To whom it may concern,

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1 From: To: Cc: Subject: Date: Attachments: ARDC submission to GSC West Central Draft District Plan Friday, 31 March :14:54 PM Cover letter_ardc_greater Sydney Commission pdf GREATER SYDNEY COMMISSION _MARCH 2017 _ FINAL.PDF To whom it may concern, Please find attached a submission to the West Central Draft District Plan from the Australian Racing Drivers Club (ARDC). The submission includes a covering letter and brief on the ARDC site and its role in growing jobs, education, recreation and major events in the West Central District. Please contact ARDC CEO Glenn Matthews any questions or comments about this submission. Regards LUKE TURNER Policy Manager Taylor Street Advisory PO Box 218 Rozelle NSW 2039 W: should you have

2 29 March, 2017 Prof. Ed Blakely West Central District Commissioner Greater Sydney Commission Dear Professor Blakely Australian Racing Drivers Club Submission to the Greater Sydney Commission West Central Draft District Plan Sydney Motorsport Park, a 92-hectare site at Eastern Creek (part of Western Sydney Parklands) is operated by one of Australia s leading motorsport organizations - The Australian Racing Drivers Club. The venue currently has an impressive annual visitation of 330,000 spectators, competitors, experience participants, extensive driver safety and training activities, major events and community programs. A new and broader vision is being shaped for the Sydney Motorsport Park precinct that we believe will be of high interest to the Greater Sydney Commission and its strategy to attract smart jobs to Western Sydney and agglomerate industry expertise with research and education opportunities. In short, the vision is to see the addition of: a specialist mechanical engineering high school/technical college (a new educational pathway for students in the region through motorsport and engineering with links industry and to Western Sydney University and TAFE for research and further education; plus venue and major event management education courses; a cluster of on site and co-located high performance automotive and aeronautical industry engineering business hub; and collaboration with Government and industry for research and testing of automotive vehicles and associated innovation. Further, it is expected that the development of the site will yield significantly increased tourism and major events activity and community engagement. We are convinced this broader vision will bring significant social and economic impact through developing talented students in the region, growing smart jobs in innovative globally relevant industry in and around the motorsport precinct, and being an even more significant player in regions visitor economy. ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 T F ABN

3 We have recently returned from a study tour of the UK where we validated our thinking and believe our vision is realisable for Western Sydney in the next 5 years. We also have a growing set of stakeholders expressing a strong desire to participate in shaping the new vision. We would appreciate the opportunity to meet with the GSC to share more of our vision and insights and explore how we can align our long term plans for the site with the broader goals and objectives of the GSC. Yours sincerely Glenn Matthews Chief Executive Officer ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 T F ABN

4 Submission to the Greater Sydney Commission West Central Draft District Plan MARCH 2017

5 Picture credit- Rob Annesley S Y D N E Y M O T O R S P O R T P A R K E A S T E R N C R E E K

6 I N T R O D U C T I O N The Australian Racing Drivers Club (ARDC) endorses the Greater Sydney Commission s vision for Sydney s strategic growth over the next 40 years, as outlined in the Towards Our Greater Sydney 2056 vision. We believe that an ongoing focus on productivity, liveability and sustainability in all land use planning and infrastructure decisions will hold the city in good stead for future generations to enjoy the prosperity and opportunity that has made Sydney one of the world s greatest places to live, work and do business. The ARDC is particularly interested in engaging with the GSC to discuss how the Eastern Creek Motorsport precinct can become a centre of specialisation in automotive technology, advanced and high performance engineering and associated education and training. The 92ha Sydney Motorsport Park site - an established and successful sports, education, tourism/entertainment and community facility operated on behalf of the NSW Government/Western Sydney Parklands Trust by the ARDCis uniquely placed in Greater Sydney to agglomerate business, industry, and education innovation, delivering significant social and economic impact in the district.

7 T H E A R D C V I S I O N The ARDC is the heart and soul, and fundamental driving force of Australian motorsports. We ignite passion and integrity within our growing club base - always focusing on the intrinsic benefits to our Members together with the Motorsports community at large. With our collective interests and beliefs, we strive to remain a powerful force for change in our community. ARDC is also the go to point for Australian motorsports. Built on our rich heritage, we aim to be a truly authentic leader of motorsports people, creating a sustainable future for our sport, our community, and the related industries that live and thrive on what we do. EST The ARDC s clear vision is to continue to set the benchmark for Australian motorsport facilities, to grow and evolve its motorsport member constituency, and to create environments where those embolden with a passion for motorsport are drawn collectively to ignite their inspiration and realise their dreams. The ARDC - We Love Motorsport

8 A C C E L E R A T I N G T H E P L A N

9 A C C E L E R A T I N G T H E P L A N To succeed the ARDC must continue to embrace and engage with the broader and closely aligned communities of science & technology, engineering, innovation and education - and particularly maximise the potential of its dominant location centrality in Western Sydney. The ARDC recognises that to do so requires innovative thinking combined with unique Government, Education and Commercial relationships to deliver. This is evolved, though not entirely new thinking. In 2008 the ARDC commissioned a EST $600K feasibility study & masterplan including original concepts for track changes for Formula 1 ($120m). This was later revised, refined and prioritised, leading to a Stage 1 Development (Brabham Circuit extension & enhanced infrastructure) via a $14M investment( incl $7m in Government funding for Capital Program redevelopment) and now supported by an annual $1M+ capital works program. The period between 2012 and 2017 has also witnessed a significant brand and business transformation for the race circuit once known as Eastern Creek International Raceway to SYDNEY MOTORSPORT PARK (SMSP). With over 330k visitors annually, and multi-circuit operations over 300 days per year, SMSP is now the regions pre-eminent motorsport facility and the only FIA Grade 2 circuit in the country firmly entrenching itself as THE Home of Motorsport in Australia.

10 A C C E L E R A T I N G T H E P L A N FOUR KEY COMPONENTS IN EXPANDED VISION INNOVATION - EDUCATION - TRAINING - TECHNOLOGY

11 A C C E L E R A T I N G T H E P L A N CLUB THE SPORT OF MOTORSPORT CENTRE OF EXCELLENCE SAFETY TRAINING EDUCATION & INNOVATION NON-SPORT & COMMUNITY MOTOR/BIKE MAGS FILM & TV & COMMERCIAL PRODUCTION VEHICLE & BIKE TESTING INDUSTRY EVENTS CYCLING CLUBS SCHOOLS CROSS COUNTRY FAMILY OPEN DAYS PRIVATE FUNCTIONS / OTHER REFER NEXT SLIDE FOR MORE DETAIL

12 A C C E L E R A T I N G T H E P L A N BUSINESS ROAD TOLL STUDIES TECHNOLOGY HUMAN ERGONOMICS ETC CAR + BIKE RESEARCH & DEVELOPMENT BUSINESS/ COMMERCIAL AUTO TECHNOLOGY ENGINEERING INNOVATION PERFORMANCE ROAD PRE LEARNERS PROGRAMS (Theory & Practical) RTO/RMS accredited courses ARDC NIGHTDRIVE) Beginners Track Time (DAWN PATROL) SMSP TRACK DAY REFRESHER & SPECIALIST SKILLS ROAD / RIDE & SURVIVE RACE ARDC JNR ROAD RACE ACADEMY ARDC/SU/ TRAILBLAZERS ARDC RACE CRAFT PROGRAMS ARDC TWILIGHTS & SUPERSPRINTs PATHWAYS TO COMPETITIVE RACING PRIMARY & HIGH SCHOOL PSYCHO-SOCIAL, RELATIONAL & ATTITUDINAL TRAINING / LIFESKILLS THE CENTRE OF EXCELLENCE EDUCATIONAL SERVICES REGISTERED TRAINING ORGANISATIONS (RTOs) UNIVERSITY DEGREES DIPLOMAS SATELITE CAMPUSES TECHNICAL MECHANICAL EVENT MGT MEDIA & BROADCAST

13 A C C E L E R A T I N G T H E P L A N As part of this strategic development, senior ARDC executives and Board President recently embarked on a case study tour of the UK visiting Silverstone Circuits Ltd, Silverstone UTC (University Technical College); Oxford Brookes University; Silverstone Property Developer (MEPC); MSA (Motor Sport Association UK) and Catapult Transport Systems ( the UK's Technology and Innovation Centre for Intelligent Mobility). Following this visit the first of several workshops has already been held with senior representatives of Western Sydney University, TAFE Western Sydney, Tourism Australia, the Western Sydney Business Chamber and NRMA Motoring and Services to continue this important dialogue and commence and continue preliminary discussions at the local level.

14 S Y D N E Y M O T O R S P O R T P A R K E A S T E R N C R E E K

15 AT THE GEOGRAPHIC HEART OF SYDNEY 4.5 million people within an hours drive Capacity of 100,000+ on site Integrated transport (road/rail/bus) in partnership with State/Local Governments.

16 I C O N I C W E S T E R N S Y D N E Y L O C A T I O N Easily accessible by all key motorways Lead sports, entertainment and community venue within Western Sydney Parklands and Blacktown City Council precincts Draft district plan acknowledges SMSP as one of Greater Sydney s important sport/recreational facilities (p151). Adjacent to Eastern Creek/Huntingwood industrial areas highlighted in the draft district plan (p37) as some of the most productive employment lands in the West Central district. Situated near the Western Sydney Employment Land, which will feature an additional 30,000 jobs by 2036 and up to 200,000 jobs by 2056 as the Western Sydney Airport grows to operate at its full capacity. Located within minutes drive from the Sydney s new second airport at Badgerys Creek SMSP sits in the centre of some of Sydney s fastest growing population bases: Blacktown: set to grow by 50% to 2036 Parramatta: set to grow by 75% Cumberland: set to grow by 34% Fairfield: set to grow by 10% Liverpool: set to grow by 55% Penrith: set to grow by 32%

17 S M S P M O D E R N E R A - Brand/placemaking agency appointed - Track Extension $10m includes two (2) independent circuits, 5 unique racing configurations, New Southern Pit Lane Building - FIA Category 2 - Increased usage of 40% - Revamped Pit Lane Building - ARDC Garage Cafe - Control Tower Upgrade - Re-Branding and Signage

18 P H Y S I C A L T R A N S F O R M A T I O N Increasing Capacity & Infrastructure

19 B R A N D T R A N S F O R M A T I O N W e l c o m e to S y d n e y M o t o r s p o r t P a r k

20 B U S I N E S S T R A N S F O R M A T I O N Business model Not just a Venue For Hire - Beyond 9-5 Dawn Twilight Night - Return of V8 Supercars (2012) - Motorsport Retail Operations - ARDC Garage Café (+ new F & B arrangements with ANZ Venues Live) - New Approach for Experience Operations (V8 Race Experiences, Supercar Experiences, Formula Ford). - Advanced Driver and Rider Training Operations - Event JV s (Sydney Classic Speed Festival, 6 Hrs of Sydney, OZNATS, Muscle Car Masters/6HRs of Sydney) etc - New Partnerships e.g. Pages Event Hire, EvanEvans, Keith Prowse Travel, ANZ Stadium Club etc - Grassroots Racing Development ENDORSED/SUPPORTED EVENTS Top Gear Festival Sydney Ferrari Racing Days World Time Attack MotorWorld Sydney Supercars

21 B U S I N E S S T R A N S F O R M A T I O N

22 C O R P O R A T E

23 E X P E R I E N C E S

24 ARDC DRIVER ACADEMY CLUB SMSP MEMBER TRACK DAYS TRACK DAYS Complete facilities make-over and upgrades GRASSROOTS RACING

25 C O M M U N I T Y WARATAH CYCLING

26 C L U B Expansion of Membership tiers to embrace enthusiasts as well as competitors Relaxation of entry procedures Enhances Member Benefits incl reciprocal rights (ANZ) whilst maintaining accessible fee levels Improved Member communications ? Introduced social engagement

27 I N D U S T R Y F E E D B A C K CULTURE / PEOPLE unanimous recognition of a genuine transformation of the ARDC culture, CEO, staff, and attitude. Positive shift in stakeholder engagement. Vastly improved communication. GOVERNMENT Sydney Motorsport Park and the ARDC are seen in a good light by Govt. SERVICE ENVIRONMENT / FACILITIES Now customer centric organization high level of service. Incl. Contractors & Preferred Suppliers such as Spark Catering, Security, VI People Turned dormant, ugly precinct into destination. Profile additions such as ARDC Garage Café. BRANDING High impact, look and feel fresh and vibrant DESTINATION Now far more than just a race track MARKETING Contemporary carefully managed ARDC and SMSP PRODUCT OFFER New experiences and new operators- good innovation MAJOR EVENTS Reputational shift big brands and big events embracing the venue STRATEGIC CAPACITY Noted at Highest Level

28 I N D U S T R Y F E E D B A C K Scoring the ARDC on a scale of 1 to 10 (ten highest) how do you rate the ARDC on Innovation Management Partnership 6.5/10 9.0/ /10

29 G S C P L A N I N T E G R A T I O N The ARDC understands the GSC is looking at specific opportunities to foster centres of industry specialisation, leveraging the natural advantages of precincts such as the Sydney CBD for the fin-tech industry, Westmead for medical research and the Western Sydney Airport for advanced logistics and agribusiness exports. We firmly believe that there is a similar opportunity to secure investment in a specialist high school/technical college, colocated with high performance automotive technology businesses, as well as enhancing the current motorsport activity and capacity, tourism and events. That ARDC Board and CEO are already in discussions regarding technical pathways within the Catholic Education network. A key focus is for providing opportunities for local kids to study locally and live locally, which we understand is very much consistent with what the GSC is aiming to achieve through the implementation of it s district plans over the next years. The recent UK case study visitations undertaken by the ARDC and supported by local consultation indicate that there is a realisable opportunity that would bring new and highly attractive educational pathways, generate jobs, an deliver economic impact to the district. We look forward to sharing more of our vision with the Greater Sydney Commission in the near future. Glenn Matthews CEO Sydney Motorsport Park and Australian Racing Drivers Club