EAS Turismiarenduskeskus Soomes Hetkeseis ja tulevikuplaanid 8. september 2009, Reval Hotel Olümpia
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1 EAS Turismiarenduskeskus Soomes Hetkeseis ja tulevikuplaanid 8. september 2009, Reval Hotel Olümpia Malle Kolnes & Toomas Tärk EAS Turismiarenduskeskuse Soome tiim
2 Milline on meie sõnum? Eestis leidub veel palju avastamata pärleid Eesti on muutunud väga palju viimase kümne aasta jooksul Eestis toimub palju huvitavat Eesti on turvaliselt ja koduselt tuttav kuid oled siiski välismaal
3 Millest lähtume? Eesti kui reisisihi tuntuse suurendamise programm 3-5 (suur)üritust Soome lõpptarbijale Kampaania Turismimess Osalemine koostööpartnerite üritustel (turismiettevõtted Soomes ja Eestis) Pressireisid Tootetutvustusreisid SÜNERGIA JA KOOSTÖÖ
4 Aastal 2009 läbiviidud tegevused Soome lõpptarbijale suunatud tegevused - Talvekampaania Helsingi ja Uusimaa-regiooni elanikele - MATKA 2009 Rahvusvaheline turismimess Helsingis - Eesti päevad Helsingis- suurüritus Viro kutsuu kylään - Osalemine Kotka Merepäevadel Eestit tutvustava ekspositsiooniga - Osalemine WRC Neste Oil Ralli etapil Jyväskyläs Eestit tutvustava ekspositsiooniga
5 Aastal 2009 läbiviidud tegevused Soome lõpptarbijale suunatud tegevused Koostöös Soome koostööpartneritega - Osalemine SOK-kontserni suurüritusel Helsingi lõpptarbijale, koostöös Eckerö Line - Osalemine Turun Messut messil, koostöös Viking Line
6 Aastal 2009 läbiviidud tegevused Pressireisid, tootetutvustusreisid ja koolitusseminarid - Pressireis Soome ajakirjanikele, teema Laulupeo jälgedes Tallinn, Tartu. Koostöös Tallinna ja Tartu turismiorganisatsioonidega - Pressireis Lääne- ja Ida-Virumaale, koostöös Tallink Silja - Tootetutvustusreis Põhja- ja Ida-Eesti, koostöös Põhja-Eesti Turism - Koolitusseminaride sari Soome turismiala töötajatele Tampere, Kuopio ja Jyväskylä. Koostöös Viking Line ja Reval Hotel Group
7 Head uudised - Turismiarenduskeskus Brand Estonia teine tulemine: Paremaks muutumise maa (Positively transforming) > Heade üllatuste maa (Positively surprising) Turismi valdkonna turunduskontseptsioon Vana maa säravas pakendis Kultuuripuhkus Linnapuhkus Looduspuhkus Tervisepuhkus Tutvusta Eestit tööriistakast (tutvustaeestit.eas.ee) Trükiste uuendamine (ametlik avamine 25.9 Turismikonverentsil)
8 Head uudised Soome turg Saavutatavus: Stabiilne laevaliiklus, piisavalt kapatsiteeti UUS! Estonian Air Helsingi- Tallinn liinil alates 17.8 UUS! Air Baltic alustab 1.10 Turku-Tallinn liinil Hinnad hotellides langenud Soomlaste jätkuv huvi Eestis käimise vastu > järjepidev töö Uued külastuskohad - Solaris keskus /Nokia kontserdimaja (avamine 10.10), Eesti toidu turg/käsitöö- ja disainiturg Rotermanni kvartalis jne.
9 Sügiskampaania Soomes 2009 Teema: lühipuhkus linnas, kultuuripuhkus (Tallinn, Tartu, Pärnu) Aeg: 1. etapp , 2. etapp Sihtgrupp: 20-45a Meediakanalid: internet, raadio Koostööpartnerid: Soome reisibürood/reisikorraldajad, transpordifirmad, Tallinna Ettevõtlusameti turismiosakond, Tartumaa Turism/Lõuna-Eesti Turism, Pärnu linnavalitsuse turismiosakond, Eesti Spa Liit Loovagentuurid: Tank Grupi As, Brilliant Marketing Communications Oü, Kontuur LB Oü Meediaagentuurid: Media House Oü, Mediapool Oü, Aegis Media Central Services Oü
10 Mardilaat Helsingis Koostööpartner Tuglase Selts (26. Mardilaat Helsingis) Kultuur, turism, toit/käsitöö Teemaregioon: Virumaa (Lääne- Virumaa, Ida-Virumaa) Turismiala: 10 letti regioonidele/katuseorganisatsioonidele, 20 töökohta turismiettevõtjatele. Võimalus broneerida eraldi pind Ettevõtjatelt kaasa laadapakkumisi! Turismiseminar Osalemisinfo nädalal 38
11 Koostööprojektid sügisperioodil SOK-kontserni kliendikruiis 26.9, koostöös Eckerö Line ga Infopäev Kokkolas 6.10, Vaasas 7.10, koostöös Viking Line ga Infopäev Turus, koostöös Reval Hotel Group ga Tootetutvustusreis Lääne-Eestisse koostöös ESPALiga Aasta 2010 Soome turu teema: looduspuhkus ja puhkus tervise heaks Info levitamisel lõpptarbijale
12 Mida soovitaksime Suhtle oma koostööpartneritega, USALDUS Paku kogu oma toodangut ära oleta Tooda lisaväärtust tunne juba olemasolev lisaväärtus ära. Toodete fokusseerimine (ära paku kõiki ja kõikidele), innovatiivsus, loovus Osale koostööpartnerite korraldatud lõpptarbijaüritustel
13 Mida soovitaksime Teadlik töö Soome kliendiga Veebilehed korda (kui tervet rehkendust ei jõua, siis tee pool ) Teeninduses kvaliteet, Müüme turistile külalislahkust ja hoolivust Heade üllatuste maa väikesed asjad, mis annavad lisaväärtust, emotsiooni Avatud, positiivne hoiak ja koostöö sihtkoha turundamisel (piirkondlik, katuseorganisatsioonid, turismiarenduskeskus) Info, pressiteated marketing@visitestonia.com
14 WISA Wooden Design Hotel (Helsingi, Valkosaari). Autor: Pieta-Linda Auttila
15 Head koostööd soovides TOOMAS TÄRK EAS Turismiarenduskeskuse välisesindaja Soomes Mariankatu 8, Helsingi GSM: MALLE KOLNES EAS Turismiarenduskeskuse turismiturunduse arenduskonsultant, sihtturg Soome Lasnamäe 2, Tallinn Tel , GSM: malle.kolnes@eas.ee
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