STRATEGIC MARKETING PLAN

Size: px
Start display at page:

Download "STRATEGIC MARKETING PLAN"

Transcription

1 STRATEGIC MARKETING PLAN A 5 year vision for the region

2 CONTENTS 1. Introduction 2 2. Marketing Environment 6 3. Market Priorities 8 4. Strategic Focus Market Profiles Supporting Documentation 16 1

3 1. INTRODUCTION The purpose of this document is to outline the strategic direction for Tourism Tropical North Queensland (TTNQ) for The planning process involved 3 stages: 1. Research - Insights and forecasts 2. Strategy - Australia s potential 3. Activation This document is the output of stages 1 and 2. Stage 3 Activation is contained within a series of individual plans (market profiles) referred to within this Plan. TTNQ s Strategic Marketing Plan takes into consideration the inspirational and challenging vision of Tourism Australia (supported by both Federal and State Governments) to double the economic value of tourism to Australia from $70B to $140B by Tourism Industry Potential With one of TA s objectives being to target first time visitors, and from past knowledge of these visitors, we will be high on their shopping lists due to the high appeal of the Great Barrier Reef. Tourism Australia, with the Australian States and Territories, has undertaken considerable strategic planning to review the 2020 tourism industry potential, which provides a vision that the industry and all levels of government can rally behind, a unifying direction to improve performance and maximise opportunities. The following chart Tourism Industry Potential presents Tourism Australia growth targets to 2020: $145,000,000,000 $135,000,000,000 $125,000,000,000 $115,000,000,000 $105,000,000,000 $95,000,000,000 Tourism Industry Goal TFC Equivalent $140 billion in 2020 $115 billion Visitor Expenditure in Australia is currently $70B Using Tourism Forecasting Council s (TFC) forecasting, by 2020 visitor expenditure will be $115B $85,000,000,000 $75,000,000,000 $65,000,000,000 $55,000,000,000 TA s tourism industry goal is to increase visitor expenditure to $140B by 2020 (stretch target) $45,000,000, Tourism is a vital industry for Tropical North Queensland (TNQ). For tourism to continue to play a significant and sustainable role in the local economy, the industry needs to be consistently competitive in the global market. With an increased investment in tourism marketing, a tourism industry goal of $3.2B in visitor expenditure is possible an additional $1B injection to the economy (by 2015). $2.2 billion Current visitor expenditure 19,000 Current number of direct tourism jobs in TNQ $1 billion Potential additional visitor expenditure $3.2 billion Total potential visitor expenditure by ,000 Total potential direct tourism jobs by

4 The TTNQ Strategic Plan focuses on achieving a five year target, to be reviewed each year, from 2011 to The plan focuses on both domestic and international market priorities within Leisure, Business Events and Sport Tourism. The following diagram outlines TTNQ s purpose, mission, vision and objectives to Purpose Tourism Tropical North Queensland is the peak regional visitor destination marketing organisation for Tropical North Queensland (TNQ) Our Mission To grow sustainable tourism in TNQ Our Vision For TNQ to be the world s best TROPICAL visitor destination Our Goal Grow visitor expenditure by $1B to $3.2B by

5 TNQ Tourism Industry Goal A scenario for growth TTNQ is following the modelling developed by Tourism Australia (by Access Economics and marketing strategists BDA 2010). This focuses on Australia s potential to capture a larger share of domestic and outbound international markets for those countries seen as the most profitable prospects. TTNQ has reviewed its current market share of international and domestic visitors to Australia (leisure, business events and sports tourism), reviewed history of the past five years and made assumptions on market by market potential including a critical aviation analysis in collaboration with Cairns Airport. OUR Tourism Industry GOAL Tourism Research Australia (TRA) Forecast for TNQ $2.5B: Using forecasting by Tourism Research Australia for TNQ, $2.5B tourism expenditure is forecast by TNQ Tourism Industry Goal In reviewing priority international and domestic markets, TTNQ has identified growth potential to direct our strategic planning towards growth in visitor expenditure by $1B by 2015 from its current $2.2B (YEDEC10) to $3.2 B by $3,500,000,000 $3,000,000,000 TRA Forecast TNQ Tourism Industry Goal $3.2B $2,500,000,000 $2,000,000,000 YE DEC 2010 $2.2B $2.5B $1,500,000, Visitor Expenditure in TNQ The pie charts below highlight that based on the current and forecasted expenditure, the region will become more dependent on international visitors expenditure, as domestic forecasting suggests minimal growth at International growth predictions by Tourism Australia are based on TA s review and forecast for key markets, and we have followed this methodology in our forecasting and market share. Although in meeting our goals we have the potential to grow our visitor expenditure by $1B, the significant contributor to this will be international visitor expenditure, resulting in a shift in the mix of visitor expenditure percentage with international growing from 30% to 39% by The pie charts below depict the situation for TNQ and for Australia. TNQ 2010 TNQ 2015 TA 2010 TA 2020 Domestic 64% International 36% Domestic 57% International 43% International 38% Domestic 62% International 45% Domestic 55% 4

6 1.2 Historical Impacts on Tourism in TNQ Over the last 10 years, many global and local issues have had an impact on tourism in TNQ, despite all these impacts, tourism income has grown from $400M per year in the 1980s, to it s current value of $2.2B (YEDEC10). Over the last 5 years alone, tourism has contributed $12.4B to the regional economy. The graph below depicts the historical impacts and industry resilience since IMPACTS ON TOURISM INDUSTRY OVER PAST 10 YEARS (Visitor Numbers) 1,800,000 1,600,000 1,400,000 1,200,000 1,000, , ,000 Virgin Blue Launched in Australia - AUG2000 Singapore AIrlines Cease September 11 attacks Ansett Collapse Malaysian & Garuda Cease SARS Australian commenced Bird flu Australian ceased Singapore & Hong Kong MAR2006 Cyclone Larry MAR2006 Australian ceased Japan Jetstar commence Japan Bird flu 400, ,000 0 YE DEC 2000 YE DEC 2001 YE DEC 2002 YE DEC 2003 YE DEC 2004 YE DEC 2005 YE DEC 2006 YE DEC 2007 YE DEC 2008 YE DEC 2009 YE DEC 2010 YE DEC 2015 Forecast QF cease Japan DEC2008 GFC Strong AUS $ GFC Strong AUS $ Full Year effect of Japan reduced capacity Cyclone Anthony DEC 2010 Cyclone Yasi FEB2011 Wet weather impacts/misperception INTERNATIONAL FORECAST DOMESTIC FORECAST Source IVS/NVS International Domestic 5

7 2. MARKETING ENVIRONMENT Any planning framework is conducted within a variable and changing environment. Tourism in TNQ faces many challenges and opportunities across the forecast 5 year period. Some immediate influences include the high and rising Australian dollar. This both constrains the potential conversion of Australian holidays from international destinations and stimulates outbound travel for Australians. Other influences include fluctuating fuel prices and introduction of climate related taxes. TNQ must continue to re-invent its experiences, differentiate and responsibly manage its natural assets of World Heritage Great Barrier Reef and Wet Tropics Rainforest to remain competitive and offer premium experiences in the global context. A great opportunity also sits on the horizon with China set to boom as flight paths are secured for TNQ. Growth opportunity exists as Japan recovers, through increased direct access from New Zealand and strengthened exposure across Melbourne, Sydney and South East Queensland. National and international events will also provide opportunities such as World Cup Rugby, Lions Tour and 2012 Eclipse. 2.1 Brand Positioning With global competition strengthening at a rapid pace, it has been critical for TNQ and the Cairns & Great Barrier Reef region to establish a differentiated and powerful brand position. The new positioning Adventurous by nature differentiates TNQ from other Queensland destinations and draws on consumer aspirations to stretch their experiences in a way, and to a level, that isn personally adventurous to them. It captures the essence of TNQ and repositions the region as Australia s nature-based adventure destination offering the best Australia has to offer in the realm of tropical experiences and nature-based adventures. The region adopts a duel branding approach with Tropical North Queensland positioned to grow domestic markets and Cairns & Great Barrier Reef for international and business events markets. The brand critically takes ownership of the Great Barrier Reef and increases consumer awareness of how to engage with the iconic destinations and experiences that comprise the region. We have many iconic experiences within TNQ and these experiences each add to the destinational appeal of the broader region. Our communication strategies will focus on exposing each of our iconic experiences so as to add depth and diversity to secure visitation to the region as a destination of choice. 6

8 2.2 Distribution Distribution is changing daily with new digital mediums and travel trade re-invention driving greater opportunity for consumer reach and targeted marketing. Travel media continues to present new and different opportunities for the experience rich destination of TNQ. Reality and lifestyle TV, live to air, professional bloggers, a multitude of digital video mediums and partnerships beyond the travel pages into fashion, lifestyle and food just to name a few. The digital landscape continues to shape travel distribution. The emergence of mobile platforms such as mobile websites and iphone applications will see a dramatic transformation in consumer booking behaviours pre, post and during travel. Traditional websites are being overshadowed by Facebook pages and Youtube channels and the battle for site optimisation is tougher than ever. The travel trade is fighting for relevance in a crowded and ever changing market. TTNQ will continue to support the travel trade as they find new ways to communicate with their audience. Travel trade remains particularly important for long haul travel and our commitment to our key markets of UK, Europe and USA remains strong. In addition, the fast growing China market is still dominated by travel trade distribution and we will continue our efforts in this area. Globally, we will work closely with Tourism Queensland and also Tourism Australia to ensure a consistent message is delivered to consumers via the trade. The trade distribution channel continues to evolve and we will be at the forefront of this change to ensure that our region continues to exploit all opportunities. 2.3 Aviation Aviation remains critical to the success of the destination, not only for tourism, but for all facets of business, commerce and lifestyle. With the new ownership of Cairns Airport we have seen a more aggressive engagement strategy with existing and potential airlines. Our focus is to maintain existing services, work with existing carriers and open up potential markets via new direct services, as well as charter services, focusing on low cost carriers providing point-to-point travel driving high yielding independent travellers. In the past three years post the demise of Australian Airlines, and followed by Qantas cancellation of its Tokyo services to Cairns, we have worked with the airport to grow capacity and have seen new services from Japan with Jetstar, and new services from Pacific Blue and Jetstar from New Zealand, as well as significant increases in domestic seat capacity. However, our challenge remains to reach the international capacity levels of 2006, and grow beyond this into the future. 7

9 3. MARKET PRIORITIES The following provides an overview of market priorities for domestic and international markets based on size of market in terms of potential visitors and visitor expenditure. VISITOR NUMBERS VISITOR EXPENDITURE Size of Market Large (100K+) Medium (70-100K) Market Priorities to 2015 Market Priorities to 2015 Minimal Growth Expenditure Minimal Growth Average Growth Average Growth UK SEQ Sydney North America Strong Growth Japan China Melbourne NZ Large ($100M) Medium ($70-$100M) UK NZ SEQ Sydney North America Germany South Korea Strong Growth Japan Melbourne China Small (40-70K) Germany Small ($40-$70M) France Developing (10-40K) Netherlands Switzerland Scandinavia India South Korea France Developing ($10-$40M) Netherlands Switzerland Italy Scandinavia Source IVS and NVSYEDEC10 8

10 3.1 Domestic Leisure Market Priorities Melbourne, Sydney and South East Queensland have been identified as TNQ priority domestic leisure markets with strength in market size and expenditure. Regional QLD is also identified as a key market and local operators will be encouraged to drive repeat visitation through their existing relationships, databases and direct marketing activities. 3.2 International Leisure Market Priorities The short to medium haul markets of China, New Zealand and Japan are priority markets based on the size of these markets air access, market potential and destination appeal. The long haul markets of UK, North America, France and Germany are the priority markets which will command significant resources. Aviation developments will largely determine the market potential with India and Korea where market activity will be undertaken to ensure that we are able to capitlise on any change in access. The markets of Netherlands, Switzerland, Scandinavia, Italy and emerging markets are not priority markets, however, we will continue to support TQ and TA where possible, to maintain a presence. 3.3 Business Events Market Priorities Forecasts are based on the trends we have experienced over the past few years along with current market forecasts at a local and national level. There will be a focus on increasing the incentive market as a result of our investment in Project Reward (Million $ Memo) and the global recovery following the GFC. Based on airline access (current and projected) the growth from international markets will be from New Zealand, China, USA and to a lesser degree Japan. Target and source business of Corporate Meetings, support Cairns Convention Centre in the Association Market and Incentive travel. 9

11 4. STRATEGIC FOCUS In developing future goals TTNQ has identified five key strategic areas of focus: 1 Grow market share 2 Increase visitor expenditure 3 Strategic aviation growth 4 Sustainable funding 5 Destination development partnerships 10

12 Strategic Grow market share Grow international market share of Australia for all visitors to TNQ from 13% to 16% by 2015 international Focus1 The international market opportunity exists within Leisure, Business and Sports Events and Education Tourism. The following strategies are designed to guide growth in market share of priority markets: Key international strategies: Target growth from priority International Markets Partnership with TQ (leisure) and Events Queensland (business events) to develop trade activity Partnership with TA to attract targeted consumer and business events segment (Nothing like Australia) Partnership with TTNQ members to service key markets All leisure activity aimed at first time visitation Develop airline partnerships to achieve growth from key source markets Develop direct consumer relationships through digital channels for leisure Influence and leverage TA and TQ s media initiatives Build equity in the Cairns & Great Barrier Reef brand TTNQ s international goals represent considered assumptions based on a range of inputs such as Tourism Research Australia forecasts (stretch targets), alignment with Cairns Airport aviation strategy and forecasts based on Tourism Forecasting Council. TOTAL INTERNATIONAL VISITORS Goal TO TNQ ,400,000 1,200,000 TRA Forecast TNQ Goal 1,149,000 1,000, , , , , , , Emerging International Markets The emerging markets of India and Korea will be carefully monitored for future development along with other international markets such as South America, South East Asia and selected European markets. We will continually work with TA and TQ in market, as well as regular engagement with the ITO community in Australia. 11

13 Strategic DOMESTIC Focus1 Grow market share Grow domestic market share for all visitors to TNQ from 3.6% to 4.2% by 2015 The domestic market opportunity exists within Leisure, Business and Sports Events Tourism. The following strategies are designed to guide growth in market share of priority markets: Key domestic strategies: Target growth from Melbourne, Sydney and South East Queensland Increase marketing reach and investment through affinity partnerships Grow the TNQ social media community through engaging membership, community, cross industry and visitors in conversations and content Grow visitation to and members referrals from www. cairnsgreatbarrierreef.org.au Integrate travel trade co-operative programs across multiple mediums Take a proactive approach to driving media opportunity Leverage events and sports tourism to strengthen brand appeal and extend marketing activity Initiate and leverage marketing partnerships with TA, TQ, Airlines, Cairns Airport Develop and maintain relationships with Business Events network to maximise opportunities in source markets Leverage the creativity and resources of membership in developing and implementing campaigns Develop and maintain relationships with relevant trade partners through attendance at trade shows and sales calls Build equity in the Tropical North Queensland leisure brand positioning, Adventurous by nature Build equity in the Cairns & Great Barrier Reef Brand the Natural place to meet TTNQ s domestic goals represent considered assumptions based on a range of inputs such as Tourism Research Australia forecasts, alignment with Cairns Airport aviation strategy and forecasts based on Tourism Forecasting Council. TNQ DOMESTIC VISITOR goal ,900 1,800 TRA Forecast TNQ Goal 1,700 1,600 1,500 1,489,000 1,400 1,300 1,200 1,283,000 1,283,000 1,100 1,

14 Strategic DOMESTIC Focus2 International Increase Expenditure Increase TNQ s international visitor expenditure from $795M to $1.4B by 2015 Domestic Increase Expenditure Increase TNQ s domestic visitor expenditure from $1.44B to $1.85B by 2015 The international market opportunity exists within Leisure, Business and Sports Events Tourism. The following strategies are designed to guide growth of visitor expenditure from priority markets: Key Strategies: Target priority segments by each of the priority markets Encourage increased length of stay in TNQ Develop our shoulder seasons through business, sports and special events INTERNATIONAL VISITOR EXPENDITURE GOAL - TNQ $1,600,000,000 $1,400,000,000 $1.4B $1,200,000,000 $1,000,000,000 $800,000,000 $835M $600,000,000 $400,000,000 $200,000,000 TRA Forecast TNQ Goal $795M $- DOMESTIC VISITOR EXPENDITURE goal - TNQ $1,900,000 $1,800,000 $1.85B $1,700,000 $1,600,000 $1,500,000 $1.6B $1,400,000 $1,300,000 $1,200,000 $1,100,000 $1,000,000 TRA Forecast TNQ Goal $1.44B 13

15 Strategic Focus3 Strategic Aviation Growth Grow international seats (incoming) from 478,764 to 800,000 Grow domestic seats (incoming) from 2,000,000 to 2,700,000 Strategic aviation growth is a key success factor for both domestic and international markets across Leisure, Business and Sports Event Tourism. The following strategies, in close collaboration with Cairns Airport, are designed to drive our strategic goals in growing market share and visitor expenditure. Key strategies: Maximise existing and develop new capacity from NZ and Japan Develop China and Singapore market for direct services Continue to protect and grow domestic capacity, particularly from target markets Maximise interline aviation agreements servicing key source long haul markets Continue to develop charter opportunities from China, Japan, Korea Work with Cairns Airport to identify new aviation partners AVIATION IMPACTS AND GOALS 3,500,000 3,000,000 2,500,000 2,000,000 Pilot Strike Asian currency crisis Loss of Thai, Asiana, JAL plus QF reductions Singapore Airlines cease Sept 11 attacks Ansett collapse Malaysian, Garuda cease SARS Australian commenced Virgin and Jetstar capacity Australian ceased Jetstar intl commence 1,500,000 1,000, ,000 0 FY 1981 FY 1982 FY 1983 FY 1984 FY 1985 FY 1986 FY 1987 FY 1988 FY 1989 FY 1990 FY 1991 FY 1992 FY 1993 FY 1994 FY 1995 FY 1996 FY 1997 FY 1998 FY 1999 FY 2000 FY 2001 FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 YE DEC 2011 Forecast QF ceased Japan (DEC08) Full year effect of Japanese reduced capacity INTERNATIONAL FORECAST DOMESTIC FORECAST Source Cairns Airport International Domestic 14

16 Strategic Focus 4 Sustainable funding Increase tourism marketing funding by a minimum of $3M annually To reach our growth goal of $1B by 2015, it is important we achieve and maintain a sustainable local investment in tourism marketing which will allow us to be competitive and aggressive in marketing the destination. The following outlines strategies to achieve the required outcome. Key Strategies: Work with Cairns Regional Council and develop a sustainable funding model to generate increased investment in tourism marketing funds by an additional $3M per annum Negotiate a 3 year agreement with Cairns Airport (2012/2015) Maximise membership revenues and marketing spend Initiate new revenue streams Maximise business events funding opportunities Maximise cooperation opportunities with TA and TQ, airline and trade partners Strategic Focus 5 Destination development partnerships Develop partnerships with agencies that carry responsibility for investment, labour and skills, and infrastructure development to achieve growth Apart from our marketing partnerships with Tourism Australia, Tourism Queensland and Events Queensland, the trade and our membership, it recognises the importance of destination development partnerships in its objectives. The following outlines key potential partners within the region. It is not designed to be a definitive list but a guide to show the type of partnerships under consideration to help drive our strategic objectives to reach our goal. MOU s with key strategic industry partners: Infrastructure, Planning and Development Cairns Regional Council, other TNQ Regional Councils, Advance Cairns, Regional Development Australia FNQ&TSI Investment attraction and industry development - Advance Cairns, Cairns Regional Council and other TNQ Councils, Cairns Chamber of Commerce Marine tourism (cruise ship strategy, home porting) - Ports North, TQ and Cruise Down Under Training and skills development, service standards - QTIC and TAFE Education tourism - Study Cairns, TAFE and James Cook University Aviation strategy - Cairns Airport, TA and TQ Nature based tourism/environmental protection and sustainability WTMA, GBRMPA and National Parks Research - James Cook University, Cairns Institute, Bureau of Tourism Research Strengthening of regional tourism networks Local Tourism Organisations and area promotion committees Sports and events tourism Cairns Regional Council and other TNQ Councils, Events Queensland Protecting the region s reputation Queensland Police, all levels of government, Emergency Services and Cairns Regional Council 15

17 5. MARKET PROFILES Market Profiles have been developed for priority markets across Leisure, Business and Sports Events Tourism. Each contains a detailed view of visitor and expenditure growth forecasts, customer profiles and aviation overviews. A marketing activites calendar is available on the website and will be updated as new campaigns, mission and member opportunities are known. These plans are available to members of TTNQ only at 6. SUPPORTING DOCUMENTATION Tourism Australia Strategic Plan Tourism Tropical North Queensland corporate website destination consumer website 51 The Esplanade, Cairns, Qld, 4870, Australia Ph: ceo@ttnq.org.au 16

June TEQ Marketing Strategy 2025 Executive Summary

June TEQ Marketing Strategy 2025 Executive Summary June 2018 TEQ Marketing Strategy 2025 Executive Summary Vision and The Opportunity Tourism and Events Queensland s (TEQ) Marketing Strategy 2025 provides a platform to realise the TEQ vision of inspiring

More information

June TEQ Marketing Strategy 2025 Executive Summary

June TEQ Marketing Strategy 2025 Executive Summary June 2017 TEQ Marketing Strategy 2025 Executive Summary Vision and The Opportunity Tourism and Events Queensland s (TEQ) Marketing Strategy 2025 provides a platform to realise the TEQ vision of inspiring

More information

Airport forecasting is used in master planning to guide future development of the Airport.

Airport forecasting is used in master planning to guide future development of the Airport. Airport Forecasts Airport forecasting is used in master planning to guide future development of the Airport. 4.1 INTRODUCTION Airport forecasting ensures development is appropriate for passengers, ground

More information

Fraser Coast. Destination Tourism Strategy

Fraser Coast. Destination Tourism Strategy Fraser Coast Destination Tourism Strategy 2012 2016 Fraser Coast The Fraser Coast is home to two of the great icons of Queensland tourism, the world heritage listed Fraser Island and the whale watching

More information

Mackay Region. Destination Tourism Strategy

Mackay Region. Destination Tourism Strategy Mackay Region Destination Tourism Strategy 2012 2016 Mackay Region The Mackay region offers an abundance of natural attractions including national parks, gorges, the Great Barrier Reef, numerous islands

More information

AQUATIC AND COASTAL CAMPAIGN. Overview page 1. Research page 2. Objectives page 3. Audience page 3. Creative idea page 3. Campaign pillars page 4

AQUATIC AND COASTAL CAMPAIGN. Overview page 1. Research page 2. Objectives page 3. Audience page 3. Creative idea page 3. Campaign pillars page 4 AQUATIC AND COASTAL CAMPAIGN Overview page 1 Research page 2 Objectives page 3 Audience page 3 Creative idea page 3 Campaign pillars page 4 Creative delivery page 4 Campaign overview 'There s nothing like

More information

Queensland s International Education Tourism Paper

Queensland s International Education Tourism Paper July 2018 Queensland s International Education Tourism Paper 2025 Executive Summary International education is a high value market to Queensland s tourism and events industry due to international students

More information

Queensland Tourism Aviation Blueprint to 2016

Queensland Tourism Aviation Blueprint to 2016 Queensland Tourism Aviation Blueprint to 2016 tq.com.au Blueprint outline The purpose of the Queensland Tourism Aviation Blueprint to 2016 is to develop the strategic framework that will guide aviation

More information

30 th January Local Government s critical role in driving the tourism economy. January 2016 de Waal

30 th January Local Government s critical role in driving the tourism economy. January 2016 de Waal 30 th January 2016 Local Government s critical role in driving the tourism economy January 2016 de Waal Contents Local Government can make or break tourism in their jurisdiction... 3 TNQ Tourism Vision...

More information

Grampians Tourism Strategic Plan

Grampians Tourism Strategic Plan Grampians Tourism 2016-20 Strategic Plan Grampians Tourism Board Inc. June 2016 BACKGROUND Grampians Tourism Board Inc. has developed a new four-year strategic plan to develop the Visitor Economy in the

More information

2017 POLICY DOCUMENT. Growing Tourism, Growing Tourism Jobs. Putting Queenslanders First

2017 POLICY DOCUMENT. Growing Tourism, Growing Tourism Jobs. Putting Queenslanders First 2017 POLICY DOCUMENT Growing Tourism, Growing Tourism Jobs Putting 2 Growing Tourism, Growing Tourism Jobs Contents Message from the Premier 3 Our Commitment 4 The Newman-Nicholls Legacy 5 The Palaszczuk

More information

NICKI KENYON GENERAL MANAGER CONSUMER MARKETS VISIT VICTORIA. VICTORIAN TOURISM CONFERENCE 25 July 2017

NICKI KENYON GENERAL MANAGER CONSUMER MARKETS VISIT VICTORIA. VICTORIAN TOURISM CONFERENCE 25 July 2017 NICKI KENYON GENERAL MANAGER CONSUMER MARKETS VISIT VICTORIA VICTORIAN TOURISM CONFERENCE 25 July 2017 OVERVIEW Victoria s Visitor Economy Strategy & Targets Victoria s tourism performance Priorities for

More information

Nova Scotia Tourism Agency Department of Economic and Rural Development and Tourism Statement of Mandate

Nova Scotia Tourism Agency Department of Economic and Rural Development and Tourism Statement of Mandate Nova Scotia Tourism Agency Department of Economic and Rural Development and Tourism Statement of Mandate 2014-15 Message from the Minister and the CEO Tourism is a key economic driver for communities throughout

More information

Tourism and Events Queensland s Aviation Framework Executive Summary

Tourism and Events Queensland s Aviation Framework Executive Summary Tourism and Events Queensland s Aviation Framework 2018 2025 Executive Summary Key Stakeholders and their Responsibilities DESTINATION PARTNERS Australian Government Australian Government Department of

More information

DESTINATION GIPPSLAND RESEARCH PROGRAM. Health of Tourism Preliminary Results

DESTINATION GIPPSLAND RESEARCH PROGRAM. Health of Tourism Preliminary Results DESTINATION GIPPSLAND RESEARCH PROGRAM Health of Tourism Preliminary Results Mike Ruzzene Director, Urban Enterprise CITY OF GREATER GEELONG OVERVIEW OF THE RESEARCH HEALTH OF TOURISM STUDY BUSINESS SURVEY

More information

2012 Coach & Charter Seminar. 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst

2012 Coach & Charter Seminar. 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst 2012 Coach & Charter Seminar 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst Destination NSW Lead Government agency for the NSW tourism and events sectors Established as a statutory

More information

Who s Staying in Our Parks?

Who s Staying in Our Parks? 1 Who s Staying in Our Parks? VicParks Annual Conference 22/08/2017 Presented by Peter Clay GM for Research & Advocacy 2 WORKING COLLABORATIVELY WITH STATE ASSOCIATIONS Our research is undertaken in partnership

More information

About Tourism and Events Queensland

About Tourism and Events Queensland About Tourism and Events Queensland Tourism and Events Queensland is Queensland s lead marketing, destination and experience development and major events agency. In partnership with Government, RTOs, industry

More information

AUSTRALIAN AIRPORTS ASSOCIATION AUSTRALIAN AIRPORTS DRIVING TOURISM GROWTH

AUSTRALIAN AIRPORTS ASSOCIATION AUSTRALIAN AIRPORTS DRIVING TOURISM GROWTH AUSTRALIAN AIRPORTS ASSOCIATION AUSTRALIAN AIRPORTS DRIVING TOURISM GROWTH AUSTRALIAN AIRPORTS DRIVING TOURISM GROWTH DRIVING ECONOMIC GROWTH In 2016-17 Australian airports added: $34.6 billion in economic

More information

2003/04 Full Year Results Presentation to Investors

2003/04 Full Year Results Presentation to Investors 2003/04 Full Year Results Presentation to Investors 19 August 2004 Geoff Dixon Chief Executive Officer Highlights 12 months to June 2004 12 months to June 2003 Increase/ (decrease) % Sales and operating

More information

QANTAS DELIVERS STRONG FIRST HALF RESULT DESPITE HIGHER FUEL BILL

QANTAS DELIVERS STRONG FIRST HALF RESULT DESPITE HIGHER FUEL BILL ASX and Media Release Sydney, 21 February 2019 QANTAS DELIVERS STRONG FIRST HALF RESULT DESPITE HIGHER FUEL BILL Underlying Profit Before Tax: $780 million (down $179 million) Statutory Profit Before Tax:

More information

REAUTHORISATION OF THE ALLIANCE BETWEEN AIR NEW ZEALAND AND CATHAY PACIFIC

REAUTHORISATION OF THE ALLIANCE BETWEEN AIR NEW ZEALAND AND CATHAY PACIFIC Chair Cabinet Economic Growth and Infrastructure Committee Office of the Minister of Transport REAUTHORISATION OF THE ALLIANCE BETWEEN AIR NEW ZEALAND AND CATHAY PACIFIC Proposal 1. I propose that the

More information

Cairns & Great Barrier Reef

Cairns & Great Barrier Reef Cairns & Great Barrier Reef Adventurous by nature Updated on: Friday, 27 September 2013 cairnsgreatbarrierreef.org.au Updated on: Friday, 27 September 2013 Last updated: 27 September Visitor Potential

More information

International Tourism Snapshot

International Tourism Snapshot International visitors to Australia Total holiday 4,447,000 5.0% 18.9-0.7% NZ 490,000-1.4% 7.5-9.4% Asia 2,292,000 8.6% 15.5-5.3% North America 496,000 4.6% 15.2-7.1% Europe 554,000 0.2% 38.5 8.3% UK 400,000

More information

TripAdvisor Workshop Christchurch 7 June 2016

TripAdvisor Workshop Christchurch 7 June 2016 TripAdvisor Workshop Christchurch 7 June 2016 TripAdvisor: The World s Largest Travel Site 1 M I L L I O N Reviews & Opinions 3402005 MILLION 2000 Unique visitors a month M I L L I O N 350 r e vie w s

More information

Commerce Committee 2010/11 financial review of the New Zealand Tourism Board Additional written questions

Commerce Committee 2010/11 financial review of the New Zealand Tourism Board Additional written questions Commerce Committee 2010/11 financial review of the New Zealand Tourism Board Additional written questions 103 114 Q103. What action has been taken or is planned to address the Auditor-General s recommended

More information

$ bn. $1.1bn total spend. 340,500 arrivals. 5m total nights. 23% dispersed nights 1. Singapore Market Profile. Performance overview

$ bn. $1.1bn total spend. 340,500 arrivals. 5m total nights. 23% dispersed nights 1. Singapore Market Profile. Performance overview Market Profile Performance overview In 2013, Singapore was Australia s 5th largest inbound market for visitor arrivals, seventh largest market for total expenditure and 14th for visitor nights. It was

More information

Chart 2. International Student Nights in NSW

Chart 2. International Student Nights in NSW International Student Visitors to NSW Year Ended March 2017 INTRODUCTION The International Education segment in Australia and NSW has had a resurgence and is growing. According to the Department of Education

More information

Prospects for international tourism

Prospects for international tourism Prospects for international tourism Project LINK UN DESA Expert Group Meeting on the World Economy, NYC, USA 24-26 October 211 John G.C. Kester Programme Manager, Tourism Trends and Marketing Strategies

More information

GIPPSLAND TOURISM MASTER PLAN

GIPPSLAND TOURISM MASTER PLAN GIPPSLAND TOURISM MASTER PLAN 2013-2018 1 GIPPSLAND TOURISM MASTER PLAN 2013-2018 GIPPSLAND TOURISM MASTER PLAN 2013-2018 The Gippsland Tourism Master Plan provides direction to build the competitiveness

More information

USING SPECIAL INTERESTS TO DRIVE TRAVEL. Chris Atkinson TNZ Marketing Communications Manager Sectors Wednesday 12 March, 9am

USING SPECIAL INTERESTS TO DRIVE TRAVEL. Chris Atkinson TNZ Marketing Communications Manager Sectors Wednesday 12 March, 9am USING SPECIAL INTERESTS TO DRIVE TRAVEL Chris Atkinson TNZ Marketing Communications Manager Sectors Wednesday 12 March, 9am Agenda 1. Introduction 2. Special Interest (SI) overview and definition 3. Recap:

More information

AFTA Travel Trends. June 2017

AFTA Travel Trends. June 2017 AFTA Travel Trends June 2017 AFTA Travel Trends Report 2017 Inbound and Outbound overview Introduction This snapshot provides an overview of the balance of trade between Inbound and Outbound Travel for

More information

Expenditure Share of Visitors Visitor Expenditure expenditure nights per visitor

Expenditure Share of Visitors Visitor Expenditure expenditure nights per visitor Table 23 Modelled domestic overnight visitor expenditure (a) in the top 20 regions ranked by expenditure, including airfares and long distance transport costs Year ended 31 March 2010 (a) (b) Expenditure

More information

Tourism New Zealand. Statement of Intent

Tourism New Zealand. Statement of Intent Tourism New Zealand Statement of Intent 2013-2016 Presented to the House of Representatives Pursuant to Section 149 of the Crown Entities Act 2004 1 2 Table of Contents Foreword from the Chair of Tourism

More information

Tourism Australia s StRATEGIC and Creative Direction KAREN HALBERT I EGM CORPORATE AFFAIRS, GOVERNMENT & INDUSTRY

Tourism Australia s StRATEGIC and Creative Direction KAREN HALBERT I EGM CORPORATE AFFAIRS, GOVERNMENT & INDUSTRY Tourism Australia s StRATEGIC and Creative Direction KAREN HALBERT I EGM CORPORATE AFFAIRS, GOVERNMENT & INDUSTRY OUR VISION TO MAKE AUSTRALIA THE MOST DESIRABLE AND MEMORABLE DESTINATION ON EARTH ALIGNED

More information

TOURISM NEW ZEALAND OUR VISITORS UNDERSTANDING <1% <1% <1% HISTORIC VIEW TOTAL ARRIVALS YE APRIL 2017

TOURISM NEW ZEALAND OUR VISITORS UNDERSTANDING <1% <1% <1% HISTORIC VIEW TOTAL ARRIVALS YE APRIL 2017 TOURISM JAPAN 102K 3% NEW ZEALAND UNDERSTANDING OUR VISITORS Our market infographics are drawn from two different sources. HISTORIC VIEW: Past Visitor Research This is information collected about those

More information

VisitScotland s International Marketing Activity

VisitScotland s International Marketing Activity VisitScotland The Importance of the Visitor Economy A strong visitor economy helps to position Scotland on the world stage whilst the economic impact of the visitor spend spreads out from the traditional

More information

Conventions & business events Grow market share of business events from 9% to 10%

Conventions & business events Grow market share of business events from 9% to 10% Visitor nights 5% increase of total visitor guest nights vs national Visitor spend 5% increase in visitor spend across the region Conventions & business events Grow market share of business events from

More information

Nature Based Tourism in Australia Manifesto

Nature Based Tourism in Australia Manifesto Nature Based Tourism in Australia Manifesto COVER NOTE This draft Manifesto has been crafted through consultation with State and Federal Governments; tourism and parks agencies; the investment community;

More information

$ bn. $1.3bn total spend. 324,200 arrivals. 9m total nights. 30% dispersed nights 1. Japan Market Profile. Performance overview

$ bn. $1.3bn total spend. 324,200 arrivals. 9m total nights. 30% dispersed nights 1. Japan Market Profile. Performance overview Market Profile Performance overview In 2013, Japan was Australia s sixth largest inbound market for visitor arrivals, the fifth largest market for total expenditure and seventh for visitor nights. It was

More information

CULTURAL & HERITAGE TOURISM IN AUSTRALIA APRIL 2016

CULTURAL & HERITAGE TOURISM IN AUSTRALIA APRIL 2016 CULTURAL & HERITAGE TOURISM IN AUSTRALIA APRIL 2016 For further information, please contact: Russell Goss Director Policy & Research rgoss@ttf.org.au (02) 9240 2015 Cultural & heritage tourism in Australia

More information

Building procurement capability through transformation. Jane Harley, Chief Procurement Officer Qantas Group

Building procurement capability through transformation. Jane Harley, Chief Procurement Officer Qantas Group Building procurement capability through transformation Jane Harley, Chief Procurement Officer Qantas Group SECTION TITLE HERE Heading here Group multi-brand structure Australia & New Zealand Singapore

More information

AFTA Travel Trends. July 2017

AFTA Travel Trends. July 2017 AFTA Travel Trends July 2017 AFTA Travel Trends Report 2017 Inbound and Outbound overview Introduction This snapshot provides an overview of the balance of trade between Inbound and Outbound Travel for

More information

2007/08 Full Year Results Investor Briefing

2007/08 Full Year Results Investor Briefing 2007/08 Full Year Results Investor Briefing Highlights of Result Profit before tax up 46% to $1,408 million Up 36% on the reported result Margin improvement $3 billion of Sustainable Future Benefits achieved

More information

Adelaide Convention Bureau Membership Benefits Guide 2014 / 2015

Adelaide Convention Bureau Membership Benefits Guide 2014 / 2015 Adelaide Convention Bureau Membership Benefits Guide 2014 / 2015 Chief Executive Officer, Damien Kitto Welcomes You... The Adelaide Convention Bureau invites you to become a member of South Australia s

More information

International Visitation to the Northern Territory. Year ending March 2018

International Visitation to the Northern Territory. Year ending March 2018 International Visitation to the Northern Territory Year ending March 2018 The following is a summary of information relevant to the Northern Territory (NT) tourism industry including visitation results

More information

Aviation Performance in NSW

Aviation Performance in NSW Aviation Performance in NSW 2015-16 November 2016 This report by Tourism Futures International for Destination New South Wales reviews the operating environment and aviation performance of Sydney and NSW

More information

International Visitation to the Northern Territory. Year ending June 2017

International Visitation to the Northern Territory. Year ending June 2017 International Visitation to the Northern Territory Year ending June 217 The following is a summary of information relevant to the Northern Territory tourism industry including visitation results from Tourism

More information

Tourism and Climate Change A Framework for Action

Tourism and Climate Change A Framework for Action Tourism and Climate Change A Framework for Action July 2008 1 Tourism and Climate Change - A Framework for Action Background The Council of Australian Governments' (COAG) National Climate Change Adaptation

More information

ANA HOLDINGS Announces Mid-Term Corporate Strategy for FY ~Strengthening the foundations of the business and looking into the future~

ANA HOLDINGS Announces Mid-Term Corporate Strategy for FY ~Strengthening the foundations of the business and looking into the future~ ANA HOLDINGS NEWS ANA HOLDINGS Announces Mid-Term Corporate Strategy for FY2018-2022 ~Strengthening the foundations of the business and looking into the future~ TOKYO, February 1, 2018 ANA HOLDINGS (hereinafter

More information

International update Phillipa Harrison Executive General Manager International

International update Phillipa Harrison Executive General Manager International International update Phillipa Harrison Executive General Manager International Agenda 1. Markets 2. Performance 3. Distribution Development 4. International Insights & Activity OUR FOCUS - MARKETS Number

More information

T O U R I S M P L A N 2020

T O U R I S M P L A N 2020 T O U R I S M P L A N 2020 2 CITY OF HOLDFAST BAY TOURISM PLAN 2020 CONTENTS Executive Summary 4 Introduction 7 Tourism at a State and National Level 7 Tourism in the City of Holdfast Bay 7 Our Focus 8

More information

Gunnison Valley Air Service Strategic Plan. Strategic Priority #1: Creating a Collaborative Public-Private Partnership

Gunnison Valley Air Service Strategic Plan. Strategic Priority #1: Creating a Collaborative Public-Private Partnership Gunnison Valley Air Service Strategic Plan Strategic Priorities 1. Collaborative Public-Private Partnership 2. Ensuring Stable and Sustainable Funding 3. Air Service Results for the Valley 4. Valley Marketing

More information

AFTA s 2017 Foreign Policy White Paper Submission

AFTA s 2017 Foreign Policy White Paper Submission AFTA s 2017 Foreign Policy White Paper Submission Page 1 of 10 About AFTA Ltd (AFTA) was founded in 1957 to: establish professional standards for travel agents; stimulate and promote travel; bring together

More information

International Tourism Snapshot

International Tourism Snapshot 2007 2008 2009 2010 2011 2012 2013 2014 International Tourism Snapshot International to Australia Avg Stay 2 1 Holiday 3,291,000 8.7% 22.1 (-5.6%) NZ 449,000 6.1% 9 (-6.3%) Asia 3 1,482,000 9. 19.2 (-1.)

More information

Australia s. The Northern Territory is experiencing solid growth in visitor numbers driven by a strong economy. Northern Territory

Australia s. The Northern Territory is experiencing solid growth in visitor numbers driven by a strong economy. Northern Territory Australia s Northern Territory Australia s Northern Territory is a strategic market for tourism investment, with its well established reputation as an iconic tourism destination located on the doorstep

More information

Destination Marketing, Management and Events Plan 2015 to 2018

Destination Marketing, Management and Events Plan 2015 to 2018 Destination Marketing, Management and Events Plan 2015 to 2018 Ipswich.qld.gov.au AdvanceIpswich.com.au Executive Summary With a clear market positioning and an achievable set of action items, it is possible

More information

International Tourism Snapshot

International Tourism Snapshot International visitors to Australia International visits continue to grow Australia hosted a record number of international visitors in the year ending International visitor expenditure in Australia September

More information

QANTAS HALF YEAR 2015 FINANCIAL RESULTS 1

QANTAS HALF YEAR 2015 FINANCIAL RESULTS 1 QANTAS HALF YEAR 2015 FINANCIAL RESULTS 1 Key points: Underlying Profit Before Tax: $367 million Statutory Profit After Tax: $206 million Transformation benefits: $374 million Comparable unit cost reduction:

More information

International Visitation to the Northern Territory. Year ending December 2017

International Visitation to the Northern Territory. Year ending December 2017 International Visitation to the Northern Territory Year ending December 2017 The following is a summary of information relevant to the Northern Territory (NT) tourism industry including visitation results

More information

$0.7bn total spend. 141,400 arrivals. 4m total nights. 17% dispersed nights 1. Indonesia Market Profile. Performance overview

$0.7bn total spend. 141,400 arrivals. 4m total nights. 17% dispersed nights 1. Indonesia Market Profile. Performance overview Market Profile Performance overview In 2013, Indonesia was Australia s 12th largest inbound market for visitor arrivals, the 14th largest market for total expenditure, and 19th for visitor nights. It was

More information

2004/05 Full Year Results Presentation to Investors

2004/05 Full Year Results Presentation to Investors Geoff Dixon Chief Executive Officer 2004/05 Full Year Results Presentation to Investors 18 August 2005 Group Highlights 12 months to June 2005 12 months to June 2004 Increase/ (decrease) % Sales and operating

More information

Aviation Performance in NSW

Aviation Performance in NSW Aviation Performance in NSW 2017-18 This report by Tourism Futures International for Destination New South Wales reviews the operating environment and aviation performance of Sydney and NSW over 2017 and

More information

National MICE Development A Global Perspective

National MICE Development A Global Perspective National MICE Development A Global Perspective 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy 28 April, 2014 MICE and Economic Transformation Building Knowledge and Creative

More information

International Visitation to the Northern Territory. Year ending September 2017

International Visitation to the Northern Territory. Year ending September 2017 International Visitation to the Northern Territory Year ending September 2017 The following is a summary of information relevant to the Northern Territory (NT) tourism industry including visitation results

More information

United Kingdom: Tourism Market Insights 2017

United Kingdom: Tourism Market Insights 2017 United Kingdom: Tourism Market Insights 2017 Overview This tourism report provides an outlook on key market insights on a global, national and provincial scale for the United Kingdom (UK). In addition,

More information

Present and Future Holiday Seekers. Nell Anderson General Manager Strategy Tourism Australia

Present and Future Holiday Seekers. Nell Anderson General Manager Strategy Tourism Australia Present and Future Holiday Seekers Nell Anderson General Manager Strategy Tourism Australia Tourism seriously fun business $94 billion industry, contributing $34 billion to GDP Largest services export

More information

Global Tourism Summit 2017 Japan Market

Global Tourism Summit 2017 Japan Market Global Tourism Summit 2017 Japan Market Eric Takahata Managing Director Hawai i Tourism Japan #GTA2017 Agenda Economic environment Political environment/global landscape Industry trends Key opportunities

More information

Understanding the Market

Understanding the Market IATA Seminar: A Successful Airport for a Successful Industry Understanding the Market Ian Thomas Senior Consultant Industry Affairs The Asian Growth Bubble Regional economic expansion + China + Air service

More information

International update. Robin Mack - Head of Distribution Development & Partnerships

International update. Robin Mack - Head of Distribution Development & Partnerships International update Robin Mack - Head of Distribution Development & Partnerships Agenda 1. Markets 2. Performance 3. Distribution Development 4. International Insights & Activity OUR FOCUS - MARKETS Number

More information

Working with partners How collaboration helped build one of the world s greatest international student cities

Working with partners How collaboration helped build one of the world s greatest international student cities Working with partners How collaboration helped build one of the world s greatest international student cities 20 October 2016 Tim Ada Deputy Secretary (A/g) Department of Economic Development, Jobs, Transport

More information

CONSUMER PROFILE NEW ZEALAND SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts

CONSUMER PROFILE NEW ZEALAND SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts CONSUMER PROFILE NEW ZEALAND SUMMARY Traveller Profile Motivations for travel New Zealand travellers choose a destination based on rich history and heritage, friendly and open citizens, good food and wine

More information

TOURISM PLAN

TOURISM PLAN GIPPSLAND accessible TOURISM PLAN 2013-2015 1 GIPPSLAND ACCESSIBLE TOURISM PLAN 2013-2015 Introduction Gippsland recognises the importance and benefits of building the region as an accessible tourism destination.

More information

MARKET TRENDS AND OPPORTUNITIES

MARKET TRENDS AND OPPORTUNITIES Team North America Chicago Los Angeles New York San Francisco MARKET TRENDS AND OPPORTUNITIES Tourism Marketing Workshop Manila, Philippines 10-12 October 2012 Historical Outbound Travel Data United States,

More information

A competitive future for destination Australia

A competitive future for destination Australia A competitive future for destination Australia Tourism Futures Conference, October 4 2005 Scott Morrison, Managing Director A changing environment Increased Competition Technological Change Evolving Consumer

More information

CORPORATE PLAN to tourism.australia.com

CORPORATE PLAN to tourism.australia.com CORPORATE PLAN 2018 to 2022 tourism.australia.com Contents 1. Managing Director s message 4 2. Purpose and vision 6 3. Goal and Tourism 2020 7 4. Operating context and strategic risks 9 5. Strategies 13

More information

Progress Report 2 December 2016

Progress Report 2 December 2016 Progress Report 2 December 2016 The Tasmanian Visitor Economy Strategy 2015-2020 [ www.t21.net.au ] A year ago we released the new and improved T21 The Tasmanian Visitor Economy Strategy our partnership

More information

Youth/Backpacker Visitation to the Northern Territory. Year ending June 2017

Youth/Backpacker Visitation to the Northern Territory. Year ending June 2017 Youth/Backpacker Visitation to the Northern Territory Year ending June 2017 2 The following is a summary of information relevant to the Northern Territory tourism industry using visitation results from

More information

Cairns North Zone Director

Cairns North Zone Director Cairns North Zone Director Sheena Walshaw Jungle Surfing Canopy Tours Sheena has over twenty years marketing experience spanning several disciplines on both sides of the globe. She started her career in

More information

2018/2019 Indigenous Tourism BC Action Plan

2018/2019 Indigenous Tourism BC Action Plan 2018/2019 Indigenous Tourism BC Action Plan CEO s Message I am excited to present our 2018/2019 Action Plan. Since joining Indigenous Tourism BC in August of 2017, we have really grown as an organization.

More information

PROPOSAL TO DEVELOP AGRITOURISM IN AUSTRALIA

PROPOSAL TO DEVELOP AGRITOURISM IN AUSTRALIA PROPOSAL TO DEVELOP AGRITOURISM IN AUSTRALIA Synopsis Traditionally thought of as being simply farm stays and winery visits, the term agritourism now encompasses a wide variety of activities where agriculture

More information

International Tourism Snapshot

International Tourism Snapshot Australia on a high International visitors to Australia Australia welcomed 7.8m international visitors in the year ending June International visitor expenditure in Australia 2017, more than any previous

More information

International Visitation to the Northern Territory. Year ending March 2017

International Visitation to the Northern Territory. Year ending March 2017 International Visitation to the Northern Territory Year ending March 217 The following is a summary of information relevant to the Northern Territory tourism industry including visitation results from

More information

JUNE 2017 AUCKLAND ECONOMIC INSIGHTS SERIES ENGAGING GLOBALLY AUCKLAND S TRADING LINKAGES. aucklandnz.com/business nzier.org.nz

JUNE 2017 AUCKLAND ECONOMIC INSIGHTS SERIES ENGAGING GLOBALLY AUCKLAND S TRADING LINKAGES. aucklandnz.com/business nzier.org.nz AUCKLAND ECONOMIC INSIGHTS SERIES ENGAGING GLOBALLY AUCKLAND S TRADING LINKAGES aucklandnz.com/business nzier.org.nz JUNE 2017 4 AUCKLAND ECONOMIC INSIGHTS SERIES 1 2 3 4 Advanced Industries Auckland s

More information

Obtaining and Applying Tourism Research to Your Business. March 2012 Presented by Amanda Coghlan Strategic Insights Analyst Destination NSW

Obtaining and Applying Tourism Research to Your Business. March 2012 Presented by Amanda Coghlan Strategic Insights Analyst Destination NSW Obtaining and Applying Tourism Research to Your Business March 2012 Presented by Amanda Coghlan Strategic Insights Analyst Destination NSW Today s Presentation Destination NSW introduction Explaining data

More information

Authored by Cr Bob Manning Mayor

Authored by Cr Bob Manning Mayor Queensland Treasury Corporation Investor Conference Presentation Authored by Cr Bob Manning Mayor Cairns Regional Council 1 Two and half years ago, I stood before the Public Hearing for the Joint Select

More information

INTERNATIONAL NEWS & RESULTS

INTERNATIONAL NEWS & RESULTS INTERNATIONAL NEWS & RESULTS CENTRAL EUROPE July September Quarter Update 2014 Please direct your queries to: international.tourismnt@nt.gov.au KEY INTERNATIONAL CONSUMER CAMPAIGNS NEON.DE IN PARTNERSHIP

More information

Mission Statement. To be a Leading Global Travel Management Company.

Mission Statement. To be a Leading Global Travel Management Company. Mission Statement To be a Leading Global Travel Management Company Delivering Premium Solutions in Corporate and Leisure Travel & MICE (Meetings, Incentives, Conferences & Exhibitions) To be a Leading

More information

AFTA Travel Trends. May 2018

AFTA Travel Trends. May 2018 AFTA Travel Trends May AFTA Travel Trends Report Inbound and Outbound overview Introduction This snapshot provides an overview of the balance of trade between Inbound and Outbound Travel for Year end of

More information

2019 MARKET OUTLOOK & ACTIVITIES. Alex Perez Sales and Marketing Account Manager TravelNevada UK

2019 MARKET OUTLOOK & ACTIVITIES. Alex Perez Sales and Marketing Account Manager TravelNevada UK UNITED KINGDOM 2019 MARKET OUTLOOK & ACTIVITIES Alex Perez Sales and Marketing Account Manager TravelNevada UK alexp@hillsbalfour.com SESSION OVERVIEW 2018 Market Activities Recap 2019 Economic/Political

More information

Annual Report 16/17 ANNUAL REPORT 16/17

Annual Report 16/17 ANNUAL REPORT 16/17 Annual Report 16/17 ANNUAL REPORT 16/17 1 Letter of compliance 8 September The Honourable Kate Jones MP Minister for Education and Minister for Tourism, Major Events and the Commonwealth Games GPO Box

More information

Chief Executive Officer

Chief Executive Officer Chief Executive Officer Moving from Good to Great Customer Experience Commercial Results Engaged Culture Strong foundations > Passionate, engaged workforce > Customer centric culture > Optimised network

More information

For personal use only

For personal use only Half Year Results Press Conference Remarks by Qantas CEO Alan Joyce 21 February 2013 Good morning. Thanks for joining us for the Qantas Group result for the six months ended 31 December 2012. The Group

More information

CONSUMER PROFILE ITALY SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts

CONSUMER PROFILE ITALY SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts CONSUMER PROFILE ITALY SUMMARY Traveller Profile Motivations for travel Italian travellers choose a destination based on world-class nature, history and heritage, aquatic and coastal experiences and good

More information

2 Hong Kong Tourism Board Annual Report 2016/17

2 Hong Kong Tourism Board Annual Report 2016/17 2 Hong Kong Tourism Board Annual Report 2016/17 Messages from Chairman & Executive Director Hong Kong Tourism Board Annual Report 2016/17 3 Chairman s Message I firmly believe that Hong Kong s tourism

More information

AFTA Travel Trends. August 2017

AFTA Travel Trends. August 2017 AFTA Travel Trends August 2017 AFTA Travel Trends Report 2017 Inbound and Outbound overview Introduction This snapshot provides an overview of the balance of trade between Inbound and Outbound Travel for

More information

USA Acquisition Summary. December 2010

USA Acquisition Summary. December 2010 USA Acquisition Summary December 2010 www.roadbearrv.com Strategic Intent 1. To leverage the existing business capabilities in a significant sized and growing tourism market with a similar customer base.

More information

Report on Target Market Trends

Report on Target Market Trends Report on Target Market Trends Strengthening Tour Operator Associations in Bhutan and Costa Rica, a Bilateral Project Implemented by Association of Bhutanese Tour Operators and Ecole Experience under the

More information

Cairns & Great Barrier Reef

Cairns & Great Barrier Reef Cairns & Great Barrier Reef Adventurous by nature Updated on: Friday, 27 September 2013 cairnsgreatbarrierreef.org.au Updated on: Friday, 27 September 2013 Last updated: 27 September Visitor Potential

More information

29% the increase in visitors from the Philippines YE August

29% the increase in visitors from the Philippines YE August The Philippines a growing Visitor Market Making Sense of the Numbers By the numbers. 22,784 international visitor arrivals from the Philippines YE August 2017. 29% the increase in visitors from the Philippines

More information