Sustainable Tourism Policy and International Year of Sustainable Tourism for Development 2017 Events in Japan

Transcription

1 017/HLPD-ST/00 Session: 1.3 Sustainable Tourism Policy and International Year of Sustainable Tourism for Development 017 Events in Japan Submitted by: Japan High Level Policy Dialogue on Sustainable Tourism Ha Long, Viet Nam 19 June 017

2 Sustainable Tourism Policy and International Year of Sustainable Tourism for Development 017 Events in Japan 1. Latest Figures of Tourism to Japan June 19, 017 Japan Tourism Agency Ministry of Land, Infrastructure, Transport and Tourism Contents Number of International Tourists Visiting Japan Jan. to Dec. 01:.039 million people (in millions) (+1.8%) 1. Latest Figures of Tourism to Japan (P. P.3) 5 3 P.3-1 P.3- Number of International Tourists Visiting Japan Number of Japanese Tourists Traveling Abroad GOJ s Target adopted in The Mid-term Tourism Strategy of Japan (P. P.1) P.5-1 The New Targets and the Three Policy Fields P.8 - Sustainable Tourism Aspects of Measures Adopted in our Strategy <1> P.1-3 Sustainable Tourism Aspects of Measures Adopted in our Strategy <> GOJ s Target adopted in Launch of the Financial Crisis the Great East Japan Earthquake Jan. to April: 9.1 Million people (+1.%) 3. IYSTD 017 Events in Japan (P. 17 P. 0) 8 the Visit Japan 7 Campaign. 3.9 % increase in April % increase in Mar. P.17 IYSTD 017 Events in Japan % increase in Feb % increase in Jan Note) The figures in 017 are estimated. Source: Japan National Tourist Organization (JNTO) 3-1 1

3 Number of Japanese Tourists Traveling Abroad Japan s Outbound Tourism Market in 015 (million) , Million 1, Million New Targets and 3 Policy Fields 0 Simply Combined Number* of Japanese who visited APEC economies Number of Japanese who travelled abroad * Because it includes the number of Japanese who visited two or more APEC economies in one trip, actual number of Japanese who visited APEC economies may be smaller. 3-5 The New Targets under the Mid-term Tourism Strategy International Visitors to Japan Spending by International Visitors to Japan International Visitor Nights in Remote Regions (in thousands),000 (in JPY 0 million) 150,000 (in thousands) 13,000,000 80,000 7,000. The Mid-term Tourism Strategy of Japan,0 1,97 1,31 1, ,78 8,135,8 1,17 International Visitors Other Than Firsttime Visitors 3,771 37, ,18 1,575 Spending on Travel by Domestic Travelers in Japan, (in thousands),00 3,00 (in JPY trillion) ,3 1,

4 The New Tourism Strategy to Invigorate Japan s Economy: 3 Policy Fields and Reform Measures Adopted on March 30, 01 Policy Field 1 Townscapes Policy Field 1 Policy Field Policy Field 3 Greater Access Industry Deregulations to Attractive Public Facilities and New Legislation to Enhance Productivity and Competitiveness More Active Use of Cultural Properties and Signs with Easy-tounderstand Translation Activities-oriented National Parks with World-class Attractiveness Improved Townscapes under Municipalities City Planning Marketing Diversification to Attract Visitors from Non- Asia Regions, MICE Participants and so on Renovation and Revitalization of Destinations by Marketing Strategies of DMOs Stress-free Travel Environment in E very A spect of V isitors Experiences including Immigration, Wi-Fi, Credit Cards and so on More Convenient Transportation Access to Destinations and Attractions Vacation Reform to Encourage Tourism by Japanese 7 Improving Townscapes under City Planning 9 Improving Townscapes under City Planning - Sustainable Tourism Aspects of Measures Adopted in our Strategy <1> 8 5

5 Improving Townscapes under City Planning Examples Kyoto City 007 The streetscape of Kyoto s downtown has been improved as a result of the city s new regulation on signs. Fukushima Prefecture 1981 Activities-oriented National Parks with Tourism Attractiveness Measures - Co-existence of Protection and Utilization for Tourism - Branding as Tourism Destination to Experience Natural Beauty Ise-Shima National Park (Mie Prefecture) Placing Power Lines Underground Pr eservation and Repair of Traditional Houses 11 Tours Guided by Local Experts Visitor Center 13 Policy Field 1 National Parks Activities-oriented National Parks with Tourism Attractiveness -3 Sustainable Tourism Aspects of Measures Adopted in our Strategy <>

6 Policy Field Development of Sustainable Tourism New Roles to be Played by Destination Management Organizations (DMOs) 3. IYSTD 017 Events in Japan New Roles to be Played by DMOs Renovation and Utilization of Traditional Japanese-style Houses Example: Sasayama City (Hyogo Prefecture) Examples Providing Tourism Products that Make Use of Culture, Nature and Traditional Japanese-style Houses Example: Ojika Island (Nagasaki Prefecture) Tourists visit local residents homes for lessons on home-style cooking. IYSTD 017 Events in Japan Japan will hold three international conferences and symposiums in Japan in FY 017. The objectives of these events are to cultivate relationships between tourism and societies and to reinforce the sense of these connections. To encourage tourism policy procedures in relation with sustainable tourism, best practices from home and abroad will be shared. Yamagata To provide a visitor experience as if one is living there, an entire house is rented to a visitor group. A traditional house has been renovated into a restaurant. Home-style dishes of the island made with local ingredients are served. 1 Okayama Mie 18 9

7 IYSTD 017 Events in Japan International Symposiums on IYSTD The symposiums will consist of keynote speeches by experts from both the government and subsectors and themed sessions sharing best practices by attendees in and out of the venue. The speeches will feature sustainable tourism, such as balancing the usage and preservation of local government owned heritage sites and nature. The two local governments are eagerly in the preparation stages. Attendees will be welcomed to the unique venues by the local people and culture. 1. Planned Date: Oct , 017. Planned Locations & Theme: 1 Okayama City: Sustainable Tourism on Urban Heritage Mie Prefecture: Sustainable Tourism and the Role of Women 3. Estimated participants: 00 people each Okayama Mie Thank you 19 IYSTD 017 Events in Japan Conference on Tourism and Snow-Related Activities The International Conference on Tourism and Snow-Related Activities will be co-organized by Yamagata Prefecture, with the support of the Japan Tourism Agency (JTA), and the UNWTO Regional Support Office for Asia and the Pacific (RSOAP). The main objective of this conference is to share deeper understanding of importance of snow and mountains on regional tourism attractiveness. Yamagata 1. Planned Date: Feb. 1-3, 018. Location: Yamagata Prefecture 3. Estimated participants: 300 people