VISIT BELFAST 04 BUSINESS TOURISM SALES MANAGER About Us Visit Belfast is the city s official Destination Marketing and Management Organisation (DMMO) responsible to marketing Belfast as a short break, group tour, business tourism and cruise destination. Our core purpose is to grow the visitor economy by driving visitor demand to the Belfast City Region. We are a public-private sector partnership, backed by the tourism and hospitality industry across Belfast and Northern Ireland. Visit Belfast represents more than 500 tourism businesses across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers. As a high-performing, results driven organisation, Visit Belfast delivered another record-breaking year, contributing 127.5m to the local economy in We have ambitious future plans for growing business tourism for Belfast and we now require an exceptional sales professional to help us bring the world to Belfast. Our annual review can be found here: generic/vb_annualreport.pdf

5 VISIT BELFAST 05 BUSINESS TOURISM SALES MANAGER Details November 2018 Job Title: Business Tourism Sales Manager To support Visit Belfast s ambitious business development plans to drive further business tourism growth to Belfast and the city region, we have an exciting opportunity for an experienced sales and business development professional to join the team as Business Tourism Sales Manager. The successful candidate will be responsible for promoting Belfast as a world-class business tourism destination and securing new international and national conferences, business meetings and events to the city. The Sales Manager will also be responsible for identifying, developing and converting business tourism sales opportunities to help deliver ambitious growth targets and sales KPIs. Duration: Full time, permanent post This is a full time, permanent position. Please refer to the full job description and specification below for further details of the post. Salary: 26,968 36,242 The entry point on the salary range for the successful candidate will normally be the minimum of the range. Location: Belfast This position is based in our corporate office. Visit Belfast s corporate office and the Visit Belfast Welcome Centre (VBWC) are located at 9, Donegall Square North, Belfast, BT1 5GB. Visit Belfast also operates Visitor Information Centres (VICs) at George Best Belfast City Airport (GBBCA), Belfast International Airport (BIA).

6 VISIT BELFAST 06 BUSINESS TOURISM SALES MANAGER Hours of Work Normal hours of work will be 37.5 hours per week. Office hours are Monday to Friday, 9am to 5.30pm. Employees will be required from time to time to work outside normal working hours. Annual Leave The leave year runs from 1 January to 31 December. Annual leave entitlement is 25 days per year pro rata, with an additional 11 customary public holidays. After 5 years continual service leave entitlement will increase to 30 days per year. Pensions Visit Belfast is a member of the NI Local Government Officers Superannuation Committee (NILGOSC) pension scheme. Other Benefits Visit Belfast participates in a number of HMRC approved salary sacrifice schemes which allow employees to benefit from goods and services through monthly payroll deductions which provide tax and national insurance savings, including Childcare Vouchers and a Cycle to Work scheme.

7 VISIT BELFAST 07 BUSINESS TOURISM SALES MANAGER Structure Board of Directors Office Manager (PA to CEO) Chief Executive Receptionist Director of Visitor Servicing Senior Director of Marketing & Communications Director of Finance Director of Business Development Visitor Services Manager Head of Business Tourism Visit Belfast Welcome Centre Ambassador Programme Airport VICs Business Tourism Sales Cruise Visitor Servicing Volunteer Programme and Outreach Projects Web & Digital Campaigns & Publications PR & Comms Commercial & Partnership Finance IT Client Services Management Leisure Travel Trade & Cruise Services

8 VISIT BELFAST 08 BUSINESS TOURISM SALES MANAGER Job Description Job Title: Duration: Department: Reporting to: Salary Range: Business Tourism Sales Manager Permanent, Full Time Business Development Head of Business Tourism 26,968 36,242 Purpose: To promote Belfast as a world-class business tourism destination and to secure new international and national conferences, business meetings and events to the city. To identify, develop and convert business tourism sales opportunities to help deliver ambitious growth targets and sales KPIs. Duties and Responsibilities: 1. Develop new business through identifying and converting of sales opportunities from national and international conferences, meetings and events. 2. Initiate, develop and build strong working relationships with association, corporate and agency clients in national and international markets to maximise sales opportunities for Belfast. 3 Assist the Head of Business Tourism in organising and implementing an annual programme of sales and marketing activity and interventions to promote Belfast as a leading business tourism destination in key markets, develop client relationships and deliver sales targets. 4. Maximise conversion of sales opportunities through effective sales and pipeline management and CRM (customer relationship management). 5. Develop and produce conference bids, proposals and presentations to meet client requirements and present how their conference and event can be delivered in Belfast. 6. Proactively work closely with the Ambassador Programme Manager and business tourism team to identify and develop new sales opportunities, develop bid strategies for key sectors and deliver tactical sales campaigns to drive new business opportunities. 7. Develop strong relationships with clients and ambassadors to generate and deliver conference and meetings business for Belfast. 8. Effectively represent Visit Belfast at industry events, tradeshows, and client events and develop strong working relationships with industry partners and key stakeholders.

9 VISIT BELFAST 09 BUSINESS TOURISM SALES MANAGER 9. Plan, manage, co-ordinate and deliver sales and marketing activities in key markets including participation at tradeshows, exhibitions and workshop events to effectively promote Belfast as a business tourism destination and to maximise return on investment from sales platforms. Management of operational plans and budgets for sales and marketing activity. 10. Deliver effective sales presentations, organise client sales calls and events, conduct sales research and take part in a range of sales and marketing platforms to promote Belfast as a business tourism destination. 11. Provide regular reports on sales performance and achievement of KPIs using CRM and reporting systems to monitor performance of sales calls, bids/proposals, leads and sales activity evaluation. Other: Working outside of normal office hours is an essential part of the role including when necessary evenings and weekends. This role will require UK, International and European travel. Clean driving licence and access to a car for work purposes is desirable. You will be required to carry out all duties with full regard to Visit Belfast equal opportunities and fair employment policies. You will be required to undertake any other duties as required by Visit Belfast. 12. Assist the department in maximising commercial income generation from industry partners and securing participation and buy-in from partners in Visit Belfast to support business tourism marketing activity. 13. Assist in the development of business tourism marketing collateral, communications and digital content. 14. Develop and manage an effective database of existing and potential conference clients through Visit Belfast s CRM system and reporting systems. 15. Represent the business development team at industry, stakeholder and partner events. 16. Contribute towards the business planning, strategy development and delivery of operational plans and targets within the business development department. 17. Prepare sales and marketing reports as requested by the Director of Business Development.

10 VISIT BELFAST 10 BUSINESS TOURISM SALES MANAGER Criteria Essential Criteria Desirable Criteria Qualifications Third level qualification. Third level or post graduate qualification in a relevant discipline such as marketing, sales, tourism, hospitality, business studies. Relevant Experience Minimum of four years sales and business development experience with a demonstrated ability to deliver results, meeting and exceeding sales targets. Ability to deliver effective presentations at a senior level and experience of pitching for new business. Excellent sales management experience including pipeline management and CRM. Client management experience and strong track record of establishing and developing client relationships. Experience of generating and closing new business opportunities. Production of high quality bids, presentations and client proposals. Experience of organising and delivering client events, tradeshows and workshops. International sales and business development experience. Experience of MICE market (meetings, incentive, conference wand events). Destination marketing experience. Stakeholder management experience. Tourism, hospitality or event management experience. Knowledge of Belfast as a destination. Knowledge of the Belfast tourism and hospitality industry and key stakeholders. Knowledge of Belfast s world leading sectors and ambassadors. Marketing experience. Digital experience. Relevant client and industry networks. Special Aptitudes Excellent sales, business development and commercial acumen. High performing, sales driven individual with an excellent track record of delivering stretch sales targets. Energetic, driven and motivated professional. Exceptional interpersonal skills with a confident, professional and personable management style. Ability to meet deadlines and work under pressure. Excellent sales, business development and commercial acumen. Team player. Experience of working with clients at a senior level management, committee or board level.

11 VISIT BELFAST 11 BUSINESS TOURISM SALES MANAGER Essential Criteria Desirable Criteria Special Aptitudes continued Ability to initiate and develop strong client relationships. Excellent planning and organisational skills. Strong negotiation and influencing skills. Ability to meet deadlines and work under pressure. Enthusiastic self-starter who can work alone but also amongst a high performing team Tenacious and resilient individual. Strong networker and passionate Ambassador for Belfast within the GB market. Circumstances Available to work outside normal hours including evenings and weekends This role will require UK, International and European travel. Clean driving licence.

12 VISIT BELFAST 12 BUSINESS TOURISM SALES MANAGER Notes Application Forms To ensure equality of opportunity for all applicants: The space available on the application form is the same for all applicants and must not be altered or reformatted. Attach additional pages only if you require more space. We will not accept CVs or any other supplementary material in addition to completed application forms. Applicants must complete the application form in Arial size 10 font, or block capitals using black ink. Soft copies of application forms, i.e. faxed or ed, will not be accepted. Equal Opportunities Monitoring Visit Belfast is an equal opportunities employer. To ensure that Visit Belfast is meeting our Equality of Opportunity obligations, we monitor the composition of staff and applicants. Therefore the monitoring form is regarded as part of our application and should be completed. Please complete and return your equal opportunities monitoring form with your application in a sealed envelope. Receipt of Applications Completed applications and monitoring forms must be returned to: Catherine Williamson Visit Belfast 9 Donegall Square North Belfast BT1 5GB Please note that it is your responsibility to ensure that your application is submitted and received by the closing date and time. Applications received after the closing date will not be accepted. Should your contact details change after submitting your application form, please your new contact details to jobs@visitbelfast.com Selection Process You should ensure that you provide evidence of your experience on your application form, giving length of experience, examples and dates as required. Visit Belfast will not make assumptions from the title of the applicant s post as to the skills and experience gained. A shortlist of candidates for interview will be selected on the basis of the information contained in the application. Candidates should demonstrate how and to what extent they satisfy each of the criteria outlined. Only those candidates who, from the information supplied on the application form, most closely match the selection criteria for the post will be shortlisted. Shortlisted candidates will be invited to an interview scheduled to take place on the date specified or as soon as possible. Visit Belfast will make all reasonable efforts to accommodate applicants who are unavailable on the specified interview date but it is under no obligation to do so. Reasonable adjustments will be made to enable you to attend an interview if required. The panel s decision at every stage of the selection process is final. Canvassing in any form is not allowed. Feedback Due to the high volume of applications received, Visit Belfast is unable to provide individual feedback on why applications have been unsuccessful at shortlist stage. Following interview stage feedback can be provided, by request, once the recruitment process is complete.

13 VISIT BELFAST 13 BUSINESS TOURISM SALES MANAGER Notes Pre-Employment Checks Prior to taking up duty the person recommended for appointment must: Enter into an agreement which sets out the main terms and conditions of employment. Provide evidence of the right to work and reside in the UK via a passport and proof of a national insurance number (for example national insurance card, P45 or payslip). Produce official evidence of your qualifications as required. This appointment will be subject to Visit Belfast receiving at least two satisfactory work references. Job Applicant Privacy Notice Visit Belfast is the Data Controller under the General Data Protection Regulations (GDPR) for the personal data it processes relating to job applicants. Processing data from job applicants allows Visit Belfast to manage the recruitment process, assess and confirm an applicant s suitability for employment and decide to whom to offer a job. In some cases, Visit Belfast will also need to process your data to ensure it is complying with its legal obligations. For example, to monitor applicants sensitive personal data for equal opportunities purposes, to check qualifications and to check applicants eligibility to work in the UK before employment starts. All data relating to job applicants is held for no longer than is required by statute. If you require further information about how we are processing your personal data, you can contact us by ing jobs@visitbelfast.com or by writing to: Human Resources, Visit Belfast, 9 Donegall Square North, Belfast BT1 5GB. To download an application pack and apply please visit:

14 To download an application pack and apply please visit: Applications should be returned to: Catherine Williamson Visit Belfast 9 Donegal Square North Belfast BT1 5GB