Clearwater, Florida, March 14, 2007

Transcription

1 The Pinellas County Tourist Development Council (as created under Pinellas County Ordinance pursuant to Section , Florida Statutes) met in regular session in the Board of County Commissioners Assembly Room, 315 Court Street, 5 th Floor Assembly Room, Clearwater, Florida, on this date, March 14, 2007, at 9:05 A.M., with the following members present: Present: Ronnie Duncan, Chairman Russ Kimball, Vice-Chairman Timothy Bogott George Billiris Russ Bond Phil Henderson Jr. Anthony Satterfield Doreen Moore Jody Armstrong Carlen Petersen Julie Scales Absent: Bill Foster Others Present: Carole A. Ketterhagen, CVB Executive Director Lee Daniel, CVB Assistant Director Dennis Long, Assistant County Attorney Elizabeth Warren, Assistant County Administrator Diane Nelson, Pinellas County Tax Collector Erin Sullivan, Pinellas County Chief Tax Auditor Sarah Richardson, Managing Assistant County Attorney Connie Davis, Palm Harbor Chamber Representative Judith Powers Jones, Cultural Affairs Dr. Walter Klages, Research Data Services, Inc. Scott Schult, CVB Marketing Director James Raulerson, CVB Public Relations Representative Rob Price, CVB Leisure Travel Sr. Sales Manager Michele Schilling, CVB Meetings & Convention Manager Linda Bergeron, CVB Convention Services Director Angel Natal, CVB Sports Manager Jennifer Parramore, CVB Film Commissioner Dannette Lynch, CVB Education Manager Cyndie LaPlume, CVB Executive Assistant Barry Lott, YPB&R Kristin McHugh, YPB&R Brian Hampton, YPB&R Steve Huettel, St. Pete Times 8509

2 AGENDA PINELLAS COUNTY TOURIST DEVELOPMENT COUNCIL d/b/a ST. PETERSBURG/CLEARWATER AREA CONVENTION & VISITORS BUREAU Board of County Commissioners Assembly Room 315 Court Street, 5 th Floor Assembly Room Clearwater, FL Wednesday, March 14, :00 am 11:00 am AGENDA I. CALL TO ORDER Ronnie Duncan, Chairman II. Approval of TDC Minutes -- Meeting of February 14, 2007 III. Chairman s Comments IV. SPECIAL PRESENTATIONS: A. Dot.com Update Diane Nelson, Pinellas County Tax Collector V. COMMUNITY ORGANIZATION REPORTS: A. St. Petersburg/Clearwater International Airport NO PRESENTATION (file) B. Tampa International Airport NO PRESENTATION (file) C. Pinellas County Chamber Report Connie Davis, Palm Harbor Chamber D. Pinellas County Cultural Affairs - Judith Powers Recommendation for Approval: Cultural Tourism Grants Panel Roster VI. MARKETING REPORTS: A. Research - Dr. Walter Klages B. Advertising Scott Schult C. Public Relations James Raulerson D. Leisure Travel Rob Price E. Meetings & Conventions Michele Schilling F. Convention Services Linda Bergeron G. Sports Angel Natal H. Film Commission Jennifer Parramore I. Education Dannette Lynch J. Central European Representative - Barbara Schuch-Beckers Lee Daniel K. UK Representative - Geoffrey Rowcliffe - Lee Daniel L. Canadian Representative - Kimberly Hartley-McMurray - Lee Daniel VII. DIRECTOR'S REPORT Carole Ketterhagen A. Financial Statements for Review and Filing B. Miscellaneous VIII. Board Members Comments IX. Public Comments X. Adjournment CALL TO ORDER Chairman Ronnie Duncan called the meeting to order at 9:05 A.M. MINUTES OF MEETING OF February 14, 2007 Upon motion by Ms. Doreen Moore, seconded by Mr. Russ Kimball and carried, the minutes of the regular meeting of February 14, 2007, were approved as submitted. CHAIRMAN'S COMMENTS Chairman Ronnie Duncan gave a brief update on the International Trade Show in Berlin, reporting on the importance in building and supporting international tourism relationships. Acknowledgements were given to the CVB staff for their continued efforts and creativity in maintaining this marketing mission. 8510

3 On behalf of Pinellas County and the International Trade Show in Berlin, Mr. Kimball thanked Chairman Duncan for his time and participation at ITB. Ms. Ketterhagen thanked the Board of County Commissioners for their support in signing the resolution of recognition for Barbara Schuch-Beckers of the Central European Office for her years of service in the tourism industry. Chairman Duncan reported on a recent meeting between Pinellas, Hillsborough and Pasco counties regarding transient tourism relationships and the importance to assist and enhance the tourism industry between counties. Updates on the progress of these meetings will be provided to the TDC as they become available. SPECIAL PRESENTATION PINELLAS COUNTY TAX COLLECTOR Diane Nelson, Pinellas County Tax Collector, gave an update on a possible Pinellas County lawsuit against various Dot.com Internet Travel Companies. Introductions were first given of Erin Sullivan, Chief Tax Auditor, and Sarah Richardson, Managing Assistant Accounting Attorney, who both represent the tax collectors office in working on such legal and technical aspects of this issue. Upon reviewing a brief history of the Tourist Development Tax in Pinellas County, Ms. Nelson presented a chronological order of events that have taken place over the years with the Dot.com companies. It was noted that the 2007 Senate Interim Work Plan Project objective is to monitor the court cases filed by local governments against the internet sites or dotcoms. In the interim, local law firms have agreed to partner and offered to represent various counties, including Pinellas County, in this pursuit. In summary, Ms. Nelson stated that it is the position of the Pinellas County Tax Collector to move forward with the lawsuit to collect and enforce the Tourist Development Taxes due from the Dot.com Internet Travel Companies. Discussion was held among the board in consideration of options to explore joining forces with other Florida counties, and to also consider the risks involved that may affect the hoteliers and tourism. In conclusion, it was noted that all concerns and suggestions from the TDC board will be taken under advisement. COMMUNITY ORGANIZATION REPORTS: ST. PETERSBURG-CLEARWATER INTERNATIONAL AIRPORT The St. Petersburg-Clearwater International Airport report, as submitted 8511

4 by Mr. Jeff Clauss, has been made a part of the member s packets. presentation was given. No oral ST. PETERSBURG-CLEARWATER INTERNATIONAL AIRPORT TOURISM DEVELOPMENT COUNCIL Items of Interest Report for March 2007 Domestic & International Passenger Traffic for the month of February was up 71%. Domestic Traffic was 55,064, up 109%. International Traffic was 3,960, down 52%. 200,000 Summary of Passenger Traffic 150, ,000 50,000 0 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Year to Date Passenger Traffic - February , 2005, & 2006 Year Totals 1,400,000 1,200,000 1,000, , , , , ,333, , , ,

5 46% Percentage of Passenger Traffic by Airline Year to Date % 2% 35% 4% 2% 1% Other USA 3000 Allegiant Air Sun Country Sunwing SkyValue Transat Total Passengers Current non-stop service in/out of St. Petersburg-Clearwater Internati onal Airport: Allegiant Air USA weekly roundtrip flights to Allentown, PA 4 weekly roundtrip flights to Chattanooga, TN 3 weekly roundtrip flights t n / 7 2 we ly roundtrip flights t o Columbia, SC Service e ded 2/6 ek o Des Moines, IW Servic e begins 5 0 / 23/07 3 weekly roundtrip flights to Greenville-Spartanburg, SC Service began 2/13/07 2 weekly roundtrip flights t o Ft. Wayne, IN Service began 2/ 16/ 07 4 weekly roundtrip flights to Knoxville, TN 2 weekly roundtrip flights to Lansing, MI 2 weekly roundtrip flights to Peoria, I L 2 weekly roundtrip flights to Roanoke, VA 3 weekly roundtrip flights to Rockford, IL 2 weekly roundtrip flights t o South Bend, IN 2 weekly roundtrip flights to Springfield, MO 2 weekly roundtrip flights to Toledo, OH 3 weekly roundtrip flights to Cleveland, OH 6 weekly roundtrip flights to Detroit, MI 3 weekly roundtri p flights t o Newark, NY 5 weekly roundtrip flights to O Hare/Chicago, IL 2 weekly roundtrip flights to Philadelphia, PA 3 weekly roundtrip flights to Pittsburgh, PA 3 weekly roundtrip flights to St. Lo uis, MO SkyVa lue 3 weekly roundtrip flights to Gary, IN 8513

6 Transat Holidays 2 weekly roundtrip flights to Halifax, Canada Service began 2/3/06 (CanJet) 1 weekly roundtrip flight to Moncton, Canada Service began 2/8/06 Sunwing Airlines Sun Country Air Solutions 2 weekly roundtrip flights to Toronto, Canada 1 daily roundtrip flight to Minneapolis/St. Paul, MN 1 monthly roundtrip to Nassau, Bahamas TAMPA INTERNATIONAL AIRPORT The Hillsborough Aviation Authority report, as submitted by Mr. George Elbe, has been made a part of the member s packets. No oral presentation was given. HILLSBOROUGH COUNTY AVIATION AUTHORITY TAMPA INTERNATIONAL AIRPORT MONTHLY ACTIVITY REPORT January 2007 YEAR TO YEAR TO % CHG LAST 12 % CHANGE 12 JANUARY JANUARY % CHG DATE DATE YEAR TO MONTHS TO MONTHS ENDING JANUARY DATE DATE January 2007 PASSENGERS Enplaned Domestic 753, , % 753, , % 9,190, % International 18,362 25, % 18,362 25, % 244, % Total 771, , % 771, , % 9,435, % Deplaned Domestic 748, , % 748, , % 9,176, % International 18,448 25, % 18,448 25, % 249, % Total 766, , % 766, , % 9,426, % TOTAL PASSENGERS 1,538,139 1,544, % 1,538,139 1,544, % 18,861, % CARGO Enplaned 7,456,695 7,130, % 7,456,695 7,130, % 91,228, % Deplaned 10,579,115 10,125, % 10,579,115 10,125, % 125,889, % Total 18,035,810 17,255, % 18,035,810 17,255, % 217,118, % MAIL Enplaned 825,451 1,195, % 825,451 1,195, % 10,534, % Deplaned 1,001,507 1,649, % 1,001,507 1,649, % 12,742, % Total 1,826,958 2,845, % 1,826,958 2,845, % 23,277, % OPERATIONS Domestic 19,084 18, % 19,084 18, % 214, % International % % 3, % General 3,216 3, % 3,216 3, % 39, % Military % % % Total 22,720 22, % 22,720 22, % 257, % HILLSBOROUGH COUNTY AVIATION AUTHORITY TAMPA INTERNATIONAL AIRPORT 8514

7 MONTHLY AND YEARLY MARKET SHARE January 2007 January 2007 Year to date AIR CANADA 13,893 13,893 AIRCRAFT SERVICES INTERNATIONAL AIRTRAN AIRWAYS 101, ,052 AMERICA WEST 0 0 AMERICAN AIRLINES 150, ,137 BRITISH AIRWAYS 8,426 8,426 CAYMAN AIRWAYS 2,604 2,604 CHAUTAUQUA AIRLINES 7,104 7,104 CONTINENTAL AIR LINES 109, ,201 DELTA AIR LINES 214, ,422 FREEDOM AIRLINES 6,638 6,638 FRONTIER 8,343 8,343 GULFSTREAM INTERNATIONAL 20,998 20,998 HYANNIS AIR SERVICE 1,871 1,871 INDEPENDENCE AIR 0 0 JETBLUE AIRWAYS 76,016 76,016 MIDWEST AIRLINES INC 13,666 13,666 MN AIRLINES dba SUN COUNTRY NORTHWEST AIRLINES 86,115 86,115 RYAN INTERNATIONAL AIRLINES INC 0 0 SOUTHWEST AIRLINES INC 387, ,182 SPIRIT AIRLINES INC 37,044 37,044 UNITED/TED AIRLINES 103, ,890 US AIRWAYS 177, ,216 WESTJET, AN ALBERTA PARTNERSHIP 11,887 11,887 TAMPA INTERNATIONAL AIRPORT MONTHLY AND YEARLY MARKET SHARE JANUARY

8 PINELLAS COUNTY CHAMBER REPORT The Pinellas County Chamber report was presented by Connie Davis of the Palm Harbor Chamber of Commerce, and has been made a part of the member s packets. REPORT ON PINELLAS COUNTY CHAMBERS ACTIVITIES FOR THE MONTH OF MARCH 2007 Presented at the TDC Meeting, March 14, 2007 By Connie Davis, President/CEO Greater Palm Harbor Area Chamber of Commerce The Greater Palm Harbor Area Chamber of Commerce reports the following: The annual Evening Extraordinaire Fine Wine, Food and Auction was held February 8 at the Safety Harbor Resort & Spa. In attendance were 500 people from local businesses as well as residents and visitors to our communities. 18 Restaurants were featured in a food sampling. Because of the size of this event, we host it at the Spa who graciously accommodates that amount of people! The evening was quite a success and helps promote our economies! The First Friday Celebrations have resumed in our downtown area. The celebration includes music, food and beverages, children s activities and display tables of arts and crafts. The downtown will also host their 10 th Annual Spring Craft Show by American Craft Endeavors on March 31,-April 1 st. These events are open to the public and bring many residents and tourists to our area. We have begun sales for our official Community Guide/Membership Directory available to all residents, visitors, relocation inquiries, etc. It will be available in the late Fall. Respectfully submitted, Connie Davis, President, CEO conniedavis@palmharborcc.org 8516

9 Clearwater Regional Chamber of Commerce March 2007 Pinellas County Chambers Report The Clearwater Regional Chamber of Commerce coordinated several ad coops in cooperation with the CVB this month including AAA Journeys Cincinnati, AAA Midwest Traveler Missouri, AAA Home and Away Indianapolis, AAA Horizons Massachusetts and Rhode Island, and AAA Hone and Away Louisville with a circulation over 2.3 million. They installed a computer at the 60 Welcome Centers for visitor use. It has proved to be very popular. Welcome Center traffic in January was up 6% with over 12,500 visitors going through the two centers. Judy Worley, a writer the chamber hosted, on behalf of the City, last November, is visiting once again this mon th, this time on vacation, and she plans to produce stories for American Chronicle and USA Travel Magazine on Captain Memo s Pirate Cruise and the Starlite Majesty. They are planning their May press trip wherein they will bring in 6 travel writers with the focus on natural Clearwater. They have received over 50 requests to participate; they will be making their selections shortly and issuing formal acceptances. At the Chamber s Annual Meeting last month, they awarded two Tourism People of the Year honors - Ben Fertic with Ironman and Terry Schmidt with the City of Clearwater in honor of their tremendous efforts in executing the city first Ford Ironman World Championship 70.3 event. St. Petersburg Area Chamber of Commerce TDC Report, March Brian Melton, Director of Tourism & Marketing Chamber TV has streaming video of the Penny for Pinellas video as well as the presentation made to our executive board by Marcia Crowley. The Honda Grand Prix of St. Petersburg and The Chamber will be hosting the inaugural VIP/Driver Luncheon to be held March 29, the Thursday of race week. The Chamber continues our sponsorship of Festivals of Speed again in 2007 as the event comes to St. Petersburg, March 23 & 24. The Official Visitors Guide sales have now opened for the publication. Brian C. Melton Director of Tourism & Marketing St. Petersburg Area Chamber of Commerce Visit us online at Clearwater Beach Chamber of Commerce 727/ www. beachchamber.com Completed Phase III of our free WIFI project, and now working with the City of Clearwater for Phase IV Arranged to have a case of visitors guides sent to AAA Hoosier Motor Club, plus an additional 1366 guides to individual requests Provided 125 hospitality bags for a convention Interviewed and quoted in Delaware Online in conjunction with Spring Training promoting the area Worked with the Task Force Committee for the Beachwalk kickoff celebration and breakfast Tampa Bay Beaches Chamber of Commerce Mark Neter, President 6990 Gulf Boulevard St. Pete Beach, FL USA Phone: ext 26 Fax: Web: Visitor Centers With the help of our Eckerd College Synergy Student Team the TBBC has implemented a Visitor Center brochure inventory management system to maximize opportunities for our Visitors to find information and for our Members to be found. Our St. Pete Beach Visitor Center has been completely re-organized to mirror our website & accommodate this. The TBBC now operates one Visitor Center in St. Pete Beach, a Visitor Kiosk in John s Pass plus a Visitor Kiosk in Treasure Island. These centers handled over 4,000 Visitors & over 500 phone calls in January alone. On February 28, 2007 our President made presentations to the Mayors & Commissioners of Indian Shores & Redington Shores with the view to partnering to open Visitor Centers in their town Halls to better cater to Visitors on the Beaches. We are beta testing our new Visitor Synergy Card to help Visitors identify themselves to local businesses. Website Completely re-categorized and re-launched to maximize Visitor opportunities in our thirteen beach communities received almost 15,000 unique visitors in January. We encourage all present to take a look at this website, especially our Public Events Calendar which represents a multitude of activities across the beaches & more. 8517

10 Upper Tampa Bay Regional Chamber of Commerce In coordination with the Tampa Bay Hispanic Chamber, the Upper Tampa Bay Regional Chamber of Commerce conducted a Salsa Fest event during the month of February. Cold weather during the weekend event affected the anticipated turn-out. Although turn out was down, excellent contacts were established between to two chamber and the Hispanic community. A wrap-up session conducted after the event will incorporate changes to ensure a better turn out for next year s event. All hotels in the area are reporting they are always booked to near-full capacity, both during the week supporting business events and during the weekends supporting tourism and local community events. During the month of March, the Upper Tampa Bay Regional Chamber will conduct its Annual Oldsmar Days event. Estimates are that this event will draw approximately 30,000 tourist and visitors to the Oldsmar Area during the course of the week long event. The week long celebration will include: o A kick off event on Friday, March 16 th with a Tampa Bay Derby Pre-Race Cocktail Party at Tampa Bay Downs. o A Tampa Bay Festival Day on Saturday, March 17 th. o A Taste of Tampa Bay on Sunday, March 18 th. o A Celebrity Golf Outing on Monday, March 19 th. o A Chamber Mixer featuring a Historic Stoll of Oldsmar on Wednesday, March 21 st. o The week will end with a 3 day community festival which features musical entertainment, a classic car show, vendors, carnival rides and contests. This leads to the final item for the Upper Tampa Bay Chamber to report which is that the Marketing Feasibility Study to determine the need for a Convention & Cultural Center in the Oldsmar area. This report will be briefed to the chamber s Economic Development Committee in April. This study may lead to development of a complex which could easily service and enhance economic development and tourist within a 3 county area (Pinellas, Hillsborough and Pasco). March 2007 Report Largo/Mid-Pinellas Chamber of Commerce Chamber staff is undergoing training for the implementation of the organization s new web site to be officially unveiled in April. It features many new whistles and bells including an online business directory with a direct link to Map Quest for on-the-site directions. The Home Page is broken into three categories Our Chamber, Our Community and Our Region with links to government agencies, organizations and places of interest throughout Pinellas County. Several advertising opportunities are available. Final negotiations are underway for financing the construction of the Chamber s new offices and visitor s center at the Schiller International University campus on East Bay Drive. The 3,500 square foot structure should be completed and open for business in mid A program will be developed by the university for students to manage the day-to-day operations of the visitors center. Largo Cultural Center continues to be a regional attraction offering a wide variety of entertainment. Scheduled performances in March include My Fair Lady, Leon Redbone, Jazzing It Up-A Study in Swing and Sha Na Na. Thousands of people leashed to their family pets took part in the first PawFest, a fun-filled day of entertainment and education held at Largo Central Park on March 3. The Kiwanis Club of Mid-Pinellas presented the event which attracted families and tourists from Pinellas County and beyond. Tarpon Springs TDC Report The community has been busy, the construction in our main traffic patterns have presented some opportunities for our visitors. The detours has had some positive effect in the traffic is forced to travel patterns less used and are passing some of our out of the way places to visit. Once the construction is complete on the FDOT projects we will have a wonderful pristine visitor friendly area with the true feel of a downtown small town atmosphere. The hosting of the Fox 13 Good Morning Tampa Bay in Tarpon Springs sparked some interest in visitors within the viewing area who have come in the past few weekends since the program aired. We have provided several photos and information about our city to a number of other TV programs and magazines this month such as the Today with Rachel Ray and Boca Raton Magazine. Our city celebrated our 120 anniversary with a Saturday venue that was fairly well attended from 10 am till 2 pm. It gave visitors and residents a chance to learn about our city and how it is ran. We had Touch a Truck that was very popular with the children. The Chamber is currently gearing up for our 33 rd annual Fine Arts Festival March 31 and April 1 from 9 am till 5 pm. We hope to increase our annual audience to well over 20,000 visitors. We have increased our media to include some radio and cable TV as well as the traditional newspaper that we have used in the past. We encourage you to 8518

11 come and join us. The Chamber is also working diligently on our 2 nd annual Tarpon Spring Water Sports Carnival and Illuminated Fleet Parade planned for the first weekend in June. Respectfully Submitted, Tj Davis Dunedin Chamber of Commerce Spring Training Major League Baseball is drawing thousands of visitors to Dunedin. The Toronto Blue spring training season on Opening Day, Thursday, March 1, at Knology Park. Jays kicked off their 31 st For the past four years the Blue Jays have offered a round trip plane ticket, plus tickets to a game and a barbecue attended by the players, for Toronto season ticket holders. Each year Chamber representatives join with the Jays staff in greeting these fans on their arrival to the Bay area dressed in Blue Jays shirts and holding Welcome to Spring Training signs. The welcoming group hands out Dunedin brochures, maps, spring training schedules and more. This year 1,800 fans came to Pinellas County because of this Jays promotion. The Chamber also hosts a Welcome Back Blue Jays Reception for the team s management, attended by community leaders, to let the Jays management know how much the team means to the community and to thank them for their support of many organizations within the City. This year the event was held at Dunedin s new Community Center. Dunedin Highland Games The 41 st Annual Dunedin Highland Games and Spring Clan Gathering will take place in Dunedin on Saturday, March 31, at Highlander Park, from 8 a.m. to 5 p.m. This celebration of Dunedin s Scottish heritage includes ancient athletic games, Clan exhibits, piping & drumming, dancing, arts & crafts vendors, and an assortment of food vendors. The cost is $10 per person, children 12 and under are free. PINELLAS COU NTY CULTURAL AFFAIRS The Pinellas County Cultural Affairs report, as presented by Judith Powers, has been made a part of the member s packets. PROPOSED ADDITIONS to the CULTURAL TOURISM GRANT PANEL ROSTER The Cultural Affairs Department requests that the following experts from the field be added to the roster of panelists approved from Additional panelists in the pool will ensure that scheduling a panel meeting can be accomplished in a timely manner with knowledgeable and well-prepared panel members. Jane Pope Arnett, CFRE Retired Former Director of Endowment and Planned Giving Tampa Bay Performing Arts Center Jane Pope Arnett joined the Tampa Bay Performing Arts Center staff in January of 2000 as the Director of Endowment and Planned Giving. Her primary responsibility was for a $31.7 million capital campaign which funded construction of the Dr. Pallavi Patel Performing Arts Conservatory and provided an endowment for all of the Center s programs and operations. Ms. Arnett earned a Bachelor of Art in English from the University of Florida, and has taken classes in drawing, design, and computer applications from St. Petersburg College. At the University of Tennessee, she took graduate level courses in graphic design, fiber construction, surface design and drawing and at the Defense Language Institute in Monterey, CA, she participated in a nine-month course in the German language. She belongs to the Association of Fundraising Professionals and the Tampa Bay Planned Giving Council. Her community activities and honors include: YMCA of the Suncoast, Past Board Chair, Treasurer, Metro Association; Recipient, Order of the Red Triangle (highest honor given for volunteerism); United Way Volunteer of the Year; YMCA of the USA, Chairman, Financial Development Committee for the South Field; Delegate, Newly Independent States YMCA Organizational Meeting, Moscow, Russia; Observer, International Program School, Vladimir, Russia; U.S. Representative, 50 th Anniversary Celebration, Caracas, Venezuela; Greater Clearwater Public Library Foundation, past Board Member; Dunedin Fine Art Center, past Board Member; Leadership Pinellas, Graduate, Past Board Member, Recruitment Chairman, Alumnae Association; Leadership Tampa, Graduate, Alumnae Association; Leadership Tampa Bay, Graduate, Alumnae Association; University of South Florida Institute of Government, Executive Fellow; listing in Who s Who in American Women. John Bell Director Tampa Theater 8519

12 John Bell was appointed Director of the Tampa Theatre in November 1985 and is responsible for all programming, promotion, technical services, general administration, and restoration/renovations. He was previously Managing Director of the Carolina Theatre in Greensboro, N.C. He has served on the Board of Directors of the League of Historic American Theatres and hosted their national conference in He is a member of the Florida Presenters Consortium, Florida Facility Managers Association, and the International Association of Assembly Managers, and was a founding member of the Ybor City Historic Structures Consortium. Earl Bosworth Assistant Director Broward Cultural Council Earl Bosworth brings 12 years of management experience in the government and private sector. He is also a professional musician, beginning his life-long affiliation with music at age five. Mr. Bosworth plays the guitar at a number of local establishments. In his prior experience with the Broward County Commission s Consumer Affairs Division, his responsibilities included general administration and management of the regulatory section, including licensing, enforcement, and preparing recommendations to the Board of County Commissioners. He participated in conducting meetings with industry groups, responding to Commissioners requests and preparing monthly and quarterly performance reports. He directed a staff of 180 employees and an annual budget of $21 million with the Wynmoor Community Council, Inc., his portfolio including administration, finance, theater, security, transportation, building maintenance, emergency health services and recreation. He served four years as president of the Expediter Association Services, Inc. and worked for four years with the State of Florida, Department of Business Regulation, Division of Florida Land Sales, Condominium and Mobile Homes. A master s graduate in business administration at Nova Southeastern University, Bosworth also brings numerous affiliations with management agencies including the International Association of Transportation Regulators, State of Florida Advisory Council of Community Association Managers and the Executive Managers Association. Cynthia Gandee Executive Director Henry B. Plant Museum Cynthia Gandee has been Executive Director of the Henry B. Plant Museum in Tampa since Her educational background includes The Seminar for Historical Administration, Williamsburg, VA; earned a Bachelor of Arts in History at the University of Florida; attended the Institute of European Studies, Vienna, Austria; and Queens College, Charlotte, NC. She has been associated with many civic activities including Athena Society, Inc.; Florida 2012, Cultural Subcommittee; Rotary International; Leadership Tampa; President of Town and Gown of the University of South Florida; Chairman, Public Art Committee for the City of Tampa; President of Gasparilla Sidewalk Arts Festival, Inc.; Junior League of Tampa; Community Advisory Committee of Tampa General Hospital; Board of the Arts Council of Hillsborough County; President of Friends of the Macdonald-Kelce Library; Chairman of the Krewe of USF Theater; Chairman, CADRE (Community Artist Dialogue Resource) and Board member of the Artists Alliance. Ms. Gandee s professional awards, activities and memberships are numerous: History Museums Grants-in-Aid of the Florida Department of State and was a State Advisory Committee Member; Institute of Museum/Library Services, Washington, DC; GOS Reviewer; on the Cultural Development Grants Panel of the Pinellas County Arts Council; received the Distinguished Woman in the Arts Award from the Suncoast Girl Scout Council; The Victorian Society in America, Newport. She also received awards from Florida Trust for Historic Preservation; Florida Association of Museums; American Association of Museums; American Association for State and Local History (AASLH); Southeastern Museums Conference; Tampa Preservation Inc.; and Outward Bound. Her education was received at The Seminar for Historical Administration, Williamsburg, VA.; BA History, University of Florida; Institute of Euro pean Studies, Vienna, Austria and at Queens College, Charlotte, NC. Arthur L. Keeble Executive Director Arts Council of Hillsborough County Art Keeble has been Executive Director of the Arts Council since July He was Executive Director of the Tennessee Arts Commission, a state agency, for five years and was the founder, in 1974, of the Knoxville (TN) Arts Council. He has produced numerous arts fairs, festivals and exhibitions, and developed Tennessee Crafts Marketplace, a sales/marketing program for Tennessee craftsmen. His education was in journalism and television. He has served on the Boards of Directors of the Ybor City Chamber of Commerce and Florida Craftsmen, Inc., coordinated the legislation/marketing for the Florida Arts License Plate, and has served as a panelist for the Florida Division of Cultural Affairs, among others. He is treasurer of the Florida Association of Local Arts Agencies, serves on the Creative Industries Council for the City of Tampa, and is the founding chair of the Ybor City Saturday Market. Ann Larsen Executive Director Pasco Arts Council Ann Larsen was named the Executive Director of the Pasco Arts Council in May, She was formerly the Executive Director of the Management Assistance Program of Tampa, a nonprofit organization providing management workshops and seminars for the nonprofit sector. Before moving to Florida in the late 1990 s she was assistant to the director of the Iowa Arts Council, project director of the Art in State Buildings in Iowa and executive director of the Minnetonka Center for the Arts in Minneapolis. She is currently on the board of directors of the Leepa-Rattner Museum of Art in Tarpon Springs. 8520

13 * * * * * * * PANEL COMPOSITION: As outlined in the Cultural Tourism Grant guidelines, the grant review panel is comprised of 7 members: 2 arts administrators, 2 Cultural Council members and 3 TDC members. For the FY06-07 grants cycle the TDC approved a roster of ten arts administrators from which Cultural Affairs staff then selected 2 panelists that represented different artistic discipline backgrounds and were available on the date of the scheduled grants review meeting. Listed below are the names included on the current roster and the names of additional arts administrators that we are requesting be added to the roster. Both lists have been approved by the Cultural Council. Served on the Current roster of panel candidates (arts administrators) FY06-07 panel (approved by TDC 0/0/06) 1 Mary Becht, Director, Broward Cultural Affairs Council 2 Nikenna Benjamin. Projects Administrator, Miami-Dade County Department of Cultural Affairs 3 Rena Blades, President & CEO, Palm Beach County Cultural Council 4 Norree Boyd, Executive Director, Metro Nashville Arts Commission 5 Patricia Caswell, Former Executive Director, Sarasota County Arts Council 6 Joe Gillie, Executive Director, Old School Square Cultural Arts Center 7 Bill Nix, VP Marketing & Government Affairs, Palm Beach County Cultural Council 8 David Rowell, Head - MFA Theater Management Program / Assistant Professor / Director of Marketing & Front of House YES Services, Florida State University School of Theater 9 Michael Spring, Director, Miami-Dade County Department of Cultural Affairs 10 Andrew Witt, Executive Director, Cultural Council of Richland & Lexington Counties YES Additional candidates (arts administrators) proposed for the roster 11 Jane Arnett, Director of Endowment and Planned Giving (retired) Tampa Bay Performing Arts Center 12 John Bell, Director, Tampa Theater 13 Earl Bosworth, Assistant Director, Broward Cultural Affairs Council 14 Cynthia Gandee, Executive Director, Henry B. Plant Museum 15 Art Keeble, Executive Director, Arts Council of Hillsborough County 16 Ann Larsen, Executive Director, Pasco Arts Council TDC members who served on the FY06-07 Grants panel 1 Tony Satterfield 2 Russ Bond 3 Phil Henderson, Jr. MOTION MADE BY Julie Scales, seconded by Carlen Peterson and approved unanimously to approve the recommendation for the additional Cultural Tourism Grants Panel as presented. MOTION MADE BY Russ Kimball, seconded by Julie Scales and approved unanimously to nominate Tourist Development Council Board Members Tony Satterfield, Phil Henderson and Russ Bond as TDC representatives to the Cultural Tourism Panel. MARKETING REPORTS RESEARCH DATA SERVICES The January 2007 Visitor Profile research report, as submitted by Dr. 8521

14 Walter Klages, Ph.D., Research Data Services, Inc., has been made a part of the member s packets. Also submitted were the 2005/06 European First Time Visitor Profile, 2005/06 U.S. Domestic First Time Visitor Profile and the 2005/06 First Time Visitor Profile Reports. The following power point presentation was given: A First Time Visitor Profile Reports s requested, we have completed the tabulation of first time visitors to the St. Petersburg/Clearwater area. We analyzed a total of 11,966 face-to-face interviews conducted between 2005 and 2006 in the destination. Of these, some 4,272 were visiting the St. Petersburg/Clearwater area for the first time. Research Data Services, Inc

15 First Time Visitor Profile Reports Three reports have been prepared profiling first time visitors: Overall (Domestic AND Foreign) European (UK, Continental, and Scandinavian) Domestic (U.S. Only) Research Data Services, Inc First Time Visitor Profile Reports Each report detail s fo r its subset: Combined first time visitors. Newbies: Visitors who are for the first time in the St. Petersburg/Clearwater area AND Florida. Stripped Barnacles: Visitors who have previously visited other destinations in Florida, but are for the first time in the St. Petersburg/Clearwater area. Research Data Services, Inc

16 Visitor Origins 2006 Annual # of # of % from Visitors 2005 Visitors 2006 Prev. Yr. Florida 493, , Southeast 319, , Northeast 1,266,594 1,267, Midwest 1,707, ,707, Canada 324, , Europe 903, , Opp. Mkt. 174, , Latin America 23,695 25, TOTAL 5,212,435 5,254, St. Petersburg/Clearwater Area: 06 Annual Research Data Services, Inc Visitors/Expenditures (H/M/C + V F/R) Visitors 5,254,255 05/ 05/ ,820 Direct $ Exp. $3,221,305,164 05/ 05/ $135,425,387 Total $ Impact $6,415,551,365 05/ 05/ $269,713,201 St. Petersburg/Clearwater Area: 06 Annual 2006 Annual Research Data Services, Inc

17 Total H/M/C + V F/R Expp ene ndd iture s January % H/M/C $146,413,470 $148,778, V F/R 64,105,040 67,156, Total $210,518,5 10 $215,935, TOTAL $ IMPACT $419,268,665 $430,056, Multiplier k: St. Petersburg/Clearwater Area: Jan Research Data Services, Inc H/M/C + V F/R Visitors January 2007 # of # of % from Visitors 2006 Visitors 2007 Prev. Yr. H/M/C 147, , V F/R 117, , Total 265, , St. Petersburg/Clearwater Area: Jan Research Data Services, Inc

18 Occupancy/Room Rates January Occ. 71.9% 70.3% -1.6 pts. ADR $82.99 $ % St. Petersburg/Clearwater Area: Jan Research Data Services, Inc First Time Visitors (% Yes) January % New Market Share Gain from FL St. Petersburg/Cle arwater Area: Jan p. com Research Data Servic cese s,, Inc

19 Plan to Return January y % St. Petersburg/Clearwater Area: Jan. To Area 07 p. com Next Year Research Data Servi ces, Inc Reservation Window January 2007 % St. Petersburg/Clearwater Area: Jan Occupancy Barometer Percent with No Reservations or Reservation s Made Less than 7 days in Advance of Arrival lagesgrou p. com Research Data a Services, S Inc

20 Median Age/Income January Median Age 52.3 yrs 52.8 yrs Median HH Income e $100,193 $10 3,0 16 St. Petersburg/Clearwater Area: Jan Research Data Services, Inc Info Mos st t H elpful t o Visit J anuary % Internet Previous Visit Recom. Business Print Media Contacts St. Petersburg /Clearwater Area: Jan roup.com Research Data Servi ces, Inc

21 % Internet Access cess 2006: 84.0% 2007: % % Internet et and Tourism Jan Book B Accomm odations On-Line Online Obtain Travel Info Buy Travel On-Line St. Petersburg/Clearwat ter Area: Jan Research Data Services, Inc MARKETING/ADVERTISING The Marketing/Advertising report, submitted by Mr. Scott Schult, Director of Marketing, has been made a part of the member s packets. Mr. Barry Lott of YPB&R distributed a sample of the CONCEPT A Around advertising creative for the board s consideration. ADVERTISING FEBRUARY 2007 MEDIA SCHEDULE Submitted by: Scott Schult Director of Marketing Circulation FEB MAR APR ONLINE Spring Online CBS Sportsline RealCities Network WeatherBug Orlando Sentinel.com Frommers Undertone Network Consumer Online Expedia 7,537,381 Google Search 8529

22 Travelocity 8,500,000 Yahoo Search Yahoo 9, 061,073 Weather 9,975,990 USA Today 33,226,354 VISIT FL E-Dialogue Program 2,975,000 Golf E-zine 100,000 VISIT FL E-Dialogue Program Renewal 2,975,000 Travelocity CO-OP Golf Channel Online International Consumer O nline-canada Beach Outdoors Boating Homepage Banners 5-11 ROS Banners Added Value UsaToday.com 8,821,782 Canada.com 2,992,208 Weather.com 8,821,000 International Consumer Online-UK Google (UK) MSN (UK) Opodo (UK) Yahoo UK LastMinute.com International Consumer-Germany Expedia Germany Vertical Markets Black Planet Black Voices MiGente Yahoo Espanol Univision Planet Out, Inc. TELEVISION Honda Grand Prix Andretti Creative Jacksonville Orlando Ft. Myers 8530

23 Weather Channel VFL 5 Weather Channel Partner Co-op Market Television Market TBD Market TBD Market TBD Golf Channel 35 spots 8-11 RADIO Honda Grand Prix - Andretti Creative Jacksonville WPLA WOKV WQIK WFYV Ft. Myers WARO WWCN WJBX WUSV Orlando WTKS WJRR WDBO WHTQ NEWSPAPER Vertical Market African American Amersterday News - NY (Wkl) 28, 000 1,8 Philadelphia Tribune 224, 000 2,9 Chicago Defender 79, 000 2,9 Spring Newspaper 6 NY Times (VISIT FL) 1,623, NY Times 1, 623, Boston Globe Magazine (VISIT FL) 587, Boston Globe 587, Chicago Tribune (VISIT FL) 937, Chicago Tribune 937, Orlando Sentinel 317, Indianapolis Star 382,

24 Down Towns & Small Towns Visit FL Out of State Insert Spring 1,000, AMEX CONSUMER MAGAZINES AAA East Penn 20,000 AARP Magazine 930,000 Essence 350,396 Florida Map Guide 1,300,000 Florida Travel & Life 150,000 Florida Travel & Life 150,000 Golf Magazine 860,000 Guest Informant 2,486,130 MNI Hispanic Network 124,190 MNI Luxury Network 190,810 Martha Stewart Weddings (FPg) 265,844 Martha Stewart Weddings (1/6 Pg) 265,844 Official FL Vacation Guide 500,000 Great Florida Getaways 350,000 See Orlando 2,000,000 Southern Living 520,000 Special Interest Pubs (Visit FL) Beaches 100,000 Romance 100,000 Outdoors & Nature 100,000 Boating & Fishing 100,000 Suncoast Attractions Map Renewal 1,554,000 TRADE MAGAZINES Associations Now 24,000 Associations Now 24,000 Baseball America 40,553 Fastpitch Delivery Lacrosse Magazine 208,000 MPI 30,000 MPI (DMAI outsert) 30,000 TSAE/Capital Executive USAE 2,000 4,500 PARNTERSHIPS ESPN Redfish All-Star Tournament 8532

25 African American Heritage Celebration Redfish Nation Magazine Orlando Times 10,000 1,8,15,22 Florida Sentinel 24,000 2,9,16,23 Chamber Co-Operative 64,627 I-95 Welcome Center Transparency Martin Luther King Motion Sports Tampa Bay Devil Rays USA 3000 Coop AAA Living Chicago 457,138 Metro Detroit 105, AAA Ohio Motorist 395,445 1 AAA Midwest Traveler Missouri 488,601 AAA Publications AAA Journeys Cincinnati 406,726 AAA Home and Away Indiana 225,161 AAA Car & Travel New York 939,000 AAA Home and Away KY 220,312 National Magazines Arthur Frommer's Budget Travel 607,456 1 Florida Market Villages Daily Sun Florida Race Place FL Running & Triathlon 15,000 FL Running & Triathlon 15,000 FL Sports Magazine 75,000 FL Sports Magazine 75,000 Sth FL Running Forum 4,500 Running Journal 50,000 Runner's World 650,000 flrunning.com floridasports.com coolrunning.com MUSEUM PLAN AAA Going Places 2,524,742 NPR Tampa NPR Orlando INTERNATIONAL INITIATIVES 8533

26 Canadian CAA Leisureways Personell Gd Can Travel Industry Sunwing German America Journal 42,000 DerTour Winter 2006/07 500,000 DerTour Summer ,000,000 Flex Travel/TUI Suisse FTI Touristik Winter 06/07 400,000 FTI Touristik Summer ,000 FVW/Urlaub Perfekt 180,000 Hotelplan Switzerland 2007 Kuoni Switzerland Catalog 2007 Meier's Weltreisen Winter 06/07 600,000 Meier's Weltreisen Summer ,100,000 Skytours Switzerland TC/Neckermann Winter Catalogue 06/07 700,000 TC/Neckermann Summer Catalogue ,200,000 TID Preisliste Englisch TIP Austria 10,800 Travel Inside (Swiss Trade) 12,500 Travel One 23,000 TUI/Arke Holland Winter 2006/07 TUI/Arke Holland Summer 2006/07 TUI Germany Winter 06/07 400,000 TUI Germany Summer ,000 UK Departures/AMEX program Dollar British Handbook Funway Holidays LastMinute.com Official Visit Florida International Program Premier Holidays Selling Long Haul 16,500 Travel Sushi Visit USA Travel Planner Visit USA DM Brochure Request DOMESTIC TOUR & TRAVEL Travel Impressions 8534

27 US Air USA 3000 PUBLI C RELATIONS The Public Relations Report, as submitted by Ms. Mary Haban, Manager, and presented by Mr. James Raulerson, PR Representative, has been made a part of the member s packets. PUBLIC RELATIONS February 2007 Report Prepared by: Mary Haban Public Relations Manager MEDIA VISITS/ TRADE SHOWS & RECEPTIONS TMAC Conference (Travel Media Assn. Canada) London, Ontario Feb Mary attended this amazing conference with a coalition from Visit Florida and had the chance to participate in the media marketplace event, which gave one-on-one face time with many top Canadian Travel Writers. Mary also attended many workshops and professional development seminars geared at maximizing our pr efforts. Allegiant Air Media Visit Ft. Wayne, Indiana Market Feb The PR Team worked with Allegiant Airlines to set up a breakfast for these radio show personalities in conjunction with Inaugural service to the Ft. Wayne market. Rose Payne of the Leisure Travel Dept. hosted this for breakfast. Visit Florida Atlanta Media Reception & Media Visits Feb Mary attended this media event organized by Visit Florida, called Meet Your Perfect Match. Travel writers and editors from several key publications attended including Southern Living Magazine, The Atlanta Constitution Journal, Ya ll Magazine, Jezebel Magazine, Game & Fish Magazine, and The Atlanta Voice. Mary also had the chance to schedul e individual appointments with many of the travel writers. African American Heritage Press Trip February James worked with DCI to host the African American Heritage Press Trip. African American Golfer s Digest, Debert Cook, Editor; Essence Magazine, Mitzi Miller; NPR and PBS Television, Jon Haggins; Odyssey Coulour Magazine, Kuw ana Haulsey; AOL Black Voices, Brandon Cobb, News Editor- all participated. The group stayed at the Belleview Biltmore Resort & Spa and the Innisbrook Golf Resort. Sites that the group enjoyed were Clearwater Beach, Caladesi Island, Midtown St. Petersburg, the Pinellas County African American Heritage Celebration, Tarpon Springs and Dolphin Landings Sailboat Cruise. MEDIA ASSISTANCE Medi a Inquiries Assisted Jennifer Conrad of Women s Day Magazine with some photos and facts for an online article on the best beaches. The St. Petersburg Times requested a photo of Sara Mason from our Sports Commission. Maryellen McGrath, Photo Editor Marketing Services of The New York Times, needed photos and copy for a special section on Florida Travel for the March 25 edition of the New York Times. Lisa Simundson the Florida/Caribbean Editor of Meetings South Magazine coordinated an interview with Carole Ketterhagen. Assisted Ben Richardson of The Sun Sentinel with photos/facts on an article about the area. Ted Jackovics, the tourism reporter with The Tampa Tribune, met with the PR department. Steve Nichols of FOX-13 News in Tampa had questions on the TDC meeting. Provided Yolanda Fernandez of News Channel 8, Steve Nichols of FOX-13 News, Ted Jackovics of The Tampa Tribune and Steve Huettel of The St. Petersburg Times with information from the TDC meeting. Assisted Kathleen Mc Laughin of The Sarasota Herald Tribune with tourism numbers. Neil Johnson of The Tampa Tribune inquired about Northern weather and the effect on tourism. Assisted The Toronto Sun Star with fact checking for an upcoming article on Spring Training. 8535

28 Leah Sc hnelbach of Roam Magazine requested photos of Clearwater beach, for an upcoming story for the in-flight magazine of USA3000. Liz Meagher, segment producer for FOX 25 News in Boston requested information on fishing in the area. Mary met Liz last year on a media mission to Boston. Liz asked if Mary would be in Boston soon and agreed to meet with her on her next visit. Mamoonah Yaqub, publisher of Roam Magazine called Mary to discuss setting up an editorial meeting on her next visit to the area. Grant Frazer, Canadian Golf Writer, and President of The Golf Management Institute of Canada, called Mary to request information on any upcoming Golf Press Trips. Mary met Grant at the recent PGA Merchandise Show and he expressed interest in the joint International Golf Press Trip with Disney/St. Pete-Clearwater. The photo department of The New York Times requested a variety of photos for a story David Butwin is writing a Florid a travel +advertorial for the March issue. Kevin Spark of Sparks Design requested use of CVB photos for a brochure on a new condo complex being built in Tampa. Use was refused as it is for commercial use. Alis on Goran, Editorial Assistant with Travel + Leisure Family Magazine called Mary to request information on The Salvador Dali Museum and when it is moving. Toronto-based journalist, Alison Wood inquired about visiting the area with her family to scope out ideas for fut ure stories. Mary is assisting her for a visit in March. Kelly Prieto of Hayworth Creative asked for regional photos on behalf of The Greater Detroit Newspaper Network, who was in our area to do a story. Ted Jackovics of The Tampa Tribune called to see if the CVB was doing anything special to promote capitalize on the ACC Tournament in Tampa during March. Sharon Parker, a reporter with 970 WLFA-AM from a Dr. Klagess report. called to request information about our International visitor numbers Curt Wilson, a sports producer for FOX-Sports Net in Seattle called to request B-Roll of our area and a list of things to see and do while in the area. They are visiting the area May and are staying at The Renaissance Vinoy Resort & Golf Club. Doug Rentz, Managing Editor of Courier Magazine asked about the estimated number of visitors per year that the St. Petersburg/Clearwater area brings in? He s writing a story for Courier Magazine and wanted to see if we had anything showing how popular west Florida beaches are. Provided Cort Egan, who writes for the University of VISIT FLORIDA Newsletter, with information on our area. Published & Broadcast Stories: Fox 13 News and News Channel 8 aired stories on the latest tourism numbers for 2006 and interviewed Dr. Klages and Carol Ketterhagen on their February 14 broadcasts. Bay News 9 aired a story on Carrie Underwood shooting her music video at Fort De Soto on February 20. WQYK 99.5 FM aired the story on Country Music Superstar Carrie Underwood s music video shoot on a February 20 th broadcast on Feb. 20. WTSP-TV, Channel 10, aired a story on Carrie Underwood shooting her music video at Fort De Soto on February 21 AM Tampa Bay and U.S FM broadcast the story on Carrie Underwood s music video shoot that took place at Fort De Soto Park. The radio broadcast aired on February 21, Women s Day Magazine published an online article and photos about America s best beaches and mentioned several of our award-winning beaches. The World of Greece Odyssey Magazine published an article on Tarpon Springs in the January/February Issue. City Magazine of Roanoke, Virginia published a story on the area as a result of a partnership press trip with Allegiant Airlines in December. City Parent Magazine of Toronto & Hamilton published an article on family attractions in the area as a result of a family press trip from July Tampa Bay Woman Newspaper published an article about world class spas in their January/February Issue which mentioned the Don CeSar Beach Resort and Safety Harbor Resort & Spa. st. Best in St. Pete Magazine the CVB. featured the Grand Prix on the cover and used photos throughout that were provided by Florida Trend Magazine published a piece on Favorite Luxury Resorts and included Safety Harbor Resort & Spa in the roundup. Southern Boating Magazine published a story called A Place on the Bay and mentioned several St. Petersburg 8536