PRESS CONFERENCE, BERLIN 5 MARCH 2018

Transcription

1 PRESS CONFERENCE, BERLIN 5 MARCH 2018

2 WELCOME TO THE

3 YOUR HOSTS TODAY FEDERICO J. GONZÁLEZ President & CEO The Rezidor Hotel Group Chairman Global Steering Committee Radisson Hotel Group JOHN KIDD Chief Executive Officer & Chief Operating Officer Radisson Hospitality, Inc. ELIE YOUNES EVP & Chief Development Officer, EMEA The Rezidor Hotel Group CHEMA BASTERRECHEA EVP & Chief Operating Officer The Rezidor Hotel Group ERIC DE NEEF EVP & Chief Global Commercial Officer Radisson Hotel Group KEN GREENE President, Americas Radisson Hospitality, Inc. TERRY SANDERS Chief Development Officer, Americas Radisson Hospitality, Inc. 3

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5 TODAY S AGENDA ABOUT US OUR VISION THE PLAN

6 ABOUT US Radisson Blu Resort Fiji Denarau Island 6

7 INTRODUCING RADISSON HOTEL GROUP We are a leading international hotel player with more than 1,400 hotels, operating in more than 114 countries 1,150+ HOTELS IN OPERATION 270+ HOTELS UNDER DEVELOPMENT 11 th Largest hotel company in the world 114+ COUNTRIES 179,000+ ROOMS IN OPERATION 45,000+ ROOMS UNDER DEVELOPMENT 155 NATIONALITIES 100,000+ COLLEAGUES 7

8 A STRATEGIC PARTNERSHIP RADISSON HOSPITALITY INC. (former Carlson Hotels, Inc.) Brand Owner Owner of distribution platform / reservation system Operation of hotels under above brands in Americas and Asia Pacific RADISSON HOSPITALITY AB* (currently The Rezidor Hotel Group) Master Franchise Agreement for Radisson Blu, Radisson, Park Inn by Radisson, Radisson RED and Radisson Collection in EMEA 49% stakeholder in prizeotel (Prize Holding GmbH) * Rezidor s rebranding to be presented and approved by the Rezidor s AGM of 26 April

9 GOVERNED THROUGH A GLOBAL STEERING COMMITTEE REPRESENTATIVES REZIDOR HOTEL GROUP AB REPRESENTATIVES RADISSON HOSPITALITY, INC. GLOBAL REPRESENTATIVES REZIDOR & RADISSON HOSPITALITY, INC. FEDERICO J. GONZÁLEZ President & CEO Chairman of the Steering Committee KNUT KLEIVEN Deputy President & Chief Financial Officer JOHN M. KIDD Chief Executive Officer & Chief Operating Officer IÑIGO CAPELL (REZIDOR) EVP & Global Chief Resources Officer ERIC DE NEEF (REZIDOR) EVP & Global Chief Commercial Officer KEVIN CARL (RADISSON HOSPITALITY, INC.) Global Chief Information Officer PURPOSE OF THE GLOBAL STEERING COMMITTEE Provide guidance and strategic counsel to both management teams Foster a deeper level of collaboration & communication Ensure alignment on important matters such us partnership & global growth 9

10 EXECUTIVE TEAMS REZIDOR (RADISSON HOSPITALITY AB*) EXECUTIVE COMMITTEE RADISSON HOSPITALITY INC EXECUTIVE COMMITTEE CHEMA BASTERRECHEA EVP & Chief Operating Officer ELIE YOUNES EVP & Chief Development Officer ANDREW SKOBE Chief Financial Officer and Executive Vice President KEN GREENE President, Americas KATERINA GIANNOUKA President Asia Pacific EVA-MARIA ERAUW SVP and General Counsel JOSH HOFFMAN Executive Vice President, Chief Human Resources Officer JENNY LINDSTROM Executive Vice President & General Counsel 10 * Rezidor s rebranding to be presented and approved by the Rezidor s AGM of 26 April 2018

11 Radisson Blu Hotel Dubai Media City, UAE OUR VISION

12 To be one of the top three hotel companies in the world and the company of choice for Guests, Owners & Talent And if we are successful, one day Whenever a guest plans a trip Whenever an investor or owner thinks of a partner Whenever a person wants to work in hospitality they will always think of Radisson Hotel Group first TARGET OPERATING ROOMS BY 2022 CONCRETE EBITDA MARGIN BY 2022 CONCRETE NET PROFIT BY

13 TWO STRATEGIC DRIVERS MEMORABLE MOMENTS Delivering truly memorable experiences that make us more meaningful than any other hotel company, every day, everywhere and every time TRUE HOST, BEST PARTNER Being a true host and the best partner by building on our value creation capabilities so guests, owners and talent see us as their preferred hotel company 13

14 BRAND & PRODUCTS SCALE MARKETING SALES REVENUE MANAGEMENT 7 KEY FOCUS AREAS COST ADVANTAGE MEMORABLE MOMENTS TRUE HOST BEST PARTNER PORTFOLIO MANAGEMENT BEST SYSTEMS ORGANIZATION TALENT RESPONSIBLE BUSINESS 14

15 THE PLAN

16 OUR 5-YEAR OPERATING PLAN BRAND & PRODUCT Umbrella brand & Brand architecture Brand experience Food & Drink strategy ORGANIZATION, TALENT & REPUTATION Responsible Business and Safety & Security Culture and talent management Meetings & Events strategy Marketing plan MARKETING, SALES & REVENUE MANAGEMENT Content marketing strategy CRM strategy Loyalty program Digital platform Channel / segmentation strategy Sales structure Pricing strategy Revenue management organization BEST SYSTEMS COST ADVANTAGE IT plan Operating model at Central Level Operating model in Hotel level Procurement business model PORTFOLIO MANAGEMENT Franchised hotels plan Managed hotels plan Leased hotels plan SCALE Development plan Owners value proposition 16

17 1 BRAND & PRODUCTS

18 NEW BRAND ARCHITECTURE LUXURY UPPER UPSCALE UPSCALE UPPER MIDSCALE MIDSCALE ECONOMY SELECT SERVICE FULL SERVICE 18

19 WELCOME TO THE EXCEPTIONAL FEEL THE DIFFERENCE SIMPLY DELIGHTFUL ENJOY IT! OUR GLOBAL BRAND PORTFOLIO SMART, ENGAGING SERVICE FEEL GOOD I LOVE THIS COUNTRY AFFORDABLE HIGH DESIGN Park Plaza development in EMEA under PPHE Hotel Group Country Inn & Suites by Radisson not yet available for development in EMEA 19

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21 WELCOME TO THE EXCEPTIONAL THE BRAND Living design Authentic local touches Vibrant social scene Unique Locations TARGET LOCATIONS Urban primary markets / Resorts 21

22 22 Radisson Collection will use a logo and icon in combination. Whilst our logo will convey the heritage and reassurance of the Radisson family, our icon will function as a contemporary crest lending a premium touch to key touchpoints and providing a scalable option for digital applications.

23 Radisson Collection provides a flexible framework for affiliation. We offer members the choice in which the collection can lead (to build market recognition) or the hotel can lead (to reinforce market recognition). COLLECTION-LED HOTEL-LED ROYAL COPENHAGEN 23

24 LAUNCHING WITH 14 HOTELS EXCEPTIONAL HOTELS, WORLD-CLASS DESTINATIONS BRAND-LED 1. Radisson Collection Strand Stockholm, Sweden 2. Radisson Collection San Marco Venice, Italy * 3. Radisson Collection Ukraina Moscow, Russia 4. Radisson Collection Paradise Resort & Spa Sochi, Russia 5. Radisson Collection Royal Copenhagen, Denmark 6. Radisson Collection Royal Mile Edinburgh, Scotland 7. Radisson Collection Warsaw, Poland 8. Radisson Collection Ikoyi Lagos, Nigeria 9. Radisson Collection Agra, India HOTEL IDENTITY-LED 1. The May Fair London, United Kingdom, A Radisson Collection Hotel * 2. Old Mill Belgrade, Serbia, A Radisson Collection Hotel 3. Symphony Style Kuwait, A Radisson Collection Hotel 4. Hormuz Grand Muscat, Oman, A Radisson Collection Hotel 5. The Emerald Grand & Spa Lagos, Nigeria, A Radisson Collection Hotel 24 Coming Soon: Paris, Rome, Istanbul, Cannes, Sochi, and many more *Pending final legal agreement and approval

25 Radisson Collection Strand Stockholm, Sweden Radisson Collection Royal Mile Edinburgh, Scotland, UK Radisson Collection Royal Copenhagen, Denmark

26 Symphony Style Kuwait, A Radisson Collection Hotel Radisson Collection Royal Copenhagen, Denmark Radisson Collection Strand Stockholm, Sweden

27 Radisson Collection Strand Stockholm, Sweden Symphony Style Kuwait, A Radisson Collection Hotel Radisson Collection Royal Copenhagen, Denmark Hormuz Grand Muscat, A Radisson Collection Hotel

28 FEEL THE DIFFERENCE THE BRAND Genuine and relevant guest experience Distinctive Yes I Can! Attitude TARGET LOCATIONS Urban / Airport / Resorts 29 Radisson Blu Hgotel, Lyon, France 28

29 MEMORABLE Radisson Blu Mall of America, Minneapolis, USA Radisson Blu Hotel, Dakar, Senegal Radisson Blu Hotel, Berlin Radisson Blu Hotel, Zurich Airport

30 STYLISH Radisson Blu Hotel, Sandton Johannesburg, South Africa Radisson Blu Palace Resort & Thalasso, Djerba, Tunisia Radisson Blu Iveria Hotel, Tbilisi, Georgia

31 PURPOSEFUL Radisson Blu Hotel Liuzhou, China Radisson Blu Mall of America (Minneapolis), Minnesota, U.S.A. Radisson Blu Hotel, East Midlands Airport, England, UK

32 SIMPLY DELIGHTFUL THE BRAND Enabling guests to focus on a work/life balance Allow guest to find more harmony in their travel experience TARGET LOCATIONS Urban / Airport 33

33 VISUAL INSPIRATION MODERN BALANCE WELCOMING SIMPLY DELIGHTFUL POSITIVE WELL BEING NATURAL TONES 34

34 Radisson Hotel Dakar Diamniadio, Senegal Radisson Exhibition Center Shanghai, China Radisson Admiral Hotel Toronto-Harbourfront, Ontario, Canada

35 Radisson Poliforum Plaza Hotel Leon, Mexico Radisson Hotel Santa Cruz, Bolivia Radisson Hotel Santa Cruz, Bolivia Radisson Hotel Dallas North-Addis, Texas, U.S.A.

36 Radisson RED Cape Town ENJOY IT! THE BRAND Playful and lively social spaces It s what you want, when you want it A hangout for anyone who appreciates cool stamen design TARGET LOCATIONS Urban / Airport 36

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38 Radisson RED Glasgow Radisson RED Brussels 39 Radisson RED Minneapolis Radisson RED V&A Waterfront, Cape Town 38

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40 SMART, ENGAGING SERVICE THE BRAND Inspiring service Stylish and customized guest rooms Award-winning restaurants and bars TARGET LOCATIONS Urban / Airport / Landmark 41 Park Plaza Nuremberg, Germany

41 Park Plaza London Waterloo, UK 42 Park Plaza Amsterdam Airport, Netherlands Park Plaza Wallstreet Berlin, Germany

42 Park Plaza Nüremberg, Germany Park Plaza Hotel Cardiff, Wales, UK 43 Park Plaza Westminster Bridge London, England, UK Park Plaza Berlin Kudamm, Germany

43 FEEL GOOD THE BRAND Stress-free experiences Friendly, personalized service Upbeat environments TARGET LOCATIONS Urban / Airport / Tourist hubs 44 Park Inn by Radisson Oslo Airport, Gardermoen Hotel, Norway 43

44 Park Inn by Radisson Frankfurt Airport Hotel, Germany POSITIVE Park Inn by Radisson Berlin Alexanderplatz Hotel, Germany Park Inn by Radisson Manchester City Centre, UK

45 Park Inn by Radisson, Bocca Buona, Stuttgart, Germany INVITING Park Inn by Radisson Riga Valdemara, Latvia Park Inn by Radisson Dammam, Saudi Arabia

46 Park Inn by Radisson Brussels Airport, Belgium CONNECTED Park Inn by Radisson Brussels Airport, Belgium Park Inn by Radisson Brussels Airport, Belgium

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48 Brand Positioning: Modern Country Warmth. Naturally grounded, community centered, selfless service Country Inn & Suites by Radisson Cincinnati Airport, Kentucky, U.S.A. Country Inn & Suites by Radisson, Bozeman, MT 48

49 Rebranding Public launch of Country Inn & Suites by Radisson on 17 January 2018 New brand positioning and identity aligned with product design Continued roll out of Country Gen 4 design model Broad consumer appeal across all generations Hotel implementation Exterior signage retrofits expect 90% completion by April On-property collateral and local advertising to transition by year end 49

50 Country Inn & Suites by Radisson, Goa Candolim, India Country Inn & Suites by Radisson, Slidell-New Orleans East, Louisiana, U.S.A. Country Inn & Suites by Radisson, Asheville Westgate, North Carolina, U.S.A.

51 Country Inn & Suites by Radisson Minneapolis West, Minnesota, U.S.A. Country Inn & Suites by Radisson, Springfield, Illinois, U.S.A. Country Inn & Suites by Radisson Bloomington at Mall of America, Minnesota, U.S.A.

52 Country Inn & Suites by Radisson Cincinnati Airport, Kentucky, U.S.A. Country Inn & Suites by Radisson Bloomington at Mall of America, Minnesota, U.S.A. Country Inn & Suites by Radisson Bloomington at Mall of America, Minnesota, U.S.A.

53 AFFORDABLE HIGH DESIGN THE BRAND Sustainable and user oriented brand Design by Karim Rashid Create a unified and comprehensive brand TARGET LOCATIONS Urban / Airport / Suburban 53 prizeotel Hamburg, Germany 53

54 prizeotel Hamburg City, Germany prizeotel Bremen City, Germany prizeotel Hanover City, Germany

55 prizeotel Hanover City, Germany prizeotel Hamburg City, Germany

56 prizeotel Bremen City, Germany prizeotel Hanover City, Germany prizeotel Hamburg City, Germany

57 FEEL AT EASE EXPERIENCE THE LOCALE GUEST EXPERIENCE PILLARS BRINGING CONSISTENCY ACROSS ALL BRANDS, ALL MARKETS ENJOY MEMORABLE MOMENTS BRILLIANT BASICS 56

58 GUEST EXPERIENCE DEFINED FOR EACH BRAND PILLAR PRE-STAY STAY POST-STAY DELIGHTFUL FEEL AT EASE Check in online / Choose your room Instant messaging Casual work space (PC & printer) 3-Hour Express Laundry Free wifi Instant messaging Online Express C/O Bed & Desk USB ports 24/7 food service and kiosk Loyalty Program EXPERIENCE THE LOCALE Blog Balanced Breakfast Bar and lounge Local Delights (top restaurant list) Welcome Corner Social Media ENJOY MEMORABLE MOMENTS Website & Discovery Videos Exceptional minibar, snacks and treats Radisson Wellbeing Delicious Temptations Inspired Workouts: Bicycles, Local Routes and Jogging Corner BRILLIANT BASICS EMPOWERED BY YES I CAN! App Shower Magnifying Mirrors Professional Hair dryer Gym & Fitness Center Bed, 2 Pillows, Linens & Terry TV and Mirroring Steam Iron Customer comms Social Media Blogs

59 BRILLIANT BASICS REDEFINED FOR ALL BRANDS TV sets New mattress and pillows Hairdryer Shower 59

60 AND NEW EXCLUSIVE EXPERIENCE ELEMENTS ADDED 60 Bathroom amenities Sweet temptations

61 2 MARKETING SALES REVENUE MANAGEMENT Radisson Blu Hotel & Convention Centre, Kigali, Rwanda

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63 62 We will relaunch our loyalty program leveraging on the new umbrella brand, as well as our improved IT capabilities and systems

64 Our business-to-business loyalty program offers exciting rewards, rich promotions and personal benefits to the professionals who book hotels for others A REWARDING WAY TO DO BUSINESS MEETING & EVENT PLANNERS We offer rewards for events ranging from weddings and gathering to large meetings and conferences. EXECUTIVE ASSISTANTS We reward administrative and executive assistants for booking hotel stays for their company s business travelers. TRAVEL AGENTS We have been rewarding travel agents for over 25 years. Members can earn valuable points for their bookings made for clients. radissonhotels.com/rewards/forbusiness 63

65 We are building a new online market place which will be the single online touchpoint for all our brands, improving user experience, SEO value and enabling a quicker pace for site updates and enhancements The new web will offer exclusive services: Automatic check in/out Choose your room 64

66 More than 1,000 hotels in 96 countries globally with more than 6,500 meeting rooms ALL THE ESSENTIALS, AND MORE MEMORABLE MOMENTS AUTHENTIC EXPERIENCES THINK PLANET RADISSON REWARDS FOR BUSINESS TM Fast free Wi-Fi Tested and verified technology Fully-equipped spaces 100% satisfaction guaranteed Personalized meeting rooms Beyond-the-ordinary breaks Food menus that balance health with indulgence Add local touches Connect with our handpicked selection of local suppliers Helpful suggestions for planned activities outside of our hotels Committed to sustainability for nearly 30 years Carbon Free Meetings at Radisson Blu Increased efforts to minimize food waste For Travel Agent, Meetings and Events Planner or Travel Arrangers Earn points toward rewards for bookings at all Radisson Hotel Group brands. 65 *Features, including, available wifi, technology, and equipment may vary by hotel. Please contact the hotel directly for more information.

67 REVENUE MANAGEMENT STEP CHANGE STRENGTHENED TEAM NEW WAYS OF WORKING NEW SYSTEMS Dedicated Pricing & Forecasting Team Room Types IDeaS G3 Revenue Management System Total Revenue Focused Rate Structure BI & Analytics Capabilities 66

68 3 PORTFOLIO MANAGEMENT Radisson Blu 1835 Hotel & Thalasso Cannes, France

69 REPOSITIONING AND REBRANDING More than 500 hotels around the world are going to be rebranded or repositioned Termination of hotels that are not aligned with the quality levels expected 69

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77 4 ORGANIZATION TALENT RESPONSIBLE BUSINESS

78 OUR BELIEFS 1. We enjoy serving with our Yes I Can! spirit 2. We deliver memorable moments every day, everywhere, every time 3. We value open and direct interactions to build trust 4. We grow talent, talent grows us 5. We are many minds, with one mindset 6. We believe anything is possible 7. We have fun in all that we do 77

79 RESPONSIBLE BUSINESS ONE OF THE WORLD S MOST ETHICAL HOTEL COMPANIES Caring for people in our hotels and the value chain We make meaningful contributions to local communities to provide Food, Shelter and a better Future Championing sustainable business practices 79

80 5 BEST SYSTEMS prizeotel Hamburg, Germany

81 BEST SYSTEMS: IT AS A COMPETITIVE ADVANTAGE OUR CURRENT STATUS OUR PLAN TIME TO LAUNCH MAJOR CAPABILITIES COST FOR NEW CAPABILITIES SELL PRODUCTS/SERVICES BEYOND THE ROOM SUPPORT LOCAL LANGUAGES FOR GLOBAL SCALE OWNER S COMPETITIVE ADVANTAGE OPEX EFFICIENCIES Months 5-10x Ind. Avg Months At Market

82 6 SCALE Radisson RED V&A Waterfront, Cape Town, South Africa

83 SCALE: EXPANSION STRATEGY Our strategy will focus on the 101 key markets identified with the intention to invest ~ 200m AMERICAS EUROPE, MIDDLE EAST & AFRICA ASIA PACIFIC Geographic focus Strengthen positioning in United States with selected growth in Canada and Latin America Growth in top 21 gateway markets Continue emerging market growth Strengthen position in mature markets Expand starting position in China and increase presence in top tier locations Target high-potential markets and increase signing rate of conversions Business model Asset Light Introduce leases in gateway Asset light cities 83

84 SCALE: OWNERS VALUE PROPOSITION Brand value proposition for owners Facilitate Transactions Revenue advantage Engage with owners Cost advantage 84

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