2015 POST-SHOW REPORT

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Ethelbert Joseph
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90TH ANNUAL CPMA CONVENTION & TRADE SHOW APRIL 15-17, 2015 PALAIS DES CONGRÈS DE MONTRÉAL The 2015 Convention and

activities to ensure a seamless program that responded to the current learning needs of attendees.

Retail and Foodservice from across North America gathered for an interactive panel to discuss how they implement

1 90TH ANNUAL CPMA CONVENTION & TRADE SHOW APRIL 15-17, 2015 PALAIS DES CONGRÈS DE MONTRÉAL The 2015 Convention and Trade Show in Montreal not only marked the 90th Anniversary of the Canadian Produce Marketing Association, but also the largest trade show to date. The theme of Educate, Innovate, Create was integrated into the business sessions, learning lounges and other activities to ensure a seamless program that responded to the current learning needs of attendees. Highlights, including more photos, are available at convention.cpma.ca. Retail and Foodservice from across North America gathered for an interactive panel to discuss how they implement fresh and how the entire supply chain must work collaboratively to provide the best experience to consumers. The Half Your Plate campaign welcomed Chef Michael Smith to discuss his role as program ambassador and the need for improved consumption of fruits and vegetables in Canada.

2 2015 Convention & Trade Show Organizing Committee at the Chair s Welcome Reception at the Montreal Science Centre The 90th Annual Chair s Welcome Reception celebrated the CPMA s milestone achievement with a fabulous night on Broadway. The CPMA s first ever After Party was a huge success! Participants really enjoyed the later start time and club chic vibe. CPMA s outgoing and incoming Chairs, Bernadette Hamel and Mike Furi, welcomed delegates to the final gala, An Evening in Paris.

3 Trade Show 2015 Convention Chair Jim DiMenna, 2014/2015 CPMA Chair Bernadette Hamel, 2015 Exhibit Chair Stephan Schmekel and CPMA President Ron Lemaire cut the ceremonial ribbon Exhibit Chair Stephan Schmekel welcomed delegates to the Trade Show.

CPMA TRADE SHOW IN MONTREAL BY THE NUMBERS 53,100 Net square feet of exhibit space 525 Exhibit spaces (10 x10 ft.) 11 Percent increase in exhibit spaces (10 x10 ft.

4 CPMA TRADE SHOW IN MONTREAL BY THE NUMBERS 53,100 Net square feet of exhibit space 525 Exhibit spaces (10 x10 ft.) 11 Percent increase in exhibit spaces (10 x10 ft.) since the last time in Montreal (2011) 58 More exhibit spaces ( 10 x10 ft.) since the last time in Montreal (2011) 293 Exhibiting companies 124 Unique international, national and local retailers registered 7 Countries represented on the trade show floor 65 New CPMA Members exhibiting for the first time 148 Canadian exhibitors, including 48 exhibitors from Quebec 48 First Time exhibitors 51 Companies participated in the New Product Showcase The 2015 event attracted approximately 3500 participants. Buyers from major retail chain stores and foodservice distributors, including those listed below, participated in the event in Montreal. SOBEYS LOBLAW METRO COSTCO WALMART LONGO S FARMBOY FEDERATED CO-OP FOOD LION IGA SYSCO SAFEWAY GFS (Gordon Food Service) THE GROCERY PEOPLE COLEMANS FOOD CENTRES GIANT TIGER STORES LTD. NO FRILLS SAFEWAY GROUP THRIFTY FOODS WHOLE FOODS MARKET QPMA narrowly beat CPMA in the first annual Half Your Plate Hockey Classic.

Attendees included all major stakeholders in the produce supply chain, with one out of three visitors representing the retail / wholesale and foodservice sectors.

attendees came from across the globe: 21 36 Countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, Costa Rica, Ecuador, France, Israel, Italy, Kosovo, Mexico, Morocco, Netherlands, New

5 Attendees included all major stakeholders in the produce supply chain, with one out of three visitors representing the retail / wholesale and foodservice sectors. Retailer 12% Service Provider 11% Wholesaler 9% Broker 2% Foodservice Operator/Distributor 2% Grower/Shipper 41% Processor 4% Media 1% Industry Supplier 13% Importer/Exporter 5% CPMA exhibitors and attendees came from across the globe: Countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, Costa Rica, Ecuador, France, Israel, Italy, Kosovo, Mexico, Morocco, Netherlands, New Zealand, Peru, Senegal, South Africa, Spain and the United States U.S. States: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Kentucky, Kansas, Massachusetts, Maryland, Michigan, Minnesota, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin 11 Canadian Provinces and Territories: Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territory, Nova Scotia, Ontario, Prince Edward Island, Quebec and Saskatchewan NUMBER OF EXHIBITORS 293 unique companies from Europe, Central & South America, Mexico, United States of America and Canada Montreal Montreal 2015 Freggie made his annual visit to the Trade Show floor with grade 5 students from St. Gabriel and Roslyn. The children had a great time tasting and learning about produce!

NUMBER OF EXHIBIT SPACES AND SQUARE FOOTAGE The Trade Show spanned over 53,100 net square feet of exhibit

2014 43,900 2014 43,900 2008, 27,200 2009 40,100 2010 39,800 600 500 400 300 200 265 405 397 467 417 524 443

2015 PASSION FOR PRODUCE The Passion for Produce program was an amazing opportunity.

2011 47,590 2012 2013 51,113 48,892 2014 67,000 Montreal 2015 Every year, CPMA works with local food banks to

6 NUMBER OF EXHIBIT SPACES AND SQUARE FOOTAGE The Trade Show spanned over 53,100 net square feet of exhibit space. The trade show floor featured 525 exhibit spaces (10 x10 ft) , , , 27, , , , ,800 Montreal , Montreal Montreal PASSION FOR PRODUCE The Passion for Produce program was an amazing opportunity. Getting the chance to meet and speak with mentors in the industry was extremely beneficial for furthering my career in the produce industry. FOOD BANK DONATIONS 70,000 60,000 50,000 40,000 30,000 20,000 10, , , ,000 Montreal , ,113 48, ,000 Montreal 2015 Every year, CPMA works with local food banks to ensure that any surplus of fresh produce goes to people in need in the local community. At the close of this year s event, CPMA exhibitors donated 67,000 lbs of fresh produce to Moisson Montreal, continuing a tradition of community support in each host city.

Exhibitor Feedback 97% 95% 97% enjoyed their Trade Show experience saw business value in attending the Trade Show were pleased with the amount of contacts and networking opportunities

Contacts and networking opportunities through the show were excellent. The creativity and showcase of products are an incentive to all exhibitors and visitors.

97% 96% 96% enjoyed their overall experience at the 2015 Convention and Trade Show saw good to excellent business value in attending were happy with the amount of contacts and networking

7 Exhibitor Feedback 97% 95% 97% enjoyed their Trade Show experience saw business value in attending the Trade Show were pleased with the amount of contacts and networking opportunities EXHIBITORS - IN THEIR OWN WORDS The show is large enough to represent all facets of Canada s produce industry, yet small enough to spend quality face to face time with potential clients. Contacts and networking opportunities through the show were excellent. The creativity and showcase of products are an incentive to all exhibitors and visitors. Attendees focused on business contacts and memorable experiences created at the convention. 97% 96% 96% enjoyed their overall experience at the 2015 Convention and Trade Show saw good to excellent business value in attending were happy with the amount of contacts and networking opportunities presented ATTENDEES - IN THEIR OWN WORDS The show was a great success. Steady interaction, great flow, just the right amount of time. If you plan on doing produce business in Canada, the CPMA Convention is an essential event for understanding the culture of our industry and for connecting with the people who are making it great.

As part of the 90 th Annual Convention and Trade

FITZGERALD AWARD 2015 Award Recipient Ben Alviano,

YEAR AWARD 2015 Award Recipient Eric Biddiscombe,

Recipient Walmart Canada CPMA LIFETIME ACHIEVEMENT

8 As part of the 90 th Annual Convention and Trade Show, the following awards were presented: THE MARY FITZGERALD AWARD 2015 Award Recipient Ben Alviano, Mann Packing THE PACKER S PRODUCE PERSON OF THE YEAR AWARD 2015 Award Recipient Eric Biddiscombe, Loblaw Companies THE FRESH HEALTH AWARD 2015 Award Recipient Walmart Canada CPMA LIFETIME ACHIEVEMENT AWARD 2015 Award Recipient Christian Bourbonnière, Metro Inc.

Trade Show Awards CPMA continued the tradition of recognizing exhibitors for their efforts in creating

New in 2015, the Most Creative Booth Award was created to recognize the booth with the most creative display of

JB JAVERDURE, WINNER MOST CREATIVE BOOTH AWARD 51 companies participated in the New Product Showcase.

9 Trade Show Awards CPMA continued the tradition of recognizing exhibitors for their efforts in creating outstanding displays and providing a high-quality experience to the Trade Show visitor. New in 2015, the Most Creative Booth Award was created to recognize the booth with the most creative display of fresh produce. JB JAVERDURE, WINNER MOST CREATIVE BOOTH AWARD 51 companies participated in the New Product Showcase. CPMA s New Product Showcase presents exhibitors with the unique opportunity to display new and innovative products for attendees. The display is located just outside the exhibit hall, where buyers and retailers can get a look at the products throughout the show. Participating products were entered into the Best New Product Award competition, sponsored by Canadian Grocer. The winner of the 2015 Best New Product Award was Chiquita Fresh Express for their Healthy Plus Salad Kits.

APPENDIX B AUTHORIZED SECTIONS of the SOCIETY OF MOTION PICTURE AND TELEVISION ENGINEERS with GEOGRAPHICAL BOUNDARIES (Revised )

APPENDIX B AUTHORIZED SECTIONS of the SOCIETY OF MOTION PICTURE AND TELEVISION ENGINEERS with GEOGRAPHICAL BOUNDARIES (Revised 12-12-2008) ATLANTA SECTION - Southern Region Alabama (Part) by choice Florida