Corporate Sponsors 2012/13. Platinum Members 2012/13

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2 Corporate Sponsors 2012/13 Platinum Members 2012/13 GOLD Members 2012/13 Airline Partners 2012/13

3 CONTENTS Chairman s Report /2013 Achievements 5 Chief Executive Officer s Report 6 ACTIVITY REPORTS Brand 10 Digital 12 Domestic 14 Media & Consumer Marketing 16 Japan 19 UK/Europe 22 China & Hong Kong 25 New Zealand 28 North America 30 Business Events 32 Sport Events 37 Aviation 39 Membership 42 Visitor Information Centre 44 Research & Insights 46 Destination Management 48 Appendices TTNQ Annual Financial Report June TTNQ Members 2012/

4 CHAIRMAN S REPORT Years of strategic work are paying off for Tropical North Queensland with the tourism industry enjoying growth and a long-awaited resurgence in infrastructure investment after some tough years. TTNQ put in the legwork almost two years ago to align our goals with Tourism Australia and Tourism and Events Queensland when we set the target of increasing visitor expenditure in our region by $1 billion to $3.2 billion. We have remained focused on our strategy with visitor expenditure sitting at $2.6 billion in Not only is our strategy paying off, the organisation is in a very strong position financially which is a credit to the board members and the management team who continue to write the best practice manual in the world of Regional Tourism Organisations. We have seen success with the strong international visitation figures of this period driving tourism growth nationally, making Tropical North Queensland the number one destination in Queensland for holiday visitors and Australia's most popular regional holiday destination. TTNQ s strategic work has continued in to ensure this growth is sustainable and able to be built on. As you will read in the detailed reports from each section of TTNQ s business operations, meaningful outcomes have been delivered in each of the five priority areas. This has occurred largely as a result of TTNQ s ability to work in partnership with a number of strategically linked organisations. Grow market share TTNQ has enjoyed double digit growth in six of our seven key international markets as well as the domestic market. Our share of international holiday visitors to Australia is 22 per cent and 46 per cent of those travelling to Queensland. These figures have grown, however, our market share of domestic visitors remains flat with 12 per cent of those to Queensland and 3 per cent of the Australian share. Increase expenditure International visitor expenditure grew by 12 per cent to $885 million. Domestic expenditure was down by 5 per cent to $1.7 billion but we anticipate this will change as the economy improves. We have delivered a sizeable increase in marketing activity thanks to additional funds from the State Government s new contestable funding scheme and Cairns Regional Council coming on board as a partner in a number of projects. Direct consumer relationships are being developed through digital channels with a stronger emphasis on social media campaigns. As part of this focus we have revamped the consumer and business events websites, launched a new sports tourism website and reinvigorated TTNQ s alliance with ATDW. We have been influencing and leveraging TA and TEQ s media initiatives to maximise exposure of the region and have undertaken a number of campaigns to build equity in the Cairns & Great Barrier Reef brand of Adventurous by Nature. We are developing our shoulder seasons through business, sports and special events as part of our events strategy. Sports events in particular are rapidly increasing with a calendar of 23 events bringing additional visitors to the region in This will not only boost revenue, it will ensure a more reliable stream of visitor expenditure. 1

5 Strategic aviation growth Direct seasonal flights to China with China Eastern and China Southern was the highlight of the year and, coupled with an increase in domestic flights by Tiger and Jetstar, they provided a welcome boost in visitor numbers in We also have had seasonal charter services from China and Japan during peak periods. The interline aviation agreement between Qantas and Emirates will help service key source markets in the future as will Jetstar s announcement that it will increase its Osaka flights to a daily service during the peak season for the next two financial years. We continue to work with Cairns Airport to identify new aviation partners. Sustainable funding The most significant additional funding source for TTNQ was the State Government s introduction of contestable funding. TTNQ was able to secure additional marketing funds of $898,000 through this scheme. Cairns Regional Council partnered with TTNQ on a number of projects in order to attract the contestable funding and I congratulate Mayor Bob Manning on announcing his budget for the following financial year which allocated $2.3 million for Economic Diversification, Industry Development and Investment Attraction initiatives. While the council s base funding of $480,000 remains the same for TTNQ, the opportunity to tap into additional funds to attract contestable funding gives us an opportunity to embark on key projects that will help grow tourism expenditure to $3.2 billion by The Council also will continue to financially support major events that deliver significant benefits to the local economy including the Cairns Ironman, the mountain bike championships, NRL and AFL games and the 2014 Great Barrier Reef Masters Games. The commitment to these events is $1 million in I welcome the Cairns Airport s continuing commitment to growing tourism in our region by renewing their international marketing partnership with TTNQ thus ensuring they are the largest single contributor of international marketing funds to the region. 2

6 TTNQ continues to deliver outcomes that far outweigh the community investment made towards marketing this region by generating another $11 for every $1 of membership to deliver a $6.7 million budget for Our members, marketing partners and corporate sponsors Cairns Airport, Cairns Regional Council and the Queensland Government - are to be congratulated for supporting our $2.6 billion industry. Destination development partnerships TTNQ values its leadership role in the tourism industry and the community. The Queensland Government s first DestinationQ was held in Cairns and TTNQ has played a key role in a number of its projects including the capacity study, tour desk review, 20 year tourism strategy, drive tourism and community attitudes to tourism. We have worked with QTIC and TAFE on employment and training schemes to address the industry skills shortage and joined Advance Cairns and the Cairns Chamber of Commerce to ensure the community and industry was China ready. We have worked closely with the region s five Local Tourism Organisations on a strategy to further their development. Our region now boasts two National Landscapes and TTNQ participates as a member of the National Landscapes Working Group for the Great Barrier Reef and the Wet Tropics of North Queensland World Heritage Area. 3

7 We continue to work with key strategic industry partners including Cairns Airport, Cairns Regional Council and the regional councils in our area and look forward to working with the new Douglas Shire Council and Mareeba Shire Council when they reform in the New Year. Through our partnership with Ports North to position Cairns for home porting we were active in bringing the Cruise Down Under conference to Cairns and with the help of Cairns Regional Council attended Cruise Shipping Miami. Confidence in the future of tourism has brought a flurry of investment activity with Double Island and Dunk Island selling, Bedarra Island re-opening, the announcement of a sizeable development at Ella Bay, plans for an aquarium in the city and a number of hotels and attractions undergoing multi-million dollar redevelopments. Australia's largest single tourism investment, the proposed $4.2 billion Aquis Great Barrier Reef Resort, will be a game changer for the destination if it goes ahead. Transition of CEO I thank Rob Giason for his eight years of hard work as CEO and the enthusiasm he has for the tourism industry and Tropical North Queensland. His term coincided with some of the toughest times for the industry in this region and it is a credit to him and the leadership he has shown with both his team and the industry that we are moving forward. I wish him well for the future. I look forward to working with the new CEO Alex De Waal in 2014 and taking TTNQ forward as a leading Regional Tourism Organisation. Stephen Gregg Chairman 4

8 Significant activities 2012/13 July 2012 Chinese Guide Book Launch August Cairns secured G20 Finance Ministers Meeting September China Eastern Campaign commences TTNQ Sales Mission China October Inaugural China Eastern direct flight to Cairns Japanese student charters bring 1300 student to the Atherton Tablelands Great Barrier Reef Masters Games announced for Cairns Ultimate Adventure Crew campaign helps TNQ reach 50,000 Facebook fans Sports events website launched TNQ Tourism Awards achieve record number of finalists and Hall of Fame recipients November Total solar eclipse brings 60,000 visitors TTNQ secures $898,000 in State Government contestable funding Richmond Tigers pre-season training camp Business Events website for Cairns & Great Barrier Reef wins a Queensland Multi Media Award for Best Website Sell TNQ held at Palm Cove December Vision Cairns 2015 Forum Cairns & Great Barrier Reef Consumer Website goes live January 2013 First direct seasonal flights from China Southern Chinese Tour Guide Workshops February Jetstar announces increased seasonal services to Osaka Delegate Advantage Program launched 2013 TNQ Infinity Holidays Domestic Roadshow Chinese New Year celebrations attract 20,000 Chinese visitors March TNQ VIC provides mentoring program for TAFE students Queen Mary 2 arrives QLD on Tour China April May June Cairns announced as first regional destination to host ATE ICCA ranks Cairns No. 1 Australian regional destination for international association conventions Cairns Best Season campaign in Japan Drive North Qld targets caravan and camping shows Tiger announces increased flights for Cairns Boutique cruise ship Paul Gauguin announces Cairns as a turnaround port for its 2014 itinerary Cairns hosts Corroboree Europe 13 UCI Mountain Bike World Cups announced for Cairns in 2014 and 2016 LTO s sign Memorandum of Understanding with TTNQ DestinationQ held in Cairns UCI World Mountain Bike and Trials Championships announced for Cairns 5

9 CHIEF EXECUTIVE OFFICER S REPORT The tourism industry ended the financial year on a strong footing with positive signs for future growth. This optimism is reflected in a number of multi-million dollar tourism projects underway in the region. It also has been gratifying to see independent reports showing tourism is driving growth in the region. As well as strong visitor numbers and a growing market share, TTNQ has achieved a number of milestones including signing Memorandums of Understanding with the five Local Tourism Organisations, obtaining a record level of investment from partners, and delivering the region s Hero Experiences to focus the efforts of our stakeholders and give Tropical North Queensland a competitive edge. Following on from the successful DestinationQ hosted in Cairns in 2012, much has been done to review and reorganise the way tourism is done in Queensland. TTNQ and our industry members have been actively involved in the 20-year Tourism Strategy, chasing the 2020 tourism growth goals, the Regional Tourism Organisation capacity study and many others. These are all designed to make Queensland a more competitive destination and fulfil the aspirations of the State Government in proclaiming tourism as one of its four economic pillars. DestinationQ mark 2 was held on the Gold Coast recently with no less than seven Ministers and the Premier himself reporting to the 400 in attendance on the 75 concurrent initiatives currently in play. This is truly a remarkable display of commitment. The industry needs to continue its push to gain the ongoing support required to deliver on Queensland's enormous potential. On target for our 2015 goals In 2011 TTNQ made a bold decision and followed the lead of Tourism Australia by embracing its 2020 potential. We focused on how we could make a difference by growing the economic value of tourism for our region. Our strategy to grow the value of the tourism industry by $1 billion by 2015 is on track. TTNQ has been very disciplined with our strategic plan, focusing on growing each of our key markets to maximise our resources. This successful strategy has resulted in double digit growth in both the domestic and international markets, identified as critical to the region s future. The domestic sector continues to be our dominant market with the National Visitor Survey for the year ending June 2013 showing an 11 per cent increase in holiday visitor numbers to 900,110 for our destination and the total domestic visitor arrivals up 4 per cent to 1,645,000. The region still had a healthy length of stay with a 2 per cent increase to more than five million nights. Business numbers increased by 1 per cent to 323,000 with the length of stay jumping by 19 per cent. Revenue was down by 5 per cent to $1.7 billion - a reflection of people being careful about how much money they spend while they are on holidays during tough times. The positive is that more visitors than ever are being attracted to our destination so we anticipate expenditure will improve as the economy does. The International Visitor Survey for the year ending June 2013 confirmed a strong jump in visitor numbers for our region, which outstripped growth in Queensland and Australia. Total visitors increased by 15 per cent to 709,000, China was up 45 per cent to 136,000, Japan up 10 per cent to 96,000, UK up 11 per cent to 87,000, USA up 11 per cent to 83,000, Germany up 20 per cent to 49,000, France up 15 per cent to 23,000, Italy up 18 per cent to 13,000 and New Zealand remaining the same with 44,000. Corroboree UK/Europe 2013 was held in Cairns in May giving us an unparalleled opportunity to showcase our destination to that market with 300 Aussie Specialists experiencing our region. The event was just a taste of things to come with the announcement that Cairns would be the first regional destination to host ATE which will bring much activity to our region when tourism trade and media from around the world arrive in May Events like these will allow us to build a lasting impression in our key markets. Our market share for holiday visitation is a massive 22 per cent. This is a great achievement considering the tough times we have been through. 6

10 Come fly with me Aviation is critical to our region s growth and we had good news on that front with domestic seat capacity continuing to grow strongly to 2,079,090 from 1,960,974, a 6 per cent increase in available seats. Tiger s resumption of direct flights to Cairns from Melbourne and Sydney and increased flights by Jetstar from Sydney and Melbourne as well as additional services from Brisbane helped to boost domestic visitor numbers. The number of international visitors using domestic services also continues to grow. The loss of the Sydney Qantas evening and morning return flights are the subject of continual negotiation. The China Eastern trial of direct flights from Shanghai and seasonal China Southern flights from Guangzhou helped increase the number of visitors from China which peaked during Chinese New Year when we received a record 20,000 travellers in a four-week period. We worked with Cairns Airport, Cairns Regional Council, Advance Cairns and the Chamber of Commerce to ensure the community was China ready and were particularly grateful for the strong local media support of this campaign. Direct flights will remain a challenge for this market. Japanese direct services also remain a core focus and we welcome Jetstar s announcement of daily Osaka flights for the busy season in 2013 and Air New Zealand also announced increased flights to Auckland, which will grow from two to five for a period in We will continue to search for an airline partner to provide direct flights to Singapore. 7

11 Investment in our future The State Government introduced contestable funding in 2012, which gave us and other Regional Tourism Organisations a greater say in our future and the opportunity to play a key role in achieving Tourism and Events Queensland s 2020 objectives. TTNQ took up the challenge and built strong partnerships with other RTOs, Cairns Regional Council, the RACQ, airlines and our five LTOs, which resulted in the largest share of funding coming to our region. The contestable funding scheme delivered $898,000 for Drive North Queensland, Endless Summer in the domestic market and campaigns to extend the reach of international marketing activities centred on China, New Zealand, North America and Japan. Particularly significant was the Drive North Campaign, which involved the five LTOs in the partnership exposing regional experiences and attractions to create four journeys with 64 routes to encourage greater visitation throughout the region. Through this campaign we also were able to deliver updated content through ATDW, which is now available through all digital mediums. This campaign has given us the best opportunity of profiling our sub-regions and the Drive North campaign with its partners will continue to deliver profitable worthwhile results for our LTO regions. I thank the Queensland Government and the Cairns Regional Council for their support, which helped us build a strong case for contestable funds. We also partnered with TEQ on a number of exciting campaigns for our region including 1 Day in Paradise and Reef Live, as well as undertaking many other campaigns with our many active marketing partners. Membership is vital for our marketing activity and in was 10 per cent of our total expenditure. I am proud to say we were able to leverage each membership dollar by $11 to achieve total expenditure of $6.7m (excluding corporate). Our ability to work in partnership with both government and the private sector allowed TTNQ to attract this outstanding $11 of partnership investment for every membership dollar during This is a direct credit to my team of professionals who have maintained, developed and nurtured our marketing partnerships. Doing things differently One of our many proud achievements was signing Memorandums of Understanding with a record five LTOs. These agreements to work together on campaigns will ensure we present a refreshed regional product to visitors providing rich visitor experiences with the aim of increasing length of stay and providing more options to attract the repeat visitor as well as building the capability of the LTOs. On the digital front we have aligned with ATDW to allow our consumer website content to display a greater variety and number of product offerings across the region. The TNQ Events Strategy is delivering dividends with 23 sporting events identified for the region s annual calendar. Learning we would host the UCI Mountain Bike World Cup in 2014 and 2016 as well as the 2017 UCI World Mountain Bike and Trials Championships confirmed the success of our strategy. Existing events like the Cairns Airport Ironman Cairns which is in its third year, is growing in profile, adding to destination awareness and bringing in extra visitors during our shoulder seasons. We learnt we were to host the inaugural Great Barrier Reef Masters in August 2013, this was the first year of an NRL match in Cairns and we undertook concerted marketing efforts for the third AFL game held just a few weeks into the new financial year. The successful Richmond pre-season training camp in November/December added strength to our bid to become a heat acclimatisation tropical centre for the 2016 Olympics and 2018 Commonwealth Games. Cairns also was selected as the venue for the G20 Finance Ministers meeting in 2014 and the Australian Tourism Exchange (ATE) thanks to our destination s strong track record of hosting international events and extensive infrastructure. The total solar eclipse in November when we 8

12 seamlessly managed an influx of 60,000 people gave us another opportunity to prove we are a world-class destination. TTNQ worked closely with Cairns Regional Council, Ports North and TEQ to bring the Cruise Down Under Conference to Cairns in September 2013 and during we were part of a steering committee to make sure we maximise the exposure for our region this strategic conference will bring us. As part of our strategy to position Cairns for home porting we attended Cruise Shipping Miami supported by Cairns Regional Council, and soon after learnt that five-star boutique cruise ship Paul Gauguin has included Cairns as a turnaround port in its 2014 cruise itinerary. A second boutique cruise ship has announced it will use Cairns as the starting port for two of its journeys next year. The announcement by Silversea Expedition came as cruise specialists from around the world gathered in Cairns for the annual Cruise Down Under conference. Having both the Silver Discoverer and the Paul Gauguin undertake voyages from Cairns will help position the city for home porting which would deliver a multi-million boost to the region s economy. A tropical welcome The Cairns & Tropical North Visitor Information Centre sold $1.8 million of member products as another membership service. We have 60 volunteers working at the VIC and the Cairns Airport where they provide an essential service ensuring our visitors needs are met. We salute them all. Time to say ciao This is my final CEO report for this amazing organisation. I leave at the end of 2013 after eight incredible, but tough, years and I say thank you all. My time at TTNQ has presented many challenges with the tourism industry facing some of its darkest days, but I am proud to say that the industry has emerged stronger and more capable of weathering external events now that we have undertaken strategic work to diversify and refocus our industry strengths. I am so proud of my dedicated TTNQ team. I just cannot thank these fantastic people enough. My thanks to Chairman Stephen Gregg, the Board, our members and partners who contribute to our $7 million a day industry which is surging forward and driving the economic growth and prosperity for this region. I thank each and every one of you for your support and appreciate the help of our partners Cairns Airport, TEQ, Tourism Australia, Cairns Regional Council, Advance Cairns, Cairns Chamber of Commerce and Qantas our airline partner. I wish every success to the new CEO Alex de Waal and am sure the TTNQ team and the region s tourism industry will continue to successfully move forward and deliver positive outcomes for Tropical North Queensland. Rob Giason Chief Executive Office 9

13 Brand Key strategies Build regional diversity via experiences and equity in a suite of TNQ precinct brands. Actions Integrate the association of Hero Experiences in brand implementation. Implement the brand strategy to promote the portfolio of precinct brand names within the TNQ strategic umbrella to reinforce competitive advantage in the region s nature and adventure product diversity. Ensure consistent branding identity via targeted segments for the region. Brand positioning for domestic, international and precincts. Brand portfolio TTNQ manages branding guidelines for both our domestic and international brands. These guidelines direct how we portray the region through marketing and consumer engagement. This includes integrating sub-regional brands and working with LTOs under a Tropical North Queensland and Cairns & Great Barrier Reef brand umbrella. Brand positioning Our region carries two distinct destination consumer brands depending on the audience. Domestically, Tropical North Queensland - Adventurous by nature differentiates our region from the rest of Queensland while leveraging the national appeal of Queensland as a holiday location. It captures the essence of the area, positioning Tropical North Queensland as Australia s nature-based adventure playground and Queensland s best tropical experiences and nature-based activities. Internationally, Cairns & Great Barrier Reef - Adventurous by nature positions the region alongside the world famous Great Barrier Reef while anchoring it firmly to the gateway of Cairns. The Great Barrier Reef is one of the most appealing Australian icons so our branding leverages this internationally known natural wonder and use it as a hook for visitors to begin to explore the region as a whole. Hero experiences In partnership with TEQ, TTNQ developed Hero Experiences to play a major role in the way the destination is marketed and our brand s values are distributed. The Tropical North Queensland Hero Experiences have been developed to deliver the region s 2020 tourism vision, brand promise, and the themes that underpin the vision and brand. 10

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15 Digital Key strategies Increase the region s digital reach. Actions Strengthen digital platforms. Drive global awareness. Enhance strategic partnerships. Introduction Tourism Tropical North Queensland has recognised the consumer and corporate shift towards digital technologies. To effectively position the region in front of a truly global and more-connected audience, TTNQ has focused heavily on product development to strengthen digital platforms. We also have increased our focus on enhancing strategic partnerships with tourism organisations and a variety of campaign partners. Through an increased focus on digital campaign activity across various digital technologies, TTNQ has been successful in our effort to increase digital reach, driving greater global awareness for the region. Online performance Australian Tourism Data Warehouse (ATDW) Recent ATDW reporting shows TTNQ s consumer website ranked third behind Tourism Australia (TA) and Tourism and Events Queensland (TEQ) consumer websites in ATDW Distributor Rankings. Cairns and Great Barrier Reef.com is fed by ATDW to generate product and Destinational content for the TTNQ websites. These figures identify the number of page views of ATDW-listed content on distributor websites and showcase the importance and relevance of our region to visitors searching for destination information and product online. Here we see TTNQ s consumer website contributing to over 4,200 page views to ATDWlisted content in July alone. TTNQ has identified the greater need for region-specific content to be contributed to ATDW and we are working with Tourism and Events Queensland and industry to drive acquisition accordingly. 12

16 Consumer website FY12/13 Metric: Monthly Ave Forecast Actual Variance % Page Impression (PI) Unique Browsers (UB) Clicks-Per-User (PI/UB) Session Duration (ASD: mins) Member Referrals % (of av. monthly UBs) Social media Facebook, Twitter, YouTube, Instagram, Pinterest, Google+ and more... TTNQ s social landscape has gone from strength to strength within the last year. An increase in activity, alongside a true whole-of-region approach to the collection and distribution of social content has seen a greater number of online users move through the online community cycle from Lingerer through to Brand Advocate. As a result, TTNQ now boasts a social footprint of more than 90,000 fans on Facebook alone. One Day in Paradise, the region s major domestic activity led to the birth of the YouTube channel which has received more than one million channel views since its launch in July. TTNQ s ability to harness, understand and redistribute social content is testament to this enormous achievement. Social Media Platform Snapshots Facebook (Incl. all LTO pages) Twitter Instagram Pinterest Google+ LinkedIn Weibo YouTube - Domestic YouTube - International YouTube Japan 90,000+ Fans 2008 Followers 1823 Followers 131 Followers s / 61 Circles 361 Followers 7353 Followers 1.057m Channel Views Channel Views 3026 Channel Views TTNQ resources Business Events Cairns & Great Barrier Reef and Sports Events departments have undergone website enhancements due to the increase in activity within the last financial year. Both websites have increased their ability to offer departmental services online. Examples include research papers and regional statistics, as well as additional information on Sell TNQ, the Meeting and Incentive Planners Guide and Invitations and Trade Activities. 13

17 Domestic Key strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. Actions Maximise growth opportunities from all key markets targeting increased capacity with focus on Social Fun Seekers and Active Explorers. Develop effective cooperative advertising partnerships with airlines and trade to drive brand and tactical campaigns. Grow Market Share and Visitor Expenditure in the domestic market through collaborative efforts with LTO partners and product/members. Collectively develop partnerships with a broad range of stakeholders to enhance the region s reputation and support tourism industry development. Work in close partnership with TEQ developing domestic campaigns for the TNQ, Adventurous by Nature brand and collaborate on any contestable activity. Develop a Drive Marketing Strategy (self drive/fly drive) with TQ, Townsville Enterprise and Queensland Outback Tourism Association as well as engaging LTO partners and RACQ and Cairns Regional Council to continue growing the drive market. Overview At year-end June 2013, TNQ welcomed 911,000 (+11%) domestic holiday visitors who spent 5.01 million nights (+2%) in the region. Business visitors to TNQ increased +1% with business nights up by 19% (912,000). The NVS also indicated a 7% growth from intrastate holiday visitors and a slight decline in interstate visitors (-1%). Intrastate visitors are up 7% and interstate visitors year ending June 2013 came in at a total of 594,000 arrivals (-1%). The domestic drive market showed an 8% growth in domestic visitors to TNQ being 888,000 and a 2% increase in domestic air transport visitors, 789,000. Arrivals to TNQ by travel party is strongly represented by Adult Couples, closely followed by Family Group, which is a segment showing strong growth of visitors into the region. YEJUN13 Total Visitors = 1,645,000 Holiday visitors only Total Visitors Market Visitors Nights Visitors Nights Intra (QLD) 519,000 1,912,000 1,051,000 3,472,000 Inter (QLD) 392,000 3,105, ,000 4,568,000 TNQ s interstate targets in Sydney and Melbourne are the Active Explorer and Social Fun-Seeker. Our intrastate sales and marketing efforts are aimed at the Connector market in Brisbane and South-East Queensland. Trade and consumer shows Attendance of the 2013 Caravan and Camping Shows: Melbourne (February), Sydney (May) and Brisbane (June) as part of the Drive North Queensland Contestable Campaign and on behalf of all DNQ Partners. 14

18 Sales calls/meetings Famils Sunlover Holidays Qantas Holidays, JTG (Melbourne and Sydney) Infinity Holidays (Flight Centre Ltd) Quickbeds.com RACQ Jetstar Holidays CAPL TNQ/Infinity Holidays Mega Famil (20 agents). Sunlover/Harvey World Travel Vic Owners famil (11 pax). Drive North Queensland Media Famils (5 famils in region). Campaigns Drive North Queensland - Contestable Funding Campaign Partners: Savannah Way Ltd, Townsville Enterprise, Outback QLD Tourism Assoc., Tropical Tablelands Tourism, Tourism Cape York, RACQ, TEQ and Cairns Regional Council. Call to action: Target Market: Connector and Active Explorer. Duration: Late 2012 to 30 June Media: Online through DNQ website and Facebook. Consumer Shows. Distribution of GTD maps, brochures and regional brochures. Markets: Self Drive Fly drive. Family, Grey Nomad in Brisbane, Sydney and Melbourne but also regional QLD, (including local market) NSW and VIC. Results: 3,500 downloads onto the Drive North Queensland App, promotion of five drive packages via RACQ network as well as Sunlover Holidays and Queensland Rail, development and promotion of five new Drives via RACQ and own assets, five Media Famils conducted resulting in a minimum of 20 editorial pieces on Drive with an estimated media value of $3.5-4 Million. Statistics: Year Ending June 2013 the drive market showed an 8% increase on domestic drive visitors to Tropical North Queensland (888,000). Endless Summer Contestable Funding Campaign Partners: Channel7, Jetstar, CAPL, Australian Tourist Publications, TPDD and TEQ Target Market: Connectors, Social Fun Seekers, Active Explorers. Duration: January - June Markets: Leisure, Holiday, Family, Honeymoon, Intrastate, Brisbane, NSW and VIC. Launch of Jetstar, Viva, Escape Travel and Sunlover Holidays tactical in market campaigns, combined co-op value $450,000 approx. All achieved growth in travel/activity to TNQ during the campaign period. Australian Tourist Publications distribution of 150,000 Endless Summer Magazines as letterbox drops into key markets. TPDD, Discover Paradise magazine distribution (insert into Weekend Australian) throughout key markets and into NZ. Results: Sold 15,000 return seats via two Jetstar Campaigns, 20,000 clicks on Jetstar.com, 490 likes on Facebook page. Statistics: 6% increase on domestic arrivals/departures into Cairns compared to financial year 4% increase on overall domestic visitors to TNQ and 11% increase on holiday visitors for year ending June

19 Media and Consumer Marketing Key Strategies Actions Strengthen Destinational appeal through media and publicity Develop direct consumer marketing through content and media engagement. Engage key source markets domestically and internationally. Work with Tourism Australia and Tourism & Events Queensland to drive destination awareness through media and marketing activities. Overview Consumer marketing and media activation plays a major role in destination promotion through paid marketing campaigns and earned media coverage. 2012/2013 saw a large amount of activity with more than $33 million domestic media coverage and Tropical North Queensland s first major domestic destination brand campaign in six years. The Drive North Queensland campaign was TTNQ s major source funding for the domestic media. The Total Solar Eclipse generated an additional $31 million in domestic and international media coverage. A focus on marketing partnerships again saw brand alliances with companies such as Go-Pro and Red Bull, which will continue for upcoming campaign and media activity. Drive North Queensland The Drive North Queensland program for 2012/2013 was the largest domestic media push for the year. Working in conjunction with the overall drive campaign media famils and editorial were obtained with an advertising equivalency value of approximately $3.5 million. Channel Ten This is the Cape TTNQ pitched the idea and has been working closely with The Network Ten Documentary unit to produce a 1 hour documentary titled "This is the Cape" The doco looks at life in Cape York and follows the journey from Cape Tribulation to the Tip of Cape York. The Channel Ten Crew spent 7 days in the region shooting Cape Tribulation, Bloomfield, Cooktown, Laura, Lakeland and The Tip. TTNQ worked closely with operators and Tourism Cape York to pull it all together, the documentary will run later in the year with a repeat life of around 5 years. Red Bull In developing a marketing partnership with Red Bull to utilise their global reach, Tourism Tropical North Queensland partnered with Red Bull Australia to shoot an online video around their Winch Days wakeboarding sessions. The Red Bull global brand and TNQ share adventurous properties and this is the beginning of a good co-brand relationship. 16

20 The Winch Days video saw the Red Bull Wakeboarding team take on Tropical North Queensland. This included the iconic drive between Cairns and Port Douglas, to the pristine elements of the rainforest, the lively city of Cairns and world famous Great Barrier Reef. Once completed the video will be seen across Red Bull s global platforms. One Day in Paradise TTNQ and TEQ partnered on the domestic campaign 1 Day in Paradise in market May 15 th - June 30 th The premise of the campaign was to showcase the diversity of Tropical North Queensland and Reframe Paradise. The concept was to invite 20 independent film makers to the region to have them create their version of 1 day in paradise and see what Tropical North Queensland has to offer. This resulted in 20 x 2 min clips that are housed on TTNQ s YouTube channel The campaign was launched in Sydney on May 15 th and was followed up by the above / below the line advertising and PR campaign. The campaign generated 986,337 YouTube views in 45 days across all videos on the channel and currently sitting at over 1,054,000 views for TTNQ s channel. The PR coverage reached over 9 million people across electronic, digital and print media. Reef Live Working with Tourism & Events Queensland the region, the Great Barrier Reef was showcased in a 12 hour global live broadcast called Reef Live. It aired via a Google hangout on the Queensland YouTube channel on June 7 th 2013 to coincide with World Oceans Day. Reef Live was tremendously successful as it reached in excess of 7,000,000 people with the Great Barrier Reef message. Over 31,000 viewers from 123 different countries tuned in to watch the broadcast. A highlight clips can be see here PMbdXebfNUM4xSQysx1E-wTQ4H 17

21 Eclipse 2012, Media Exposure and Live Webcast On November 14 th 2012 Tropical North Queensland was the only place on the planet that the total solar eclipse was visible. This event saw more than 60,000 visitors descend on the region and images from the region were seen globally. TTNQ worked directly with the QLD Astronomical Society and NASA to create a live streaming webcast of the eclipse that was viewed by more then 700,000 people. Global media of the eclipse created 2,988 stories, reached million people, and generated over $30 million (AVE) Domestic Media Coverage Working in conjunction with the publicity team at Tourism Australia and Tourism and Events Queensland, TTNQ helped deliver a domestic media value of $33,376,573 AVE (note that previous years have been reported on PR Value 3x AVE) (Full Domestic Media Report Available) International famils and media exposure Working in conjunction with the publicity team at Tourism Australia and Tourism and Events Queensland, TTNQ helped deliver 43 international media famils, hosting 227 international journalists and crew from key source markets including 3 global themed famils. (Full list of International Famils available). Channel Seven Sunrise TTNQ organised Channel Seven Sunrise to spend 5 days in the region with their weather presenter James Tobin. They visited Fitzroy Island, Atherton Tablelands, Hartley s Crocodile Farm, Cooktown and Cairns the destination received an hour of live television over the duration with an advertising value of $2,609,300. Seven Sunrise Weather Cam TTNQ and the Channel Seven s Sunrise program have signed an MOU to share in a Cairns-based Skycam to send images of the city to Seven to utilise across their morning television programming. TTNQ will set up the camera and Channel Seven will utilise the images. We will also run a joint promotion with Channel Seven in the launch week of the camera to promote Cairns and the destination to their audience of 2 million+ across 5 days of promotion. This activity will take place in early

22 Japan Key strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. b. Increase your-round charter capacity from Asia. c. Maximise interline aviation agreements. Actions Increase visitation from growth markets of Japan. Maximise marketing partnership with TA and TEQ through structured cooperative marketing plans for all markets. Refocus on developing markets strategy via ITO engagement by focusing on key segments. Aviation engagement. Build long stay options for all markets and continue to work with key markets and trade to activate greater length of stay. Maximise existing capacity. Build Osaka/Cairns to daily. Maximise opportunity from JQ Japan domestic ports. Overview JAPAN Total Visitors Nights ALOS YE Jun 13 97, , YE Jun 12 86, , The number of Japanese nationals travelling overseas was million in 2012, an increase of 8.8% year on year. In 2012, Australia saw positive growth due to rebound from the East Japan Great Earthquake in The number of Japanese visitors travelling to Australia was 354,000, an increase of 6.4% year on year. While the number of Japanese tourists to Australia continuously decreased for the first six months, strong results for Cairns were achieved from Tourism Tropical North Queensland proactive marketing activities. International Visitors Survey (IVS) figures ending June 2013 show Cairns is the most popular Australian destination for Japanese tourists with the number of Japanese tourists increasing to 97,334, a 12% increase compared to the same period last year. The Japanese tourism industry in Cairns had been recovering well and is expected to rise this year due to massive marketing conducted by Tourism Tropical North Queensland and its stakeholders. In , Tourism Tropical North Queensland through its strategy of Vision Cairns 2015, continued to undertake proactive marketing activities in Japan supported by Tourism & Events Queensland, Tourism Australia, airline partners, travel trade partners and digital media partners. The campaigns and promotions supported aviation development and created tangible results for Cairns and the region, e.g. Jetstar Osaka/Cairns seasonal daily, Japan Airlines eclipse charter flights, Korean Air peak periods charter programs 19

23 (Summer Holiday, Xmas-Year End and Golden Week) and Japanese High School Excursion charter programs. The strategy includes growing visitation for events. In line with the Vision Cairns 2015 concept, Tourism Tropical North Queensland is keen to promote the events and festivals. As a result, the region had over 5,000 Japanese viewers for the Total Eclipse 2012, 200 Japanese triathletes for IRONMAN Cairns 2013 and four Japanese participants for the Cairns to Karumba Bike Ride TTNQ continuously promotes the events and festivals in the region to increase the number of Japanese visitors in Cairns off peak and shoulder periods. Tourism Tropical North Queensland continues to expand marketing activities into adventure, experiences, wedding, honeymoon, families, couple, Jukunen/Senior and students to diversify the market. TTNQ ran 22 tactical campaigns and strategic promotions for Cairns and the region with trade and media partners by market-to-market and segment-to-segment. Tourism Tropical North Queensland held regular dialogue and negotiations with airlines in Japan. TTNQ built strong partnerships and networks with airline partners and Japanese airport partners for further aviation development for the region. In partnership with Jetstar, Tourism Tropical North Queensland has implemented the JQ Osaka daily flight project to make flights daily through the year and to promote JQ Japan domestic feeder interline services to increase the number of interline connecting passengers for Cairns through Narita Airport (Tokyo) and Kansai Airport (Osaka). Trade shows and/or consumer shows Trade & consumer shows JQ Interline Cairns & Gold Coast Seminars in Sapporo and Fukuoka (Pre QOT Japan) - August 2012 Tokyo Marine Diving Fair - April 2013 Australian Tourism Exchange Sydney April 2013 Mission Queensland on Tour Japan - September 2012 Vision Cairns 2015 Cairns Forum - December 2012 Sales calls Sales Calls JQ & UA Strategic Meetings and Sales Calls (Post QOT Japan) - September 2012 JQ & UA Strategic Meetings and Sales Calls - March 2013 Sydney Inbound Operators Visit (Post ATE 2013) - April 2013 Famils and educational Trade Famils United Airlines Sendai, Nagoya & Fukuoka: 14 pax - November 2012 TA Japan Dreamtime famil: 6pax - March 2013 JQ Cairns Mega Famil: 40 pax - April 2013 TA/TEQ/TTNQ High School Teachers Famil: 10 pax - March 2013 Campaigns Jetstar & United marketing activities JQ Office Ladies Promotion with JQ and Globe Trotter Travel Guide Book JQ Off Peak Cairns Best Season Campaign with Hankyu Osaka JQ Off Peak Cairns Best Season Campaign with JTB World Osaka 20

24 JQ Off Peak Cairns Best Season Campaign with KNT Tokyo JQ Off Peak Cairns Best Season Campaign with NTA Tokyo & Osaka JQ Off Peak Cairns Best Season Campaign with HIS Tokyo JQ Off Peak Cairns Best Season Campaign with HIS Osaka JQ JTB World Tokyo Summer Campaign JQ Yomiuri Travel Summer Campaign JQ HIS Jetstar Festival and JQ Sapporo Interline Promotion JQ Osaka Promotion with Bullet Travel Perfect Guide and Hand to Hand Distribution in Osaka JQ KIX CNS Daily Summer JTB Osaka Media Campaign Tourism Australia Partnership Promotion-BS Asahi, Asahi Newspaper, Asahi.com Tourism Australia Partnership Promotion-TBS / MBS Austrip Media Famil CNS Shooting October, 2012 UA HIS Nagoya Cairns Campaign UA JTB Nagoya Cairns Campaign UA KNT Nagoya Cairns Campaign Contestable fund activities JQ KIX / CNS Daily Project - Osaka/Umeda Station Billboard and Train (JR West Railway, Hankyu Railway, Osaka Subway) Advertising Campaign Cairns iphone Application Development Peak Period Charter Flight Marketing Media/PR JAPAN TA TBS/MBS Austrip Media Famil: 8 Pax 1 - October 2012 TA BS Asahi Media Famil: 10 pax - March 2013 Strategic panels In order to work successfully together with TTNQ members, TTNQ conducted the Japan Strategic Panel Meeting three times during the year to get industry specialist comments on the Japan market. TTNQ conducted three Strategic Panels during (October 2012, March 2013 and June 2013). 21

25 UK and Europe Key strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. b. Secure direct services from China and Singapore. c. Maximise interline aviation agreements. Actions Increase visitation from the growth markets of UK, Germany and France. Partnership with TTNQ members to service the UK, German and French markets. Maximise marketing partnerships with TA and TQ through structured co-operative marketing plans for all markets. Influence and leverage TA and TEQ s media initiatives. Develop direct consumer relationships through digital channels for leisure. Develop airline partnerships to achieve growth from key source markets. Build long stay options for all markets and continue to work with key markets and trade to activate greater length of stay. Build equity in Cairns & Great Barrier Reef region brand. Overview UNITED KINGDOM June 2013 IVS reported an increase of +15% Total Visitors and +37% for Total Visitor Nights. Holiday arrivals were up 17% from the UK market for the same reporting period. UK YE Jun 13 Total Visitors 86,961 Total Nights ALOS 1,111, YE Jun 12 75, , The UK economy remains a concern, however, the desire to travel and explore Australia is outweighing these concerns and holidays are being taken. Potential travellers are seeking and researching competitive holiday deals and these have been made available via the number of travel agents/wholesalers and airline partners in the UK. Changes in aviation capacity and codeshare agreements saw an increase in seats and service ex UK and interline arrangements positive for the Cairns & Great Barrier Reef region. Youth and Adventure market (Working Holiday VISA) still accounts for a large part of this market and continually maintained either direct focus with trade partners within campaigns and/or training opportunities. 2012/2013 period saw a number of campaigns run in partnership with Tourism & Events Qld, Qantas and 22

26 Cathay Pacific. Overall feedback from wholesale partners indicated strong interest, modification to the length of the holiday itinerary and the importance of promoting the diversity of the region to secure the booking. Cairns & Great Barrier Reef welcomed a significant trade even to the region, Corroboree Europe 13 with a total of 300 Europe/UK frontline travel agents in the region for five days. This involved a series of workshops and day famils as well as extended famils for 50 agents who stayed longer. Definite positive to maintain the region s market share for this important market. Overall 2012/2013 has been a challenging year, but working together with trade partners, members and airlines we have been able to come through with positive growth. Clear direction in partnerships by following our strategies to increase market share, length of stay, expenditure and visitor numbers has proven to be successful. UK trade famils and educational Stella Glasgow x 2; 03/05/13 to 08/05/13 UK / Europe Corroboree Famil x 50; 21/05/13 to 25/05/13 UK media famils Lonely Planet x 2; 29/06/12 to 11/07/12 Country Life Magazine x 6; 01/07/12 to 12/07/12 Sunday Times x 1; 28/01/13 to 02/02/13 Fodors & Sherman x 1; 17/03/13 to 25/03/13 Radio Times x 1; 20/05/13 to 25/05/13 UK campaigns Team Cairns - Trailfinders Team Cairns - Food & Travel 16 page supplement Cathay Pacific - direct online consumer campaign with Marco Polo Trade shows and/or consumer shows Sales Calls - October 2012 ATE13 - April 2013 Corroboree Europe 13 - May 2013 Overview Europe GERMANY June 2013 IVS reported an increase of +17% Total Visitors and +13% for Total Visitor Nights. Holiday Arrivals were up 18% from the German market same reporting period. GERMANY Total Visitors Total Nights ALOS YE Jun 13 48, , YE Jun 12 41, , FRANCE June 2013 IVS reported an increase of +17% Total Visitors and -21% for Total Visitor Nights. Holiday Arrivals were up 14% from the French market same reporting period. 23

27 FRANCE Total Visitors Total Nights ALOS YE Jun 13 23, , YE Jun 12 19, , The Germany market continues to be relatively stable with our key holiday visitors being young professionals, older dependent free or the youth adventure holiday seeker. Cairns & Great Barrier Reef region meets many of the requirements for this holiday maker: Self Drive o Value for money o World-class beauty and natural environments o Diversity of experiences and precincts Safe and secure destination Good food and wine The French market is also relatively stable. We are targeting the Youth Adventure market as the youth unemployment record is at an all time high in France, so the Working Holiday VISA is attractive to this market. Cairns & Great Barrier Reef has also seen stable visitation from the romance/honeymoon market, although length of stay is down and this can only be attributed to the economic climate in France. June 12 IVS for Other Europe YE June 2013 YE June Total Total Total Total ALOS ALOS Visitors Nights Visitors Nights Italy 12, , , , Netherlands 10, , , , Switzerland 9,969 93, ,301 99, Europe trade famils and educational TEQ Germany x 1; 12/11/12 to 17/11/12 TEQ Germany x 1; 24/12/12 to 28/12/12 UK / Europe Corroboree Famil x 50; 21/05/13 to 25/05/13 Media/PR and familiarisations German TV x 2; 09/10/12 to 11/10/12 French WHV x 2; 19/10/12 to 22/10/12 Europe Group Press x 6; 21/11/12 to 27/11/12 Vanity Fair x 2; 29/04/13 to 02/05/13 Campaigns Team Cairns Germany ( FTI & DerTour) Cathay Pacific Germany with Best of Travel Group Cathay Pacific France with Australie Tours Trade shows and/or consumer shows QoT Europe - October 2012 ATE13 - April 2013 Corroboree Europe 13 - May 2013 Strategic Panel Meetings Three Strategic Panel meetings held 2012/

28 China / Hong Kong Key Strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. b. Secure direct services from China and Singapore. c. Maximise interline aviation agreements. Actions Increase visitation from growth markets of China. Build on the potential of the Greater China market. Maximise marketing partnerships with TA and TEQ through structured cooperative marketing plans for all markets. Aviation engagement. Build long stay options for all markets and continue to work with key markets and trade to activities greater length of stay. Overview CHINA Total Visitors Total Nights ALOS YE Jun , , YE Jun 12 94, , HONG KONG Total Visitors Total Nights ALOS YE Jun 13 15,719 76, YE Jun 12 11, , Mainland China is now the largest international market to Cairns & Great Barrier Reef with 136,227 total visitors, a 45% increase. Counting 47% and 21% market share of Chinese total arrivals in Queensland and Australia. 97% of Chinese visitors to CGBR are holiday visitor, a 52% and 32% market share of Chinese holiday visitors in Queensland and Australia respectively. 18 marketing campaigns had been accomplished by TTNQ in 2012/2013 FY supporting the growth of mainland China and Hong Kong to CGBR. In order to leverage TA s 2020 plan and TEQ s China Project, projects were conducted in partnership with Premier Aussie Specialists in cities prioritised in TA 2020 and TEQ Project China in mainland China. Over 10,000 bookings were made during the promotional period to CGBR on promoted items. Itineraries promoted included various experiences in the region, precincts covered Cairns, GBR, Palm Cove and Daintree, Port Douglas, Kuranda and Atherton Tablelands. Sales Tour China 2012 was organised in August 2012 with eight members participating, both sit-down 1-to-1 appointment workshops and destination presentation were conducted in Shanghai and Beijing respectively. Over 2,500 travel agents attended respective TTNQ organised destination presentations and sales seminars. These presentation and sales seminars were a result of co-operation with TTNQ members, airlines, and wholesalers under the acknowledgement and support of TA and TEQ. 25

29 TTNQ has built a strong trade and media partnership and network in whole Greater China region. On aviation, 2012/2013 was a significant year for the region. Cathay Pacific Airways continued to serve the region from Hong Kong to Cairns triangulating Brisbane is the 20 th year for Cathay Pacific to serve the region. China Eastern Airlines launched direct Shanghai to Cairns scheduled services from 30 October 2012 till 14 August 2013 contributing close to 19,500 extra seats to the region during this period. With the lead of TEQ, TTNQ worked closely together with China Eastern to launch various promotions in markets to boost sales. China Southern Airlines launched four weeks of triangulated Guangzhou/Brisbane/Cairns services to the region during the peak travel period over Chinese New Year. On top of that, seven charters departing from Guangzhou direct to Cairns were organised by a Guangzhou wholesaler, operated by China Southern, over the Chinese New Year Period (February 2012). In a macro perspective, the number of Chinese travellers increased continuously in international travel, reaching 83 million (up 18.4%) in 2012 and expecting to reach 94.3 million in 2013 according to the China National Tourism Administration. The top five most popular outbound destinations were France, US, Australia, Maldives and Japan. Trade Shows / Consumer Shows/ Sales Calls ATE Sydney, May 2013 (Greater China Agency Appreciation Dinner) TEQ China Domestic Campaign in Sydney and Melbourne QoT 2013, March 2013 GCTM 2012, November 2012 TTNQ Sales Tour China, August 2012 (Shanghai and Beijing) Sales Calls in Guangzhou, Shanghai, Beijing, Chengdu and Chongqing Total of three times market visits in China and two times market visits to ITO in Sydney. Trade Famils TTNQ x Beijing Xinjie Holiday and Northern China trade famil (20) TA ASP trade famil (44) Shanghai CITIS and Eastern China trade famil (20) TTNQ x Tour East Melbourne office Asia session trade famil (5) TEQ Chian Domestic campaign ITOs trade famil (20) TTNQ x New World Melbourne and Sydney trade famil (25) TTNQ x Grand Express and Western China trade famil (20) TTNQ x China Eastern x V Tour and influential group trade famil (11) TTNQ Post ATE South China trade famil (2) TEQ post ATE VIP trade famil (9) TTNQ x GZL trade famil (5) TTNQ x YueQiao x GDCYTS Southern trade famil (9) MU Jiangsu (20) TA PASP & ASP (36) Total of 243 travel agents. 26

30 Campaigns 1. TTNQ Chinese Guide for trade and FIT 2. CNY Tour Guide Training in Cairns 3. CX Guangzhou promotion on Mono Cairns itinerary 4. CX Hong Kong for FIT online booking 5. Team Cairns - Qantas/ Hong Kong for GIT and FIT promotion 6. CZ South China on small group promotion 7. MU North China on mono Cairns and extended Cairns stay promotion (1 & 2) 8. MU East China on mono Cairns and extended Cairns stay promotion 9. CZ South China on mono Cairns and extended Cairns stay promotion 10. MU West China on FIT, extended Cairns stay promotion 11. CZ West China on FIT and extended Cairns stay promotion 12. QF/ CZ South China on FIT and Mono/ Extended Stay Cairns promotion 13. Hong Kong GIT and FIT promotion 14. China Domestic - Sydney and Melbourne Chinese ethics Cairns promotion 15. MU (1 & 2) FIT online promotion 16. CX/ MU FIT and Mono Cairns / extended Cairns promotion Media/PR Discovery Channel (1 outlet - online and broadcast) CX Chinese Media famil (8 outlets - print and radio) MU various media famil (3 outlets - inflight, Travel Channels) World Travel (1 outlet - magazine and broadcast) Chinese Travel Channel (1 outlet - online and broadcast) CZ CCTV (1 outlet - broadcast and online) SH CBTV (1 outlet - broadcast and online) HK TVB TA TEQ celebrity (1 outlet - broadcast cable and online) Total of 17 outlets 88 pax. Strategic Panels Two strategic panels were conducted. China training workshop - March

31 New Zealand Key Strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. b. Secure direct services from China and Singapore. c. Maximise interline aviation agreements. Actions Increase visitation from the growth market of New Zealand. Partnership with TTNQ members to service the New Zealand Market. Maximise marketing partnerships with TA and TQ through structured co-operative marketing plans for all markets. Influence and leverage TA and TQ s media initiatives. Develop direct consumer relationships through digital channels for leisure. Develop airline partnerships to achieve growth from key source markets. Build long stay options for all markets and continue to work with key markets and trade to activate greater length of stay. Build equity in the Tropical North Queensland brand. Overview NEW ZEALAND June 2013 IVS reported a flat result (0%) for Total Visitors from New Zealand and +27% for Total Visitor Nights. Holiday Arrivals were 0% from this market same reporting period. NEW ZEALAND Total Visitors Total Nights ALOS YE Jun 13 43, , YE Jun 12 43, , Focus for the 2012/2013 in the NZ market was to reclaim Tropical North Queensland and provide a clear message of what is available in this region and the area it includes. A strong focus on consumer marketing was achieved in this financial year. Working with trade partners to clarify the message of TNQ via training of approx. 600 industry sellers and more direct consumer activity TV, Billboard/Transit, Newspaper provided the opportunity to be more concise the market idea for this region. Correct imagery, messaging targeting families with children between years, young professional couples and couples 35 to 45 and 55 to 65 years. 28

32 Given the economic climate, high unemployment in New Zealand and increase in activity from competitive destinations (South Pacific and Hawaii) we have maintained market share for Tropical North Queensland. Hawaiian Airlines commenced services from AKL/HON three times per week and Air NZ already has services for this route. This only highlights the competitiveness in this market. There are 35 direct flights from AKL or CHC to NAN and 10 direct flights to Rarotonga. Packages being offered to the younger family market where kids eat free also prove a challenge with price competitive advertising in place. Packages to TNQ with the current AUD do not seem attractive, hence the requirement to be more targeted in our messaging and target market. Trade Famils TEQ New Zealand x 1; 12/08/12 to 17/08/12 TA New Zealand x 1; 14/03/13 to 16/03/13 Media Famils Al Brown Celebrity Chef x 8; 10/03/13 to 15/03/13 Sunday Star Times x 1; 24/03/13 to 29/03/13 Kia Ora Inflight Magazine x 1; 02/04/13 to 07/04/13 Campaigns House of Travel Infinity Holidays / Flight Trade/Consumer Shows Flight Centre Expo (consumer show) o Facebook Campaign Sales Calls / Training o July 2012 & February 2012 Aviation Worked with Air NZ and Qantas Jetstar did not recommence their AKL/CNS services for 2012/2013 Strategic Panel Meetings Three Strategic Panel Meetings held in 2012/

33 North America Key Strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. b. Maximise interline aviation agreements. Actions Increase visitation from the growth markets of USA and Canada. Partnership with TTNQ members to service the North American markets. Maximise marketing partnerships with TA and TEQ through structured co-operative marketing plans for all markets. Influence and leverage TA and TEQ s media initiatives. Develop direct consumer relationships through digital channels for leisure. Develop airline partnerships to achieve growth from key source markets. Build long stay options for all markets and continue to work with key markets and trade to activate greater length of stay. Build equity in Cairns & Great Barrier Reef region brand. Overview USA June 2013 IVS reported an increase of +4% Total Visitors and +3% for Total Visitor Nights. Holiday Arrivals were up 3% from the North American market same reporting period. USA Total Visitors Total Nights ALOS YE Jun 13 83, , YE Jun 12 75, , CANADA CANADA Total Visitors Total Nights ALOS YE Jun 13 20, , YE Jun 12 24, , The Cairns & Great Barrier Reef region continues to capture the largest portion of regional Australia visitation. With a more targeted and strategic approach to the region s activities throughout this financial year, the region has been able to secure growth where other Australian destinations have experienced a decline. Targeting high-end travellers with disposable income and the more mature age group enables the region to showcase and increase precinct dispersal. This has been done with an increase in media activity promoting the varied experiences as part of the tactical campaigns in market. 30

34 Wholesaler confidence continues to increase, but it is to be noted many Australian specialists are now working with other countries to combat the decline in holidays to Australia overall. The desire to travel to unique new destinations such as Africa is increasing. The Australian dollar still proves to be a challenge for inbound travellers as many Australians are taking the opportunity to visit North America and this impacts seat availability and/or airfare pricing. Key strategies for 2012/2013 have been followed and proven to be imperative to the marketing of the Cairns & Great Barrier Reef region; clear direction and objectives have kept the region on track and market share maintained. Trade Famils Post ATE Wholesalers Famil x 7; 01/05/13 to 05/05/13 UA Famil Guam x 9; 30/06/13 to 04/07/13 Media Famils Trip Flip Media x 12; 02/11/12 to 08/11/12 Brazil Media Famil x 1; 30/11/12 to 08/12/12 CBS Radio / Contiki Famil x 5; 21/04/13 to 24/04/13 Campaigns Team Cairns o About Australia Dive Focus o and About Australia Air NZ Vacations, Air NZ CBS Radio, Contiki and Air NZ Aviation Increase in activity with Air NZ LAX/AKL/CNS/SYD or LAX/AKL/SYD/CNS Monitored activity with Virgin TEQ worked with Delta Airlines (included C&GBR region) Continue to work with Qantas Strategic Panel Meetings Three Strategic Meetings held in 2012/2013 UA FAMIL - 15yrs 31

35 Business Events Key Strategies 1. Grow market share and increase visitor expenditure: a. Focus on customer segments within priority growth markets. b. Leverage marketing partnerships. c. Strengthen destination appeal through media and publicity. d. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. 2. Strategic aviation growth: a. Grow capacity on existing routes. b. Secure direct services from China and Singapore. Actions Target and source business of corporate meetings. Support Cairns Convention Centre in the Association market. Incentive Travel. Increase Delegate Expenditure. Overview The business events sector experienced a slight downturn in meetings, however delegates and delegate days were less affected. Below are the unaudited results Queensland Business Event Survey recording: 454 Meetings down from 479 meetings (-5.22%) 37,839 delegates down from 39,538 (-0.59) 147,507 delegate days down from 149,860 (-1.57%) While the overall result was similar to last year, there were dramatic shifts in the segments. Geographically, State business was down significantly (-34%), however, this was balanced with a 73% increase in the international business. From a market segment perspective, government business was down 45% (national trend) attributed to the national and state political environment over the past 12 months. There was also a slight decline in corporate business which, following research with both trade and other CVB s appears to be also a national trend (anecdotally due to political landscape affecting business confidence). Full details of these unaudited results are found at the end of the report. Marketing activities continued to focus on the corporate and incentive market, along with playing a supporting role to the Cairns Convention Centre for association bids. There was also a strong focus on delegate boosting activities. We continued to focus on the natural assets of the region as unique selling points, which were underpinned with by tagline The natural place to meet. Lead Generation Details We received a total of 51 leads for the year, up by nine from the previous year. A total of 15 leads with a value of $10m were won for the region, an increase of $5m from the previous year. Twelve pieces of business were lost to the region (value of $6m) with the main reasons cited as being costs of travel to the destination (domestic) and airline access (international). The value of the lost business however is lower than the previous year ($13m). 32

36 In addition we coordinated 35 pieces of referral business, which are events confirmed for the region but needing further destination information and assistance. Website Activity The website performed extremely well over the year recording the following statistics: Visits 8,523 (up 97%) Unique Visits 6,534 (up 104%) Page views: 21,172 (up 100%) Pages per visit 2.48 (up 1.2%) The resources area is the most visited section and includes image gallery and Meeting Planner Guide Driving call to actions for trade events such as our regional showcase and Sell TNQ also contributed to this improved performance. Local web designers Precedence, won the Qld Multi Media Award for the BEC & GBR website in the best website over 51 pages category. Trade Shows and/or Consumer Shows TQ Incentive Workshop - July 2012 CIBTM - September 2012 Regional Showcase - September 2012 (15 members participated) IMEX USA - October 2012 Sell TNQ - November 2012 (36 members participated) PAICE - November 2012 AIME - February 2013 (11 members participated) BEA North Asian Roadshow (China & Korea) - April 2013 Member Engagement Member update - January 2013 (50 Pax attended) Distributed four Bureau Briefs with member information and news to trade and media Ad hoc news and updates via In Touch and Invites and Opportunities Famils, Educationals and Site inspections Mice.et Famil August pax Post Touring Sell TNQ (Cairns and Port Douglas) November Pax Business Events Australia Japan Trade famil March pax Business Events Australia Korean Corporate famil March pax Business Events Australia UK famil June pax In addition to the above we coordinated 27 site inspection itineraries for pending events. Advertising Media/PR Thirteen media releases were distributed throughout the year along with four Bureau Briefs (BEC & GBR trade newsletter). Paid advertising & editorial occurred in both hard copy and digital throughout the year in the following publications: National: Mice.net, CIM, Spice, BEN New Zealand: Meeting Newz & Travel Inc Asia: CEI & Mice.net Asia & TTG Asia 33

37 China Action Plan With the increasing focus on China, including China Eastern direct services, the demand for incentive travel grew over the 12 months. As a result, the following initiatives were undertaken to capitalise on this growing demand for Chinese incentive travel: Collateral - A DL Flyer and digital PDF with destination information were developed in Mandarin Matrix of support for incentive groups developed Social Media activities through Wee Chat Sales trip to call on key BE agents in Beijing, Shanghai and Hangzhou Cairns Delegate Advantage Program The Cairns Delegate Advantage Program, a joint initiative between TTNQ, Cairns Chamber of Commerce and the Cairns Convention Centre was launched in April The program, which is open to members of both organisations, offers conference delegate s value adds or discounts on a range of products and services in the Cairns city. The local tourism and business community has embraced the program with over 40 businesses participating. The program is the first of its kind in Australia and conference organisors have welcomed and praised the initiative, which enhances the delegate experience while in our city. AIME

38 Summary of Business Events Performance QBES unaudited results 2012/13 Comparisons by Industry Types Meetings 2012/ /12 % change Corporate % Incentive % Government % Association % Total % Delegates 2012/ /12 % change Corporate 13, , % Incentive 5,590 4, % Government 2,551 6, % Association 116,338 13, % Total 37,839 39, % Delegate Days 2012/ /12 % change Corporate 44,092 53, % Incentive 21,984 17, % Government 7,779 23, % Association 73,652 54, % Total 147, , % Delegate Days by Industry % % 22.88% % 34.38% 2012/ / Corporate Incentives Government Associations Total 35

39 Comparisons by Origin of Delegates Meetings 2012/ /12 % change International % Interstate % Local % Total % Delegates 2012/ /12 % change International 13,223 9, % Interstate 18,047 18, % Local 6,569 10, % Total 37,839 38, % Delegate Days 2012/ /12 % change International 62,658 44, % Interstate 66,568 75, % Local 18,281 30, % Total 147, , % Delegate Days by Origin % % % 2012/ % Interna,onal Interstate State Total 2011/12 36

40 Sporting Events Key Strategies Identify visitation opportunities in shoulder seasons. Actions Grow market share by diversification. Increase expenditure. Build on shoulder and low seasons through events. Overview The sports events strategy gained momentum over the past 12 months due to a strategic partnership between TTNQ, Tourism and Events Qld and Cairns Regional Council (CRC). Alignment of activities and greater stakeholder engagement has seen robust destination branding and delivered strong visitation. The focus continued in two key areas: High profile events that deliver broadcast outcomes such as the AFL and NRL. High participation events such as the Cairns Airport Adventure Festival. Through a range of destination marketing activities, TTNQ has paid particular attention to enhancing the competitor/spectator experience and maximising length of stay. A Sports Coordinator, who is funded under the Department of Sport and Recreation Jobs Plan Program, has worked collaboratively with eight sports to grow their capacity to host events. These sports - AFL, rugby union, cycling, mountain biking, futsal, judo, basketball and cricket, have all demonstrated event growth, highlighted by the attraction of the UCI mountain bike events. Major Events The following major events were held in the region over the 12 month period: AFL premiership game NRL premiership Game Cairns Airport Adventure Festival Cairns International Tennis Tournament AFL women s national titles, Cycling events (Croc Trophy, Cardiac Challenge, Cairns to Karumba) Cairns Amateurs Oceania Judo Championships Trans Tasman Special Olympics ALF Richmond off season Training Camp Regional Event Program TEQ Regional Development Program is an investment program designed to extend the flow of economic and social benefits to events in regional Queensland. In partnership with local councils and Regional Tourism Organisations, the program supports a diverse range of events with its core funding stream and Significant Events Stream. Our region was awarded $90,000 for six events in round 23 and $117,000 for six in round

41 TEQ, in partnership with TTNQ held an events boot camp aimed at providing professional development to organisers who received funding under the Regional Development Program. Thirteen people from nine events heard from experts about sponsorship, packaging events and increasing their online presence. Cairns also hosted the TEQ Regional Events Conference in October Bid Wins The following events were awarded to region through the collaborative partnership between CRC & TTNQ: UCI mountain bike events 2014, 2016 and Great Barrier Reef Masters (biannual event) - August ,660 competitors. U14 State Basketball Championships competitors in April Little Athletics Qld State Championships - 1,500 competitors in March Australian Baseball U23 National Championships - September Website /Digital The Sports Events Cairns website was launched in October 2012, providing a comprehensive overview of sports played in the region. Content includes contact information, facilities available, and destination information. Social media activities were undertaken with AFL and NRL to increase our TTNQ database and to build destination awareness and brand loyalty. There also was a strong focus to ensure all events that have the potential to attract intrastate, interstate or international visitors were loaded into the events section of the ATDW and a calendar of events was developed for the corporate website. 38

42 Aviation Key strategies Actions Grow international seats (incoming) from 478,764 to 800,000 Grow domestic seats (incoming) from 2,000,000 to 2,700, 000 Grow capacity on existing domestic and international routes. Secure direct services from Singapore Nagoya Guangzhou. Increase year round charter capacity from Asia. Maximise interline aviation agreements. Performance Inbound passenger numbers into Cairns during the financial year 2012/2013 increased by 8.75% domestically and declined by 3.45% on international routes. Total Domestic seat growth of 9.20% delivered 2,446,340 seats and 555,000 international seats. Working with Cairns Airport, there were significant changes in the aviation arena during the 2012/2013 years resulting from work undertaken by TTNQ and CAPL. New entrants on existing routes and existing operators expanding capacity were both represented throughout the year. China Eastern commenced a Shanghai - Cairns service in late 2012, operating twice weekly until the end of the financial year ended June TTNQ along with CAPL and TEQ formed a consortium to assist China Eastern with marketing the new service. Work is ongoing to assist with the reintroduction of China Eastern on the Cairns Service in January Discussions continue for services from Singapore, Nagoya, and Guangzhou. Charters The region also hosted a very successful Chinese New Year charter series with 22 dedicated charters. We continue to pursue charter operations from the Japanese, Chinese and Korean market. 12/13 Charters 2 x Tokyo- Japanese Summer Holiday 1 x Nagoya- Japanese Summer Holiday 4 x Fukuoka- - School Excursion 3 x Tokyo- Eclipse 1 x Fukuoka- Eclipse 1 x Tokyo- Xmas and End Year 1 x Nagoya- Xmas and End Year 1 x Tokyo- Golden Week 1 x Nagoya- Golden Week Our charter program in Japan and China serves to augment capacity in holiday seasons and to stimulate demand for scheduled services. Singapore and China are the key target markets on which we are focusing efforts to attract new aviation links. International In the past 12 months we have continued to lobby China Southern, Jetstar, Air Asia X, China Eastern and Tiger among others. Our attendance at the Routes Conference in Abu Dhabi in October 2012 was to continue to build these relationships with all major air operators within the Asia Pacific region. International capacity was reduced by 28,988 (-4.99%) inbound seats annually, but with the increase of international arrivals it is fair to say many international visitors flew via the domestic network. 39

43 Domestic Tiger Airways introduced a daily service from Melbourne and Jetstar increased services from Sydney, Melbourne, Brisbane and Gold Coast increasing domestic aviation capacity into Cairns by a further 224,088 (10.09%) annually. By year s end the Melbourne to Cairns route was the fastest growing aviation route in Australia. 360,000% 340,000% 320,000% 300,000% 280,000% 260,000% 240,000% 220,000% 200,000% 180,000% Domes&c(Passengers((TOTAL)(4(Cairns(Airport( 160,000% Jul% Aug% Sep% Oct% Nov% Dec% Jan% Feb% Mar% Apr% May% Jun% 2008% 2009% 2010% 2011% 2012% 2013% Interna'onal*Passengers*(TOTAL)*4*Cairns*Airport* 80,000$ 75,000$ 70,000$ 65,000$ 60,000$ 55,000$ 50,000$ 45,000$ 40,000$ 35,000$ 30,000$ Jul$ Aug$ Sep$ Oct$ Nov$ Dec$ Jan$ Feb$ Mar$ Apr$ May$ Jun$ 2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 40

44 Airport Statistics (Financial Year) - ARRIVALS FY2013 FY2012 Difference Domestic (T1 & T2) Pax on Board ex Transfers + Transits 1,806,116 1,696, , % International (T1 only) Pax on Board ex Transfers + Transits 272, ,777 2, % Total 2,079,105 1,967, , % Available (Inbound) Seats FY2013 FY2012 Difference T2 (Domestic) Adelaide 51,378 43,210 8, % Alice Springs 41,745 42, % Ayers Rock 48,627 82,270-33, % Brisbane 754, ,931 61, % Darwin 42,040 41, % Gold Coast 87,265 60,485 26, % Hamilton Island 18,102 18, % Horn Island 51,218 48,476 2, % Melbourne 389, ,246 92, % Nhulunbuy 41,911 42, % Other 112,053 95,366 16, % Perth 37,966 40,369-2, % Sydney 557, ,293 37, % Townsville 155, ,810-8, % Weipa 56,392 49,912 6, % Total Major Routes 2,446,340 2,239, , % T1 (International) Auckland 44,898 53,339-8, % Brisbane 0 1,682-1, % Darwin 27,835 64,831-36, % Gold Coast ,364-19, % Guam 13,471 15,775-2, % Guangzhou 5,374 2,618 2, % Hong Kong 91,232 95,200-3, % Kansai-Osaka 69,434 63,358 6, % Other 49,551 43,677 5, % Port Moresby 94,830 91,249 3, % Shanghai 19, , % Sydney 32,843 33, % Tokyo-Narita 106, ,265-2, % Total Major Routes 554, ,421-40, % 41

45 Membership Key Strategies To grow Membership through new member acquisition by in-field activity and direct marketing strategies. To maintain existing membership base through infield activity, member initiatives and member events throughout the year. Maintain regular and relevant communication with members via the In Touch newsletter, CEO Message and one on one member meetings. Identify member opportunities through elevation of membership level. Increase member awareness and participation of TTNQ programs and initiatives. Overview Membership provided approximately 18% of TTNQ s total funding base for 2012/2013, representing 474 businesses represented from Cardwell to Cape York. Engaging With Our Members Meeting with our members is a key part of the membership role. Our member functions also provide opportunities for networking, development of business relationships and the flow of knowledge from experienced members to those who are new to the industry and/or region. These functions also allow members to meet and network with the TTNQ team. Opportunities for members during the year included: Two Elder functions. One new member induction. Two corporate seminars delivered by industry experts. Four member networking functions held at various member venues. Various Key Stakeholder Corporate and Platinum member functions. Membership Strategic Panel x 4. Involvement in various road shows and campaigns with TTNQ staff throughout the year. Member Communications TTNQ communicates weekly and monthly via electronic newsletters: In Touch x 11 Breaking News x 50 Invites & Opportunities x 28 In addition to these newsletters, members were kept informed of marketing opportunities and ad hoc information via E-blasts where necessary. 42

46 Celebrating Excellence in Tourism The 2012 Tropical North Queensland Gala Tourism Awards was a major success with over 340 attendees on the night. Winners of the categories in 2012 were: Special Recognition Awards: Chairman s Award for Excellence - Roy Gibson & Murday Family Outstanding Contribution by an individual - Rod Punshon Life Member - Max Shepard Hall of Fame: Cairns Coconut Caravan Resort Daintree Discovery Centre Hartley s Crocodile Adventures Mission Beach Tourism Novotel Cairns Oasis Resort Torres Strait Heritage 2012 Category Winners: Paronella Park - Major Tourist Attraction Seawalker@ Green Island - Tourist Attraction The Cairns Amateurs - Major Festivals and Events Sheraton Mirage Longest Lunch - Festivals and Events Paronella Park - Ecotourism Torres Strait Heritage - Heritage and Cultural Torres Strait Heritage - Indigenous Tourism Cairns Airport - Specialised Tourism Services Kuranda Visitor Information Centre - Visitor Information and Service The Sebel Cairns - Cairns Convention Centre Business Tourism Award Trinity Bay Passenger Cruise - Major tour and /or Transport Operator Hinterland Aviation (Trailfinders) - Tour and or Transport Operator Cape York Motorcycles - Adventure Tourism Tourism Port Douglas and Daintree - Tourism Marketing TAFE - Tourism Education and Training Tamarind Restaurant - Tourism Restaurants and Catering Services Cairns Central YHA - Backpacker Accommodation Allumbah Pocket Cottages - Hosted Accommodation Bloomfield Lodge - Unique Accommodation Villa Marine Holliday Apartments - Standard Accommodation Peninsula boutique Hotel Port Douglas - Deluxe Accommodation Hilton Cairns - Luxury Accommodation Hilton Cairns - Sustainable Tourism Cook Shire Council - Local Government Award for Tourism Ravenshoe Visitor Centre Volunteers - Outstanding Contribution by a Volunteer or Volunteer Group 2012 Young Achiever: Matthew Brown Judges Commendation: Reef House Resort and Spa - Deluxe Accommodation Mt Quincan Crater Retreat - Unique Accommodation 2012/2013 Tourism Awards judges ran a workshop to promote the awards program and enthuse other business to participate in the 2013 State awards. As of June 13 a 65% increase in submission has been achieved. 43

47 Visitor Information Centre Key strategies Build regional diversity via experiences and equity in a suite of TNQ precinct brands. Identify visitation opportunities in shoulder seasons. Increase revenue from marketing partners. Actions Post Arrival Strategy: Provide unbiased information to visitors through the operation of a self-funded accredited visitor information centre (VIC) open seven days per week, servicing more than 72,000 visitors. Work closely within the network of intra-region visitor information centres and the remaining Queensland VICs to disseminate accurate information to visitors. Continue to service the Airport Ambassador program with support from Cairns Regional Council. Support more than 65 volunteers Overview The VIC saw an increase in visitor numbers and website enquiries in 2012/2013, and managed to keep a steady conversion rate of 19%. We continue to attract great volunteers for our dedicated team focused on customers and sales for the centre and our members products. Airport Ambassador Program We have increased our Airport Volunteers from 28 to 32 to start covering later flights. The new volunteers are still in training, so this will commence late October Visitor statistics The VIC received 62,612 visitors in 2012/2013, a decrease of 6% on the previous year. The greatest number arrived in July (8,091) and the least in February (3,283) with an average of 5,218 per month. European countries from interstate and intrastate followed the majority of visitors, with major increases from United Kingdom, France, Germany, USA and a slight increase from China. Member opportunities Number of members that took advantage of Product Presentations: 108 Members up from 96 (2011/2012) Cruise ship servicing Number of ships in Cairns Port - 28 welcomed. Number of passengers - 22,898. Number of ships into Yorkey s Knob Serviced through VIC Information booth set up in Fogarty Park. Number of passengers who took the Cairns shuttle bus averaged 1,200 per ship. Sales results Gross sales of member product: $1,792,777 Walk in booking revenue: $236,004 (this was up from 2011/2012 by 2%) Number of visitors to VIC: 62,559 pax VIC ops 2012/2013 net profit $31k compared to 2011/2012 loss $45,000 44

48 Famils 143 Famils and Agents days attended by our volunteers and staff on member products. Product Presentations in VIC and off site. Website updates Website: These are predominantly through our website with most after information and/or packs to be sent out. s: 4,015 per year with 1,460 mail-out packs. Although the s were responded to with mail-out packs, due to reduction in staff levels normal follow up procedure was inconsistent. TAFE Tourism students This is the second year of operation in a cooperative arrangement between Tropical North Institute of Tafe and TTNQ VIC, with an average 16 students per semester. All students as part of their certificate three qualifications are required to volunteer in the VIC to develop their destination and product knowledge, as well as assist with offsite social and sporting events, meet and greet cruise ships in and around Cairns. This has vastly increased diversity of volunteers both in age and nationality/culture within the VIC. The Centre has had a very high level of ex-students who continue to volunteer after completing their studies. Promotion Booking centre for all Cairns Taipans Basketball games. Advertising on front entrance with banners provided by members. Advertising placement throughout the Centre pop-ups and TV screen. Full brochure stands of members products. Airport Ambassadors. Manning information booths at large social and sporting events. Updated Mobile VIC able to meet and greet all cruise ships. Hosting TTNQ Member networking functions. Facebook apps with location of Centre. Airport Ambassadors Class of TAFE Students 45

49 Research & Insights Key Strategies Focus on customer segments with priority growth markets. Build regional diversity via experiences and equity in a suite of TNQ precinct brands. Identify visitation opportunities in shoulder seasons. Acquittal. Actions Produce quarterly analytical reports for IVS and NVS, ABS Survey of Tourist Accommodation. Maintain TNQ forecast analytical tool with Tourism Research Australia. Monitor changing customer behavior and booking lead times (Tourism Barometer). Maintain Partnerships. Maintain up-to-date aviation data. Monitor the mood of the membership. Overview Research plays a fundamental role in the planning of TTNQ s Strategic Plan and marketing direction, utilising a number of analytical reports and external agencies to ensure that we are working with the most up to date data available. Aligning our strategies and capacities to Tourism Australia s 2020 tourism plan, we have been able to identify our key markets and forecast potential visitation and expenditure for TTNQ work closely with a number of research partners: Australian Bureau of Statistics - accommodation/arrivals. Cairns Airport - aviation. James Cook University - regional research. Tourism Australia - market insights. Tourism and Events Queensland - branding, consumer and visitor research. Tourism Research Australia - International Visitor Survey and National Visitor Survey. There are additional sources and agencies we are able to access when specific needs are required. As the regional tourism organisation for Tropical North Queensland, we continue to build on our capabilities to assist our membership and other regional organisations such as Cairns Regional Council, Advance Cairns, Cairns Chamber of Commerce, to make informed decisions. Customer Insights International and domestic markets are continually reviewed and assessed, monitoring market trends and reports to ensure that all marketing activity is targeted to the right audience. A yearly review of our Strategic Plan results in an annual Strategic Focus and Market Profiles for each of the key markets. Through partnerships with Tourism Australia and Tourism and Events Queensland, the TTNQ team is able to utilise the market and consumer intelligence gathered throughout the year via these larger organisations. These insights allow for informed decisions when planning media and trade activity. 46

50 During the course of the year JCU students undertake small consumer surveys within the region, with the 2012/2013 activity was based on the Drive Market. Whilst the survey is relatively small the finds provide great insight to this vital market segment. Research Visitor Behavior The International and National Visitor Surveys are undertaken by Tourism Research Australia on a quarterly basis and TTNQ provide data for the Tropical North Queensland region taken from these surveys. The quarterly findings are posted on the TTNQ corporate website for the benefit of our membership. A regular review of all research streams and statistical information is carried out and analysed for its relevance to the tourism industry, i.e. Census and Local Government data, STR Global. Business Intelligence ABS Small Area Accommodation Data The data collected by the Australian Bureau of Statistics is provided on a quarterly basis and gives an overview of accommodation, rates and occupancies for the TNQ region. From 1 July 2013 the collection frequency of the STA will change from quarterly to annual. The June quarter 2013 publication due for release on 26 September 2013 will be the final quarterly publication. Following this, data will be collected and released on a financial year basis commencing with The financial year release will contain four separate quarters of data. Aviation The Cairns Airport provided comprehensive information on arrival capacity and extended forecast data for inclusion in the Strategic Plan. Small Accommodation Data Survey (ATDW assisted) The collection of data from accommodation houses with under 15 rooms has been extraordinarily limited. Sectors of the accommodation sector such as B&Bs are difficult to gain a commitment from so few contribute to surveys. With the assistance of ATDW, STR Global is endeavouring to bridge this gap in the accommodation sector. Tourism Barometer This TTNQ initiative has been continually operating for over four years, supplying the industry with confident data on the accommodation and touring operations in the region. Industry participating in the survey also receive the monthly findings. Knowledge Management Research is a vital component in determining the direction and focus of the region s tourism marketing. Though our partnerships with Tourism and Events Queensland, Tourism Australia, the Cairns Airport, James Cook University, Cairns Regional Council and others we are able to ensure that the data and insights are the most up to date and relevant to our needs. The delivery of research to our industry and stakeholders through the TTNQ corporate website, ensures that our industry is well equipped to make their own informed decisions. 47

51 Destination Management Key Strategies Develop participating agencies that carry responsibilities for investment, labour, skills and infrastructure development to achieve growth. Develop a sustainable funding model to generate increased investment in tourism marketing funds. Negotiate a three-year agreement with Cairns Airport (2012/2015). Maximise membership revenues and marketing spend. Initiate new revenue streams. Maximise business events funding opportunities. Maximise cooperative opportunities with Tourism Australia and Tourism and Events Queensland. Actions Report supply related infrastructure and resource gaps that impact on growth. Represent tourism on policy issues, participate in debate and monitor outcomes. Support Indigenous Tourism Development Framework. Ensure the region continually develops and promotes its green credentials and maintains the integrity of its two World Heritage areas. Provide high level advocacy and written reports for Board, industry, local, State and Federal Government. Overview Partnerships play a vital role in destination marketing, planning and development and TTNQ recognises the importance of developing these key partnerships in the TNQ region, as well as at a state and national level. The past year has again seen a strong reinforcement of partnerships with local and State governments as we continue to seek sustainable funding. The innovative implementation of Contestable Funding through Tourism and Events Queensland saw the TNQ region gain the highest level of funding in the State. This initiative arose from the Destination Q forum, which highlighted the capability of the larger RTOs to have a greater say in their marketing direction. During 2012/13 the five TNQ region LTOs signed Memorandums Of Understanding with TTNQ. In the spirit of partnership the RTO and LTOs meet on a regular basis to develop regional diversity. The team at TTNQ has attended a number of forums, presentations and meetings over the course of the year covering a range of subjects such as skills and employment issues in the region, sustainable tourism, education and sporting groups and infrastructure. National Landscapes Tropical North Queensland is in the enviable position of hosting two of the National Landscapes within the region, the Great Barrier Reef and the Wet Tropics. TTNQ has a position on the steering committee for Wet Tropics and participated in the inaugural National Landscapes Forum, which as held in the NSW Blue Mountains. 48

52 Alliance for Sustainable Tourism There is a strong relationship between sustainability and a destination s competitiveness, so the protection of our natural assets and the ability to maintain a strong and ecologically minded tourism industry is fundamental to the Tropical North. TTNQ, as secretariat to the Alliance for Sustainable Tourism, hosts the Alliance meetings throughout the year and has a representative on the committee. TTNQ also attends the Northern Forum, a partnership of the Alliance, QPWS, government departments and industry stakeholders, which allows an update on activity by all key stakeholders and discussions on any overlapping issues that may have arisen from the tourism perspective. The Alliance has provided feedback and commentary on a number of topics which have arisen from the Destination Q forum, together with submissions to the Minister on potential Board members for the Wet Tropics Management Authority, and continues to work closely with the Queensland Tourism Industry Council on a range of topics relating to tourism and sustainability. Local Tourism Organisation Strategic Panel Tropical North Queensland includes five Local Tourism Organisations within the overall region, which is unique both nationally and in Queensland. In May 2013 the five individual LTOs, in the spirit of partnership, each signed a Memorandum of Understanding with TTNQ based on shared goals to leverage co-operative activity. LTO strategic panels are held prior to the TTNQ Board meeting to ensure that all opportunities are aligned and each partner is able to review current and past activity. Destination Q Destination Q is an the initiative of the new State Government to develop a partnership between the Queensland Government and the tourism industry, recognising tourism as one of the four pillars of our state economy. The main goal of Dest. Q is to get Queensland s tourism industry back on track as Australia s number one tourist destination, in the medium-term achieving the national target of reaching $30B in overnight visitor expenditure per annum by The inaugural Dest. Q forum was held in Cairns, a testament to the region s leading industry status, and was attended by the Premier Campbell Newman, Minister for Tourism Jann Stuckey, TEQ, QTIC and about 400 tourism industry delegates. The outcomes of the conference were to develop a list of priorities that required action for the tourism industry to play a stronger role in the economy of the state. These issues being recognised were then aligned to an action and reported as below: Destination Q Blueprint Partnership Agreement. Destination Q 12 month partnership report card. Six month progress report. Three month progress report. First month progress report Partnership Agreement and 12 month Key Action Plan with QTIC. TTNQ played an integral part in the rolling out actions against the partnership report card, participating in the following: 2020 Tourism Plan Regional Capacity Study Community Attitudes to Tourism Tours Desk Review 49

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88 1. Accommodation 1.1 Backpacker Hostel Gilligans Backpackers Hotel and Resort Cape Trib Beach House Scotty's Beach House Cairns Sharehouse.com Northern Greenhouse Cairns Central YHA Nomads Cairns 1.2 Bed & Breakfast/Farmstay Red Mill House in Daintree Allumbah Pocket Cottages 1.3 Caravan & Camping Parks Cairns Coconut Holiday Resort Cooktown Orchid Travellers Park Atherton Hallorans Leisure Park Ellis Beach Oceanfront Bungalow & Leisure Park BIG4 Atherton Woodlands Tourist Park Cairns Sunland Leisure Park BIG4 Cairns Crystal Cascades Holiday Park Cairns Holiday Park (Aust. Tourist Park Management Cape Tribulation Camping + Sea Kayaking Tours Granite Gorge Nature Park 1.4 Hotel/Motel/Apartment/Resorts 4 & 4.5 star Ibis Styles Cairns Colonial Club Cairns Queens Court Mantra Esplanade Ibis Styles Cairns Getaway on Grafton Holiday Inn Cairns Rydges Esplanade Resort Cairns Novotel Cairns Oasis Resort Pacific International Hotel Palm Royale Cairns Quality Hotel Sheridan Plaza The Lakes Cairns Resort & Spa Amaroo at Trinity Australis Cairns Beach Resort Comfort Inn & Suites Trinity Beach Club Paradise on the Beach Resort The Reef Retreat BeachView Apartments at Villa Paradiso Bay Villas Resort - Port Douglas. Regal Port Douglas Villa San Michele Daintree Eco Lodge & Spa Silky Oaks Lodge and Healing Waters Spa 1.4 Hotel/Motel/Apartment/Resorts 4 & 4.5 star cont. Tropic Towers Apartments Coral Sands on Trinity Beach Mantra Aqueous on Port Resort Sovereign Resort Hotel Pty Ltd Stay Well Hospitality Group Oaks Lagoons Il Palazzo Boutique Hotel/Apartments The Villas Palm Cove Bloomfield Lodge Reef Gateway Apartments Port Douglas Peninsula Boutique Hotel City Plaza Marlin Waters Beachfront Apartments Pinpoint T/A Pink Flamingo The Boutique Collection The Canopy Rainforest Treehouses & Wildlife Sanctuary Verandahs Port Douglas 201 Lake Street Cairns Harbour Lights Mantra Amphora Mantra Portsea Mantra Trilogy Resort Mercure Cairns Harbourside Ramada Resort Port Douglas Novotel Palm Cove Resort Ocean Hotels and Tourism Piermonde Apartments Rydges Plaza Cairns QT Port Douglas Rydges Tradewinds Cairns The Reef House & Spa Mantra Group Southern Cross Atrium Apartments Paradise Palms Resort & Country Club Oasis at Palm Cove Fitzroy Island Resort Best Western Cairns Central Apartments On the Beach Holiday Apartments Accor Hotels North Queensland AHL Hotels & Resorts Freestyle Resort Port Douglas Jupiters Townsville Hotel Casino Coral Tree Inn Port Douglas Sands Resort Palm Cove Tropic Apartments Reflections of Port Douglas Sarayi Pty Ltd Platypus Springs Rainforest Retreat 85

89 1.5 Hotel/Motel/Apartments/Resorts 5 star Shangri-La Hotel, The Marina Cairns The Pullman Reef Hotel Casino Angsana Resort & Spa Great Barrier Reef Kewarra Beach Resort & Spa Peppers Beach Club & Spa Palm Cove Mandalay Luxury Beachfront Apartments Thala Beach Lodge Waters Edge Apartments Cairns Vue Apartments - Trinity Beach Bellevue at Trinity Beach Lizard Island Coconut Grove Shantara Resort Port Douglas The Reef Hotel Casino Green Island Resort Hilton Cairns Accor Pullman Peppers Beach Club Port Douglas Pullman Palm Cove Sea Temple Resort & Spa Pullman Port Douglas Sea Temple Resort & Spa Pullman Cairns International Sheraton Mirage Saltwater Luxury Apartments 1.6 Hotel/Motel/Apartments/Resorts below 4 star Bay Village Boutique Hotel Pty Ltd Cairns Queenslander Apartments Tropical Queenslander Castaways on the Beach Pty Ltd Rendezvous Reef Resort Port Douglas. Discovery Cairns Hotel Royal Palm Villas High Chaparral Reef Palms Motel Hides Hotel Cairns Coral Towers Holiday Suites Port Douglas Retreat Villa Marine Holiday Apartments & Motel Cairns Plaza Hotel Port Douglas Outrigger Holiday Apartments 1.7 Lodges / Guest Houses Eden House Heritage Retreat Rose Gums Wilderness Retreat Jabiru Safari Lodge at Mareeba Wetlands Kehoe's Rainforest Retreats (Mt Quincan) Allawah Rural Retreat Sicklebill Safaris Heritage Lodge and Spa 2. Activities, Tours & Attractions 2.1 Adventure AJ Hackett Cairns Blazing Saddles Adventures Foaming Fury Hot Air Balloon Cairns Raging Thunder - Hot Air Ballooning Skydive Cairns Heritage 4WD Tours Skydive the Reef Cairns Raging Thunder - White Water Rafting Cape York Motorcycle Adventures Babinda Kayak Hire Cairns Adventure Cruises 2.2 Cultural Rainforestation Nature Park Tjapukai Aboriginal Cultural Park KuKu Yalanji Dreamtime Tours Torres Strait Heritage Pty Ltd CADCAI 2.3 Day & Half Day Tours BTS Tours Down Under Tours Skyrail Rainforest Cableway Undara Experience Queensland Rail Doki Doki Adventure North Australia Pty Ltd Mason's Tours Daintree Discovery Centre Herberton Historic Village Jungle Adventures Cape Tribulation Murdering Point Winery New World Holidays Pty Ltd Paronella Park Coffee Works Tropical Horizons Tours Capta Group of Companies Golden Pride Wineries Jungle Tours & Trekking Tropic Wings Cairns Tours Cairns Harbour Cruises Reef & Rainforest Connections The Adventure Company Safari Tours Pty Ltd 86

90 2.4 Festivals / Events The Cairns Amateurs 2.5 Food & Wine Tours Food Trail Tours Nerada Tea Visitors Centre Mungalli Creek Dairy Stillwater Sweets 2.6 Galleries Pandanus Gallery Cairns Regional Gallery Janbal Gallery Win's Gallery Art and Woodcraft 2.7 Indigenous Experience Echo Adventure & Cultural Camp Mossman Gorge Centre Ingan Tours Cultural Place 2.8 Other Skybury Coffee DFS Australia Pty Ltd DFO Conservation Volunteers Australia Asia Pacific Energy Innovative Centre 2.9 Reef Tours / Cruises Big Cat Green Island Reef Cruises Calypso Reef Charters Pty Ltd Deep Sea Divers Den Down Under Dive Ltd Frankland Islands Cruise & Dive Pty Ltd Mike Ball Dive Expeditions Ocean Free & Ocean Freedom Ocean Spirit Cruises Pty Ltd Passions Of Paradise Quicksilver Cruises Reef Magic Cruises Seastar Cruises Spirit Of Freedom Tusa Dive Charters Low Isles Sailaway Aristocat Snorkel & Scuba Seawalker Australia Pty Ltd Ocean Safari & Nothing Wrong Pty Ltd Coral Princess Cruises Pty Ltd Fitzroy Island 2.9 Reef Tours / Cruises cont. Coral Sea Dreaming Dive Adventures Sea Swift Pty Ltd Ocean Spirit Cruises AROONA Luxury Boat Charters Eye to Eye Marine Encounters Daintree River Cruise Centre Tropic Tours Pty Ltd 2.10 Safari & 4WD Tours Billy Tea Safaris Oz Tours Safaris Wooroonooran Safaris Cairns Kuranda Steam Limited Partnership Tagalong Tours of Australia Daintree Tours by Deluxe Safaris Discovery Tours Australia 2.11 Scenic Flights / Charters GBR Helicopters Daintree Air Services Skysafari Cairns Heli Scenic Nautilus Aviation Cairns Seaplanes 2.12 Sporting Cable Ski Cairns Cairns Golf Centre Half Moon Bay Golf Club Pullman Sea Temple Golf Club Port Douglas Paradise Palms Golf & Country Club AFL Cairns Daintree River Fishing & Photography Tours Bicycle Queensland 2.13 Wildlife Experience Cairns Tropical Zoo Hartley's Crocodile Adventures Wildlife Habitat Wait-a-While Rainforest Tours Kuranda Koala Gardens Australian Butterfly Sanctuary Cairns Wildlife Dome Wet Tropics Management Authority Crocodile Express Daintree Cruises Birdworld Kuranda Poseidon Outer Reef Cruises Synergy Reef Sailing Great Adventures Pro Dive Cairns Sunlover Reef Cruises Quicksilver Group Sunset Cruises Silver Series 87

91 3. Associations & Agencies 3.1 Business / Industry Groups Australian Rainforest Foundation Super Yacht Group Great Barrier Reef Inc. Great Green Way Tourism Inc. Mission Beach Tourism Inc. Tropical Tablelands Tourism Cape York Sustainable Futures Inc. (Tourism Cape York) Dive Queensland AAA Tourism 3.2 Government Agencies / Councils Cassowary Coast Regional Council Cook Shire Council Tablelands Regional Council Croydon Shire Council (True Blue Visitor Information Centre) 3.3 Tourism Organisations Tourism Kuranda Tourism Palm Cove Caravan & Tourist Parks Association Local Tourism Network Tourism Port Douglas + Daintree The Savannah Way Tropical Coast Tourism Gulf Savannah Development FNQ Tour Operators Association Inc Trinity Beach Promotion Association 4. Business Event Services 4.1 Event Management Companies Managing Australian Destinations Offsite Connections Event Solutions Port Douglas Catering & Events Hannafords Events Russell Harris Entertainment Pty Ltd The A List Events International 5. Dining & Entertainment 5.1 Nightclubs / Bars / Entertainment Flames of the Forest Cazalys Cairns Woolshed Chargrill and Saloon Bar The Pier Bar Vertigo Bar & Lounge 5.2 Restaurants / Cafes Golden Boat Chinese Restaurant McDonalds Family Restaurants Cairns C'est Bon French Restaurant Dundees Licensed Grill Cafe China Seafood Restaurant and Noodle Bars Ochre Restaurant & Catering Salt House Barnacle Bill's Cairns RSL Club Ltd Hanuman Restaurant Cairns Beach Almond Beach House Bushfire Flame Grill Flinders Bar & Grill at The Reef Hotel Casino Tamarind Restaurant The Raw Prawn (Cairns) Ciao Italia Pesci's on the Water Zinc Restaurant and Lounge Bar Waterbar and Grill Noodle Box Franchising (Aust Pty Ltd) Tropic Spirit Catering Coast Roast Coffee Esplanade Sun Tourism Pty Ltd 4.2 Event Support Services Events NQ Underwood Party Hire Unique People Staging Connections SSS Events Pty Ltd Cairns Natural Spring Water NQ Promotional Products David Arnfield Corporate Training NQ Exhibitions 6. Professional & Other Services 6.1 Design / Printing / Publishing Lotsa Printing Cairns Plan Printing Service P/L Australian Tourist Publications Cairns Visitors Guide Create Design & Copying Pacific Coast Publishing Group Bolton Print Gateway Media Group 4.3 Venues Cairns Convention Centre Whitfield House 88

92 6.2 Education / Training MEA Team Building Cairns Language Centre TNQ Institute of TAFE Education by Recreation Kaplan International College Cairns James Cook University of North QLD William Angliss Institute NeuroPower Learning and Development Careers Training Centre (CAPTA) My Learning Club Pty Ltd China Australia Consult 6.3 Financial / Legal Westpac Banking Corporation Exportise Jardine Lloyd Thompson Pty Ltd Intrust Super MacDonnells Law WHK Host Plus KPMG Chartered Accountants National Australia Bank Cummings Economics Peters Bosel Lawyers O'Connor Law 6.4 IT / Web / Digital Respax Jen E Marketing Escape2.tv (Narnoo.com) Precedence justpurple new media 6.5 Marketing Representation Ros Harries Marketing Tourism Marketing Services Pinnacle Tourism Marketing Morgan Freeman Promotions Parker Travel Collection G Force 9 Drafthouse Creative Studio Tourism Matters Grub Marketing 6.6 Media / Communications Travelism Strategic PR Jason Travel Media Pty Ltd The Cairns Post Pty Ltd Zinc 102.7FM / 4CA FM The 20/20 Group Living In Cairns Liz Inglis Freelance Journalist Adlink Media 6.7 Medical / Health Phoenix Healthcare Group Sunbird Spa 6.8 Other Export Grant Professionals Ports North CQLA (Cairns Quality of Life Australia) Pathways To The Future Ambition Uniforms Enterprise Connect Execugifts Pty Ltd Axio Pty Ltd Relocations 2 Go 6.9 Photography / Videography Lovegreen Photography Digital Memories (HDeVolution) Calypso Productions Brad Newton Photography (Photography 2XS) Visual Obsession 6.10 Project Development / Research Kleinhardt Business Consultants Media Apps Pty Ltd W.C Kelly Project Management Smart R.A.T. Research & Analysis for Tourism 6.11 Real Estate / Developers Redlynch Valley Property Company CB Richard Ellis 6.12 Recruitment / Personnel Signature Staff CBC Staff Selection Q.I.T.E. Member for Cairns 6.13 Retail / Supplier Cairns Central Shopping Centre Piccones Shopping Village AAB Office Equipment Louis Vuitton Smithfield Shopping Centre Ergon Energy Corporation Ltd Kenny Sheet Metal Pty Ltd Bidvest Cairns The Pier at the Marina Trinity Petroleum Services Pty Ltd Pacific Toyota Cairns Ocean Products Birkenstock Boutique Cairns Newart Commercial Furniture Pty Ltd 89

93 Cairns Life (Bang Magazine) 6.14 Wedding Services South Pacific Bridal Cairns / World Bridal Cairns Kuraudia Australia Pty Ltd Wed in Paradise.com.au Paronella Park Weddings 7. Tourism bookings / agencies 7.1 Inbound Tour Operators The AOT Group Nippon Travel Agency (Australia) Pty Ltd H.I.S Australia JTB Australia Pty Ltd Small World Journeys Cairns Holiday Specialists Tourstogo.com U-Tours Pty Ltd Travel World (Australia) P/L Dixon Travel & Tour PTY LTD mydestination.com 7.2 Travel Agents Reef Info Visitor Centre Travstar.com Pty Ltd The Accommodation Centre Why Not Tours Stockland Cairns 8. Transport Services (air, sea & land) 8.1 Airlines / Air Charters Port Douglas Connections Peddells Ferry Service Independent Aviation Cairns Airport Pty Ltd Jetstar.com Skytrans sealink Queensland Hinterland Aviation 8.2 Coach Operators / Charters International Coaches & Tours Global Travel Services Pioneer Travel Service 8.3 Limousines / Taxis Sun Palm Transport Group Cairns Taxis Exemplar Coaches & Limousines 8.4 Local Scheduled Services Sunbus 7.3 Wholesale Travel Kintetsu International Express (Oceania) Pty Ltd 8.5 Vehicle Rental Avis Australia Britz Australia Mini Car Rentals Budget Rent A Car Thrifty Rent A Car 90

94 Silver Members 2012/13 Cultural Place

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