Changing Times, Emerging Trends: Creating healthy, active 21 st Century communities.

Transcription

1 Changing Times, Emerging Trends: Creating healthy, active 21 st Century communities. Mark McCrindle Parks & Leisure Australia WA Friday 28 November 2014

2 Change.

3 Change. Change. Change. Chang ange. Change. Change. Change. Cha Change. Change. Change. ge. Change. Change. Change. Change ange. Change. Change. Change. Chan Change. Change. e. Change. Change. Change. Change. Change.

4 2009: TWEET

5 2010: APP

6 2011: CLOUD

7 2012: HASHTAG

8 2013: SELFIE

9 Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.

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11 BIG AUSTRALIA DEMOGRAPHICALLY

12 BIG AUSTRALIA GEOGRAPHICALLY

13 % OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane 48%

14 % OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane Sydney 48% 63%

15 % OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane Sydney Melbourne 48% 63% 75%

16 % OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane Sydney Melbourne Perth 48% 63% 75% 77%

17 4 KEY DEMOGRAPHIC FACTORS

18 FASTEST GROWING COUNTRY IN THE OECD 1.7%

19 FASTEST GROWING STATE IN AUSTRALIA IN THE LAST 12 MONTHS, WESTERN AUSTRALIA HAS GROWN BY 82,000 PEOPLE 1.7%

20 FASTEST GROWING STATE IN AUSTRALIA IN THE LAST 12 MONTHS, WESTERN AUSTRALIA HAS GROWN BY 82,000 PEOPLE 1.7% TASMANIA GREW BY AROUND 1,000 PEOPLE

21 FASTEST GROWING STATE IN AUSTRALIA IN THE LAST 12 MONTHS, WESTERN AUSTRALIA HAS GROWN BY 82,000 PEOPLE 1.7% TASMANIA GREW BY AROUND 1,000 PEOPLE WA IS GROWING BY MORE PEOPLE EVERY 5 DAYS THAN TASMANIA ADDS IN A WHOLE YEAR

22 THE 2 MILLION CLUB Sydney Melbourne Brisbane Perth

23 POPULATION INCREASE: ALL STATES Natural Increase Net Overseas Migration Net Interstate Migration TAS 0.3 SA 0.9 NSW 1.5 ACT 1.6 NT 1.7 QLD 1.7 VIC 1.9 WA 2.9 Population Growth Rate

24 POPULATION GROWTH: WA Series A: 3.7m in 2025 Series B: 3.5m in 2025 Series C: 3.3m in 2025

25 POPULATION GROWTH: PERTH Series A: 3m in 2025 Series B: 2.8m in 2025 Series C: 2.7m in 2025

26 Only in Australia can you call a complete stranger mate! Jacinta, Fitzroy VIC

27 We re living in the granny flat of the world, but having global impacts. Phil, Glebe NSW

28 Waking up each day knowing I don t live in Melbourne lifts my mood on an almost daily basis. Peter, Tregear Heights

29 MEDIAN WEEKLY HOUSEHOLD INCOME PERTH $ 1,459

30 MEDIAN WEEKLY HOUSEHOLD INCOME PERTH WA $ 1,459 1,415

31 MEDIAN WEEKLY HOUSEHOLD INCOME PERTH WA AUS $ 1,459 1,415 1,234

32 A U S S I E R H Y M I N G S L A N G Joe Blake Captain Cook Frog and toad Harold Holt Barry Crocker snake look road bolt shocker

33 4 KEY DEMOGRAPHIC FACTORS

34 POPULATION INCREASE

35 POPULATION INCREASE

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40 MIGRATION BY VISA TYPE

41 DIVERSITY: TOP COUNTRIES OF BIRTH DIVERSITY: TOP COUNTRIES OF BIRTH PERTH Australia 59.6% England 9.5% New Zealand 3.1% South Africa 1.8% India 1.6% Malaysia 1.4%

42 DIVERSITY: TOP COUNTRIES OF BIRTH DIVERSITY: TOP COUNTRIES OF BIRTH PERTH Australia 59.6% England 9.5% New Zealand 3.1% South Africa 1.8% India 1.6% Malaysia 1.4% Australia England New Zealand China India Italy AUS 69.8% 4.2% 2.2% 1.5% 1.4% 0.9%

43 DIVERSITY: BIRTHPLACE OF PARENTS Both parents born overseas PERTH AUS 46.4% 34.3%

44 DIVERSITY: BIRTHPLACE OF PARENTS DIVERSITY: TOP COUNTRIES OF BIRTH Both parents born overseas One parent Born overseas PERTH AUS 46.4% 34.3% 15.1% 11.9%

45 DIVERSITY: BIRTHPLACE OF PARENTS DIVERSITY: TOP COUNTRIES OF BIRTH Both parents born overseas One parent Born overseas Both parents born in Australia PERTH AUS 46.4% 34.3% 15.1% 11.9% 38.5% 53.7%

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47 2010 Photo-bombing

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49 2011 Planking

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51 2012 Gangnam Style

52 2013 Harlem Shake

53 2014 Ice Bucket Challenge

54 4 KEY DEMOGRAPHIC FACTORS

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58 AGEING SOCIETY

59 AGEING SOCIETY

60 AGEING SOCIETY

61 INCREASED LONGEVITY

62 INCREASED LONGEVITY

63 INCREASED LONGEVITY

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68 76%

69 76% 14%

70 14% 76% 10%

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77 COMMUNITY REDEFINED

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83 THE GENERATIONS OF TODAY

84 WORKPLACE OF 2025

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98 Training Children or Banning Technology? The internet is either the greatest blessing or the greatest curse of modern times, sometimes one forgets which it is. The printing press is either the greatest blessing or the greatest curse of modern times, sometimes one forgets which it is. Ernst F. Schumacher

99 Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.

100 I like my job.

101 WE RE JUST A GENERATION AWAY

102 WE RE JUST A DECADE AWAY

103 WE RE JUST A FEW YEARS AWAY...

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105 IF SOCIAL MEDIA SITES WERE COUNTRIES

106 IF SOCIAL MEDIA SITES WERE COUNTRIES

107 IF SOCIAL MEDIA SITES WERE COUNTRIES

108 IF SOCIAL MEDIA SITES WERE COUNTRIES

109 IF SOCIAL MEDIA SITES WERE COUNTRIES

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114 WHO

115 WHAT

116 HOW

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124 GENERATION Z

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126 GENERATION ALPHA

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131 1. CANDY CRUSH SAGA

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158 Communicating in Digital Times + SEEKERS EMBRACERS EMOTIVE - - HECKLERS COGNITIVE AGREE-ERS +

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167 1800 TRENDS ( )