Sustainability Criteria for Tourism in India An Overview. UNWTO Conference on Sustainable Tourism Development Hyderabad, 12 April 2013

Transcription

1 Sustainability Criteria for Tourism in India An Overview UNWTO Conference on Sustainable Tourism Development Hyderabad, 12 April

2 NATIONAL APPROACH Tourism is the largest service industry in the country. Its importance lies in being an instrument for economic development and employment generation, particularly in remote and backward areas. Source: Planning Commission (11th Five-Year Plan document) 2

3 NATIONAL APPROACH 12 Five Year Plan recognizes Tourism for inclusive growth and pro-poor 3

4 STRUCTURE SOCIO-ECONOMIC DIMENSIONS A GENERAL PERSPECTIVE A BROAD OVERVIEW AND FUTURE STRATEGIES TO ADDRESS CHALLENGES 4 4

5 SOCIO-ECONOMIC DIMENSIONS ` 4 5

6 Employment through nonfarm livelihood Reduction of poverty and Community Development Development of Micro, SMEs TOURISM IS INCLUSIVE AND SUSTAINABLE Benefits Dispersed Revitalizes and preserves culture & ethnic art forms Checks migration to Urban Areas Access to Markets for under privileged Sustainable Environment Management 5 6

7 TOURISM POLICY National Tourism Policy of 2002 recognizes environmental sustainability as a key principle Carrying capacity assessment bed rock for long-term sustainability Stresses for minimizing carbon footprint and mitigating climate change. 7

8 TOURISM POLICY No Short Term Gains by Resorting to the Darker Side of Tourism 8

9 TOURISM POLICY Hotel Guidelines for approval and classification : Encourage adoption of eco-friendly practices Use of local architecture, material, skills 9

10 TOURISM POLICY National Awards for : Responsible and Sustainable Tourism Initiatives 10

11 TOURISM POLICY SELF SUSTAINABILITY Vs SUSTAINABILITY FOR FUTURE GENERATIONS 11

12 CONTRIBUTION OF TOURISM TO INDIAN ECONOMY GDP Direct contribution : 3.7% Direct & Indirect contribution : 6.8% EMPLOYMENT Direct contribution: 4.4% Direct & Indirect contribution : 10.2% Source: Estimated using Tourism Satellite Account of India, , Ministry of Tourism 12

13 TOURISM IS INCLUSIVE Employment opportunities for : MARGINALISED DISADVANTAGED YOUTH WOMEN Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May

14 A GENERAL PERSPECTIVE 10 14

15 COMPARATIVE FTAs World Arrivals Arrivals in India % (996 mn) 9.2% (6.31 mn) % (1035 mn) 5.4% (6.65 mn) 2013 (Jan-March) - 2.3% India s share in Global pie of tourist arrivals % World Position 2011 Source: Ministry of Tourism & UNWTO 38 th 15

16 COMPARATIVE FEE (USD) Global Receipts India Billion 16.7%(16.56 Billion) %(17.74 Billion) 2013 (Jan-March) % India s share in Global pie of tourist arrivals % World Position 2011 Source: Ministry of Tourism & UNWTO 17 th 16

17 Domestic Tourism mn (11.8%) mn (13.8%) Domestic Tourism constitutes 3/4 th of Indian Tourism Economy. 17

18 IMPORTANCE Income Generation Income Redistribution Social Integration Community Development Resource Development Conservation Foreign and Domestic Tourism equally important 18

19 ISSUES More pressure on resources Sustainability assuming new importance Carrying capacity to be respected New destinations developed 19

20 1. Skill Development 2. Infrastructure Development 7. Land for Tourism Sector Challenges 3. Marketing, & Sensitization 4. Expand Range of Products 6. Convergence 5. Hygiene & Sanitation 20 20

21 STRATEGIES TO ADDRESS CHALLENGES 21 21

22 SKILL DEVELOPMENT Broad basing - use of existing resources Convergence synergy of efforts Hunar Se Rozgar and skill certification mainstreaming the marginalized 22

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25 SKILL DEVELOPMENT HUNAR SE ROZGAR TAK Radio Jingle 25

26 INFRASTRUCTURE DEVELOPMENT 2826

27 INFRASTRUCTURE DEVELOPMENT Integrated Infrastructure Development of Tourist Circuits : Eco-friendly practices to be strengthened Development of Tourism Parks outside the cities : Dispersal Development of Rural Tourism Clusters : Heritage preservation and community development 27

28 LAND FOR TOURISM SECTOR 5228

29 AVAILABILITY OF LAND Non-availability of land a MAJOR CONCERN Land required for - Hotels - Convention/ Exhibition Centers - Theme Parks - Composite Haats Be given on the pattern of industry Land may be given on Revenue Sharing basis Higher FAR for hotels 29 29

30 MARKETING, BRANDING & PROMOTION 38 30

31 MARKETING, BRANDING & PROMOTION Launched New International Campaign FIND WHAT YOU SEEK - Consumer the focus Aims at dispersal. Realistic and experiential Launched New Domestic Campaign GO BEYOND Aims at development of lesser known destinations. 31

32 Nature - Pangong Lake, Ladakh, Jammu & Kashmir

33 Wildlife, Bandhavgarh, Madhya Pradesh

34 Wildlife, Kaziranga, Assam

35 Backwaters, Kerala

36 Beach, Andamans

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38 Taj Mahal & Bharatpur Bird Sanctuary

39 Gateway of India and Ajanta Caves

40 Kochi and Munnar

41 Srinagar and Leh

42 Khajuraho & Kanha National Park

43 Goa & Panchgani

44 Sikkim & Darjeeling

45 Pushkar & Mathura

46 Special Efforts To promote Jammu & Kashmir To promote North Eastern Region 46

47 EXPAND RANGE OF PRODUCTS 42 47

48 India 365 Day Destination Make India Round the year Destination India for ALL SEASONS and ALL REASONS Stop over exploitation of Heritage and Cultural products Development of Niche products Development of lesser known destinations 48 48

49 NICHE PRODUCTS To overcome seasonality and unsustainable footprint : Rural Tourism Wellness and Medical Tourism Adventure, Wild life and Eco Tourism MICE (Meetings, Incentives, Conventions and Exhibition) Tourism Film Tourism Cruise Tourism Cuisine and Shopping Tourism Golf, Polo and sports Tourism 49 49

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51 Lesser known Destinations GO BEYOND : The OBVIOUS. Visit lesser known destinations. Create new infrastructure with the help of private sector. Expand range of destinations and products. Respect Carrying Capacity Responsible and Sustainable Tourism 51 51

52 HYGIENE & SANITATION 36 52

53 HYGIENE & SANITATION Sanitation, solid waste management and clean water are major concerns Sensitizing and creation of general awareness among all stakeholders, including local communities, required Extensive Social Awareness Campaigns under Atithi Devo Bhav initiative 53

54 Campaign Clean India Campaign Clean India started on Qutab Minar adopted by ITDC as first monument. More stakeholders coming on board. New Awareness Campaign material developed. 54

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58 Campaign Clean India Electronic, Print, Online and Outdoor 58

59 CONVERGENCE 42 59

60 CONVERGENCE Accommodation Tour Operations Air Travel/ Railways Transport to & from destinations Food Production, Food & Beverage Services Monuments, Heritage, Excursions & Attractions TOURISM A MULTI SECTORAL ACTIVITY Cultural & Social Events Sports Events Food Processing Handicrafts Gems, Jewellery, Textiles Consumer Durables 60

61 CONVERGENCE AT STATE LEVEL Town & Country Planning Rural Dev Police Local Bodies Convergence State Finance Defence Roadways & Transport Health Envt & Forests 61

62 CONVERGENCE AT CENTRE Culture HRD & Education Planning Comm. Coord. with States Finance Civil Aviation Convergence Defence Road/ Railways/ Shipping Health Labour MEA/ Home Urban Dev Rural Dev Envt & Forests 62

63 Inter - Ministerial Coordination Committee on Tourism Inter Ministerial Coordination Committee set up under the chairmanship of Principal Secretary to the PM

64 Moving Forward 40 64

65 Initiation of Dialogue Conference for developing STCI held on Stakeholders taken on Board STCI finalized for Hotel Accommodation and Tour Operator Sectors 65

66 STCI Effective Sustainable Management Design and Construction of Buildings and Infrastructure Maximize Social and Economic benefits to the Local Community and minimize negative impacts 66

67 [ STCI Maximize benefits to Cultural and Historical Heritage and minimize negative impacts Maximize benefits to the Environment and minimize negative impacts - Conserving resources - Reducing pollution - Conserving biodiversity, ecosystems & landscapes 67

68 Implementation Voluntary Effective communication Sensitization Based on incentivisation 68

69 Welcome to 69