Overview. Coca- Cola believes recycling should be a rewarding experience. We have partnered with various ci;es and coun;es.

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Shanon McBride
5 years ago
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2 Overview Coca- Cola believes recycling should be a rewarding experience. We have partnered with various ci;es and coun;es. This program s goal is to incent ci;zens to recycle more and recycle be@er. By teaming up with great retail partners, residents can win gic cer;ficates for groceries if they are caught recycling the right way. All single- family household residents in the selected program area are mailed a brochure with an opt- in s;cker explaining the rules. If Residents want to par;cipate, they place the s;cker on their recycling bin and place the bin at the curb on their regular recycling day containing their recyclables.

RECYCLE &WIN 15 Programs 52 Municipalities Charleston Roanoke Program Map Nashville Greensboro High Point Asheville Raleigh Harrisburg Kannapolis Concord

3 RECYCLE &WIN 15 Programs 52 Municipalities Charleston Roanoke Program Map Nashville Greensboro High Point Asheville Raleigh Harrisburg Kannapolis Concord Charlotte/Mecklenburg County Greenville Area Spartanburg Winston-Salem Greenville First Time In The Area Columbia Second Time In The Area Third Time In The Area Columbus

4 Program Loca*ons Program # State Program Ci;es/ Towns Par;cipa;ng HH # Month, Year Program Began Program Length (Months) Prize Amount Awarded 1 NC Charlo@e City of Charlo@e, Cornelius, Davidson, Huntersville, Ma@hews, Mint Hill, Pineville 273,000 February, $26,000 2 NC Raleigh City of Raleigh 115,000 November, $13,000 3 WV Charleston Charleston, South Charleston, Dunbar, St. Alban 59,000 June, $13,000 4 NC Charlo@e City of Charlo@e, Davidson, Huntersville, Ma@hews, Mint Hill, Pineville 270,000 November, $26,000 5 TN Nashville City of Nashville 193,500 April, $15,000 6 SC Columbia Columbia, Richland County, Lexington County, Cayce, City of Lexington, West Columbia, Blythewood, Springdale 212,000 November, $15,000 7 VA Roanoke Roanoke, Roanoke County, Salem, Vinton 84,000 November, $15,000 8 NC Raleigh City of Raleigh 115,000 May, $14,550 9 NC Greensboro City of Greensboro 73,500 NC Winston- Salem City of Winston- Salem 75,000 NC High Point City of High Point 36,500 July, $14, SC Greenville Area Greater Greenville, Simpsonville, Mauldin 60,000 September, $14,800 SC Spartanburg City of Spartanburg 35, TN Nashville City of Nashville 193,500 December, $15, NC Charlo@e City of Charlo@e, Davidson, Huntersville, Ma@hews, Mint Hill, Pineville 294,250 NC Concord City of Concord 43,250 NC Harrisburg Town of Harrisburg 9,750 NC Kannapolis City of Kannapolis 19,621 July, $46, NC Greenville City of Greenville 19,315 July, $13, GA Columbus City of Columbus 51,747 November, $13, NC Asheville City of Asheville 27,394 February, $13,000

5 RECYCLE AND WIN -HOW IT WORKS Mailer Press Release, Media and Kickoff Harris Teeter Coca-Cola City of Charlotte Duke Energy Bank of America Lowe's Results Prize Patrol awards gid card S*cker placed on bin Prize Patrol On going Media TV & Radio In Store Merchandising & POS 5

6 Mailer Over 2 Million mailers sent as of February 2014

pdf 1 8/1/12 4:24 PM glass bottles & jars aluminum cans

foil & pie tins corrugated cardboard paperboard (cereal

7 S*ckers GIB Sign_SC.pdf 1 8/2/12 12:19 PM R&W SC - Yes Sticker.pdf 1 8/1/12 4:24 PM glass bottles & jars aluminum cans steel cans plastic bottles office & school paper junk mail paper towel rolls, etc. newspaper magazines, catalogs & phone books aluminum foil & pie tins corrugated cardboard paperboard (cereal boxes) empty aerosol cans brown paper bags C C M M Y Y CM CM MY MY CY CY CMY CMY K K 2012 The Coca-Cola Company The Coca-Cola Company.

the program and for use as a Prize Patrol vehicle to

8 Recycle & Win Prius: Coca- Cola features a Toyota Prius on loan to the public works department to merchandise the program and for use as a Prize Patrol vehicle to selec;ng winners. The Prius is wrapped with program graphics.

9 Press Conference: Key elements include: Press Conferences are held at either a store loca;on or Government Building Speakers include: Mayor Coca- Cola Retailer Representa;ve State officials

11 Press Conference Invita*on

12 Patrol Ride Along

13 Communica*on Vehicles: Direct Mail sent to every single family household Poten;al in store Point of Sale material in retail loca;ons Addi;onal S;ckers available at retailer Customer Service Desk Press Conference City Web sites Television support Retailer & Coca- Cola PR Support

14 Commercial

15 Results Recycling Rates Requests for Recycling Bins/Carts Par;cipa;on

DAVIDSON RIVER VILLAGE

ASHEVILLE HIGHWAY HENDERSONVILLE HIGHWAY DAVIDSON RIVER CONNECTOR BREVARD, NORTH CAROLINA DAVIDSON RIVER VILLAGE MIXED-USE MASTER PLANNED DEVELOPMENT ±535 ACRE DEVELOPMENT OPPORTUNITY CONTENTS 1 EXECUTIVE