Budgetary Proposal Tecnológico de Monterrey California State University

Transcription

1 Dates: January 03 14, Guadalajara, Jalisco 23 de noviembre 2004 Budgetary Proposal Tecnológico de Monterrey California State University 4 lectures - The topics will be discussed as to fit with the class content. The Office of International Affairs proposes the follow lectures: 1. Overview as Mexican Business Culture (Dr. Guillermo Schmidhuber) 2. Consumer Behavior in Mexico (Lic. Emma García) 3. Entrepreneurs in Mexico (Lic. Jorge Franco) 4. Small business Development (Dr. Gonzálo Rivero) 2 cultural visits - Tlaquepaque - Tonalá Market (small and art craft business) - Downtonwn Tour 3 company visits - Hacienda El Refugio in Amatitán (Tequila Herradura) - ALRO Exportaciones - Marinela Factory Transport - Transportation to all the cultural activities programmed - Transportation to the company visits programmed

2 Social events - Welcome lunch - Farewell lunch Use of all Campus facilities - Classrooms - Sports facilities - Library - Computer lab Downtown Guadalajara Guadalajara Downtown is one of the most important and cultural expressions, in this place you can find out the Government Palace, the Cathedral, Degollado Theater, the murals of Hospicio Cabañas and some historical squares and monuments which compose part of our culture. Hacienda El Refugio in Amatitán, Jalisco. This site is the Tequila Herraduras factory, one of the most quality beverage that Mexico exports. It is consider the only distillery where the complete production process is done in same place. A visit to San José del Refugio is like traveling to the past. The original infrastructure is conserved since the beginning of Going around, the guides explain the methods that the workers used to produce tequila and of course, they show the visitans the new methods that Tequila Herradura use today. This visit ends with a tequila tasting with a show video of this awesome and familiar business and its history..

3 Tonalá Market From the Pre-Hispanic time, "Tianguis" on Thursdays, it was the traditional point of meeting in the square of Tonalá. Natives of different points from the valley of Atemajac interchanged in this place their merchandise. With the conquest Sunday (Day of the God) like own date for the exchange is respected this tradition adding. At the moment near to retailers Thursdays and Sundays between the streets of Tonaltecas, Juárez, Madero and Lopez Pajar mainly. Tlaquepaque Town Tlaquepaque is one of those places where the lovers to go shopping enjoying so much. The main area has been closed to the vehicular traffic. The specialized stores are throughout. In this atmosphere, they settle down more than three hundred colorful stores. Tlaquepaque is a symbol of the colonial history in Jalisco, since it counts on constructions that date from century XIX. Nowadays is one of the most visited places, because of its crafts, its colorful and spotted architectonic style.

4 TENTATIVE ITINERARY 03-Ene Ene Ene Ene Ene Ene Ene-05 08:00-09:00 09:00-01:30 13:30-15:00 15:30-17:00 Departure of Chico Arrival at Guadalajara Orientation Class Class Class Class Class Welcome Lunch Downtown Tour Morning 09:00-13:30 10-Ene Ene Ene Ene Ene Ene Ene-05 Tonalá Tequila Heradura Tlaquepaque ALRO Exportaciones Marinela Factory (10:30-13:00 hrs) 13:30-15:00 15:00-17:00 Entrepeneurs in Mexico Entrepeneurs in Mexico (Lic. Jorge Franco) Overview as Mexican Business Culture (Dr. Guillermo Schmidhuber Small business in Mexico (Dr. Gonzálo Rivero) Consumer Behavior in Mexico (Lic. Emma García) Farewell lunch 17-Ene Ene Ene Ene Ene Ene Ene-05 09:00-01:30 Check Out from Hotel Departure to California Travel Class 2401 / 2402 Cultural / Company Activity Andenes Lectures Auditorio 2 Orientation Session Aula 1106 Welcome and Farewell Comedor Ejecutivo Edificio Administrativo

5 Price: $ USD per student * All administrative costs and fees are included in the program ** Coordinator s expenses will be handled separately. Note: This proposal does not cover the expenses of an International Medical Insurance, obligatory for all students of ITESM our web pages and