Cultural Routes of the Council of Europe Annual Advisory Forum. Vilnius, 27 October Workshop 2. Session 1

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1 Cultural Routes of the Council of Europe Annual Advisory Forum Vilnius, 27 October 2016 Workshop 2 Session 1 Developing new themes and topics: Sustainable and cultural tourism Tedeschi Massimo President European Association of the Via Francigena Ways

2 Millenary pilgrimage route constituted by a network of paths followed by pilgrims en route to Rome on onward to Jerusalem. 79 stages recorded by Sigeric, Archibishop of Canterbury, in 990 Frome Rome to Canterbury. Council of Europe Cultural Route in European Regions - Kent, Hauts-de- France, Grand-Est, Bourgogne/Franche- Comté, Vaud, Valais, Valle d Aosta, Piedmont, Lombardy, Emilia, Liguria, Tuscany, Lazio across England, France, Switzerland and Italy. Cultural Routes of the Council of Europe Annual Advisory Forum Vilnius, October 2016

3 In local authorities located along the Via Francigena (convened in Fidenza by the then mayor Massimo Tedeschi) signed the certificate of incorporation of the European Association of the Vie Francigene. EAVF coordinates and connects all the institutions (local, regional, national and European) involved in the enhancement of the route. EAVF has been recognized as carrier network (2007) of the Council of Europe for the protection and the enhancement of the Route. 118 local and regional authorities and 110 associations are associated members Cultural Routes of the Council of Europe Annual Advisory Forum Vilnius, October 2016

4 Local Authorities SME EAVF Universities Associations Cultural Routes of the Council of Europe Annual Advisory Forum Vilnius, October 2016

5 About walkers (2015). More than visits on the official website Hundreds of SME involved. Cultural Routes of the Council of Europe Annual Advisory Forum Vilnius, October 2016

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7 Daily updated contents in three languages: English, French and Italian. News and informations about the route: signposting, alerts, accommodations, Interactive map and possibility to create a tailored experience. Visibility for all kinds of SME (hotels, hostels, restaurants, Tour operators) through the dedicated platform: www. visit.viefrancigene.org.

8 Published in trilingual version (English, French and Italian). Presents cultural and historical information, events, projects and insights on the activity of the Association. Officially presented in prestigious venues throughout Europe (Rome, Reims, Santiago, Paris, Canterbury). Available on-line on the website and also in the newsstands along the path.

9 The aim is to promote, in one single schedule, all the events that take place in the territories crossed by the Via Francigena More than 700 October events from May to 17 european Regions involved. Official website festival.viefrancigene.org, with more than potential visitors.

10 Published by «Terre di Mezzo» (Milan) and officially presented in July Presents the official path validated by EAVF. Available on line on the website also with the credential, and in the best bookshops. The realization of the second volume from Canterbury to the Great Saint Bernard Pass is under way.

11 The credential is the official pilgrim s passport. It attests his passage on the Via Francigena. The credential is availabe on-line on the website and at various stages along the path. In 2015 we distributed approximately credentials. The income generated by the selling of the credentials (3 euros) is used to sustain the activities of AEVF.

12 Contacts: Website: Facebook page: Via Francigena Twitter: AEVieFrancigene Telephone: (+39)

13 Support the values of the label of the Council of Europe in terms of socio-economic, sustainable and cultural development. Support the development of new routes Pilgrims and merchants a historic combination Cooperation between Cultural Routes an immense future potential