PENNSYLVANIA & NORTH AVENUES Baltimore, Maryland ULI - Technical Assistance Panel October 19 th & 20 th, 2015

Transcription

1 PENNSYLVANIA & NORTH AVENUES Baltimore, Maryland ULI - Technical Assistance Panel October 19 th & 20 th, 2015

2 About ULI - What We Do The Urban Land Institute (ULI) is a nonprofit research and education organization that focuses on issues of land use and real estate development. ULI s Mission: To promote leadership in the responsible use of land to create and sustain thriving communities worldwide 2

3 About ULI - Who We Are With over 30,000 members worldwide, the heart of the ULI experience is an open exchange of ideas, networking opportunities, and the ability to work with the leaders of the land use industry. Members include: Developers Builders Engineers Attorneys Brokers Planners Market Analysts Investors, and Financiers Academicians Architects and Designers Public officials 3

4 Economic Development Strategy: The Market Retail Questions to Answer (Summarized) Successful Solutions People Activities Safety Identity Design Transportation Improvements Zoning Land Use &

5 Extent of TAP Study Area: Pennsylvania Avenue Martin Luther King Blvd to South N. Fulton Ave. to North +/- 1.5 MILES LONG North Avenue N. Monroe St. to West McCulloh St. (East) +/-0.6 MILES LONG

6

7 Your Chairperson Brad Rogers Advanced Placemaking Your Panel Members Ernst Valery (EVI) Jerrel Duffy Jr. (M&T Bank) Anita Morrison (Partners for Economic Solutions) Liz Gordon (Kittelson & Associates, Inc.) Mark Keeley (Traffic Concepts) Davin Hong (Living Design Lab) Klaus Philipsen (ArchPlan, Inc.)\ Jennifer Goold (Neighborhood Design Center) Brittany Sink (MRA) and Young Leader

8 Penn North TAP DAY 1, October 19 th Panel Briefing Meet and Greet Agenda & Background Tour the Corridor Bus Tour Walking Tours Meetings with Community Stakeholder Interviews Over stakeholders William H. Cole IV President of BDC LINCS Public Input Input sessions Working Dinner

9

10

11 Basic services: trash, lighting, vermin Public safety: Neither anarchy nor a police state Public transportation: better, easier, cleaner Neighborhood retail: sit down restaurant, groceries, variety Opportunities for youth: educational, economic, recreational Reclaim a proud heritage of entertainment and culture

12 Not enough residents to support the cultural and entertainment businesses you want Lack of resources to work at the scale you want Difficulty building the capacity of people in the neighborhood to accomplish key goals Distrust of outside forces Distrust of one another

13 Economic Development is a Strategy, Not a Wish. 1. Proudly declare your identity as the historic heart of African American culture and entertainment. 2. Make sure everything you do reinforces and contributes to that identity. This cultural memory is your greatest asset. 3. Don't talk about community needs. Talk about market opportunities. Speak the language that attracts the investment you want. 4. You don't have to do it alone. The right partners will amplify your efforts -- especially in securing major funding. 5. You don't have to shop there alone. The right businesses can attract customers from outside the neighborhood, bringing money into the community.

14 1. When in doubt, start with commercial. Develop businesses that supports your identity, while secondarily looking for opportunities to add residents. Don't wait for 10,000 new residents before putting in a restaurant. 2. Shock the market by not failing. Build a track record of success by focusing on key businesses that will work today, with operators that can succeed. 3. Learn to make new money. Don't just fight over who gets the same small grants. Cash flow is oxygen for your civic institutions, so identify things that people will pay for right now. 4. Get everyone together. Build a corridor-wide organization, composed of neighborhood groups and institutions, which can resolve conflicts and promote the shares agenda. 5. Build trust. Start with small, simple trust-building exercises you can do together. And demand such gestures from the city.

15 External Relations

16 Commercial Nodes

17 Cultural Nodes

18 Green Nodes and Parks

19 Build Your Brand African American entertainment district Celebrate the corridor s history Develop low-cost temporary facilities for events at the Royal Theatre site Relocate the African American Festival Develop a series of monthly events to build the market and prove the concept

20 Commercial Development Expand the offerings with Sit-down restaurant Café or coffee shop for breakfast and/or evening performances (e.g., Old World Café) Prove the market Pop-up café in partnership with an existing restaurant

21 Food Access Arabbers to market fresh produce Aquaponics and restaurant Open The Avenue frontage to the street to improve business visibility Expand farmers presence in the Avenue

22 Build from Strength Redevelopment to create stronger pedestrian links to Reservoir Hill and Druid Hill Park Build off the success of Jubilee Arts Heritage Trail and African American history

23 Build Local Capacity Single organizing entity Pennsylvania Avenue Collaborative Revive Main Street Program Incubator/shared office space Pop-up retail spaces Entrepreneurship training Women Youth Merchants Artists

24 Leverage New Partnerships Partner with experienced developers Learn from peer districts Restaurant joint venture Food truck/pop-up cafe Entrepreneurship training with Coppin, UB, MICA, BCCC Potential partnership with Peabody Institute

25 Commercial Nodes Each with a different emphasis and strategy Penn/North intersection Resurrection Intersection/Legends Park The Avenue Royal Theatre site

26

27 Penn/North Intersection Short Term Pedestrian and streetscape improvements Long Term Move the Department of Health Expand the library with an educational facility for entrepreneurship and other training Develop an indoor/outdoor entertainment venue Develop the Retreat Street laundry site for housing and retail

28

29 Triangle/Legends Park Short Term Create jazz and other events in Legends Park Pursue renovation of The Sphinx for a restaurant and entertainment venue Develop a pop-up café at Legends Park Long Term Expand Legends Park into a larger open space Develop a café/restaurant within the park Support other retail ventures, e.g., aquaponics & restaurant Develop housing facing the park

30

31 The Avenue Market Short Term Renovate The Avenue frontage to add windows and access to stores/coffee shop Develop evening events in The Avenue Market Attract farmers to offer a full range of produce and meats on weekends Bring in the Arabbers for fresh produce Long Term Renovate storefronts as market conditions improve

32

33 Royal Theatre Short Term Develop replacement sports field Mid Term Develop temporary stage, tent and facilities for outdoor events Produce monthly events First Fridays Relocate African American Festival Long Term Develop theater complex with support commercial facilities

34 Transportation: Existing Conditions North Avenue is US 1, a truck route, and a very busy east-west through route for automobiles, and a high ridership bus corridor. MTA Metro Penn North station is at the corner of North and Pennsylvania the Metro system carries approximately 40k passengers a day Car ownership in the area is very low and commute times are very long

35 Transportation: Existing Conditions Pennsylvania Avenue runs NW to SE, ultimately connecting Mondawmin to UB The Upton Metro Station, 21 and 7 bus lines provide transit service on Pennsylvania Avenue

36 Community Input on Existing Conditions Metro stations need basic maintenance and staffing Sidewalks are in poor condition Sidewalks and public areas are dark Trash collection is inadequate Transit does not adequately connect community members to jobs in terms of location or hours of operation Kids need a safe way to get from schools to rec centers and library Transit service is thin away from the two main corridors

37 Pennsylvania and North Avenue Proposed Intersection Improvements From West North Avenue Streetscape Conceptual Master Plan NDC, 2015

38

39 Questions and Comments