Icewerx. Consulting Inc.

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1 Icewerx Consulting Inc.

Icewerx is based in Edmonton, Alberta. We pride ourselves in being sponsors of local businesses and community events.

2 ICEWERX CONSULTING INC. WHO IS ICEWERX Icewerx helps maximize the return on advertising budgets by providing locations with the highest traffic counts, clear visibility, and time and situation sensitive media. Icewerx is based in Edmonton, Alberta. We pride ourselves in being sponsors of local businesses and community events. Additionally Icewerx works with several charities as a way of giving back to the community. Icewerx specializes in providing top notch digital billboard advertising space and superior client services. We use only the highest grade digital displays available with the truest color formatting, which makes for a very high definition image. It is the clearest and most durable product available. Icewerx uses screens manufactered by NYCO International and enginnered to specification structures. Eletrical work is provided by Mr Electric and YK Electric. NOTE: ALL TRAFFIC COUNTS ARE OBTAINED FROM: Page 02

EDMONTON AB, CANADA Edmonton is the capital of the Canadian Province of Alberta. The city had a population of 812,201 in the 2011 census, making it Canada s fifth largest municipality.

As of 2014, the estimated value of major projects within the Edmonton Capital Region was $57.8-billion.

Supply and service industries drive the energy extraction engine, while research develops new technologies and supports expanded value-added processing of Alberta s massive oil, gas, and oil sands

In a 2007 study, Edmonton was judged by the Financial Times publication, fdi magazine, to have the best economic potential of any North American city in the 500,000 to 2,000,000 population category.

3 EDMONTON AB, CANADA Edmonton is the capital of the Canadian Province of Alberta. The city had a population of 812,201 in the 2011 census, making it Canada s fifth largest municipality. Edmonton is the major economic centre for northern and central Alberta and a major centre for the oil and gas industry. As of 2014, the estimated value of major projects within the Edmonton Capital Region was $57.8-billion. Edmonton traditionally has been a hub for Albertan petrochemical industries, earning it the nickname Oil Capital of Canada in the 1940s. Supply and service industries drive the energy extraction engine, while research develops new technologies and supports expanded value-added processing of Alberta s massive oil, gas, and oil sands reserves. These are reported to be the second-largest in the world, after Saudi Arabia. In a 2007 study, Edmonton was judged by the Financial Times publication, fdi magazine, to have the best economic potential of any North American city in the 500,000 to 2,000,000 population category. Edmonton placed ahead of Mississauga, Ontario; Charlotte, North Carolina; Tijuana, Mexico; and Calgary. In the same study, Edmonton ranked fifth in the best development and investment promotion category, and ranked fourth overall based on seven weighted criteria. Edmonton is known for its exceptional environmental stewardship, strong life-science sector, and a burgeoning high-tech industry economy. The City of Edmonton has a large University and post-secondary presence, associated nightlife, arts scene, etc. (University of Alberta, Alberta Art Gallery, Fringe Festival, K-Days) Page 03

4 LOCATIONS Permitted & Installed Avenue 10 x 20 Digital Westbound Avenue 10 x 20 Static Eastbound 77 Street & Yellowhead Trail 10 x 20 Digital Westbound 77 Street & Yellowhead Trail 10 x 20 Static Eastbound Street 10 x 20 Digital Northbound Street 10 x 20 Static Southbound Street 10 x 20 Digital Westbound 9 au al am an ao ap Stony Plain Road & 170 Street 10 x 20 Digital Northbound Stony Plain Road & 170 Street 10 x 20 Digital Westbound Street 10 x 20 Digital Fascia Avenue 10 x 20 Digital Eastbound Avenue 10 x 20 Digital Westbound Street 14 x 48 Static Northbound Street 14 x 48 Digital Southbound Permitted & Not Installed A B C D E F Street SW 14 x 48 Digital Northbound Street SW 14 x 48 Static Southbound Street 10 x 20 Digital Southbound Street 10 x 20 Static Northbound Avenue 10 x 20 Digital Eastbound Avenue 10 x 20 Digital Westbound Street 10 x 20 Static Eastbound Page 04

6605 82 Avenue CURRENT: Digital Westbound, Static Eastbound 64,300 Westbound + 53,500 Eastbound Distances from nearest billboard 300m+ in each direction Nearby Retail & Services: Casino Edmonton,

5 Avenue CURRENT: Digital Westbound, Static Eastbound 64,300 Westbound + 53,500 Eastbound Distances from nearest billboard 300m+ in each direction Nearby Retail & Services: Casino Edmonton, Hotels (Sheraton, Coast Edmonton, Best Western, Holiday Inn), Restaurants (Boston Pizza, Earls, Joeys, Booster Juice, Burger Baron), Kal Tire, Canadian Tire, Walmart, Home Depot, Dealerships (Chevrolet, Ford, Toyota, Honda). Strategy: The potential exists to install a double-sided digital 14 x48. This site offers a dominant presence, gaining maximum exposure and target audience attention. Description: Situated on the Sherwood Park Freeway, which is an arterial road into the downtown Edmonton core. This location targets traffic from Sherwood Park and Strathcona County as well as the City of Edmonton. It is the first/last billboard sign seen when driving from/to Sherwood Park. [Strathcona County, a high income bedroom community to Edmonton, does not permit billboard advertising signs]. Page 05

7710 Yellowhead Trail CURRENT: Digital Westbound, Static Eastbound 84,000 Westbound + 84,000 Eastbound Description: This site location is among the highest traffic locations in the City of

Nearby Retail & Services: Home of the Edmonton Oilers (Rexall Place), Northlands Expo Centre and Grounds, Sandman Hotel, Walmart, CAT, Starbucks, McDonalds, Tim Hortons, Dealerships (Alberta

6 7710 Yellowhead Trail CURRENT: Digital Westbound, Static Eastbound 84,000 Westbound + 84,000 Eastbound Description: This site location is among the highest traffic locations in the City of Edmonton [again see transportation/traffic_reports/ traffic-reports-flow-maps.aspx]. Nearby Retail & Services: Home of the Edmonton Oilers (Rexall Place), Northlands Expo Centre and Grounds, Sandman Hotel, Walmart, CAT, Starbucks, McDonalds, Tim Hortons, Dealerships (Alberta Cycle, Chevrolet) Strategy: This excellent site is in the 99th percentile for traffic counts in the City of Edmonton. The opportunity exists to double up (i.e. switch out the current static with) digital screens to increase exposure and expand the target audiences. Page 06

7 Street CURRENT: Digital Northbound, Static Southbound 59,700 Northbound + 57,400 Southbound Distances from nearest billboard 154m from Southbound, 209m from Northbound Description: Situated at one of the busiest stretches in Edmonton, this back-to-back sign sits on 97 Street which is a major arterial road minutes from the downtown core. At over 50,000 daily impressions, makes this sign a favorite choice of advertisers. 97 Street is also a heavily travelled route to Fort McMurray. Nearby Retail & Services: Northgate Mall, Pandora, Canadian Tire, Tim Hortons, McDonalds, Liquor Depot, Toys R Us, Dealerships (Toyota, Mazda, Ford, Cadilac, GM), Starbucks, Petro Canada, Esso, Shell, Hughes Gas, Loblaws, Safeway, Futureshop Strategy: The opportunity exists to apply for a larger doublesided digital sign (e.g. a 10 x34 ). We note, Icewerx is the only billboard company presently with digital billboards installed on 97 Street in Edmonton Page 07

8 Street CURRENT: Digital Westbound, Static Eastbound 37,200 northbound + 28,200 westbound Distances from nearest billboard 201m for Eastbound and 248m for Westbound Description: This strategically placed site targets one of the largest and busiest intersections in Northeast Edmonton. In this busy retail area, demographics include high income and growing families. This site sits across from a major retail mall (including major box stores such as Costco, etc.), is adjacent to major restaurants and major retailers. Nearby Retail & Services: Holiday Inn, Home Depot, Canadian Tire, Loblaw Superstore, Costco, Century Casino, Walmart, Earls, Red Robins, Staples, TD Bank, CIBC, RBC Bank, Safeway, Futureshop, Esso, Petro Canada the (busiest gas station in Western Canada). Strategy: As this site is currently built as a double-sided sign, with only the east sign face (for westbound traffic) being digital, the opportunity exists to replace the static west face with a digital sign face. Page 08

Stony Plain Rd & 170 Street CURRENT: Digital Westbound, Digital Northbound 60,900 northbound + 20,000 westbound Description: An amazingly positioned double-sided digital billboard structure that is

In addition to its proximity to the largest concentration of major retailers (including West Edmonton Mall), it is also the gateway to cities of: Stony Plain and Spruce Grove (high income bedroom

9 Stony Plain Rd & 170 Street CURRENT: Digital Westbound, Digital Northbound 60,900 northbound + 20,000 westbound Description: An amazingly positioned double-sided digital billboard structure that is at eye level with the street scene. This is one of the most amazing and sought after sites specifically requested by advertisers. In addition to its proximity to the largest concentration of major retailers (including West Edmonton Mall), it is also the gateway to cities of: Stony Plain and Spruce Grove (high income bedroom communities). Nearby Retail & Services: Dealerships (Porsche, Jaguar, BMW, Lexus, GMC, Chevrolet, Toyota, Mercedes and more), River Cree Casino, Restaurants (Joeys, Earls, The Keg, Moxies, Milestones), Home Depot, Canadian Tire, CAA, TD Bank, RBC Bank, CIBC, Apple Store, Hotels (DoubleTree, Best Western, Sandman, Hyatt (under construction), Marriott) Strategy: In this booming West Edmonton dining and retail coridor, it is recommended to continue to operate the double sided screens as is. This location is the only dominant traffic light double exposure site in Edmonton. Page 09

6528 104 Street (Calgary Trail Southbound) PERMITTED USAGE: Single Sided Wall Fascia CURRENT: Single Sided Wall Fascia 34,300 southbound Nearby Retail & Services: Dealerships (Chrysler, Mercedes,

10 Street (Calgary Trail Southbound) PERMITTED USAGE: Single Sided Wall Fascia CURRENT: Single Sided Wall Fascia 34,300 southbound Nearby Retail & Services: Dealerships (Chrysler, Mercedes, Infiniti, Mazda, Toyota, Ford, Lincoln), Restaurants (Subway, Tim Hortons, McDonalds, Chillis, Second Cup, Starbucks), Home Depot, Staples, Partsource, Canadian Tire, Gateway Entertainment Centre, Hotels (Delta Hotel, Holiday Inn, Radisson, Best Western, Ramada) Strategy: Continue operations of the 10 x20 site. Description: Situated on Calgary Trail Southbound just north of Argyll Road; one of the busiest intersections in Edmonton. This location is bumper to bumper most of the day but especially between the hours of 4pm and 6pm. Coupled with the new Superboard being erected at Street SW, Icewerx advertisers are assured to attract the attention of all traffic driving north and south on Edmonton s busiest north/south route: Hwy 2 is the major arterial feed from Edmonton s International Airport and is the main route for Calgary/Edmonton traffic. Page 10

17104 90 Avenue CURRENT: Double Sided - Digital 42,400 westbound + 14,800 eastbound Distances from nearest billboard 300m+ in each direction Description: Directly in front of the largest tourism

West Edmonton Mall is the largest shopping mall in Canada.

11 Avenue CURRENT: Double Sided - Digital 42,400 westbound + 14,800 eastbound Distances from nearest billboard 300m+ in each direction Description: Directly in front of the largest tourism attraction in the City of Edmonton: the West Edmonton Mall. As a result of zoning restrictions, this is the only digital billboard site adjacent to West Edmonton Mall. West Edmonton Mall is the largest shopping mall in Canada. Nearby Retail & Services: Canada s Largest Shopping Centre (West Edmonton Mall), Tiffanys, Lacoste, Henry Singer, Escada, Coach, Michael Kors, Simons, Sportchek, Harry Rosen, Rolex, Restaurants (Cactus Club, Earls, Moxies, Sherlock Holmes Pub, Spagetti Factory, Fantasyland Hotel), Tourism (Worlds largest indoor amusement park, Worlds largest indoor waterpark). Strategy: Since this is the only billboard in a 300m radius, the potential exists to apply for up to a 14 x48 double-sided digital billboard. Page 11

3530 91 Street CURRENT: Southbound Digital, Northbound Static SIZE: 14 x48 31,300 southbound + 30,200 northbound Nearby Retail & Services: Costco, Walmart, Cineplex theatres, Edmonton s Automobile

12 Street CURRENT: Southbound Digital, Northbound Static SIZE: 14 x48 31,300 southbound + 30,200 northbound Nearby Retail & Services: Costco, Walmart, Cineplex theatres, Edmonton s Automobile Row (34 Avenue) - 2km stretch of automobile dealerships (Acura, Honda, Chevrolet, Ford, Subaru Mistubishi, Kia), McDonalds, Starbucks, Second Cup, Visions, Wendys, Tim Hortons, Shell, Petro Canada, Esso, Millwoods Recreation Centre, Safeway, Saveon-Foods, Millwoods Town Centre Strategy: Continue operations of the large superboard site. Description: This large Superboard is located on a major arterial road. This site is immediately adjacent to major dealerships and is directly on the driving path of all vehicular traffic driving to and from IKEA and South Common Mall. This sign is the closest digital sign to the affluent communities of Millwoods and Beaumont, which are zoned so as to prohibit digital signs within. Page 12

1204 101 Street SW PERMITTED USAGE: Northbound Digital, Southbound Static CURRENT: Installation scheduled Q4 2014 SIZE: 14 x48 79,900 northbound + 82,000 southbound Nearby Retail & Services: Edmonton

13 Street SW PERMITTED USAGE: Northbound Digital, Southbound Static CURRENT: Installation scheduled Q SIZE: 14 x48 79,900 northbound + 82,000 southbound Nearby Retail & Services: Edmonton Internation Airport, IKEA, South Edmonton Common (Canada s largest outdoor shopping plaza), Dealerships (Chrysler, Audi, Volvo, Lexus, Ford, Mercedes, Infiniti, Toyota), Restaurants (Boston Pizza, Joeys, Earls, Moxies, Fatburger, The Keg), Boutique shops (Reebok, Nike, Bowring, Party City), Loblaws Superstore, Hotels (Marriott, Renaissance Hotel, Sandman, Best Western, Sheraton Four Points, Hampton Inn), Description: This large Superboard is the southern-most large scale digital billboard that is permitted by the City of Edmonton and Alberta Transportation. It is the first 14 x 48 digital sign on Hwy 2 which is the incoming route from the airport, Calgary and all points south. This iconic landmark location targets traffic from Calgary, the Edmonton International Airport and all visitors entering the City from the south. Highway 2 is the major arterial highway into the downtown Edmonton core and turns into Calgary Trail. Strategy: Continue operations of the large superboard site. Page 13

12429 97 Street CURRENT: Installation Scheduled Q3 2014 62,200 northbound + 53,400 southbound Distances from nearest billboard 210m from nearest billboard Nearby Retail & Services: Northgate Mall,

14 Street CURRENT: Installation Scheduled Q ,200 northbound + 53,400 southbound Distances from nearest billboard 210m from nearest billboard Nearby Retail & Services: Northgate Mall, Pandora, Canadian Tire, Tim Hortons, McDonalds, Liquor Depot, Toys R Us, Dealerships (Toyota, Mazda, Ford, Cadilac, GM), Starbucks, Petro Canada, Esso, Shell, Hughes Gas Strategy: Since this is over 200m away from the nearest billboard, the possibility exists to re-apply for a 10 x34 digital billboard that faces the intersection of 97 Street and Yellowhead Trail. Description: Placed directly at one of the busiest intersections in Edmonton, 97 Street and Yellowhead Trail. This site targets turning traffic, the arterial road of 97 Street and is minutes from the downtown core. With the exceptionally high traffic, makes this a prime location choice for advertisers. Page 14

6215 82 Avenue CURRENT: Installation Scheduled Q2 2015 64,300 westbound + 53,500 Eastbound Distances from nearest billboard 300m+ in each direction Nearby Retail & Services: Casino Edmonton, Hotels

15 Avenue CURRENT: Installation Scheduled Q ,300 westbound + 53,500 Eastbound Distances from nearest billboard 300m+ in each direction Nearby Retail & Services: Casino Edmonton, Hotels (Sheraton, Coast Edmonton, Best Western, Holiday Inn), Restaurants (Boston Pizza, Earls, Joeys, Booster Juice, Burger Baron), Kal Tire, Canadian Tire, Walmart, Home Depot, Dealerships (Chevrolet, Ford, Toyota, Honda) Description: Situated on the Sherwood Park Freeway, which is an arterial road into the downtown Edmonton core. This location targets traffic entering/ exiting Sherwood Park and Strathcona County as well. Strathcona County does not permit third party digital billboards. Page 15

ICEWERX CONSULTING INC. WHO IS ICEWERX

ICEWERX CONSULTING INC. WHO IS ICEWERX Icewerx specializes in providing top notch digital billboard advertising space and superior client services. We use only the highest grade digital displays available