Absolute Hotel Services. SMR Orientation

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1 Absolute Hotel Services SMR Orientation

Introduction Absolute Hotel Services Group (AHS): AHS is the fastest growing hospitality management/branding company in Asia and Europe with an ever expanding geographic portfolio of hotels, resorts

2 Introduction Absolute Hotel Services Group (AHS): AHS is the fastest growing hospitality management/branding company in Asia and Europe with an ever expanding geographic portfolio of hotels, resorts and serviced residences. Head quartered in Bangkok, Thailand with regional offices in Thailand, Vietnam, Indonesia, Hong Kong, India and Europe with more expansions planned, AHS and its brands have resonated with investors and consumers contributing value to all stakeholders. Covering the luxury to economy segments through its brands U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels, Resorts & Residences, Eastin Easy, Travelodge and Vienna House, AHS have developed and continue to evolve relevant hospitality solutions which work. AHS is an affiliate company of U City Public Company Limited which is one of Thailand's largest public listed companies.

3 AHS Team Structure and Application

4 AHS Group Of Companies Absolute Hotel Services Company Limited (Thailand Incorporated) AHST Absolute Hotel Services Hong Kong (Hong Kong Incorporated) AHSHK Travelodge (Thailand) Company Limited Absolute Golf Services Company Limited Vienna House Thailand Company Limited Absolute Hotel Services Indochina Limited AHS Hospitality India Private Limited Absolute Hotel Services Europe Vienna House Asia Limited 59 Club Asia Company Limited

5 Group Structure Overview AHS Corporate Europe Division India Division Asia Division Thailand Region Indonesia Region Indochina Region

6 Corporate Structure CEO VP Marketing VP Revenue/Distribution VP Human Resources VP QA Snr VP Technical/Preopening HR Manager Training Director Finance Director QA Team Director TS TS Director Indochina *V TS Pre-opening Manager BDD Thailand BDD Vietnam *V *V Vietnam based TS Manager Indochina *V

7 Asia Division Structure CEO VP Marketing Snr VP Operations Asia VP Revenue/Distrib ution VP Human Resources VP MarCom Asia VP Revenue Asia VP QA Group Finance Asia MarCom Team Asia DOS Asia Revenue Team Asia QA Team ADOS Asia Area General Managers General Managers Thailand Sales Team

8 India Division Structure CEO VP Marketing VP Revenue/Distribution Managing Director - India SVP TS/PO VP Human Resources VP Operations/PO- India QA Team MarCom/PR Director - India Revenue/Dis Manager- India Sales Managers- India General Managers Admin/HR Manager-India Accounting &Finance Manager- India

9 Europe Division Structure CEO Europe Chief Operating Officer - Europe Chief Financial Officer Europe Head of Marketing/PR- Europe Head of Sales - Europe Head of ecommerce - Europe Head of Revenue - Europe Head of Human Resources - Europe Head of Project Development - Europe

10 Absolute Golf Services/59 Club Asia Managing Director Marketing Director Director of Golf Operation Operations Manager 59 Club Asia Finance Director Administration Manager

11 AHS Leadership Team

Corporate Jonathan Wigley Rene Balmer Nicolas Ishkanian Nopparat P Kulsiri (Klang) Suratsawadee Sirikasem Martin Faist Rose Panitchayakankul Chutima Kaewta Fortecue Aekawee Chugkorn Napan J.

12 Corporate Jonathan Wigley Rene Balmer Nicolas Ishkanian Nopparat P Kulsiri (Klang) Suratsawadee Sirikasem Martin Faist Rose Panitchayakankul Chutima Kaewta Fortecue Aekawee Chugkorn Napan J. Khumbute Chakrit Saengkong Benchaphorn Sommai Yanitsa Kench Prateek Dharkar Wilailuk Pattamasittangkul CEO Senior VP Pre-Opening/Technical Services VP Revenue & Distribution VP Marketing VP Human Resources VP Quality Assurance Group Training Director Director of Quality Assurance Finance Director Business Development Director Director of Technical Services Technical Services Manager Human Resources Manager Quality Assurance Specialist Administration Manager

Asia Frank Clovyn Paresh Shrivastava Wantanee Issaranuwat Prapaporn Chantharat Sasipimon Singsuksawat Sasikarn Pitarangsi Anchana Panruang Sorasa Phungsupan Titiporn Srimongkol Chatree Wongsripaisan

13 Asia Frank Clovyn Paresh Shrivastava Wantanee Issaranuwat Prapaporn Chantharat Sasipimon Singsuksawat Sasikarn Pitarangsi Anchana Panruang Sorasa Phungsupan Titiporn Srimongkol Chatree Wongsripaisan Phan Bach Duong Nguyen Ngoc Dzung Tinh Ta Huu Senior VP Operations - Asia Group Financial Controller - Asia VP Marketing Communications Asia VP Revenue - Asia Director of Sales Asia Online Sales Director - Asia Reservation Manager Asia Assistant Public Relations Director Thailand Marketing Manager - Thailand Executive Chef - Thailand Director - Indochina Technical Services Director Indochina Administration Manager - Indochina

14 India Sameer Dharkar Shalil Suvarna Joy Coutinho Priya Mokal Meghan Joshi Managing Director India VP Operations & Pre-opening India Accounts & Finance Manager India Associate Director of Marcom & PR - India Revenue & Distribution Manager - India

Europe Rupert Simoner Martin Ykema Johanna Weichselbaumer Betina Welter Michael Kral Thilo Hertwig Susanne Wagner Kathrin Gollubits Christina Riegier CEO Chief

15 Europe Rupert Simoner Martin Ykema Johanna Weichselbaumer Betina Welter Michael Kral Thilo Hertwig Susanne Wagner Kathrin Gollubits Christina Riegier CEO Chief Operating Officer Chief Financial Officer Head of Marketing & PR Head of Global Sales Head of ecommerce Head of Revenue Head of Human Resources Head of Project Development

16 AHS Brands

17 U Hotels & Resorts U Hotels & Resorts is an uncomplicated deluxe hotel brand that is stimulating blend of local heritage and design accents that pair with modern facilities and unique concept of services to encourage guests a distinctive experience. Operating and under development: Thailand, Laos, Vietnam, India, Turkey and Indonesia Uncomplicated. Inspiring. You.

18 U Brand Vision To create an interesting, uncomplicated bijoux deluxe hotels and resorts brand that is a stimulating blend of local heritage and design accents that pair with modern amenities, services and facilities to unobtrusively encourage a sophisticated target customer eager to enjoy the local environment. Décor Local accents design Modern services Simple but tasteful

19 Brand Pillars 3RRRs

20 1st pillar Reach Out - Leisure time success - Brand appeals to high achievers even when on holiday who have clear and consistent expectations and know what has value in life.

21 2nd pillar Restore - Recharge yourself - Comfortable hotels/resorts, welcoming and friendly host will refresh and rejuvenate guests with products, facilities and services delivered in an informal environment. Guests will feel part of the family.

22 3rd pillar Reconnect - Experience the world Warm and uncomplicated service, encourage guests to step into the local environment and experience its culture and heritage at their own pace to create a memorable, unique experience.

23 Uncomplicated. Inspiring. You.

serve you anywhere whether in your room or at the restaurant 24 hour

stay from the time you check in, until the time you check out the next

24 Why U is Unique? Breakfast whenever wherever no matter what time you start your day, we serve you anywhere whether in your room or at the restaurant 24 hour use of room, no matter what time you check in, where you can enjoy your stay from the time you check in, until the time you check out the next day Free Wi-Fi U Choose Programme for pillow, soap and tea selection prior to your arrival Free bikes and locally inspired library

25 U Make a Difference It s a brand wide program to support the local community with donations directly The hotel contributes USD 1 for every paid room night The contributions will be donated to the charity twice a year Weekly scheduled to be arranged for guests to visit the charity and see their contributions come to life

26 Brand Competitive Set Alila Angsana Six Senses Centara Accor

27 Eastin Grand Hotels A 5 star luxury brand created to base on relevance to market and the desires of targeted customers. The brands provide value and consistency through flexible venues and services with added value to serve the desires of business and leisure travelers. Operating : Thailand and Vietnam Value for all occasions.

28 Eastin Hotels & Residences Eastin Hotels & Residences is a 4 star commercial brand created to base on relevance to market and the needs of targeted customers. The brand provides value and consistency through flexible venues and services with added value to serve the needs of business and leisure travelers. Operating and under development: Thailand, India, Middle East, Vietnam and Indonesia Value for all occasions.

29 Eastin Brand Vision To evolve an existing brand to the next level, making it a relevant brand which produces value and consistency. A brand that has flexible venues and services with added value to serve the needs for all stakeholders.

30 Eastin Brand Pillars Value Getting a good deal every time Flexible Having choices and solutions which work for both business and pleasure Consistent knowing what you can have, can appreciate and that it works every time

31 A Sample of Eastin Grand Hotels

32 A sample of Eastin Hotels & Residences

33 Eastin Unique Selling Points Flexi Breakie (breakfast from 6 11:30 hrs.) Ready and welcome, guaranteed (advised your arrival time 48 hours in advance of arrival and we guarantee your roomisready otherwise the 1 st night is free) Children at 16 years old and below Free Wi-Fi

34 Eastin Easy A 3 star hotel brand based on relevance to market and the needs of today travelers. The brand provides comfortable accommodation, breakfast plus approachable services and simple facilities for business and leisure travelers. Operating and under development: India Take it easy.

35 Eastin Easy Brand Pillars Value Getting a good deal every time Comfortable Able to relax and have peaceful rest Consistent knowing what you can have, can appreciate and that it works every time

36 A sample of Eastin Easy

37 Eastin Easy Unique Selling Points Free Wi-Fi Easy stay rates - 6/12/24 hour choices Daily housekeeping service Retail facility for food/beverage

38 Brand Competitive Sets Eastin Grand Hotels Marriott Hyatt Regency Sheraton Anantara Eastin Residences Centre Point President Park Citadines Somerset Eastin Hotels Courtyard by Marriott Holiday Inn Novotel Amari Eastin Easy Best Western Tulip Inn Ibis by Accor

39 A globally recognised midscale brand. The Travelodge brand is centered around you and providing the essentials for a home away from home experience. Stay in our thoughtfully designed hotel rooms and enjoy convenient amenities at your fingertips with complimentary high speed WiFi, tranquil beds and so much more. Operating and under development: Thailand, Vietnam, Malaysia, Hong Kong and Indonesia It s just Travelodgical!

40 A sample of Travelodge

Travelodge Unique Selling Points Travelodge signature bedding to ensure uncompromised comfort Integrated technology for optimal guest experience Free high speed

41 Travelodge Unique Selling Points Travelodge signature bedding to ensure uncompromised comfort Integrated technology for optimal guest experience Free high speed Wi-Fi Coffee culture quality & artisanal coffee Breakfast on your terms to go or dine in the lounge Signature scent, creating unique ambiance Power shower Rewards program

42 Vienna House The brand represents individuality, zeitgeist as well as design and positions itself as an international upscale hotel with passion for details - chic but relaxed. Individuality and European hospitality in a pleasant environment come first - the theme will be reflected in all aspects and areas of the hotel, both in interior design and in storytelling. The aim is to fulfill the gap on the market by providing a unique hotel experience in a sophisticated modern led environment. Operating and under development: Austria, Germany, France, Czech, Poland, Romania, Russia and Thailand. We believe in the beauty of simplicity!

43 A sample of Vienna House

44 Individual, Chic and Relaxed UNIQUE SELLING POINTS Luxury bedding European variety with local but contemporary charm Free high speed wi-fi State of the art technology and individual style Unique F&B and bar concept

45 AHS Portfolio & Projected Growth

46 Current AHS portfolio as of Total number of keys by brand Eastin, 7900 Travelodge Asia, 5200 Vienna House, U, U Eastin Travelodge Asia Vienna House

47 AHS planned portfolio expansion as of 2020 Total number of keys by brand Eastin, Travelodge Asia, 7500 Vienna House, U, U Eastin Travelodge Asia Vienna House

48 Mandatory Systems Software Programs AHS use the following systems and programs for all managed properties.

49 Software & Programs Salesforce.com for customer relationship management Erevmax for rate shopping Comanche for property management system (PMS) Siteminder for channel management and 2 way interface with PMS system TravelClick for booking engine, CRS, Website and distribution platform TravelClick for search engine optimisation (SEO) Affilired for online marketing alliance ReviewPro for customer feedback and online reputation management Diversy for chemicals for F&B and HK AQ services for yearly brand audit Floral for bathroom amenities

50 AHS Affiliate Companies AHS has and will continue to make strategic investments in linkeminded companies to continue to diversify its business and drive growth.

www.absolutegolfservices.com A golf management and consultancy company headquartered in Thailand.

51 A golf management and consultancy company headquartered in Thailand. Providing a full range of golf services including but not limited to golf club design, development, renovations, management and consulting.

52 59Club Asia presented is the Asia office of 59Club UK that was established in 2007, and is now a market leader in providing bespoke mystery shopper performance measurement programmes for the Golf, Leisure, Spa, Events, F&B and Hotel Industries. The ultimate objective of 59Club is to provide venues with a valuable management tool to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. The end result being a boost to customer satisfaction, revenues and profits.

No slippers in office No eating in the office Always on time for work, otherwise the supervisor needs to be informed in advance Well groom and dress appropriate and able to

53 No slippers in office No eating in the office Always on time for work, otherwise the supervisor needs to be informed in advance Well groom and dress appropriate and able to represent the company and brands, i.e no beard for male, shoes are clean, hair tidy, nice makeup, etc. Help the company reducing cost where possible i.e. electricity, water, stationary, etc.

54 Thank You Absolute Hotel Services, a client centric solutions company.

Absolute Hotel Services. a client centric solutions company

Absolute Hotel Services. a client centric solutions company Absolute Hotel Services a client centric solutions company Table of Contents Introduction to Absolute Hotel Services Group (AHS) Why AHS is different AHS evolution AHS Brands AHS portfolio and projected