Serbia. International Trade Show May 2018 Amsterdam, Netherland Hall 14 / Europa Plaza F-1306

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Serbia 4 International Trade Show 29-30 May 2018 Amsterdam, Netherland Hall 14 / Europa

BELGRADE / F-1306 15 HIBRID / F-1415 17 ITN GROUP / F-1304 19 JAFFA LLC CRVENKA /

MIN-COMMERCE / F-1314 29 STOJANOVIĆ PHARM / F-1417 31 VENAC / F-1312 33 Chamber of

2 Serbia 4 International Trade Show May 2018 Amsterdam, Netherland Hall 14 / Europa Plaza F-1306 ABOUT SERBIA 9 AGRANELA / F ALL BERRIES / F FRIKOM BELGRADE / F HIBRID / F ITN GROUP / F JAFFA LLC CRVENKA / F JUGPROM LLC / F LAKI / F MASTER FRUITS / F MIN-COMMERCE / F STOJANOVIĆ PHARM / F VENAC / F Chamber of Commerce and Industry of Serbia 35 Development Agency of Serbia (RAS) / F USAID Competitive Economy Project

Serbia GENERAL DATA Location: Southeastern Europe, central part of the Western Balkans Geographic coordinates: 44 00 N and 21 00 E Territory: 88,361 square kilometers Population: 7.

3 Serbia GENERAL DATA Location: Southeastern Europe, central part of the Western Balkans Geographic coordinates: N and E Territory: 88,361 square kilometers Population: 7.2 million (the data for AP Kosovo and Metohia excluded)* Borders with: Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro, Bosnia and Herzegovina and Croatia Capital city: Belgrade, circa 1.6 million inhabitants State organization: Parliamentary Republic Official language: Serbian National currency: RSD dinar Time zone: GMT+1 Republic of Serbia is a state of Serbian people and all citizens who live in it, based on the rule of law and social justice, principles of civil democracy, human and minority rights and freedoms, and commitment to European principles and values. Constitution of the Republic of Serbia, Article 1. ADVANTAGES OF INVESTING IN SERBIA Favorable geographic position, owing to which any shipment can reach any location in Europe within 24 hours Highly educated and competitive labor force Restructured and stable financial system Simple procedures for a company start up and registration Simple procedures for foreign trade transactions and foreign investments FREE TRADE EXPORT OF SERBIAN GOODS Goods made in Serbia benefit from several Free Trade Agreements and Generalized System of Preferences which provide simplified placement on markets with more than 1.3 bn people. Agreement with the Russian Federation, Belarus and Kazakhstan Stabilisation and Association Agreement with the EU CEFTA Agreement with the EFTA members Agreement with Turkey Australia (GSP) Japan (GSP) USA (GSP) Tax rate on personal income of 10% Corporate profit tax rate of 15% VAT rate: general 20% special 10%

4 YOUR NAME OUR QUALITY MADE IN Serbia

AGRANELA Agranela s long term commitment and main goal is production of high quality, healthy product that complies with

More than 90% of our production is exported every year, both in bulk and under our own label STELA PRUNELA or under foreign

We produce: Pasteurized Prunes (pitted or unpitted) without preservative, with long shelf life Conventional Prunes (pitted or

parent company was established back in 1992 as a predominantly export-oriented company engaged in arange of diverse

5 AGRANELA Agranela s long term commitment and main goal is production of high quality, healthy product that complies with international standards and regulations. More than 90% of our production is exported every year, both in bulk and under our own label STELA PRUNELA or under foreign customers PL requested. We produce: Pasteurized Prunes (pitted or unpitted) without preservative, with long shelf life Conventional Prunes (pitted or unpitted) -sorbated Dried sour cherries Dried pears Chocolate coated prunes and apricots Certification: IFS standard The parent company was established back in 1992 as a predominantly export-oriented company engaged in arange of diverse activities. In 2004, Agranela became an independent company fully dedicated to growing, manufacture and processing of fruits, mostly plums. AGRANELA Mirka Obradovića bb Valjevo, Serbia Jove Ilića 65/56, Belgrade, Serbia P: E: agranela@ptt.rs 9

ALL BERRIES All Berries Ivanjica is a private company founded in 2014.

We own plantations for production of Willamette (90%) and Meeker varieties of raspberry, but we are also engaged in

Our procedures are very strict, meaning the fulfillment of international standards regarding the production of healthy

plants, respect environment, apply modern technology and employ highly trained workers and management.

6 ALL BERRIES All Berries Ivanjica is a private company founded in Our company is specialized in production, freezing and sale of fruit. We own plantations for production of Willamette (90%) and Meeker varieties of raspberry, but we are also engaged in cooperative production of raspberries, blackberries, strawberries, sour cherries, plums, blueberries and currants. Our procedures are very strict, meaning the fulfillment of international standards regarding the production of healthy food. For this purpose, we select the best seedlings, use the highest quality products for nutrition and protection of plants, respect environment, apply modern technology and employ highly trained workers and management. Our deep frozen fruit is produced in accordance with quality standards: HACCP, BRC 7, IFS 6, and HALAL. ALL BERRIES Bukovica bb, Ivanjica, Srbija P: E: office@allberries.rs office@allberriesserbia.com 11

FRIKOM BELGRADE Frikom is a local company with more

position in the production and distribution of frozen

experience, and abundant selection of products that are

of customers, which is reflected in the fact that, in

offers an assortment of frozen vegetables, frozen

relating to the improvement of the assortment of

contributed to the company Frikom becoming a synonym

Further investment in the development and quality of

imperative of Frikom s business operations that ensures

7 FRIKOM BELGRADE Frikom is a local company with more than four decades long tradition, whose leading position in the production and distribution of frozen food and ice cream industry is based on many years of experience, and abundant selection of products that are constantly being expanded and adapted to new market requirements. The product range of Frikom is intended to a wide range of customers, which is reflected in the fact that, in addition to a broad selection of ice creams, it also offers an assortment of frozen vegetables, frozen pastry, and frozen fish, as well as a selection of organic products. High quality of products, along with innovations relating to the improvement of the assortment of products and upgrading of production processes have contributed to the company Frikom becoming a synonym for quality in the domestic market. Further investment in the development and quality of production, distribution, and human resources is the imperative of Frikom s business operations that ensures a leading position in the market also in the future. FRIKOM BELGRADE Zrenjaninski put bb, Belgrade, Serbia P: F: E: office@frikom.rs 13

HIBRID Hibrid was founded in 1953. It has 3 profit centers: 1. FRIGO purchase, freezing, processing and export 2. Seed production production and sale of seed crops 3.

We offer deep frozen products in packaging: Industrial production bags, boxes and bags 5-20 kg Retail and direct consumption 0.125-2.5 kg, click-clock, PET containers 0.125-0.

8 HIBRID Hibrid was founded in It has 3 profit centers: 1. FRIGO purchase, freezing, processing and export 2. Seed production production and sale of seed crops 3. Port Danube-Bogojevo port services. Since June 2005, it has the status of international port Hibrid owns 2 cold stores used for freezing, processing and storing of berries in capacity of 2500 tones. We offer deep frozen products in packaging: Industrial production bags, boxes and bags 5-20 kg Retail and direct consumption kg, click-clock, PET containers kg or bags Picky consumers BerryKing click-clock kg, PET containers kg or bags Following world s trends, we invested in Econo-pack line with ability to pack fruits of high quality and safety ensuring traceability. Also, Visys digital laser sorter is a part of equipment designed for cleaning and sorting of berry fruits. The high quality, freezing after a harvest, modern technology and implementation of HACCP system guarantee healthy and safe products confirmed with certificates IFS, BRC, Kosher, Bio-certificate Okop and GlobalGap. Through Sedex group, we implemented a good, ethical labor standards. HIBRID Cara Nikolaja II Belgrade, Serbia P: F: E: office@hibrid.rs 15

ITN GROUP ITN Group is a company established in 1992, with the aim to implement new technologies in food industry.

field of food industry) and ITN Eko Povlen Kosjeric (the factory for processing and packaging of IQF fruit and vegetables).

strawberry, plum, blueberry, forest fruit as well as vegetables pea, sweet corn, spinach and green bean.

In addition to that, all our assortment can be packed in Click-lock boxes, PE or laminated bags sealed or re-sealable, PET or PP punnets and industrial packaging.

9 ITN GROUP ITN Group is a company established in 1992, with the aim to implement new technologies in food industry. The company consists of ITN AgroTech (agriculture machinery and engineering in agriculture), ITN FoodTech (production equipment, designing and engineering in the field of food industry) and ITN Eko Povlen Kosjeric (the factory for processing and packaging of IQF fruit and vegetables). Annual turnover of the factory amounts to 7,500 t and it mostly involves the manufacturing of berry fruit, primarily raspberries, sour cherry, blackberry, strawberry, plum, blueberry, forest fruit as well as vegetables pea, sweet corn, spinach and green bean. Products have been packed under the All Fresco brand, as well as different private label brands. In addition to that, all our assortment can be packed in Click-lock boxes, PE or laminated bags sealed or re-sealable, PET or PP punnets and industrial packaging. Production is organized according highest food safety and quality standards: BRC unannounced, IFS unannounced, ISO 9001:2008 with HACCP, Global Gap, Kosher, Halal. ITN Group is ethically and safely trading following SMETA and WAL MART standard requirements. ITN GROUP Autoput za Novi Sad 96, Zemun, Serbia T : F: E: office@itn.rs

JAFFA LLC CRVENKA Jaffa Crvenka was established in 1975, and today it is one of the leading manufacturers in the confectionery industry in the region.

Besides two leading brands in the region Jaffa cakes and Munch mallow, there are also Jaffa Wafers, wholegrain biscuits O Cake, Tak crackers and tea biscuits Riznica.

10 JAFFA LLC CRVENKA Jaffa Crvenka was established in 1975, and today it is one of the leading manufacturers in the confectionery industry in the region. Its products are sold on the markets of the Adriatic Region, USA, Germany, Austria... Jaffa brands are a synonym of quality. Besides two leading brands in the region Jaffa cakes and Munch mallow, there are also Jaffa Wafers, wholegrain biscuits O Cake, Tak crackers and tea biscuits Riznica. In 2017, Jaffa Crvenka acquired Banini Kikinda, a famous confectionery manufacturer. Sandwich biscuits Noblice and Toto, plain biscuits Domacica and Gustav, Njamb wafers, Rum Kasato dessert, Banini tarts and salty baked snacks Trik. Jaffa Crvenka and Banini Kikinda operates according to the standards BRS, IFS, ISO 9001, ISO 22000, FSSC 22000, and HACCP principles. Product are also HALAL certified. JAFFA LLC CRVENKA Bulevar kneza Aleksandra Karađorđevića Belgrade, Serbia P/F: M: E: sonja.sljivic@jaffa.rs 19

JUGPROM LLC The current enterprise Jugprom Leskovac started its business as a private auto-transport company, as far back as in 1984, dealing

A constant growing of the enterprise gave a result in 2005 by buying two cold storage plants in Leskovac and Bela Crkva with full equipment for

000 tons of simultaneous storing, which clearly indicates that the enterprise is constantly growing.

the export of 17,000 tons of finished frozen products in the markets of the European Union, and generating foreign currency inflow of up to

In the chain of food production and transport, JUGPROM LLC uses adequate integrated quality management system and FSSC 22000:2011 (ISO 22000 +

11 JUGPROM LLC The current enterprise Jugprom Leskovac started its business as a private auto-transport company, as far back as in 1984, dealing with transport, purchasing and cooperation with manufacturers of fresh fruit in the field. The enterprise was founded by Slobodan Stojanović. A constant growing of the enterprise gave a result in 2005 by buying two cold storage plants in Leskovac and Bela Crkva with full equipment for fruit and vegetables freezing, capacity of tons of simultaneous storing, which clearly indicates that the enterprise is constantly growing. The enterprise JUGPROM Leskovac has been repurchasing and processing about 13,000 tons of various kinds of fruit for several years, enabling so the export of 17,000 tons of finished frozen products in the markets of the European Union, and generating foreign currency inflow of up to 20,000,000. In the chain of food production and transport, JUGPROM LLC uses adequate integrated quality management system and FSSC 22000:2011 (ISO PAS220) and Global GAP system, and processes fruit and vegetables in its sections. Production programme includes the following IQF products: Strawberry, Sour Cherry, Raspberry, Blackberry, Plum, Blueberry, Rose hips, Pepper, Pear, Apple and Apricot. We also produce natural alcoholic drinks ODABRANA. JUGPROM LLC Tekstilna Leskovac, Serbia P: F: E: info@jugprom.rs www. jugprom.rs 21

LAKI Laki was founded in 1992, in Arilje, and since then, it has been privately owned by the family Obradovic.

We are primarily orientated towards export and our clients from all over the world are well-known retailers and companies from food industry.

12 LAKI Laki was founded in 1992, in Arilje, and since then, it has been privately owned by the family Obradovic. Our main business activity is production of frozen berries: raspberries, blackberries, strawberries, blueberries, plums, cherries and others. We are primarily orientated towards export and our clients from all over the world are well-known retailers and companies from food industry. Our newly built factory, that is IFS level 6 certified, is located in the center of raspberry production area in Serbia, and the worldwide known region Arilje. In 2016, we engaged in close cooperation with MPI fruit company and started exclusive production of the well-established brand First Fruit. With the storage capacity of 2,000 MT, and the highest industry standard equipment, we are in the position to accommodate specific partner s requests. Constantly seeking highest standards of quality and food safety makes us trustful and reliable partner of choice for business. LAKI Stupčevići BB Arilje, Serbia P: F: M: E: boris.obradovic@laki.rs 23

MASTER FRUITS Master Fruits is dealing with repurchase, freezing, processing and export of berries and tropical fruits. Processing capacity is 20t of fruit per day and the storage capacity is 6000t.

In accordance with the food quality control standards, Master Fruits has implemented BRC (A level), IFS (Higher level), ISO 22000:2005, HACCP, KOSHER, GLOBAL GAP and BSCI.

13 MASTER FRUITS Master Fruits is dealing with repurchase, freezing, processing and export of berries and tropical fruits. Processing capacity is 20t of fruit per day and the storage capacity is 6000t. Master Fruits cold store with production is located in Milićevo Selo in Arilje, Western part of Serbia, traditionally recognized as a place of birth of Serbian Raspberry. In accordance with the food quality control standards, Master Fruits has implemented BRC (A level), IFS (Higher level), ISO 22000:2005, HACCP, KOSHER, GLOBAL GAP and BSCI. The products that we want to place to the Global world market are deep frozen raspberry (whole, whole and broken, crumble), blackberry, mix of red berries, blueberry, plum, strawberry, sour cherry, red/black currant, pineapple, papaya, mango, tropical mix and frozen fruit puree. Our two dairies Master Milk and PK Zlatibor are fully automated. Milk processing is done in our own dairies with a daily capacity of l. Our range of health products with geographical origin includes: milk, yogurt, sour milk, sour cream, peppers in sour cream, peppers filled with cheese, cheese in slices, yellow cheese, skimmed cheese and kajmak. MASTER FRUITS Velikoremetska Belgrade, Serbia P: F: E: milena@masterfrigo.com

MIN-COMMERCE MIN Commerce is a family company, founded in 1994, whose main activity is the production of high-quality food

production, labelling and packaging of products, is certified according to the highest requirements of HACCP, ISO 9001:2008

MIN Commerce employs an experienced team of experts and technologists who are turning ideas into first-class products to the

14 MIN-COMMERCE MIN Commerce is a family company, founded in 1994, whose main activity is the production of high-quality food products, including ketchup, mayonnaise, sauces & soups, tomato juice and passata, canned vegetables, compotes, fruit fillings and marmalade. MIN Commerce operates in the Industrial Zone of Belgrade, where the business and the modern production-storage complex is located. The production plant, with top-notch equipment for processing and preserving fruits and vegetables, plastic packaging material production, labelling and packaging of products, is certified according to the highest requirements of HACCP, ISO 9001:2008 and BRC standards. MIN Commerce employs an experienced team of experts and technologists who are turning ideas into first-class products to the satisfaction of a large number of gourmets recognizing product quality. Products under the brand Gurman (Gourmet) successfully positioned themselves in the main retail chains in Serbia, with a significant presence increase in the countries of the Western Balkans, Hungary, the Netherlands and Germany. In accordance with high processing technology and quality standards, B2B cooperation has been developed with many renowned companies (retail and horeca professionals), through a wide range of services and various food articles produced under their PRIVATE LABEL`S. MIN Commerce... A friend of good taste MIN-COMMERCE Autoput Beograd-Novi Sad 294a Belgrade, Serbia P/F: E: office@min.rs 27

STOJANOVIĆ PHARM Stojanovic Pharm produces dietary supplements and cosmetic products.

In order to meet consumer needs, we endeavour to be flexible, to meet high quality standards, to make our delivery terms as

Our products are certified by GMP, ISO 22716:2007 and ISO 22000:2005 (includes HACCP and ISO 9000). We manufacture: 1.

Cosmetics production Advantages of producing in Serbia (Non-EU): Easier and more accessible Low production costs Products are

15 STOJANOVIĆ PHARM Stojanovic Pharm produces dietary supplements and cosmetic products. Our organization is focused on contract manufacture. In order to meet consumer needs, we endeavour to be flexible, to meet high quality standards, to make our delivery terms as short as possible, to cooperate mutually on development of products and, the most important, and to fulfil all our agreements. Our products are certified by GMP, ISO 22716:2007 and ISO 22000:2005 (includes HACCP and ISO 9000). We manufacture: 1. Dietary supplements: Tablets of all shapes and sizes Effervescent tablets Encapsulating Vitamin and other drinks 2. Cosmetics production Advantages of producing in Serbia (Non-EU): Easier and more accessible Low production costs Products are exempt from custom duties when exported to the EU, the former Yugoslav Republics, Ukraine and the Russian Federation STOJANOVIĆ PHARM Alberta Ajnštajna Novi Sad, Serbia P/F: E: 29

VENAC Venac from Stara Pazova is family owned company, established 60 years ago.

We produce spreads, toppings and fillings as well.

Our products are in full compliance with relevant regulations and are produced according to GMP.

We are committed to maintain the trust of our customers by providing continual quality, competitive prices and full

16 VENAC Venac from Stara Pazova is family owned company, established 60 years ago. Our main activity is processing of fruit and we are specialized for production of jams and fruit preserves. We produce spreads, toppings and fillings as well. We offer our products in various sizes of glass jars, plastic buckets and portions, under our brands and private labels. Our products are in full compliance with relevant regulations and are produced according to GMP. Our company has been HACCP, ISO and IFS standard. We are committed to maintain the trust of our customers by providing continual quality, competitive prices and full traceability of raw materials we use. We are always open to listen our clients and to provide contract manufacturing products, from formulation of recipe to package design. Venac exports products to EU countries, South-Eastern European countries and Russia. VENAC Karađorđeva Stara Pazova, Serbia P: F: E: 31

17 Reliable partner Development Agency of Serbia (RAS) Chamber of Commerce and Industry of Serbia Resavska Belgrade, Serbia P: E: Chamber of Commerce and Industry of Serbia is an independent, modern and responsible nonbudgetary institution, a national association of all Serbian businesspeople, which serves the best interests of its members and the Serbian economy, owing to its tradition, experience and knowledge. Our key commitment is to make Serbia visible as a market economy country, with investment opportunities, open borders, and ready to join the European trends in a competitive way. A century and a half of the Serbian chamber system tradition and the developed chamber network, Representative Offices abroad, are the guarantor of efficient implementation of the support mechanisms for the economy and businesspeople in their activities. We have been and will remain your responsible partner and support to your business through: Representing interests of our members before the governmental bodies and institutions Exercising public powers by issuing various documents Upgrading international economic cooperation Promoting the economy in the country and abroad Disseminating business information to our members Consultancy services Business education Fostering good business practice and business ethics Work of Courts and Arbitration hosted by CCIS Development Agency of Serbia (RAS) offers a wide range of services on behalf of the Government of the Republic of Serbia, including support of direct investments and export promotion, and leads the implementation of projects with the aim of improving Serbia s competitiveness and reputation in order to support the economic and regional development. As a newly established agency, RAS builds upon the knowledge of the former Serbia Investment and Export Promotion Agency (SIEPA) and National Agency for Regional Development (NARD) and brings improvements required to meet the needs of a modern economy. RAS will serve as a one-stop-shop for both domestic and international companies with a single goal of building a strong and sustainable economy, and increasing the quality of life for the people in Serbia. Development Agency of Serbia (RAS) Kneza Miloša Belgrad, Serbia P: F: E: office@ras.gov.rs 32

USAID Competitive Economy Project USAID Competitive Economy Project Bulevar Mihajla Pupina 10 L 11000 Belgrade, Serbia E: info@konkurentno.

18 USAID Competitive Economy Project USAID Competitive Economy Project Bulevar Mihajla Pupina 10 L Belgrade, Serbia E: info@konkurentno.rs USAID Competitive Economy Project is a four-year project, started in April 2017, aiming to increase sales and exports of Serbian food products in domestic and international markets. This will be achieved by strengthening the competitiveness of the Serbian fruit and vegetables sector by working with various stakeholders on developing support programs for the most promising industry value chains. This approach includes four interactive intervention areas: Facilitating access to markets and resources by engaging local and international distributors, developing a market information system (MIS) and improving access to finance; Strengthening collaboration within the industry by building the capacity of key sector associations to consolidate industry offering to the market; Launching innovative models of support to SMEs and start-ups in developing premium products and involve young people to participate in the food industry; and Promoting the food processing industry in domestic and foreign markets by organizing international industry events in Serbia, and improving the image of Serbia in international markets

19 Development Agency OF SERBIA

SERBIA Hall 4.1, Stand E-073

SERBIA Hall 4.1, Stand E-073 ABOUT SERBIA Republic of Serbia is a state of Serbian people and all citizens who live in it, based on the rule of law and social justice, principles of civil democracy, human