LET S CLEAN UP EUROPE!

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2 LET S CLEAN UP EUROPE! Keep Clean and Run is the main event of the Italian European Clean Up Day (ECUD). AICA International Association for the Environmental Communication: responsible for the European coordination of LCUE and the implementation of the clean-up actions in Italy. Italian Steering Committee: Ministery of the Environment; Utilitalia (Association of energy and environmental water companies); ANCI (National Association of Italian Municipalities); Turin and Rome cities; Legambiente (Italian environmental association); UNESCO Italian National Committee; AICA; E.R.I.C.A. Soc. Coop. ed Eco dalle Città: technical partners.

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4 PULISCI E CORRI the first edition 2015: from Valle d Aosta to Liguria 2 eco-runners - Oliviero Alotto e Roberto Cavallo 3 Regions: Valle d Aosta, Piemonte and Liguria 8 stages 400 km

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7 PULISCI E CORRI 2015

8 PULISCI E CORRI the second edition 2016: from Marche to Lazio 2 eco-runners - Oliviero Alotto e Roberto Cavallo 3 Regions: Marche, Abruzzo and Lazio 7 stages 350 km

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10 Keep Clean and Run 2016 press conference EWWR 2015 Italian Awards

11 PULISCI E CORRI the activities Eco-running: 50 km a day cleaning up the trail from litter Clean-up actions: all the population schools, families, associations were invited to initiatives regarding environmental topics. Conference with the eco-runners and the population: project presentation, showing the litter collected during the path. In each stage: focus on a different waste chain and participation of a testimonial to increase the media coverage.

12 PULISCI E CORRI the eco-running Cleaning up the trail from litter

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14 PULISCI E CORRI the clean-up actions - Clean-up actions - All the population schools, families, associations were invited to initiatives regarding environmental topics

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18 PULISCI E CORRI the conference Project presentation, showing the litter collected during the path. Focus on a different waste chain and participation of a testimonial

19 PULISCI E CORRI the testimonials

20 PULISCI E CORRI how to take part Everyone can join the event: running and cleaning the path with the 2 eco-runners; joining a local clean-up action; following the live updates via social, web and national media partner. The companies could support Keep Clean and Run «adopting» one stage. - Logo(s) on the offical Keep Clean and Run materials - Take part in the Press Conference - Tailored interview on Envi.info - Presence in the Keep Clean and Run documentary - Focus during the conference at the end of the «adopted» stage.

21 PULISCI E CORRI media coverage National level: Press conference Rome Press Relases Media partner (national level) Social media (Facebook, Twitter, YouTube, ecc.) Documentary The book Keep Clean and Run (2015) Testimonials (sport, cinema, environment, etc.)

22 PULISCI E CORRI media coverage Local level: Press Conference (n. 1/ each stage) Press Releases Posters (n.1/each stage) n. 1 car and 1 camper with logs T-shirt and buff with logos Gadget Co-runner National and local testimonial

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25 PULISCI E CORRI per approfondire Keep Clean and Run 2015 the trailer: Keep Clean and Run 2015 the documentary: Keep Clean and Run 2016 the trailer: Keep Clean and Run the book

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