TEXAS FOREST TRAIL ANNUAL REPORT Seeing the Forest through the Trees

Transcription

1 TEXAS FOREST TRAIL ANNUAL REPORT Seeing the Forest through the Trees

2 Contents 5 Our Heritage - The Texas Heritage Trails 7 Our Beliefs & Impact 9 Our Region - The Texas Forest Trail 11 Our Roots - Our People 13 Our Messages - President & Director 15 Our Mission & Vision 16 Our Purpose, Promise & Services 17 Our Projects 27 Our Year 29 Our Finances 31 Our Future REGIONAL DIRECTOR Mary Turner (Sept-June) Marty Prince (June-Present) The Annual Report serves as the principal mechanism for reporting the Texas Forest Trail s activity to private and public funding sources. This Annual Report showcases key activities and initiatives undertaken Fiscal Year 2013 (September 1, 2012 August 31, 2013). Cover: Mast Arboretum- By Paul Bellinger - - Nacogdoches County This Page: Caddo Culture Day - By Bruce Partain - Caddo Mounds State Historic Site - - Alto, Texas. Texas Forest Trail 2013 Annual Report 3

3 Our Heritage The Texas Forest Trail, is one of ten designated heritage tourism regions in Texas. The program originated from 10 scenic driving trails created in 1968 by Governor John Connally and the Texas Highway Department as a marketing tool for Texas tourism. In 1997, the Heritage Trails became a statewide tourism and economic development initiative under the development of the Texas Historical Commission (THC). Each of the original 10 driving trails became a trail region. The individual Trail Regions encompass the historic highways, hike and bike trails, parks, historic sites, communities and cultural attractions throughout its region. The 10 Heritage Trail Regions work in concert with the THC to increase visitation to cultural and historic sites through education, historic preservation and state and regional marketing. Each Trail functions as an independent 501 c3, led by a regional board and an executive director. The Heritage Trails currently receive transportation enhancement funds provided by the Federal Highway Administration granted by the Texas Department of Transportation and administered by the THC. Funding is set to expire in August Battle for Long King Creek - Pedigo Park - Civil War Reenactment -- Livingston, Texas. Texas Forest Trail 2013 Annual Report 5

4 Our Beliefs Heritage Tourism is travel directed toward experiencing the heritage of a city, region, state or country. Heritage tourism enables the tourist to learn about, and be surrounded by, local customs, traditions, history and culture. We envision Texas as a place where. Visitors and residents delight in experiencing, firsthand, the real places telling the real stories of our state s heritage and cultures. The total visitor experience of Texas diverse places stimulates local economies. The diverse places of the Lone Star State are preserved and promoted for present and future generations. Heritage tourism is a community-based enterprise that contributes to the community s livability and sense of place. Our Impact Texas ranks second in the U.S. in the number of cultural and heritage travelers visiting the state. These tourists are learning more about Texas heritage while making a valuable contribution to the state s economy. Heritage Tourism in Texas $6.3 billion Heritage Traveler Spending (2011) 53,200 - Heritage tourism jobs created (2011) Texas Heritage Trails $1.43 million- Cash contributions $2.3 million In-kind contributions $652,319 Community Grants distributed 27,500 - Volunteer Hours - See more at: 6 Sunset Talk - By Ramsay Campbell - Awarded: Blue Ribbon Jasper County Texas Forest Trail 2013 Annual Report 7

5 Our Purpose The Texas Forest Trail is an economic development initiative. Our purpose is to support regional economic development through heritage tourism, education and historic preservation. Our Promise We Pine for East Texas! We produce regional marketing materials, provide educational programs and industry networking opportunities, and connect partners and communities with resources within and outside our region. Our Services EDUCATION & NETWORKING Provide opportunities for regional partners and communities to learn about and share industry knowledge and resources. Our Mission: To promote and support East Texas as an integral part of the Texas experience for visitors and travelers. Our Vision: All Texans can connect with their roots and visitors can experience the Texas story. PARTNERSHIPS & SUSTAINABILITY Develop statewide partnerships, a regional partner program and selfsustaining practices that support financial sustainability, partner services and program operations. RESEARCH & MARKETING Collect statistical information and conceive, create and develop marketing strategies to promote the Texas Forest Trail Region as a heritage tourism destination. 8 God made a farmer, By Megan Kelley - Awarded: Red Ribbon Nacogdoches County Texas Forest Trail 2013 Annual Report 9

6 Our Region 35 counties of East Texas Our Trail In January 2001, the Texas Forest Trail Region (TFTR) was In January 2001, the Texas Forest Trail Region (TFTR) was designated as an official Texas Heritage Trail Region. designated as an official Texas Heritage Trail Region. The Forest Trail serves 35 counties in east Texas. Our headquarters The Forest are Trail located serves in 35 Nacogdoches counties in east in the Texas. historic Our Gladys headquarters Hampton are Building, located City in Hall. Nacogdoches in the historic Gladys Hampton Building, City Hall. Angelina Anderson Bowie Camp Cass Cherokee Gregg Franklin Hardin Harrison Henderson Houston Jasper Jefferson Marion Montgomery Morris Nacogdoches Newton Orange Panola Polk Red River Rusk Sabine San Augustine San Jacinto Shelby Smith Titus Trinity Tyler Upshur Walker Wood 10 Texas Forest Trail 2013 Annual Report 11 Athens in the Fall - By Sherri Skeeters - - Henderson County

7 PAUL BUNYAN $1,500 City of Shenandoah Convention & Visitors Bureau City of Nacogdoches Main Street & Historic Sites Gladewater Economic Development Corporation Nacogdoches Convention & Visitors Bureau Mount Pleasant Titus County Chamber of Commerce TREE TOPPER $1,000 Linden Economic Development Corporation City of Palestine Economic Development Corp. Shelby County Chamber of Commerce Our Roots our people City of Athens Tourism Atlanta City Development Corporation Daingerfield Chamber of Commerce Camp County Chamber of Commerce Beaumont Convention & Visitors Bureau Caddo Mounds State Historic Site City of Hughes Springs Jacksonville Chamber of Commerce Jasper Economic Development Corporation City of Jefferson Tourism City of Longview City of Mineola Community Development Crockett Area Chamber of Commerce Lindale Chamber of Commerce Livingston-Polk County Chamber of Commerce Millard s Crossing Historic Village, Inc. Newton County Chamber of Commerce Northeast Texas Rural Heritage Museum Red River County Chamber of Commerce FALLER BUCKER $500 FY 2013 Board Texas State Railroad CHASER $250 City of Henderson Tourism City of Huntsville Tourism & Cultural Services Longview Convention & Visitors Bureau Port Arthur Convention & Visitors Bureau SFASU Department of Hospitality Administration WHISTLE PUNK $100 Tyler Convention & Visitors Bureau TRAVELER $25 George Fite Dr. Rebecca Narramore Dr. Anita Walker Dr. Perky Beisel Lufkin Convention & Visitors Bureau Mount Vernon Main Street Alliance Oxbow Bakery & Antiques San Augustine County Chamber of Commerce Spindletop-Gladys City Boomtown Museum Deborah Queen San Augustine County San Augustine Main Street Smith County Historical Society Carolyn Teague Texarkana Chamber of Commerce Texarkana Museum System Texas Forestry Museum Texas Prison Museum The History Center at Diboll PRESIDENT George Fite, Hughes Springs PRESIDENT-ELECT Kimm Thomas, Huntsville SECRETARY Mark Osborne, Beaumont TREASURER Breezy Lake-Wolfe, Palestine DIRECTORS Faustine Curry, Mount Pleasant Robert Johnson, Gladewater Barbara Parmley, Tyler Deborah Queen, Silsbee Chay Runnels, Nacogdoches Carolyn Teague, Mount Vernon Many thanks to our Regional Partners for their continued support. 12 Montalba Sunset- By Dana Goolsby Anderson County Texas Forest Trail 2013 Annual Report 13

8 Message from Our President 2013 has been a challenging and successful year for the Forest Trail Region. We began in September, with an ambitious plan to increase membership and regional promotions while reducing the cost and complexity of our operations. Mary Turner, the Trail's director, set her sights on updating our member benefits, evaluating expenditures and streamlining project costs. The board focused on connecting with partner members making phone calls and personal visits to regional organizations. Our combined efforts were met with positive results. At mid-year, spending was down, memberships were coming in and our new education toolkits and online webinars had great attendance. Things were looking good in the Forest. April and May brought unexpected changes in office staffing and the announcement that our executive director, Mary intended to leave the position in June. Determined not to lose the Forest for the trees, we began our director search and redirected our marketing resources from new projects to proven online promotions that were likely to produce the strongest returns for east Texas tourism. We adapted, we changed and we moved forward - committed to preserving and enhancing tourism and commerce in East Texas. In June, we said "Happy Trails" to Mary Turner and hello to our new director Marty Prince. Mary was great supporter of our mission and we wish her well in the future. We ve enjoyed working with our new director Marty Prince. She has transitioned to the position quickly and has jumped in full steam ahead. By the end of the year, we were able to increase partner benefits and revenue, reduce total expenses by 2% and reduce project expenses by 50%. Since that time, followers of our social media efforts have increased 15% and engagement has grown twenty-fold. We may have lost some great leadership this year, but we gained fresh perspectives and new talents and even amid changes in staffing, our dedication to our mission has remained the same. I m proud of what we accomplished. On behalf of the board, I would like to extend my thanks to all of our state and regional partners. We value your contributions to the Texas Forest Trail and to tourism and economic development in East Texas. George Fite Chair Howdy Partners Message from the Director I hit the Trails running in June and it s been a whirlwind of adventure. From Texas Friendly to GoTexan, I ve represented the Forest Trail at retreats, trainings, tradeshows and workshops across east Texas. There have also been a few trips to the big cities of Dallas and Austin and they have been fun, but my visits with the folks in Jacksonville, Rusk, Beaumont, Center, Crockett, Hughes Springs, Mount Vernon and Mount Pleasant have been so much more more interesting more memorable more authentic More of everything, I love about Texas, is right here in the Forest Trail. From tall timber to beautiful lakes and rolling farmland, but we ve still got so much more. We ve got rich history, quirky festivals and real downtowns and the friendliest people in Texas. That said, I want to know, that I love east Texas. I m honored to represent east Texas and I can t wait to get to know each of you. The next few months are going to be exciting. The Forest Trail board is currently refining and enhancing our systems and developing new ways of promoting east Texas to the world. For FY14, we re optimizing online presence. We ve already begun a website audit, created a blog and have taken Instagram by storm. We are leading the social media pack and our followers are asking for more. They want more photos, more history and more maps. So look out, partners, we re coming for you and your historic sites too! Happy Trails! Marty Marty Prince (center) Polka Fest in Crockett, TX about me I m a Nacogdoches native, who spent most of my adult life living in Austin. I moved back to Nac in 2005 and married my high school crush - Kendal Rogers. He is an advertising man at Point A Media. We have two precocious dachshunds, Iggy and Riley and two temperamental cats, Nemo and Grace. I received my BFA from the University of Texas at Austin and my MFA from the Mount Royal School at the Maryland Institute College of Art in Baltimore, Maryland. I m a nerd. I love reading & research and have 16 years experience in marketing & graphic design with a focus in hospitality, tourism and nonprofit educational programming. Most recently, I worked with the friendly folks at the Nacogdoches Convention & Visitors Bureau as the Tourism Specialist. Previously held positions include, Marketing Director for Fredonia Hotel & Convention Center, Communications Director for Nacogdoches Independent School District and Programs Specialist for City of Austin Parks & Recreation. 14 Texas Forest Trail 2013 Annual Report 15

9 Our Projects Looking Back & Moving Forward Executive Summary For the past 13 years, The Forest Trail, under the careful leadership of the Board of Directors, has taken steps to ensure the continued preservation and promotion of East Texas valuable cultural and historical resources. Our successes would not have been possible without the continued support of the Texas Historical Commission s Commissioners, Executive Director, Deputy Director, and the entire heritage tourism program staff. On the regional level, board members, partner members, volunteers and friends have made it possible for our organization to achieve statewide and national recognition. From regional Toolkit trainings and online webinars, to special promotions and marketing efforts, the Forest Trail continues Think Regionally. Act Locally. Following is a brief summary of the year in review. Membership In September of 2012, a benefits survey was distributed to members via SurveyMonkey.com. Responses and current assets were reviewed and a new partner program was developed and launched for Updates to program benefits included new educational opportunities through online webinars and access to additional media library titles and training resources, such as the highly acclaimed, 20 Ingredients of Successful Downtowns by Roger Brooks. Additionally, the 2013 membership program introduced optional Add-On or à la carte services. These packages allowed partners to select from a menu of suggested member benefits or propose a custom service to meet their organizational needs. The board adopted an aggressive action plan to renew and recruit members in the region. Individual board members made phone calls, personal visits and big pitches to regional organizations. We are happy to report our membership has increased from 48 members in 2012 to 52 members in Commute through the Big Thicket- By Shawn Molina - Awarded: Best of Beaumont Jefferson County Texas Forest Trail 2013 Annual Report 17

10 Education Networking Tourism Toolkits Our Tourism Toolkits are regional workshops designed to assist partner members in bring timely, targeted programs to their local community. The format enables the host community to work with the Forest Trail to select dates, locations and relevant content that will best serve their local audience. The Forest Trail then supplies the program and speakers. The Forest Trail held two very successful Tourism Toolkits in Annual Meeting On April 18, 2013, the Forest Trail welcomed members and special guests from across our 35-county region for a full day of learning, networking, and partnership building. A number of our friends arrived a day early, for a special night-out in the Oldest Town which included dinner at Clear Springs Café and a spirited boot scoot at the Banita Creek Hall, sponsored by the Nacogdoches CVB. The big event was held at the School of Human Sciences on the Stephen F. Austin State University (SFASU) campus. The feature presentation, a Tourism Impact Study Impacts How You Do Tourism was led by SFASU Faculty Researchers Dr. Ray Darville, Sociology; Dr. Clive Muir, Economics; Dr. Carl Pfaffenberg, Hospitality; and Dr. Chay Runnels, Hospitality. Webinars This year, the Forest Trail offered two new online options to enrich our education offerings and increase regional network opportunities - 1-hour quarterly webinars and a Partner Facebook group. These online components were initiated to provide a technologically savvy method for addressing timely and relevant topics quickly and cost effectively. This year, we held 3 successful webinars: Nov 8 - Facebook Chat: Working with Facebook Business Pages March 19 Facebook Chat: Social Media Strategies for Small Offices June 6 Webinar: Telling Your Story with QR Codes, Mobile Sites, and Microsites Ready to join the group? Forest Trail Facebook Group The Forest Trail Facebook Group was created in September It provides an easy-to-use online vehicle for communicating in real-time with partner members, regional colleagues and likeminded tourism professionals across the state. At this time, participation has been limited, but the potential for making valuable connections with regional experts in event planning, economic development, marketing are limitless. That said, we hope our members will turn-up participation in The group is FREE and open to all east Texas working or volunteering in tourism, hospitality, economic development, preservation, or similar. So, if you don t have a Facebook account, get one just for work and invite your colleagues to join us in spreading the good news about east Texas. March 25 Gladewater Business & Tourism Toolkit: Wayfinding & Marketing Online Tools May 23 Nacogdoches Tourism Toolkit & Roundtable: Building Stronger Communities with Texas Downtown Association Lunch was served and expertly prepared by SFASU Hospitality in the SFASU Culinary Cafe Lunch students under the direction of Executive Chef Todd Barrios. Many thanks to our hosts - the Nacogdoches CVB & the SFASU Department of Hospitality and our break sponsor Nacogdoches Main Street. 18 Downtown Nacogdoches - By Tammy Scates - Winner: Nacogdoches Main Street, Sponsored Category 2013 Texas Forest Trail 2013 Annual Report 19

11 Marketing Making Tracks with the Trail Marketing - Traveler Outreach Since 2001, the Forest Trail has marketed the historic sites and attractions in a 35-county area of East Texas. These efforts have raised the visibility of the Forest Trail as tourism destination. This year, we were involved in many in-person/online promotions and print projects. Travel Shows Texas State Fair is one of our partners favorite marketing opportunities of the year. Over the three weeks of the fair, more than 800,000 people pass through the Food and Fiber Pavilion. Additionally, we financially supported a group booths with the other Heritage Trails and the THC to promote our regions at the McAllen Travel Show and the TTIA Travel Fair TXDOT Travel Display This year, we secured a regional photo display of the Texas Forest Trail in two traveler hot spots the TXDoT Travel Information Centers in Texarkana from Sept-Feb and Waskom from Mar-August. Unfortunately, we were contacted in May and notified that the TIC Display program will no longer be an available marketing option, pending legislatively-mandated changes at TXDoT for Print Promotions Our twice-annual Events Brochures ensures our participating partners professionally designed statewide coverage of their events with a distribution of at least 15,000 every 6 months, longer shelf-life than a single event, plus we integrate our materials with mobile our web & mobile site. Our Forest Trail Region Brochure is also a popular item we distribute Social Media In 2013 we used 4 social media platforms to actively engage online travelers. Currently we use 8 platforms: facebook; flickr; instagram; twitter; pinterest; blogger; youtube; tumblr. Since June of 2013, we have increased our social activity and now reach 17,000 online users a week and engage with an average 1,500 active users a week. We are constantly reviewing trends and methodologies for keeping our engagement high. Join the conversation! Web Site On September 29 the new and improved, TexasForestTrail.com was relaunched along with new mobile sites for each of our nine sister trails sites. Our website provides an average of 1,500 visitors a month with up-to-date information about our region. Our calendar and community & site information showcases east Texas events and out-of-the-ordinary historic treasures. C Facebook L Flickr L Twitter p Pinterest Y YouTube B Blogger Instagram k Tumblr 20 Texas Forest Trail 2013 Annual Report 21

12 Contest Timeline: 13 weeks Feb 14-Mar 7 Prep & pre-publicity March 7-April 7 Entry period April Fan Favorite Voting April 22-May 2 Verify entries May 2 Winners announced May 2-23 Prizes & post-publicity Total Prizes $3,400 Judges Awards $1,900 Sponsor Awards $1400 Fan Favorite $100 Photo Contest Photo Contest It s said, that a picture is worth a 1000 words, but for some 17 east Texas photographers their pictures were worth cash money. Contest overview Hundreds of photos from 34 counties were submitted during the four-week entry period, ending April 7. Members of the Trail s board and guest photographer Andrew Brosig of the Nacogdoches Daily Sentinel assessed each photo on content, theme and technical excellence. On May 2, Judges awarded the following prizes: White Ribbon Grand Prize winner ($400), four Blue Ribbon winners ($250 each), five Red Ribbon winners ($100), and ten Honorable Mentions (Tote Bag + certificate). The contest also included one week of Fan Favorite voting which allowed on Facebook fans to vote daily for their favorite east Texas image. One Fan Favorite prize was awarded ($100). In addition, six Forest Trail partners sponsored specific photo categories and selected individual winners ($250 each). Contest Goals 1. Update our regional portfolio eligible photos were submitted 2. Broaden public awareness of the Forest Trail During the contest, Average number of post impressions increased from 418 to Attract Facebook fans & increase engagement Gained 1,307 new Facebook fans Engaged users increased from 18 to Provide members with high-quality images of their area for promotional use Photos were submitted from 34 counties and made available to partners Bonus Benefits This year s contest was incredibly successful, not only did we achieve all of our contest goals, the contest has allowed the Forest Trail to build new relationships with photographers and tourism advocates across the region adding to our network of resources available to partner members. 22 Warm Grass Sunset - By Paul Bellinger - Awarded: Honorable Mention San Augustine County Texas Forest Trail 2013 Annual Report 23

13 Grand Prize Winner - S400 (this page) Zydeco: Jefferson CO - Lacie Grant Blue Ribbon - $250 each (from top right, down) Fishermen, Wood CO - Charles Wright Collins Recreation Area, Newton CO - Zelma Lias Sunset Talk, Jasper CO - Ramsay Campbell -- p6 Ta- Da, Rusk CO - Leah Hamilton-Slider Photo Contest Fan Favorite- $100 each Blue Hole, Angelina CO - Rhonda Swanson Red Ribbon - $100 each (from left down) Fall in love with the Forest, San Jacinto CO - Donna Allen Wild Bronc, Tyler CO - Lisa Richardson Sunrise, Angelina CO - Connie Thompson Autumn Mist, Angelina CO - Larry Alford -- p26 God made a farmer, Nacogdoches CO - Megan Kelley -- p8 Honorable Mention - Tote Bag + certificate Children with Turtle, Montgomery CO - Tiffany Terry Tucker House, Nacogdoches CO - Robin Johnson Brakes Bayou, Jefferson CO - Richard James III Sunflowers, Jefferson CO - Lisa Richardson T Sunset at Lake Livingston, Polk CO - Rachael Turner In the 1800s, Nacogdoches CO - Jennifer Bryant Neches River Canoe, Angelina/Houston Counties - Joe Pase 24 Texas Forest Trail 2013 Annual Report 25

14 Sep Partner presentation, Shelby County Chamber - Center 13 Heritage Trails Meeting - Teleconference TTIA Travel Summit - Austin Partners & Volunteers at State Fair of Texas - Dallas Our Year Oct-12 2&30 Heritage Trails LLC Meeting - Teleconference 18 Q1 TFTR Board Meeting & New Board Orientation - Gladewater Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 8 Facebook Chat: Upcoming Changes - Online 14 Presentation, NAI Conference - Hampton, VA 19 Public relations presentation, SFASU students Nacogdoches 5-6 Heritage Trails Statewide Meeting - Austin 8 Community Partner visit - Linden 16 Research presentation with SFASU on Nac CVB Tourism - Nacogdoches 17 Community Partner visit, Shelby County Chamber - Center 7 Community Partner visit - San Augustine Heritage Trails LLC meeting - Austin 13 2nd quarter TFTR Board Meeting - Nacogdoches 6 Community Partner visit - Pittsburgh 19 Facebook Chat: Managing Social Media Strategies - Online 21 NAI webinar: Telling Your Story with Emerging Technologies - Online 25 TFTR Hosts: Business and Tourism Toolkit - Gladewater 26 Community Partner visit - Longview 27 Partner visit, Forestry Museum; presentation to HS students - Lufkin 11 Annual Meeting/TFTR 3rd Quarter Board Meeting - Nacogdoches 24 Executive Director search begins 10 Tourism Week Events, Travel Rally - Texarkana 16 Community Partner visit, Pinto Pony - San Augustine 23 Tourism Toolkit, Texas Downtown Assoc - Nacogdoches 30 TFTR announces hiring of new executive director - Marty Prince Honorable Mention - Tote Bag + certificate continued from top left) Tulips in Bloom, Henderson CO - Sherri Skeeters Way Back When, Marion CO - Michelle Norris Warm Grass Sunset, San Augustine CO - Paul Bellinger -- p22 Sponsored Categories $250 each Nacogdoches Main Street: Downtown- Tammy Scates-- p16 Nacogdoches CVB: Spirit of Nac - Alex Shaw Best of Shelby CO: Chamber of Commerce - Jean Wood Longview CVB: Real Longview - Linda Cortelyou-- p30 Beaumont CVB: Best of Beaumont - Shawn Molina-- p14 Spindletop-Gladys City: Our Built Heritage - Paul Bellinger (this page) Jun-13 Director Transition Jul-13 New Director Aug-13 6 Partner Webinar, QR codes, mobile sites Online (MT) 10 TFTR Director Transition Mary (MT) welcomes Marty (MP) 19 Partner Update, Nac CVB Nacogdoches (MT & MP) Statewide & Heritage Trails LLC Meetings - Austin (MT & MP) Train the Trainer- Texas Friendly Training - Nacogdoches (MP) 21 TFTR Advocacy, Mtg with transp commis Jeff Austin III - Jacksonville (MP) TFTR Annual Retreat - Palestine (MT & MP) 28 TFTR Director Transition - Happy Trails Mary 8 Partner Addon Service, Advertising RFP, NAC CVB - Nacogdoches 15 Partner Meeting, Diann Bayes, Sr VP - TTIA Member Services - Nacogdoches 25 Fall Winter Annual Brochure released 65 Sites across TX 31 TFTR FY14 Scope & Budget created and submitted 15 THC Training - Nacogdoches 8 Community visit, THC Texas Treasures Texas Basket Company Jacksonville 8 Community visit, Cherokee County Historical Commission - Rusk 19 Presenter, GoTexan Certified Retirement Community Center 23 TFTR Q4 Board Meeting - Nacogdoches 26 Texas Forest Trail 2013 Annual Report 27

15 Our Finances An unbudgeted increase in staff numbers generated 13.8% increase in personnel costs, overall spending decreased by 2%. Expensive projects were re-considered when more costeffective options were available. These cost saving methods led to a 50% reduction in project expenses. INCOME THC/Texas Heritage Trails Grant $75, Partner Memberships $18, Add On Services $3, Co-op Advertising & Promotions $7, Regional Workshops & Programs $1, Accrued Interest $1, TOTAL INCOME $107, ASSETS Certificates of Deposit $21, Checking:Huntington $38, BankCorp South $53, Fixed assests $3, Accounts receivable $3, TOTAL ASSETS $119, EXPENSES Salaries, Benefits, and Payroll $72, Banking, Insurance, Phone, Equipment & Subscriptions $13, Postage, Printing, and Supplies $3, Co-op Advertising & Promotions $6, Regional Travel and Professional $7, Development Events $2, Regional Workshops & Programs $5, Organizational Sustainability $5, TOTAL EXPENSE $116, NET BALANCE (Income+ Assets) - Expense $111, IN-KIND DONATIONS $32, Autumn Mist, by Larry Alford Awarded: Red Ribbon Angelina County Texas Forest Trail 2013 Annual Report 29

16 Our Plans for Great Texas Balloon Race - By Linda Cortelyou - Awarded: Real Longview Sponsored Gregg County Texas Forest Trail 2013 Annual Report 31

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