SIMPLY DELIGHTFUL INVESTMENT PRESENTATION RADISSON INVESTMENT PRESENTATION

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1 SIMPLY DELIGHTFUL INVESTMENT PRESENTATION 1

2 RADISSON HOTEL GROUP OUR BRAND PORTFOLIO Radisson Hotel Group is one of the world s largest and most dynamic hotel groups with eight distinctive hotel brands made up of 1,423 hotels in destinations around the world. OUR BRANDS ARE ENGINEERED TO BE RELEVANT TO BOTH OUR GUESTS AND OWNERS From Radisson Collection to prizeotel, the Radisson Hotel Group is proud to offer hotel brands that fit a wide range of travellers and budgets. We focus our work on delivering memorable moments, acting as a true host by being the best partner. PREMIUM LIFESTYLE/ AFFORDABLE LUXURY UPPER- UPSCALE UPSCALE UPSCALE SELECT SERVICE UPSCALE/ UPPER UPSCALE UPPER MIDSCALE UPPER MIDSCALE LIMITED SERVICE MODERN ECONOMY A collection of our finest hotels Local lifestyle, extraordinary living Development mainly by conversion Our upper-upscale brand Europe s largest upper-upscale brand Memorable, stylish and purposeful New build and conversions in major cities and higher end markets Our new upscale brand Balanced, natural and delightful New build and conversion in city centers around the world Our lifestyle select brand Connected, style-savvy and sociable Mainly new constructions in main cities and/or secondary markets Individual designed upscale hotels Memorable hotel stays with a personal touch Mainly conversions in major cities Our midscale brand Mastering the essentials, Uncomplicated, vibrant, friendly and fresh Our upper-midscale, limited-service brand Delivering a heartfelt experience New build and conversions in urban and suburban markets Our new modern economy brand Design-minded (co-launched with Karim Rashid), tech-savvy, out-of-the-box Rezidor owns a 49% stake and steers strategic development and commercials Park Plaza development in EMEA under PPHE Hotel Group Country Inn & Suites by Radisson not yet available for development in EMEA 2

3 BRAND AUDIENCE GENUINE They appreciate design with attention to detail and have a no-nonsense approach to life so that they can focus on what s important to them. DISCOVERY They value mainstream, premium brands and seek discovery within their comfort zones. CONNECTED Friends, family and colleagues play a big part in their lives. FUN They are both business and leisure travellers with a relaxed mindset who seek a positive and balanced environment. 3

4 BRAND PILLARS Our brand pillars are the foundation of what we believe. They act as a guide or brand compass, informing our decisions and every aspect of how we communicate and behave. By understanding and embracing these simple values we create commercial opportunities for our owners. BALANCED Taking a balanced approach between launch and operating efficiencies. By focusing investment on guest centric related priorities. Capitalizing on the growing demand of guests to have a good work/life balance. NATURAL Boosting direct and indirect revenues. By improving the current portfolio and expanding on a global scale. Capitalizing on the longstanding heritage of the Radisson brand. DELIGHTFUL Improving the guest experience and brand awareness. By focussing on creating lasting memorable experiences. Capitalizing on our Radisson Rewards Loyalty program. 4

5 SIMPLY DELIGHTFUL Radisson enables guests to find balance in their hotel experience with relaxing spaces, thoughtfully considered details and unexpected delights. OWNER VALUE PROPOSITION An efficient business model, simple to build and conversion friendly NUMBER OF KEYS POSITIONING Upscale LOCATIONS Locations in capital and secondary cities, with a mix of airport, urban, suburban and convention locations PRODUCT Urban / Suburban / Airports DESIGN STYLE Modern and timeless design with a Scandinavian influence GROSS INTERNAL AREA PER KEY 48 sqm-60 sqm COST PER KEY EUR 118.5K-148.5K (excluding land and developer s fees) FF&E COST PER KEY EUR 18.0K-21.5K OS&E COST PER KEY EUR 2.0K-3.0K (costs may vary depending on location, hotel type and size) 217 HOTELS» 39,658 ROOMS In operation and under development worldwide as of Year End

6 GLOBAL PRESENCE PORTFOLIO COUNT BY THEATER Our upscale, full-service hotels are focused on business and leisure travellers who seek a positive and well-balanced environment. They are in capital and secondary cities, with a mix of airport, urban, suburban and convention locations. With 200+ hotels in operation and under development, the Radisson footprint is expanding around the world. AMERICAS EMEA ASIA PACIFIC 139 HOTELS 23 HOTELS 1 HOTELS 0 HOTELS 25 HOTELS 29 HOTELS 165 total hotels operating 52 total hotels in development In operation and under development worldwide as of Year End

7 GUEST ROOMS Refreshing rooms that strike the perfect balance between form and function. STANDOUT FEATURES: Contemporary bed design with feature headboard lighting and floating side tables. Welcome area with wardrobe and oversized mirror. Furnishings and textiles in natural, calming tones. Streamlined aesthetics encourage a balanced environment. BRILLIANT BASICS: Extra comfortable bed specifications. Two pillows per guest. High-quality linen and towelling specifications. Backlit magnifying mirrors. Professional hairdryers. Rain shower Integrated bedside USB ports and light switches. Tea and coffee-making facilities Plush mattress and duvet layered in white linens. 2. Feature headboards framed with accent lighting. 3. Convenient power access. 4. Rain-effect shower with wand. 5. Calming overhead and accent lighting. 6. Welcome area with wardrobe and floor mirror. 7

8 SOCIAL SPACES Open and welcoming spaces that are naturally calming. STANDOUT FEATURES: Style based on clean lines, soft textures and contemporary materials. Artwork and decorative elements with timeless appeal. Practical spaces to work, socialize and relax. Harmonious flow of space. 8

9 MEETINGS The right amount of space and accommodations for meetings and events. STANDOUT FEATURES: Flexible meeting rooms with a separate break-out area. Lighting and framed artwork create interesting focal points. Business center space for added convenience. 9

10 FOOD & DRINK Restaurant concepts designed to bring people together. STANDOUT FEATURES: Mix of textures create a stylish, yet warm and relaxed atmosphere. Minimalistic expression of décor based on thoughtful details. Soft lower level seating mixed with dining furniture. All of our food and drink offerings promote a healthy and uncomplicated lifestyle through only using local, sustainable, natural and honest food that is simply delicious. 10

11 WELLNESS Pool and fitness facilities to stay active and balanced, when appropriate. STANDOUT FEATURES: Modern materials and finishes that are fresh and calming. Furniture and accessories that facilitate relaxation. Dedicated space for jogging corner and bicycle rental in selected hotels. 11

12 DRIVING REVENUE Driving profitable total revenue growth, targeting a system contribution of 70% by CREATE DEMAND We help to increase your hotel s reach and profitable revenue by partnering with online travel agencies and other third parties. With a robust and successful rewards program, meetings offerings, recognizable brands and an expert panel of advisors, the possibilities for growth are endless. We re here to help create engaging conversations that drive loyalty and passion for our unique offerings. RADISSON REWARDS Radisson Rewards provides members an enhanced experience from time of booking to checkout and every moment in-between. Members enjoy Member Only Rates, have access to exclusive benefits and can earn free nights across the Radisson Hotel Group portfolio of hotels. DRIVE MEETINGS & EVENTS We ve realigned our Sales and Distribution resources globally to deliver a clear strategy across our brands to drive profitable revenue and put our customers center stage. Our team includes 160 sales employees across 12 sales offices throughout the world focusing on Business Travel, Meetings & Events and Leisure segments. This team focuses on putting meetings and events at the center of what we do, and will ensure steady revenue growth from this sector. Our Radisson Meetings program offers a robust program for meetings and events designed to make every event unique for your clients. We also deliver world-class sales training and development for your employees to encourage personal growth, manage performance and retain team members. BUSINESS INTELLIGENCE CAPTURE ONLINE BUSINESS LEVERAGE GUEST EXPERIENCE CREATE DEMAND SYSTEM CONTRIBUTION SYSTEM CONTRIBUTION OPTIMIZE RATE DRIVE MEETINGS & EVENTS BUSINESS INTELLIGENCE 12

13 DRIVING REVENUE OPTIMIZE RATE As the world of data analytics evolves, we re continuing to migrate to a business intelligence model to better analyze performance, identify potential opportunities and/or challenges and evaluate associated activities and solutions to ensure a decision is made that will drive total profitable revenue. LEVERAGE GUEST EXPERIENCE To ensure the optimum guest experience, we consistently deliver our brand promise every day and leverage our customer experience management initiative to form stronger relationships with our customers. We provide an integrated communications and PR strategy, including unique content across all media and social channels that shares a consistent brand engagement and position you as an industry leader. CAPTURE ONLINE BUSINESS Our team of digital experts will help you create innovative multi-channel campaigns that will share relevant news and content to drive customer engagement across all channels. We re here to help you choose the best webbased platforms, mobile sites and applications to drive direct online business and optimize online revenue by increasing traffic on our brand.com websites. 13

14 ADDING VALUE FOR OUR PARTNERS With the backing of a dynamic, global hotel group, Radisson adds value to your investment by putting teams of experienced experts at your fingertips. DEVELOPMENT PHASE Continuously developing our in-house expertise, we assemble the best team of specialists and external consultants to bring your vision to life. Throughout development, our processes focus on to maximizing efficiencies and minimizing initial investment. HOTEL OPERATIONS With daily support from our revenue management, online distribution, marketing and sales functions we give you immediate access to exceptional talent pools ensuring your hotel is performing strongly from an early stage. RECYCLING CAPITAL Our expertise stretches across the investment cycle. So, for owners looking to sell a property, our teams provide a platform to connect with investors and the expertise to support you in any transfer. PROJECT DEFINITION & SPACE PLANNING Not every hotel is the same and we embrace that by providing tailored guidance on hotel facilities to align with market demand and the brand standards. We re here to advise you on design and space planning to optimize operational flow throughout the hotel, which would result in a better bottom line. 14

15 ADDING VALUE FOR OUR PARTNERS SAFETY & SECURITY We actively protect bottom-line results by ensuring hotel safety is flawless. A selfassessment program and best-practice library give hotels a cost-effective way to consistently satisfy regulatory and corporate expectations. OPENINGS We know that a successful launch is the key to a profitable and successful hotel. To secure business on the books prior to opening, we have a variety of dedicated pre-opening activities that will provide excitement around your opening. PROJECT MANAGEMENT Our team of engineers will advise you on technical installations that minimize environmental impact by focusing on cost reduction and sustainability. We will be there every step of the way to help recommend ways to reduce future maintenance costs and prolong the lifespan of your investment. We will also support the design planning and execution of the hotel. This ensures that it eventually creates the necessary experiences that are relevant to the guests and within the business environment in which it operates. There is a big difference between how a hotel should look, and how it actually looks. We bridge that gap for our owners! PROCUREMENT Our global supplier network offers preferential terms on FF&E, operating supplies and services. Plus, with our e-procurement platform and dedicated supply-chain management teams, we strip the whole sourcing process right back to basics. OWNER PRIVILEGES Access to great perks including preferential rates across the global Radisson Hotel Group portfolio, all the benefits of Radisson Rewards, a 24/7 point-of-contact and visibility over all our buy-side opportunities. OUR PEOPLE Obsessed with delivering stand-out hotel experiences, our people are at the heart of our performance with proven effectiveness at converting guests into passionate advocates. 15

16 OPERATING PORTFOLIO 1. Radisson Hotel Dallas North Addison. 2. Radisson Hotel Vancouver Airport. 3. Radisson Golf & Convention Center Batam. 4. Radisson Santa Cruz, Bolivia. 5. Radisson Hotel Corning. 6. Radisson Golf & Convention Center Batam. 7. Radisson Santa Cruz, Bolivia. 16

17 SIMPLY DELIGHTFUL CONTACT DETAILS Radisson Hotel Group EMEA Avenue du Bourget 44, B-1130 Brussels, Belgium T F E emea.development@radissonhotels.com radissonhotels.com 17