PwC Malta Market Barometer
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1 PwC Malta Market Barometer Retail May Middle Market Barometer 1
2 Highlights PwC s latest market barometer is again placing a spotlight of the local retail industry. Around 200 local retailers have participated in telephone interviews, in which a variety of pertinent topics were discussed. The barometer provides insights into the investment and innovation plans of the industry, besides gauging the levels of business, outlook and concerns of the players in the market. In the context of the level of business and real estate development the Maltese economy is registering, the views of retailers about possible relocation were noted. David Valenzia, Territory Senior Partner at PwC Malta, welcomed the results of the barometer, which he said, signal the importance of a continuous reassessment of the traditional business models employed by the industry, in a scenario driven by new technology trends and a drive to enhance customer experience. Innovation and capital investment Re-location plans Management of a customer database 17% of the local retailers have plans to introduce an innovative concept in their business. 19% of retailers are planning a capital investment in their outlet. Businesses involved in the sale of IT and communication equipment (ICT) rank first (% of those interviewed) in seeking innovative business solutions. 15% of retailers indicated plans to change their location of their current outlet, or increase the number of existing ones. Retailers currently stationed in the St Julian s area top the list of the ones which are planning such a move. From an industry segment perspective, retailers involved in sale of ICT equipment, at 17%, score first in terms of re-location and expansion of business outlets. 40% (against 60%) of those interviewed manage a customer database; Retailers involved in the sale of ICT equipment (at 58%), followed by clothing and fashion retailers (at 43%) top the list of business which actively managed a customer database.
3 Employee recruitment 36% of retailers interviewed in the barometer stated that they are successful in recruiting the right employees to their business as opposed to 23%. 41% have no recruitment plans. It appears that outlets in the Mosta and Valletta areas are the most attractive to employees working in the industry. Level of business 38% of retailers stated that their business increased in the last 6 months. In March 2016, when the last PwC retail barometer was carried out, 32% had answered favourably to the same question. Retailers in the Gozo and Mosta areas report the largest surge in business in the last 6 months. Business outlook 43% of those interviewed in the barometer have a favourable outlook for the next 6 months. In March 2016, this mark stood at 37%. Retailers in the Sliema and Mosta area appear to be the most upbeat. 17% of the participants in the barometer have a negative outlook. Retailers in Paola emerge to be the less upbeat when compared to their peers. Business concerns Competition, at 34%, tops the list of business concerns indicated by retailers followed by parking and accessibility (33%) and online shopping (22%). In March 2016, parking and accessibility, at 41% topped the list of concerns, followed by online shopping at 28%.
4 Innovation and capital investment Total Breakdown Total 64% 19% 17% GOZO GOZO HA HA MRUN MOSTA PA PAOLA SLIEMA ST. ST. JULIANS VALLETTA Planning an investment in your retail outlet Introduce/d some innovative concept No PwC Malta 1
5 Breakdown CULT URAL & RECREATION GOODS FOOD, BEVERAGES & TOBACCO ICT CLOT HING & OT HER GOODS OT HER HOUSEHOLD EQUIPMENT Planning an investment in your retail outlet Introduce/d some innovative concept No Middle Market Barometer 2
6 Re-location plans Total Breakdown 8% 7% 85% GOZO HA MRUN MOSTA PA OLA SLIEMA ST. JULIANS VALLETTA Plans to re-locate Increased number of outlets No plans to re-locate PwC Malta 3
7 Breakdown CULT URAL & RECREATION GOODS FOOD, BEVERAGES & TOBACCO ICT CLOT HING & OT HER GOODS OT HER HOUSEHOLD EQUIPMENT Yes No Middle Market Barometer 4
8 Management of a customer database Total Total Breakdown 60% 40% GOZO HA MRUN MOSTA PA OLA SLIEMA ST. JULIANS VALLETTA Yes No PwC Malta 5
9 Breakdown CULT URAL & RECREATION GOODS FOOD, BEVERAGES & TOBACCO ICT CLOT HING & OT HER GOODS OT HER HOUSEHOLD EQUIPMENT Yes No Middle Market Barometer 6
10 Employee recruitment Total Total Breakdown 58 41% 23% 24% 36% PERCENTAGE(%) GOZO HA MRUN MOSTA PA OLA SLIEMA ST. JU LIANS V A LLETTA Yes No N/A PwC Malta 7
11 Level of business in the last 6 months Total 2016 Total 5% 32% 32% 14% 13% 18% 38% 31% Breakdown 31% GOZO HA MRUN MOSTA PA OLA SLIEMA ST. JULIANS VALLETTA Increase Decrease The same Not sure Middle Market Barometer 8
12 Employee Business outlook recruitment Total 2016 Total 50% 37% 40% 43% 13% Breakdown 17% GOZO HA MRUN MOSTA PA OLA SLIEMA ST. JULIANS VALLETTA Positive Negative The same PwC Malta 9
13 Business concerns Total 2016 Total 11% 23% 28% 41% 22% 33% 28% 41% 8% 8% 34% Breakdown GOZO HA MRUN MOSTA PA OLA SLIEMA ST. JULIANS VALLETTA Accessibility & parking Competition Online shopping Others Middle Market Barometer 10
14 #PwCMarketBarometer Contact David Valenzia Partner Follow us on: Steve Gingell Partner PricewaterhouseCoopers. All rights reserved. PwC refers to the Malta member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details. Michael Formosa michael.formosa@mt.pwc.com
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