AUSTRALIA S POPULATION MAP

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1 POPULATION GROWTH RATE BY STATE PGR 2.2% 2.0% 1.8% 1.8% ACT 1.5% NSW 1.5% 1.2% 0.9% AUSTRALIA S POPULATION MAP 1. SYDNEY 4.7m 2. MELBOURNE 4.2m 3. BRISBANE 2.1m 4. PERTH 1.8m 5. ADELAIDE 1.2m FULL TIME 1982: 5.2 million Today: 8.1 million PART TIME 1982: 1.1 million Today: 3.4 million TOTAL EMPLOYED 1982: 6.3 million Today: 11.5 million PERTH: 1.8m Gold Coast 605, Newcastle 552, ACT/CANBERRA 369, Wollongong 296, Sunshine Coast 257,000 UNEMPLOYME 1982: 9.0% Today: 4.9% UNEMPLOYED 1982: 0.62 million Today: 0.58 million TOTAL NATIONAL POPULATION 1912: 4.7 million Today: 23 million 2.38m (10.4%) ANNUAL POPULATION CHANGE Births: 297,900 Deaths: 143,500 Natural increase: 154,400 Arrivals: 463,044 Departures: 247,468 Net overseas migration: 215, HOBART 217, Geelong 181, Townsville 176, Cairns 155, Toowoomba 134,000 DARWIN: 131, m (1.0%) NATIONAL GROWTH RATE 1912: 3.6% Today: 2.0% World Today: 1.0% TOTAL HOUSEHOLDS 8.7 million (2.6 people per household) NATIONAL MEDIAN AGE 1982: 29.9 Today: freecall 1800 TRENDS ( ) 16. DARWIN 131, Launceston 107, Albury/Wodonga 107, Ballarat 98, Bendigo 93, m (20.3%) 1.67m (7.3%) NSW 7.37m ADELAIDE: 1.2m m (24.9%) m (2.3%) 14 (32.2%) Mandurah 88, Mackay 88, Burnie-Devonport 83, Latrobe Valley 82, Rockhampton 79, MELBOURNE: 4.2m HOBART: 217,000 MAP KEY 1. City ranking by population CAPITAL CITY, population Other city, population SYDNEY: 4.7m ACT/CANBERRA: 369,000 (1.6%) 26. Bundaberg 70, Bunbury 70, Hervey Bay 63, Wagga Wagga 59, Coffs Harbour 54,000 BRISBANE: 2.1m TOTAL FERTILITY RATE BY STATE TFR NSW ACT

2 AUSTRALIA S GENERATIONAL PROFILE FERTILITY RATES (BABIES PER WOMAN) Australia 1971: 3.0 Today: 1.9 Current OECD Avg: 1.7 Current world Avg: 2.5 LIFE EXPECTANCY AT BIRTH 1982: Male Female Today: Male Female MEDIAN AGE OF PARES (NEW BIRTHS) 1982: Fathers Mothers Today: Fathers Mothers MEDIAN AGE FIRST MARRIAGE 1984: Male Female Today: Male Female TECHNOLOGY TIMELINE 1923: First radio broadcast in Australia. Radio takes 38 years to reach a global audience of 50 million 1956: First Australian television broadcast. TV takes 13 years to reach a global audience of 50 million 1980: Pacman launched & as a computer game sells 7 million copies 1982: Commodore 64 launched - sells 1 million units in 4 years 1991: WWW is launched. Takes 4 years to get 50 million people online 1998: 143 million internet users 2006: Facebook opens to the public. Takes 12 months to get 50 million users 2010: Google puts Pacman game on its logo to celebrate Pacman s 30th anniversary. 126 million people play it in 1 day 2010: ipad launched - sells 1 million units in 4 weeks 2012: 800 million active Facebook accounts POPULATION BY YEAR OF BIRTH War babies Born before million % of pop: 13% Today: 2% // 2020: 0% Builders Post WWII baby boom Born million % of pop: 23% Today: 36% // 2020: 17% Highest birth rate ever recorded (3.5 per woman) Boomers 1971 birth numbers reach 276,361 - not beaten until 2007 Born million % of pop: 21% Today: 44% // 2020: 36% Generation X The echo boom - reflected the fertility years of the Boomers Born million % of pop: 21% Today: 18% // 2020: 35% Generation Y Lowest birth rate ever recorded in 2001 (1.7) Born million % of pop: 20% Today: 0% // 2020: 12% Generation Z record birth numbers Generation Alpha Australian Prime Ministers: Scul Lyons Menz Curtin Chifley Menzies Holt Gorton McM Whit Fraser Hawke Keating Howard Rudd Gillard Key: - Liberal / National - Labor United States Presidents: Hoover Roosevelt Truman Eisenhower JFK Johnson Nixon Ford Carter Reagan GH Bush Clinton GW Bush Obama Key: - Republican - Democrat Australian Population: 6.5 million 7 million 10 million 13 million 16 million 19 million 23 mil World Population: 2 billion 3 billion 4 billion 5 billion 6 billion 7 billion McCrindle Research Pty. Ltd. ABN: Suite A39, Level Lexington Drive Bella Vista NSW 2153 Phone: Fax: info@mccrindle.com.au Copyright 2012 McCrindle Research Pty. Ltd. Source: McCrindle Research, ABS.

3 CONDUCTING WORLD CLASS RESEARCH QUAITATIVE online surveys data analysis in-depth reports media releases QUALITATIVE researchrooms.com focus groups in-depth interviews community forums interactive technology STRATEGIC demographic analysis customer segmentation market research trends forecasts

4 COMMUNICATING INSIGHTS IN INNOVATIVE YS PUBLICATIONS & REPORTS Our specialty is in turning in-depth research into summary reports, A5 handout cards (like this!), slide shows, sales tools, white-label reports & video briefs. PRESEATIONS & WORKSHOPS We re experts in making research findings compelling in keynotes, workshops & executive briefings. Mark McCrindle & his team have a reputation as standout presenters. EVES & LAUNCHES Research is most useful when all stakeholders hear the insights. We help by addressing research launches, media events, company meetings and industry think-tanks. PR & MEDIA COMMEARY Media activity requires new, robust, independent research with a great angle and a trusted commentator. As the gold standard in research, this is what we deliver.

5 BOOKS ORDER FORM Mark McCrindle deserves a medal. Mapless, he s entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way. David Astle, Co-host of Letters and Numbers (SBS TV), columnist and crossword compiler Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark McCrindle. 208 pages. Published by Halstead Press, RRP $30.00 A fascinating insight into how English changes, a quirky look at youth slang today, and a window into the minds of the different generations. $30.00 each $30.00 each QTY: QTY: QTY: $24.95 each POSTAGE (select the one appropriate for your order) TOTAL ORDER PRICE < $50 $7.00 $50 - $99 $12.00 $100+ Free TOTAL PRICE: $ The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia. Bernard Salt, Demographer & columnist; Partner, KPMG YOUR DETAILS FULL NAME: MOBILE: The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with Emily Wolfinger. 238 pages. Published by UNSW Press, RRP $30.00 From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations. ORGANITION: POSTAL ADDRESS: CITY: STATE: POSTCODE: TELEPHONE: FAX: This book provides many examples of the power of doing good works, the betterment conferred in so many different ways and, on occasions, leading to the saving of lives. Tim Fischer A.C. Former Deputy Prime Minister The Power of Good: True stories of great kindness from total strangers by Mark McCrindle. 232 pages. Published by Hybrid Publishers, RRP $24.95 Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australians, including Jean Kittson, Peter FitzSimons, Tracey Spicer, Father Chris Riley, and many others. to: PO Box 7702 Baulkham Hills 2153, NSW Fax to: orders@mccrindle.com.au All prices are GST inclusive. For more information please contact McCrindle Research P: 1800 TRENDS ( ) E: info@mccrindle.com.au W: mccrindle.com.au PAYME OPTIONS CHEQUE enclosed for $ CREDIT CARD: VI MASTERCARD AMEX DINERS CARD NUMBER EXPIRY DATE CARDHOLDER NAME (Please make payable to McCrindle Research) ELECTRONIC FUNDS TRANSFER (EFT) Please deposit funds to: ACC NAME: McCrindle Research BSB: ACC NUMBER: Enter name in EFT description box, or fax remittance to SIGNATURE PLEASE INVOICE ME: We will send an invoice to your address above.

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