Concise Annual Report 2011

Transcription

1 Concise Annual Report 2011 (formerly RYDA Australia Limited) Road Safety Education Foundation (formerly RYDA Foundation) Founding Sponsor Founding Partner Rotary Clubs in ACT, NSW, QLD, SA, TAS, Vic & WA

2 Cover Photograph: Students listen as the instructor outlines safety procedures prior to conducting the Stopping Distances demonstration.

3 200,000 RYDA graduates with more than 40,000 in this year alone New Name - Same Commitment to Saving Young Lives is a not for profit community initiative delivering quality evidence-based road safety education programs to young people. The Road Safety Education Foundation has been established to help sustain the aims of. Formerly known as RYDA Australia Limited and RYDA Foundation, both organisations changed their names in January 2012 to and Road Safety Education Foundation respectively, to better reflect our mission in helping to reduce youth road trauma in Australia., in association with our community partner, Rotary and with the support of our sponsors, will continue to provide our core road safety education initiative, the RYDA Program, to young people across Australia. Our new name and logo reflects the energy and urgency we give to our mission to making our roads a safer place for all people, especially young people. This provides a greater platform on which to develop and implement new and targeted education programs to reduce road trauma in our community. Our name may have changed, but not the way we do business and our commitment and drive to continually do better. 1

4 our Mission To contribute to the reduction of trauma on our roads by creating supportive environments for better informed decision making through the delivery of quality, evidence-based road safety education programs. 2 Concise Annual Report 10-11

5 table of contents Rebranding 1 Our Mission 2 Chairman s Message 4 CEO/Managing Director s Report 6 Road Trauma in Focus 12 My Life : My Choices School Program 14 Commitment to Quality - RYDA Program Review 16 Best Practice 18 Snapshot of the RYDA Program sessions 19 Continuous Improvement through Evaluation 22 Continuous Improvement through Training 24 Growing to Meet the Need 26 RYDA Venues 28 Student Participation 30 - Report of the Directors 32 - Financial Report 35 - Founding Partner 40 - Sponsors & Supporters 42 Road Safety Education Foundation - Report of the Trustees 49 - Financial Report 50 - Founding Donor 52 The Road Safety Education Team 54 Directories 55 History 56 3

6 Chairman s Message Geoffrey McIntyre, AM I am pleased to present this 2011 Concise Annual Report on behalf of the Board of Directors of and the Trustees of the Road Safety Education Foundation. Details about our rebranding from RYDA to Road Safety Education have been set out earlier in this Annual Report. Whilst this rebranding will provide the platform for further development of our Company s education programs our commitment to the RYDA Program and to our Stakeholders including our community partner, Rotary and the RYDA year 11 education program, remains unchanged. We have experienced another year of steady growth with almost 42,000 students attending the RYDA Program in all states of Australia and the ACT. At the date of this Report, over 200,000 students nationally have attended the Program. You will notice from the Directors Report and the financial statements that the Company recorded a modest surplus for the year. This result was achieved by good management and the outstanding support of our major corporate sponsors led by our Founding Sponsor BOC Limited, Kmart Tyre & Auto Service and including Suncorp Insurance, Toyota, Laing O Rourke, NRMA and the support of the Tasmanian Government. With the success of the RYDA Program extending to all states of Australia bringing with it the pressure on our resources, it became obvious to the Board that we needed to further develop our management structure. From the Company s incorporation and since inception of our road safety education program in 2001, Terry Birss has been the Chairman, on a time and expenses basis, whilst conducting his own accountancy practice. In 2010 the Board asked Terry to become Executive Chairman, still on a part time basis but acting more in the role of a CEO. This proved to be very beneficial and, with our increasing growth, demonstrated that we needed to appoint an executive who would be capable of representing the Company to government, business, schools and the market overall as a CEO. Most charities and not for profit organisations, operating as a company limited by guarantee, have found such a move essential from a prudential governance point of view. During this period the Board considered various alternatives regarding the possibility of appointing a permanent CEO. It became obvious that Terry Birss, through his strategic insight, business acumen, leadership and enthusiasm for the development of our Company, was the best person to lead the management team into the future. Terry was offered and accepted the position of CEO/MD effective from 1st July 2011 on a similar basis to his previous position of Executive Chairman except that he would gradually increase his time availability as he withdrew from his accountancy practice with the intention that the position becomes full time consistent with the growth of the Company and the capacity to pay a CEO/ MD. During this same time we considered the balance and composition of our Board. In this regard I am pleased to advise that, following the end of this financial year, two new directors were appointed. They are :- Denis Cortese FCPA, a former Deputy Commissioner of Taxation and former Rotarian 4 Concise Annual Report 10-11

7 and Past President of the Rotary Club of Sydney, and Keith Barton BSc, PhD previously a chairman and director of a number of top 50 listed public companies. We are grateful that they have agreed to give their time and considerable experience to assisting in the future of our company. Like many similar organisations, we are constrained to a degree in our growth by the availability of an assured income stream and the careful management of expenditure. However, with the continuing support of our current sponsors, Rotary in Australia, state governments and the corporate sector, we are confident we will be able to continue to provide a first class comprehensive road safety education program aimed at saving the lives of our children and grandchildren. During the course of the year the Road Safety Education Foundation was established and we were honoured to announce that The Hon. Sir William Deane AC, KBE, formerly Governor General of Australia and Justice of the High Court, had kindly accepted the role of Patron. We were also pleased to announce the following appointments as Vice Patrons:- Gillian Moore AO, Principal of the Pymble Ladies College from 1989 until 2007, Kenneth Moroney AO, APM, Commissioner of the NSW Police Force from 2002 until 2007, Assoc/Professor Dr. Brian Owler, Neurosurgeon based at Westmead Hospital and a consultant Neurosurgeon at several Sydney Hospitals, Associate Professor of Neurosurgery at the University of Sydney and Member of the Council of the NSW AMA, and The Hon. James Wood AO, QC, Justice of the NSW Supreme Court including Chief Judge at Common Law from 1984 until 2005 and currently Chairman of the NSW Law Reform Commission. We look forward to the support of these outstanding Australians. We are most grateful to Kmart Tyre & Auto Service who became the Founding Donor of the Foundation with a substantial commitment. We expect that in the years ahead income from the investment of this initial donation and others will strengthen our financial position in the future and enable us to achieve our long term objective to help save the lives of young Australians. Finally, I would like to express the appreciation of the Board to our management and staff for their dedication, loyalty and enthusiasm in what has been a challenging year in our development. Geoffrey E. McIntyre AM Chairman Road Safety Education Foundation January

8 CEO/Managing Director Report Terry Birss Our new name and logo An exciting development following year end but by the date of this Annual Report saw our Company change its name to Road Safety Education Limited (formerly RYDA Australia Limited). The new name and logo broadens the platform on which to deliver new education programs designed to reduce road trauma in our community. As set out earlier in this Annual Report our name may have changed but not the way we do business and our commitment to our stakeholders. Overview The 2010/2011 year has produced another year of significant progress and development for Road Safety Education Limited. A further increase in the number of venues saw increased student participation nationally of 9% whilst a surplus from operations of $34,577 was achieved (LY loss $47,329$) on Revenues up by 32% to $2,537,178. Our flagship education program underwent a significant review and this was supported by the introduction of a compulsory training program for all facilitators. As the Chairman has reported, our corporate governance was further strengthened with the addition to our Board of two very experienced directors; the Road Safety Education Foundation was established with a significant donation from an important new major sponsor whilst the management team and its leadership was also strengthened to support the growth and development of the Company. Performance Student participation: A total of 41,750 students attended the RYDA Program (an increase of 9% on the previous year). An additional 14 RYDA venues were established taking the total number of venues to 64. The Company is well positioned in many metropolitan and regional/rural areas extending up and down the east coast of Australia. The RYDA Program is particularly strong in New South Wales and Tasmania. Queensland which is a new market for us, is developing strongly and we have recently entered an important alliance in Victoria which will enable the RYDA program to be delivered to year 12 students consistent with the higher eligibility age to gain a license in that state. In Rotary terms, the RYDA Program can now be found in 18 of the 22 Rotary Districts in Australia. This spread is most significant as increasingly the RYDA Program is available to young Australians regardless of geographic location. Program quality which is closely associated with a key indicator of performance is dealt with later in this report. Financial Revenues of $2,537,178 are comprised of Program income of $1,589,556 (up 27%) and primarily sponsorship which is accounted for through the National Office of $947,622 which increased by 43% and reflects the strong progress made in sponsorship arrangements secured this year. The increases in Expenses were held to slightly less than 15%. 6 Concise Annual Report 10-11

9 Increasingly the RYDA Program is available to young Australians regardless of geographic location Our Road Safety Education Program During the year we adopted, as the most appropriate platform for our engagement with schools, the Health Promoting School Framework, developed by the World Health Organisation (1986) and widely recognised and adopted by the school community in Australia. The HPS principles encourage a whole-school approach to addressing health issues, including road safety education. Most jurisdictions across Australia and New Zealand have published guidelines or principles on what constitutes Best Practice for youth road safety education. The best practice principles can be distilled into five broad themes which are discussed later in this Annual Report and we have used these guidelines to help produce the new RYDA Program. The new RYDA Program: As foreshadowed in my report last year, the Program has now been bedded down across all 64 RYDA venues. This Program marked a significant advancement in road safety education programs for high school students. Based on solid research and sound teaching and learning strategies, this student centred program provides opportunities for students to apply and test their knowledge and understanding in a supportive peer environment. A key component of the Program is the Remembering Genevieve DVD which explores the real-life and ongoing impact of youth road trauma on family, friends and work colleagues. The focus is clearly on tears; not fears. This year, with the support of the then Minister for Juvenile Justice in NSW, the RYDA Program was delivered to young offenders at the Frank Baxter Juvenile Justice Centre. This was a very special program day as it provided vital road safety education to a group of students, some who were in custody due to traffic related crime, in a meaningful and practical way. Program quality content/delivery: We are conscious that a well written program relies upon experienced and highly skilled facilitators for students to get the full benefit of the RYDA experience. In recognising our responsibility to provide ongoing training and development designed to maintain and where necessary develop acceptable standards we have committed significant resources to the development and implementation of a Facilitator Training Program. With such a geographically dispersed program we have developed a training program accessible to all regardless of location. The training program contains three modules which each facilitator moves through over time. This is discussed in more detail later in this Annual Report. 7

10 continued CEO/MD Report Program Evaluation: We are committed to continuous improvement and the RYDA Program undergoes regular review and evaluation. An important part of this process is to report on how the Program is received by students and teachers. Data is routinely collected from teachers and students; this anonymous survey evaluates a shift in knowledge, attitude and awareness from established baseline data. By way of illustration, we can report that students attending the RYDA Program better understand the consequences of speed. In a review conducted throughout Australia in 2011, there is a significant shift in the student s attitude regarding speed. When asked if it is OK to travel 5kms faster than the posted speed limit, before the RYDA Program, only 36% of students reported that they strongly disagreed with this statement. Yet on completing the RYDA Program, this number almost doubled to 68% of students strongly disagreeing with this statement. The data indicated that the RYDA Program is making a significant contribution to addressing the contributing factors to youth road trauma. In addition to speeding, we are seeing attitudinal change regarding driving distractions and behavioural changes to reduce rear end collision, the most common form of crash. This is dissuaded in more detail later in this Annual Report. Putting a face to the evaluation is when you hear stories such as that of a young woman who, for the first time tells her boyfriend to slow down or let her out because she feels unsafe. This is when we see our message of empowerment in action. Parental Program/Workshop: New research is recognising the key role parents play in keeping young drivers safe. Supported by a grant from the Tasmanian Motor Accidents Insurance Board and by local Rotary Clubs we launched a pilot program to provide parents with information on how they can support their new drivers to make safer choices. The program covered the key areas of facts and figures and, in particular, why young people are so over represented in the crash data. A key component was a robust question and answer session with a Driving Assessor, but the most important session was the discussion focusing on what parents can do at home with their son or daughter to make the road a safer place. This great initiative will be rolled out in Our Partners and Sponsors Youth Road Trauma is a whole of community problem that needs a whole of community response. We bring together those elements to provide a highly successful road safety education program, made accessible through the generous support of our sponsors. BOC, our long term and Founding Sponsor, has, through their help seen the RYDA Program expand across Australia and New Zealand with some 50,000 students attending annually across both countries. This year our National Office was kindly refurbished by BOC to accommodate the expanding program. BOC staff continues to support the Program in practical ways by attending RYDA Programs and acting as student guides. Whilst all our sponsors and supporters are important to our Company, there is something special about this partnership. 8 Concise Annual Report 11-12

11 Data indicates that the RYDA Program is making a significant contribution to addressing the contributing factors to youth road trauma This year we welcomed Kmart Tyre & Auto Service as our new national Platinum Partner and also as the Founding Donor of the (now named) Road Safety Education Foundation. A well respected national provider of quality and cost effective auto services and member of Wesfarmers, Australia s 3rd largest company, Kmart Tyre & Auto Service share our passion for road safety. In the short time we have been partners, Kmart Tyre & Auto Service have enabled most of their non store staff to attend a RYDA Program day. Toyota Australia, through their Community Spirit initiative has expanded their commitment to our Company. Toyota, perhaps the most well known car manufacturer in Australia, is supporting us to undertake a number of initiatives which will include supporting our introduction into Victoria. Toyota s support will enable us to retain a coordinator in Victoria to meet our objectives. Our Queensland Palladium Partner, Suncorp Insurance maintains a very hands on relationship with us. Suncorp employees are regularly at RYDA Program days in Queensland. More recently, Suncorp has been working with us to gather momentum in Queensland schools to attend the RYDA Program, launching a $5,000 school road safety incentive competition. Later in this Annual Report we describe the sad but important story Remembering Genevieve which forms part of the Police Session. Producing DVD s of such high calibre takes considerable time and money and it was able to be produced thanks to the resources of Laing O Rourke Australia, one of the world s largest construction companies. NRMA Motoring Services is a supporting partner in New South Wales. A well known organisation committed to road safety, the NRMA is a great presence at RYDA Programs, particularly regional programs and makes their Free2go program readily available for attendees at each NSW RYDA Program. Important Alliance We have recently entered an important alliance with the Fit to Drive Foundation of Victoria (F2d), which delivers a road safety workshop to year 11 students. In Victoria, eligibility for licensure is available one year later than is typically the case in all other states. This means that educationally the most beneficial time to deliver the RYDA Program is to year 12 students, one year later than in other states. By entering into a road safety education partnership, along with F2d we will be delivering an evidence-based, sequential learning program to Victorian year 11 and year 12 students. We are looking forward to working with our colleagues at F2d in providing Victorian secondary students with potentially life saving messages at this crucial time in their lives. Rotary - our Community and Founding Partner It comes as no surprise to see Rotarians day in and day out doing all they can to see that students get access to the RYDA Program. This is particularly obvious in regional areas. Now in 18 of the 22 Rotary districts, RYDA is clearly a program valued by Rotarians. Rotary, as Australia s premier community service organisation, is well placed to support RYDA s national program. 9

12 Program quality and hence credibility is fundamental to our Company and I touched on this subject earlier in my report. We are also highly attuned to meeting best practice standards for the protection of our stakeholders and not least of course, our community partner, Rotary. Youth Road Trauma is a whole of community problem. We bring together those elements to provide a highly successful road safety education program, made accessible through the generous support of our sponsors Aware that ill-informed messages to students can cause harm, we have made a substantial investment in developing a program that consistently targets best practice road safety education standards. In conjunction with research, we also consult with road safety authorities, state departments of education and police so that the Program can complement and supplement the school curriculum and government road safety messages. As a consequence, Rotary can have confidence that the RYDA Program has the hallmarks of a program that is safe for Rotary and will not expose its highly respected brand. I extend my thanks to all Rotary Clubs fostering youth driver awareness and to my fellow Rotarians for their ongoing Service above Self. Government Relations Our Company maintains contact with government departments and government agencies with a responsibility for youth road safety including operational Police to whom we are indebted for their strong contribution to the RYDA Program through presentation of one of the 6 sessions at each and every RYDA Program day. Amongst state governments Tasmania is the stand out. The government has a well organised and consistent approach to the support of road safety education in schools. The Tasmanian Government consistently contributes approximately 40% of the cost of the RYDA Program in that state and our Company and the Department of Education meet regularly and are seen as partners in reducing youth road trauma. The results speak for themselves with some 80% of students participating in the RYDA Program each year. This represents almost a doubling in numbers since the Tasmanian Government announced its support and entered these arrangements with us. RYDA NZ During the year steps were taken to formalise arrangements between the two companies. This cross-tasman partnership is designed to ensure optimisation of resource use and consistency in program outcomes through our Company playing a more active role in supporting the RYDA Program in New Zealand. Outlook The accomplishments in the year under review and our recent rebranding are a strong platform for the Company to continue its growth and development. We are forecasting continuing growth in student program attendance coupled with maintenance of strong stakeholder partnerships. Our plans to enter the Victorian market are well advanced. As mentioned we will launch our parental program and we will complete our plans for the establishment of the best platform for delivering a broadening road safety educational experience for students consistent 10 Concise Annual Report 11-12

13 with the Health Promoting Schools framework. We will continue to encourage governments not already fully engaged to become more engaged in the community s educational response to both the societal and economic costs of youth road trauma. The Board and our team To accommodate our growth and development, changes were also made to the organisational structure following my appointment as CEO/MD as reported by the Chairman. A Brisbane Program Venue Coordinator was appointed (Tahnia Cook) replacing the previous state manager and complementing the Sydney coordinator reporting to a new position in the National Office, Program Venue Manager, Josh Donohoe. A Melbourne coordinator is in the process of being appointed. We welcome these new staff members to the team along with June Ryan who has taken over the role of Senior Accounts Administrator. As the Chairman has reported, the Board s composition has been expanded with the addition of two very experienced senior directors, Mr Denis Cortese and Dr Keith Barton, both of whom I warmly welcome. My personal thanks go to the directors for their support and in particular to our new Chairman for his valuable counsel. Together with the Board, our management and staff play a crucial role in developing our Company into the premier national road safety educator. In recognising their superb endeavours, I add my sincere thanks to those of the Chairman as we work together in our common quest to help reduce youth road trauma and save the lives of young Australians. Terry Birss CEO/Managing Director January 2012 Aware that ill-informed messages to students can cause harm, we have made a substantial investment in developing a program that consistently targets best practice 11

14 Road Trauma in Focus the Leading Cause of Death and Injury of Youth in Australia There has been a steady decline in the total number of fatalities from road crashes over the last 40 years or so. Changes in legislation such as school speed zones, the compulsory wearing of seatbelts and improved road design all play their part in the reduction on road related fatalities. More recently, changes to licensure such as the Graduated Licensing Scheme (GLS) and improvements to car design with greater emphasis on safety features such as ABS brakes and airbags are making their mark on youth road trauma. And yet, young people, both as drivers and passengers of young drivers are over represented in crash data. Drivers aged years make up 25% of the total of all road fatalities, although this group only represent 15% of all road users. In 2010, 338 people, aged were killed on Australian roads; or one young person almost every day. 1 Although there has been a reduction in overall youth road fatalities, there has also been an increase in serious road crashes requiring hospitalisation. This has a long term ripple effect on the quality of life of the survivor, their family and community. In financial terms the effect is substantial. In relation to brain injury alone, according to the 2009 Report The Economic Cost of Spinal Cord Injury and Traumatic Brain Injury in Australia for the Victorian Neurotrauma Initiative, the lifetime costs per incident case of Traumatic Brain Injury (TBI) is estimated to be $4.8 million for each severe TBI, across Australia. Recent research cites a range of reasons for the over representation of young people in crash data, including brain development, lack of experience and peer group pressure. Young males are most at risk, experiencing higher rates of death and hospitalisation as a result of vehicle crash. 2 Young drivers (and their passengers) are at greater exposure of risk immediately following the awarding of a probationary (P1) licence as outlined in adjacent graph for the first 6-12 months. is a national road safety education organisation that is totally focused on delivering practical road safety information for our most at risk drivers. 1. Commonwealth Government of Australia. Department of Infrastructure and Transport Bureau of Infrastructure, Transport and Regional Economics. 2. NSW Department of Health Concise Annual Report 10-11

15 Crash Profile of New Drivers Source: Going Solo, Monash University Getting behind the wheel of a car as a P Plate driver can be the most dangerous thing that most people will do in their entire life. The RYDA Program is made up of interactive sessions all aimed at helping young people to be better prepared for the many challenges of being a P Plate driver, keeping them safe at that crucial juncture as they gain experience and develop their skills. 13

16 My Life : My Choices Schools Program The RYDA Program This is a road safety education program specifically designed for youth in our community. The program is facilitated in association with our community partner, Rotary and presented by professionals. The Core Aims of the RYDA Program are to: Supply an informative road safety education resource to secondary schools designed to complement and supplement the school curriculum and government road safety messages, Establish in students a positive attitude to responsible motoring, Create awareness in students of the causes of road crashes and empower them to determine practical strategies for avoiding involvement, Create an understanding through the school community to the broader community that road safety is a community problem and that we have an individual and collective responsibility for the safety, health and security of each other. About the RYDA Program The RYDA Program was developed in response to the tragic loss of young people in road crashes. The Program is a community road safety initiative structured to deliver practical road safety information targeting attitude and awareness of young drivers and passengers. The RYDA Program targets high school students (16-18 years old) and assembles in a coordinated presentation, community road safety experts to deliver sophisticated, integrated and powerful road safety education to young people at the beginning of their driving lives. The RYDA Program has been developed in consultation with road safety authorities, state departments of education and the police. Based on evidence and solid research the Program is subject to continuous improvement through ongoing evaluation and training of facilitators. Facilitators are trained through the National Office and include Driving Instructors and Police Officers. Under the theme, My Life; My Choices, the one day RYDA Program includes six interactive sessions, delivered to small student groups that cover a broad range of topics including hazard perception, distraction management, vehicle safety, stopping distances, fatigue, and experiences from a crash survivor - all aimed at influencing the attitude of young people as passengers and/or novice drivers. The Program was initiated in the northern suburbs of Sydney in the year 2001 and has now rapidly spread to venues across all States and the ACT. In 2010/11, almost 42,000 students attended RYDA at 64 venues located across Australia many of which are located in regional and rural Australia. At the date of this report, over 200,000 students nationally have now attended the RYDA Program. The Program is expanding nationally at approximately 10% per year with approximately 350 program days scheduled to be conducted in 2011/12. This professionally based and delivered program is facilitated as a community initiative with the support of the Company s Sponsors and its community partner, Rotary. Sponsors Sponsors contribute over 50% of the cost of the Program making it more affordable and accessible. 14 Concise Annual Report 10-11

17 Rotary Rotary assists the Program at each of the local Venues through volunteer members in accordance with the content and documentation provided by the National Office. Rotary also contributes funding by way of donations. Both the volunteering of Rotarians and Rotary donations help support the affordability of the Program. National Office The Company s National Office provides and manages the Program in its entirety. This includes: Determining Program content and delivery (facilitator) techniques, Producing support documentation including the Company s Facilitator s Manual and all electronic and other presentations materials and resources, Accessing relevant research including ongoing government consultation to produce the RYDA Program, Working with National and State agencies with responsibility for road safety and education, Establishing training modules for facilitators and managing the training process with the aim of delivering a consistent, professional product across Australia, Under our policy of continuous improvement, maintaining a quality assurance program focused on training and program evaluation, Setting and administering policy for working with young people. Promoting the Program nationally, Managing all financial aspects of the Program including partnerships and National sponsorships. This also includes working closely with our community partner in the provision of feedback and financial information based on local Rotary Districts, venues and other geographic areas. 15

18 Commitment to Quality RYDA Program Review The much anticipated new RYDA Program was piloted in early 2010 and rolled out across venues from July. Following extensive review and research, the new RYDA Program delivers road safety messages using a broad range of strategies and approaches to better engage with young people. Using a mix of presentations, small group work, interactive discussions, DVD s, media clips and poster work, the RYDA Program seeks to provide students with information so they can make informed decisions and develop strategies to make good choices. A significant change in the Program was to shift from Presenters to the more appropriate role of Facilitator. This allows for better engagement with all students who are often at different points in their driving careers. Asking students to come up with their own solutions, rather than being given the information, allows them to test their own understanding in a supportive and encouraging environment. Close attention has been paid to ensure that the RYDA Program is well supported by research and literature. We have adopted a number of strategies and focus points in line with this research. These include: evidence-based content developed in consultation with a Health Program and Education consultant update of content to include current government messages experiential learning strategies, engaging students as critical thinkers more interaction to maintain attention and improve learning outcomes a variety of learning styles and environments between each session materials that reflects the sub-text of the Program: My Life : My Choices material designed to evoke a strong emotional response from students rather than explicitly shock with graphic images more focus on passengers and their role in road safety We worked with many organisations and individuals who gave generously of their time and expertise in the development of the new program material. These included the Departments of Transport and Roads (& Road Safety), Departments of Education (including Catholic & Independents), Driving Instructors, Police, Students and Teachers. All aspects of the new Program content and educational strategies were rigorously pilot tested and evaluated. We entered into 2010 and beyond with an exciting and well developed program that set a new benchmark in road safety education, providing learner and novice drivers with a unique and valuable learning experience. 16 Concise Annual Report 10-11

19 Engaging Students as Active Learners Research shows that passive involvement in lessons, that is listening to an instructor or reading, generally leads to a limited retention of knowledge as outlined in the Cone of Learning (below) and that by adapting the way in which we present material to students, we can create an environment in which knowledge retention is significantly increased. One of the best methods is to use an active learning approach. Quite simply, active learning is involving students directly and actively in the learning process itself. This means that instead of simply receiving information verbally and visually, students are participating and doing. By engaging students in doing something besides listening to a lecture, helps them not only learn, but apply the crucial messages of the RYDA Program. Every session is a conversation or inclusive demonstration designed so that students can explore and experience their current sense of truth and knowledge and test the formula with new knowledge and experiences. RYDA s learning is for life. The more we challenge the brains of our students, the more they will retain and draw on in real life situations. After two weeks we tend to remember... 10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear reading hearing words looking at pictures watching a movie looking at an exhibit watching a demonstration Below: Cone of Learning adapted from Edgar Dale Audio-Visual Methods in Teaching, Holt, Rinehart and Winston passive active Do We Shock them into Submission? If all we had to do was to shock young drivers with graphic footage of road carnage to change their attitude to road safety it would all be very simple; indeed we could show them repeated clips from accident reports on the nightly news. In a recent research paper (Lewis et al 2007), it is highlighted that viewers have become resistant or numbed to shock as a tactic to change behaviour. Shock tactic advertising came into our culture over thirty years ago however it soon started to lose its impact. With the introduction of computer games and advanced special effects in films, audiences had been desensitised to the graphic images. Importantly, the authors highlight a number of shortcomings of using shock tactics and warn that such negative approaches impact on the effectiveness of the messages. An evaluation of attitudinal driving workshops which target year old drivers was conducted by the Review and Evaluation Unit of the Queensland Police Service. Their findings revealed that the personal, emotional stories are more effective in persuading people to change their driving attitudes. 70% of what we say 90% of what say & do seeing it done on location participating in a discussion giving a talk doing a dramatic presentation simulating the real experience doing the real thing The new RYDA Program encapsulates the ideas contained in these research papers - it is an emotional program that provides practical and meaningful strategies for young people to become better drivers and passengers, making better decisions and being acutely aware of the consequences of poor choices. 17

20 continued Commitment to Quality Best Practice At the RYDA Program we teach students the value of selecting a motor vehicle that has the highest possible Australasian New Car Assessment Program (ANCAP) star rating that indicates the level of safety they provide in the event of a road crash. For greatest safety it is recommend that consumers should only buy ANCAP 5 star rated vehicles. Choosing a road safety education program is a bit like selecting a safe car you should only choose a program that performs best when bench-marked against what research indicates will produce the best outcome for the students. Most jurisdictions across Australia and New Zealand have published guidelines or principles on what constitutes Best Practice for youth road safety education. Road Safety Education Limited has used these guidelines to help produce a highly respected and effective, award winning Program. The best practice principles can by distilled into five broad themes: program content, program delivery, consistent sequential learning, broad community engagement and evaluation. Following are some of the key elements of a Five Star road safety education program: Focus on attitude and awareness Do not include shock tactics Include the influence of passengers Apply multiple educational strategies including small group work Do not include practical driver training Evaluate the impact on participants road use behaviour and attitudes Aware that inappropriate messages to students can cause harm, we continue to make a very substantial investment in the RYDA Program to ensure that students receive a program that consistently meets best practice road safety education standards. Further details including a full list of the Best Practice guidelines and source document references are available from our website 18 Concise Annual Report 10-11

21 Commitment to Quality A Snapshot of the RYDA Program Sessions Addressing the specific common causes of youth road trauma: speed; inexperience, fatigue, distraction and alcohol, the RYDA Program provides students with the opportunity to develop and articulate strategies to combat these causes as both drivers and passengers. The six interlinked sessions of the RYDA Program have been carefully crafted to meet the needs of students. This is achieved by students acquiring practical knowledge and skills blended with developing emotional intelligence regarding the issue of youth road trauma. Perhaps the two sessions where both knowledge and emotional intelligence is synthesised is the Crash Survivor and Police Session. The story told by the crash survivor and the Remembering Genevieve video shown in the Police session are the heart of the RYDA Program, giving perspective to the other sessions, emphasising the reason why choices made on the roads are so crucial. Remembering Genevieve Genevieve, or Gen as she was known to family and friends, was born in 1991, the youngest of three children. She lived life to the full; enjoyed student life; played cricket and netball; worked part time at Macca s; was active in cadets and loved hanging out with her two best friends, Shannon and Kate. The three girls were inseparable. On 11 June 2009, at about 5.30pm on a Thursday afternoon Gen was driving with Shannon to collect Kate from her house; a trip they had made countless times. After overtaking another vehicle, Gen over-corrected her steering and crashed into an oncoming car. She was 18 years and 4 months old when she, and her friend Shannon, died. The story of Genevieve forms the basis of the RYDA Program s Police session. Through a short video, students hear first hand from her parents as they reflect on her life; the moment they learned that she was gone and how much quieter their world is without her. Kate and Gen s other friends share their own stories about the gap left at her sudden loss and the effect on their own lives and plans for the future. Students are encouraged to explore possible reasons for the crash and consider the ripple effect of her death. The story of Genevieve is hard hitting and unashamedly emotional. There is no gore, no crash scenes, no blood - just the long lasting effects of road trauma giving the young participants cause to stop, reflect and consider their decisions as a passenger or driver. 19

22 continued Commitment to Quality A Snapshot of the RYDA Program Sessions Session 1: Stopping Distances Through experiential learning, students have the opportunity to compare what they think they know about the distance it takes a vehicle to stop with the actual stopping distance. Students are shown the impact of differing speeds, reaction time and vehicle traction on the length of time that it takes to stop a vehicle. They are given the opportunity to travel in a vehicle, driven by a licensed driving instructor, as well as observe from outside. The importance of the condition of the vehicle is emphasised along with the impact of road conditions. Session 2: Crash Survivor A powerful presentation by a crash survivor who has a brain or spinal injury as a result of a vehicle crash. Students hear directly from a crash survivor about the impact of their crash on their family and friends. Apart from the practical implications of living with a spinal or brain disability, students also learn of the emotional cost. For some it is the loss of independence; or the loss of friends; or often their livelihood. Students observe first hand from these inspirational presenters their personal story of pain, hardship and triumph. Session 3: My Wheels Being safe on the road involves more than just attitude. It also concerns the types of vehicle in which young people are travelling. At the beginning of this session, students are given a blank poster and an unlimited budget and are asked to design their perfect car. The results almost always include items such as neon lights, mag wheels and stereos. Rarely do students design a car with many, if any, safety features. In this session, the facilitator leads a group discussion helping students to identify what a safe car looks like, how to research their options before purchase and how to make sure that the car they are travelling is in good condition. 20 Concise Annual Report 10-11

23 Session 4: Police An open discussion with a Police Officer, this session gives students the opportunity to learn about the role of Police in motor vehicle crashes, common traffic offences, the penalties that come along with them and the lasting effects of road trauma. The themes for discussion are framed around a powerful film which is shown at the beginning of the session. The film tells the very real and raw story of a vibrant young woman taken too soon, as told by family and friends still learning to cope with the loss and make sense of her death. It is hard hitting and unashamedly emotional and shows the real consequences of road trauma, causing the students to stop, reflect and to act. Session 5: Hazards, Distraction & Risk A high energy session aimed at familiarising students with the most common crashes involving young people and how to prepare to avoid or minimise their impact. The session also focuses on the important role of the passenger. Together, students identify distractions that they can control or remove in order to prepare them better for circumstances outside their control. The session is presented with the aid of video footage and involves students taking part in several fun hazard perception tests. Session 6: Plan B An interactive workshop focusing on the impact that alcohol, drugs and fatigue have on driving ability. Through small group work and student presentations, students identify planning strategies for travelling safely, even when their original plans go wrong and they need to implement Plan B. It is hoped that conversations led by the students in this session will help to develop a culture of pre-planning for unexpected situations by challenging their ideas about the role of alcohol, medication and/or fatigue in car crashes. By devising workable strategies with their peers in a safe environment ahead of time, young people are in a better position to adapt and implement a safe option in an emergency situation. 21

24 Continuous Improvement Through Program Evaluation is an organisation committed to continuous improvement. Accordingly, the RYDA program undergoes regular review and evaluation. An important component of this process is to report on how the RYDA Program is received by students and teachers. Data is routinely collected from teachers and students at the conclusion of each Program day. Generally, all teachers are invited to complete a written survey which focuses on what they consider to be the effectiveness of the six sessions through evaluating the content, facilitator and relevance of the program content. Data is also collected from randomly selected students at the conclusion of each program day. This anonymous pencil and paper questionnaire evaluates a shift in knowledge, attitude and awareness from established baseline data. The Student Survey is a two page questionnaire. Part one asks 10 questions and requires students to rate their level of agreement/disagreement on a 5 point likert scale from strongly disagree to strongly agree. Part one focuses on measuring attitude and behaviour. Part two features six multiple choice questions. This questionnaire measures knowledge across all RYDA sessions. Data was collected from a different cohort of students at the conclusion of the RYDA Program day to provide post data information. Students were randomly selected by the day manager and were usually directed to the group which finished first. There was a low no answer rate of less than 1% for both pre and post surveys. reasonable level of understanding concerning road safety. This can be attributed to the social marketing campaigns conducted by governments, early school education programs and the introduction of the Graduated Licensing Scheme (GLS) which demands greater rigour in attaining a learner s permit. It is worth noting that over half of all respondents, pre and post, had some form of licence (learners, provisional) which would require a degree of understanding of road safety knowledge. Accordingly, a majority of students at baseline were able to accurately determine the crash risk dependent on licensure (64%), long term effects of a brain injury (92%), safe following distance (71%), strategies for combating fatigue (81%) and strategies to avoid collisions (80%). These are high rates of baseline knowledge. At post survey, these were maintained or improved upon with the exception of strategies for reducing fatigue. However, closer analysis reveals that whilst the program content and learning strategies are on target, the application by facilitators needs improvement. This is being addressed through improved facilitator training and program update. However, there are some interesting results that can be gleaned from the data. A significant result was a 17% improvement in identifying a safe following distance (3 second gap). This is an important result as rear end collisions are the most common form of crash. By identifying this issue and using the strategies from the RYDA Program this result demonstrates the potential for the RYDA Program to reduce overall collisions and keep young people safer. It is worth noting that high school students do not live in a vacuum and therefore already have a 22 Concise Annual Report 10-11

25 improvement in attitude and awareness Following the RYDA Program, students recorded a strong improvement in their reported attitude and behaviour towards safe driving with a cumulative average of 20% more students identifying with the preferred response. There was also an overall improvement in knowledge by 8%, significant when considered against the backdrop of a highly road safety literate cohort. improvement in knowledge Improving knowledge is important, but it is the application of that knowledge which will keep young people safe. Part two of the student survey sought to understand this by measuring the shift in attitude and behaviour regarding the key messages in the RYDA Program. This shift is best measured in degrees of intensity that respondents feel about a stated behaviour. For example in the statement Driving 5 Km above the speed limit is OK because it doesn t make much difference 36% of respondents at pre program reported that they strongly disagreed with 43% disagreeing with that statement. This result makes sense as students about to attend a road safety program and with the knowledge gained through social marketing campaigns and the GLS processes would know that it s not really okay to speed. Yet at post program this shifts to 68% who strongly disagree and only 24% who disagree with the statement. This shift almost doubles the result which is significant because it describes how emphatic the majority of students feel about speeding as a result of participating in the RYDA experience. Putting this into a broader road safety context; injury crash data reports that speed and alcohol are still the greatest contributor to youth road trauma. Post RYDA Program data reveals that speeding, fatigue, managing distractions and their driving environment all recorded a greater than 20% improvement from pre data. Combined with the results of strategies for avoiding crashes and the application of the 3 second gap, Road Safety Education Limited is delivering a program which successfully addresses the key elements of safe driving behaviours. Issues concerned with planning and safe travel improved from pre to post workshop but require further attention to reach the same levels as reported in speeding, fatigue and distractions. This issue was addressed as part of the review of the RYDA Program and appropriate changes have been made to raise this to a whole new level. These results demonstrate that the RYDA Program is making a significant contribution to youth road safety by providing a well researched and keenly targeted program that is addressing the key issues regarding youth road trauma in a timely and accessible format. Like all quality health education and promotion programs, the RYDA Program will undergo continuous review and evaluation to maintain this high benchmark of program quality. 23

26 Continuous Improvement Through Training & Assessment Our Company is committed to providing a well researched, evidence-based road safety education program for high school students. To maintain the high quality of the RYDA Program relies upon the skill and competency of the facilitator. As part of our process of continuous improvement, we have introduced a three module training program (outlined right) for every RYDA Program Facilitator. The training of RYDA Program Facilitators is a long term and ongoing initiative of Road Safety Education Limited. Only in this way, can we be sure that a facilitator of a RYDA Program is truly experienced to providing such vital and key road safety messages. Module One An on-line session with the aim of familiarising Facilitators with all aspects of the RYDA Program and to develop skills in providing links between all sessions. A key component is for Facilitators to view the Program in action and learn the techniques and skills being demonstrated by experienced facilitators. Module Two A face to face classroom session giving facilitators the opportunities to develop facilitation and classroom management techniques. These workshops are held throughout Australia and New Zealand. Module Three A one on one session with a Road Safety Education Limited staff member and facilitator during an actual RYDA Program day. This allows the facilitator to reflect on their skills in a supportive environment. 24 Concise Annual Report 10-11

27 The RYDA has really come a long way and I m very proud to be involved with it. Great training! I wish I had made the effort to see all these sessions sooner. (Facilitator, Sydney, NSW) I had always viewed any loss of my teaching time as very frustrating but having participated in this program, I view it as essential learning (Teacher, Homebush, NSW) 25

28 Growing to Meet the Need Each year a new cohort of around 180,000 novice drivers enters our community Road Safety Education Limited has accepted the challenge to assist as many of these young people as possible to be better prepared when they get behind the wheel as a P Plate driver. During the RYDA Program has continued to meet this challenge by significantly growing student attendance, increasing available venues and expanding our geographic coverage. During we established an additional 15 RYDA venues taking the total to 64 venues. New venues were established in major centres including Newcastle, Townsville and Adelaide City; and also in more remote locations such as Port Pirie in South Australia and Kalgoorlie in Western Australia all with the objective of giving as many young people as possible the opportunity to receive the RYDA road safety messages. RYDA is now conducted in all states of Australia including the ACT and with increasing support from Rotary Clubs around Australia we now have RYDA operating in 18 of the 22 Rotary Districts in Australia. Student attendance is a key indicator of our success in meeting our objectives. During we had a total of 41,750 students attend a RYDA Program in Australia - this represents a very pleasing increase of 3,500 students or 9% versus the previous year. Nationally we now have participation from nearly a quarter of our target student population our highest level of student participation is achieved in Tasmania where direct State Government support for RYDA has seen participation reach around 80% of the target student population. New South Wales New South Wales continues to be the major state for the RYDA Program in Australia with over 25,000 students attending RYDA in NSW during In Sydney we conducted 116 program days with attendance from over 16,000 students at our three Sydney venues. Significantly the many RYDA venues across regional NSW including major venues on the Central Coast and in the Illawarra, now provides the RYDA road safety education messages to over 55% of the regional target student population in NSW. Queensland Queensland has again shown good growth with nearly 8,000 students attending RYDA during , an increase of 9% versus the previous year. Our venue at Chandler in Brisbane had attendance of around 3,000 students with a second Brisbane venue due to open shortly in Ipswich. Rotary Clubs across many regional centres in Queensland continue to provide outstanding support to supply RYDA to their local high schools on the Sunshine Coast (including Gympie, Nambour, Noosa and Caloundra) we had excellent attendance from over 1,500 students. On the Darling Downs (including the City of Toowoomba and surrounding country towns) there was a very significant increase in school participation and attendance from over 750 students. Tasmania Tasmania had a very successful year with attendance from 5,000 students this represents strong growth of around 15% versus the previous year and a participation rate of nearly 80% of the target student population. Over 2,000 students attended our venue in Hobart with a further 2,500 attending programs at Launceston and Devonport. Growth of RYDA in Tasmania has been driven by outstanding support from many Rotary Clubs across the state and ongoing financial support provided by the Tasmanian Government. RYDA is now well established as an integral component of the education curriculum in all Tasmanian high schools. 26 Concise Annual Report 10-11

29 South Australia South Australia has been a great success story for RYDA in with attendance from over 2,500 students; this significant growth has been driven by the efforts of many committed Rotarians and an increased community awareness about the need for road safety education programs such as RYDA. Two new RYDA venues were established in Adelaide, one in the southern suburbs at Flinders University and another in central Adelaide at the Tandanya Centre. There was also an excellent increase in student attendance at the various regional centres in SA including the Barossa Valley, Gawler, Clare and at a new venue down at Victor Harbour. Western Australia We continue to build the RYDA Program in other areas around Australia in Western Australia we now have a new venue in Perth and our first program was conducted for students out at Kalgoorlie. Australian Capital Territory Our venue in the ACT is now well established and we expect to see good growth in attendance from local Canberra high schools. Victoria RYDA became a truly national road safety education program following the conduct of our first program in Victoria in March an enthusiastic 145 students from Aitken College near Tullamarine Airport participated in a very successful pilot program. Planning is now well advanced to establish our first major venue in Melbourne and to expand RYDA to regional centres across Victoria. During the RYDA Program made a very significant contribution towards making our roads a safer place for all in our community; however we are very conscious that the need is ongoing. Every new P Plate driver deserves to receive the RYDA road safety message, to be aware of the consequences of their decisions and to develop a positive attitude to responsible driving. 27

30 Venues The number of venues continued to show strong growth during the year RYDA Venues /01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 Fiscal Year RYDA Venues Geographical Spread of Participating Schools 28 Concise Annual Report 10-11

31 RYDA Venues ACT Canberra New South Wales Bathurst Narrabri Bega Nelson Bay Central Coast Newcastle Coonabarabran Orange Cowra Parkes Dubbo Penrith Eurobodalla St Ives Homebush Taree Illawarra Wagga Wagga Kempsey West Wyalong Leeton Woolgoolga Maitland Yamba Young Queensland Airlie Beach Ayr/Home Hill Bundaberg Cairns Caloundra Chandler Darling Downs Gold Coast Gympie Gympie Kingaroy Mackay Mareeba Maryborough Nambour Noosa Townsville South Australia Adelaide Golden Grove Barossa Valley Port Pirie Clare Salisbury Flinders Seaton Gawler Victor Harbour Tasmania Devonport Hobart Huon Valley Launceston Queenstown Smithton Victoria Greenvale Western Australia Kalgoorlie Perth Kwinana Pinjarra 29

32 Student Participation Graduates The RYDA Program has shown outstanding growth in student numbers since it started. 41,750 students attended RYDA during 2010/11, taking the total number of graduates to 195,660 as of 30 June Students participating in RYDA each year 10/11 09/10 08/09 07/08 Fiscal Year 06/07 05/06 04/05 03/04 02/03 01/02 00/01 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 RYDA graduates - total students 0 10,000 30,000 50,000 70,000 90, , , , , ,000 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 30 Concise Annual Report 10-11

33 Until you actually see a demonstration like this I don t think you can fully understand how much of a difference it can make and how seriously you can hurt someone by just creeping up your speed (Student, Adelaide, SA) It s really important that RYDA present these sessions and this information because it s something that in schools we just can t provide to this extent. It s excellent. (Teacher, Southern Sydney, NSW) 31

34 Report of the Directors (formerly RYDA Australia Limited) Introduction The Directors are pleased to present the financial report for RYDA Australia Limited (RYDA) for the period ending 30 June The financial report comprises the financial statements and the notes thereto being the Statement of Comprehensive Income, Statement of Financial Position, Statement of Changes in Equity, Cash Flow Statement and notes thereto. Principal Activities The principal activities of RYDA during this fiscal period were the provision of a road safety education program for youth which is delivered by professional presenters and facilitated by Rotary Clubs in Australia. RYDA is a registered authority holder under the Charitable Fundraising Act Change in State of Affairs During the financial period there were no significant change in the state of affairs of RYDA or of its principal activities except as set out in this report and in the financial statements and notes thereto. Subsequent Events There has not been any matter or circumstance, other that referred to in this report and the financial statements and notes thereto, that has arisen since the end of the financial period, that has significantly affected, or may significantly affect the operations of RYDA, the results of those operations, or the state of affairs of RYDA in future years. Operating Result The profit from ordinary activities is $34,577 (last year loss $47,239) was transferred to Reserves (last year $47,239 was transferred from Reserves). Information on Directors and Meetings of Directors (a) Qualifications and experience of Directors holding office for the period ending 30 June 2011 Geoffrey McIntyre AM, PSM (S pore), FAICD, F.Fin - Chairman Mr. McIntyre is the former non executive Chairman of the Bank of China Australia Limited and director of several private companies. His business career has been in banking having held senior executive positions in Australian and Singaporean banks. He is a Past President of Alzheimers Australia NSW and has been Board member since A member of the Rotary Club of Sydney since 1984 and President in he was made a Paul Harris Fellow in He was made a Member (AM) in the General Division of the Order of Australia in January 2005 for his service to business and finance, to the promotion of international relations and to the community. Mr McIntyre is the Chairman of trustees of the RYDA Foundation. Albert Terence Birss CA(NZ), FCIS, FIPA, CEO/Managing Director Mr Birss was appointed Managing Director (part time) on 1st July 2011 having previously held the position of Executive Chairman since May 2010 and Chairman since incorporation. He is also an accountant in public practice specialising in the provision of business and financial advice. Mr Birss experience includes corporate reconstruction and recovery, the establishment of new businesses and 32 Concise Annual Report 10-11

35 commercial dispute resolution. His background includes corporate acquisition and consultancy for a Fortune 500 company and extensive experience in the finance industry during which time he held senior positions in corporate lending, strategy development and risk assessment. Mr Birss is a director of several private companies and also holds the position of Deputy Chair of RYDA in New Zealand. Mr Birss is a Rotarian and is a trustee of the RYDA Foundation. John Loughlin Mr Loughlin is the Managing Director of a building contracting company specialising in the construction of sport and leisure facilities for community groups including schools. He has wide experience in business including quality assurance, environment and safety policy, marketing and costing and project management. Mr. Loughlin was instrumental with others in establishing the RYDA Program, contributing to policy formulation and implementation in such areas as program content, research, risk assessment, quality assurance and sponsorship and liaison with government and government authorities. Mr Loughlin is a Rotarian. Paul Albert Pixton Dip FP, Certified Financial Planner, JP Mr. Pixton was managing director of a financial planning practice which has been in business for over 20 years in the Hills District of Sydney. He specialised in advice in the superannuation and retirement fields for both corporate and individual clients. Following the sale of this business he is now managing director of a general insurance company. Paul is also involved in charitable works and is a local business leader. He has long involvement with road safety and was one of the founders of the RYDA program. Mr. Pixton is a Rotarian and a Past President of the Rotary Club of Dural. Jennifer Scott BA, BLegS, LLM, MDR Ms Scott was admitted in 1980 as a Solicitor in NSW and was previously a partner and director in law firms in west Sydney working in the areas of commercial law, environment and local Government law for councils, public interests groups and developers. As part of her legal practice, she has undertaken in various jurisdictions in excess of 1,500 mediations and conciliations as well as over 600 arbitrations. Between 1996 and 1999 Ms Scott worked as senior adviser to the Federal Minister for the Environment and Heritage, Senator Robert Hill. She retired from legal practice in 2005 to focus on her practice, ScottADR, which provides dispute resolution services to private and government organisations and to the courts. Ms Scott is an adjunct lecturer with Sydney Graduate School of Management and a Rotarian having held the position of District Governor in 2007/08. She is on the boards of the Australian Rotary Foundation Trust and Rotary Down Under and is a trustee of the RYDA Foundation. (b) Qualifications and experience of Directors appointed after 30 June 2011 Denis Cortese FCPA Following a long career with the Australian Tax Office in Sydney, Canberra, as Deputy Commissioner in Tasmania Mr Cortese was appointed Deputy Commissioner in Sydney in 1984, a position he occupied during a period of great change. On retirement from the ATO in 1996 he was appointed as the Independent Director to the Board of the NSW Rugby League having also served as a member and Chairman of St. Vincents Private Hospital Advisory Board. He served as a member of the Research Advisory Board of the Australian Taxation Research Foundation and as a Governor of that organisation from A former National President of CPA Australia 1997/98 he served as Deputy Chair of the Disciplinary Panel for a number of years to March Until recent years he was involved in a strategic consulting business. A former member of the Rotary Club of Sydney, , he served as president in 1994/

36 continued Report of the Directors Ronald (Keith) Barton BSc (Hons 1), PhD, FTSE Dr Keith Barton graduated with degrees in Chemical Engineering from the University of New South Wales. He retired from full-time employment in 1999 after a career in manufacturing in Australia and the USA working for companies such as BHP, CSR (Executive Director) and James Hardie Industries (CEO and Managing Director). He has had extensive board experience with a number of public companies as a non-executive director of Colonial Ltd, F H Faulding, Goodman Fielder (Chairman), Citect Ltd, Keycorp Ltd, Tower Ltd (Chairman), Coles Group and Amcor Ltd. Dr Barton is currently a Non-Executive Director of Air Liquide (Australasia) Ltd and Vision Australia Limited. (c) The following Directors held office as follows: A T (Terry) Birss, CEO/Managing Director appointed director on incorporation; appointed CEO/MD 1st July 2011 John Loughlin appointed on incorporation Paul Pixton appointed on incorporation Geoffrey McIntyre, Chairman appointed director 25th September 2007; appointed chairman 1 July 2011 Jennifer Scott appointed 19th June 2008 Denis Cortese appointed 25th August 2011 Keith Barton appointed 28th October 2011 (d) Attendance at meetings The Directors who held office during the financial year, were eligible to attend seven (7) meetings (eight meetings in the prior period). The number of meetings attended is as follows: Geoffrey McIntyre 7 8 A T (Terry) Birss 7 8 John Loughlin 7 6 Paul Pixton 7 7 Jennifer Scott 5 6 Qualifications and experience of the Executive Officers Greg Cantwell M.P.H, BA (Soc Sci) Director of Policy and Research Originally appointed to the position of Director of Operations in December 2007, Mr Cantwell was appointed Director of Policy and Research in September Greg has worked extensively in the not-for-profit and health sectors. This has included developing and implementing innovative health education and research programs targeting high school students. He is also a company director. Greg Rappo B.Sc.Agr. (Hons), FAICD Director of Program Development Mr Rappo was appointed to the position of Director of Program Development in January He has a background in sales and marketing that has included a range of senior management positions with multi-national corporations including Chevron, Abbott Laboratories and Sumitomo. Greg is a Fellow of the Australian Institute of Company Directors; an active member of the State Emergency Service (SES) and Past President of the Rotary Club of St Ives in District Auditor s Independence Declaration A copy of the auditor s independence declaration as required under section 307C of the Corporations Act 2001 is set out on page 6. This statement is made in accordance with a resolution of the Directors and is signed for and on behalf of the Directors by GE McIntyre, Chair and A T Birss, CEO/Managing Director, 27 October The reference to page 6 in the preceding paragraph is a reference to the Auditor s Independence Declaration which appears on page 33 of this report. Details regarding Dr Keith Barton, Director, did not form part of this statement as he was appointed before the date of this report but after the date of the statement. 34 Concise Annual Report 10-11

37 Financial Report Independent Audit Report (formerly RYDA Australia Limited) An independent audit of the 2010/2011 Financial Report for (formerly RYDA Australia Limited) has been conducted by Geoffrey Adcock (Partner), Storey Blackwood, Chartered Accountants, Level 4, 222 Clarence Street, Sydney, NSW

38 Financial Report Income (formerly RYDA Australia Limited) The annual financial report which includes the audited financial statements of the Company is distributed to members for adoption at the annual general meeting. Set out below is summarised financial information including excerpts from the audited financial statements. Total income for the year was $2,537,178 Less Program Discounts given ($924,590) Income before Expenditure $1,612,588 10% <1% <1% 2% 4% 28% 8% 2% Schools Rotary Donations Grants (Government) Grants (Councils) Corporations (Cash) Corporations (In Kind) Other Sponsorship & Donations Program Fee Interest Other 44% <1% Schools $1,589,556 98% Less discounts given (support from): Community, including Rotary -$ 628,874-39% Corporate (BOC) -$ 407,888-25% Grants applied to school/student fees -$ 104,732-6% Grants from Corporations (cash) $ 711,079 44% Program Fee $ 170,644 10% Grants (Government) $ 97,475 8% Other Sponsorship & Donations $ 59,776 4% Rotary Donations $ 38,898 2% Grants from Corporations (in kind) $ 27,500 2% Grants (Councils) $ 12,000 <1% Other $ 10,680 <1% Interest $ 6,474 <1% 36 Concise Annual Report 10-11

39 Financial Report Expenditure (formerly RYDA Australia Limited) Total expenditure amounted to $1,578,011 11% <1% 1% 2% 17% Facilitators Venues & Catering 9% 2% 3% 15% Transport Printing, Advertising & Pres. Materials Communications & Travel Employment/Contractors Program Research, Maint. & Dev. Accounting & Compliance 4% 4% <1% IT, Equip., Depreciation & Office Costs Program Fee Program Venue Kits Insurance, Interest & Fees Other 31% Employment/Contractors $494,227 31% Facilitators $273,835 17% Venues and Catering $231,059 15% Program Fee $170,644 11% Program Research, Maintenance and Development $136,164 9% Printing, Advertising and Presentation Materials $ 62,548 4% Communications and Travel $ 55,038 4% IT, Equipment, Depreciation & Office Costs $ 54,488 3% Program Venue Kits $ 36,436 2% Accounting and Compliance $ 28,381 2% Other $ 17,755 1% Interest, Insurance and Fees $ 5,073 <1% Transport $ 2,683 <1% 37

40 Income Statement Year Ended 30 June 2011 (formerly RYDA Australia Limited) $ $ REVENUE FROM ORDINARY ACTIVITIES PROGRAM VENUES 1,589,566 1,253,035 NATIONAL OFFICE 947, ,041 TOTAL REVENUE 1,612,588 1,330,671 LESS PROGRAM DISCOUNT GIVEN (924,590) (585,405) 1,612,588 1,330,671 EXPENDITURE PROGRAM VENUES (718,542) (629,798) NATIONAL PROGRAM OFFICE (859,469) (748,202) TOTAL (1,578,011) (1,378,000) PROFIT/(LOSS) FROM ORDINARY ACTIVITIES BEFORE INCOME TAX EXPENSE 34,577 (47,329) INCOME TAX 0 0 NET PROFIT/(LOSS) AFTER INCOME TAX 34,577 (47,329) Where required by Accounting Standards, comparative figures have been adjusted to conform to changes in presentation of the current financial year. Excerpts from the audited financial report 38 Concise Annual Report 10-11

41 Balance Sheet as at 30 June 2010 (formerly RYDA Australia Limited) $ $ CURRENT ASSETS Cash and cash equivalents 402, ,415 Trade and other receivables 185, ,249 TOTAL CURRENT ASSETS 587, ,664 NON-CURRENT ASSETS Investments RYDA Foundation 2,420 1,100 Property, Plant & Equipment 12,151 17,778 TOTAL NON-CURRENT ASSETS 14,571 18,878 TOTAL ASSETS 602, ,542 CURRENT LIABILITIES Trade and other payables 296, ,267 Short Term Provisions 44,142 37,499 TOTAL CURRENT LIABILITIES 341, ,766 NON-CURRENT LIABILITIES Long Term Provisions 19,868 27,077 TOTAL NON-CURRENT LIABILITIES ,077 TOTAL LIABILITIES 360, ,843 NET ASSETS 241, ,699 EQUITY Retained Earnings 241, ,699 TOTAL EQUITY 241, ,699 Where required by Accounting Standards, comparative figures have been adjusted to conform to changes in presentation of the current financial year. Excerpts from the audited financial report 39

42 Rotary Clubs in ACT, NSW, QLD, SA, TAS, Vic & WA Founding Partner Rotary The RYDA Program is facilitated in partnership with Rotary; the world s first service club organisation with more than 1.2 million members in 33,000 clubs worldwide. Rotary club members are widely recognised as volunteers who work locally and internationally to improve health, provide education and promote peace under the motto Service Above Self. Rotary and RYDA The active support and close involvement of Rotary is a fundamental aspect in the success of the RYDA road safety education program there are over 1,100 Rotary Clubs with some 34,000 members (Rotarians) located in communities across all cities and rural towns in Australia. We acknowledges the valuable contribution made by way of donations and volunteer support by Rotary District 9680 which it is pleased to recognise as the Founding Rotary District. The RYDA Program is an Approved Project of Rotary District Contact with high schools to arrange attendance at a RYDA Program is generally initiated by a local Rotary Club that often already has an existing relationship with the school through other Rotary youth programs. Across Australia there are approximately 1,400 high schools with around 180,000 Year 11 students. It is typical that any particular Rotary Club would have 1-3 high schools in their geographic area. Rotary provides the RYDA Program with access to a vast volunteer support base and introduction to many community groups including schools and local business organisations. 40 Concise Annual Report 10-11

43 Rotary participates in RYDA by providing volunteers and financial support through donations identifying the RYDA road safety education program as the focus of club fundraising activity creates very good community interest and support. Rotarians play an important role at RYDA days by acting as guides for each of the student groups participating in the six program sessions. Rotarians with good organisational skills and availability for a long-term commitment to the Program also assist by accepting a role as Day Manager at our various RYDA venues. Our Company and Rotary Clubs across Australia are working together to help make our roads a safer place. There is no other Rotary project that gives us the opportunity to reach and positively influence so many young people in our community (Rotarian, Sydney, NSW) 41

44 Founding Sponsor BOC Why does BOC support Road Safety Education Limited? There are no higher priorities for BOC as an organisation, than the health and safety of their employees, customers, suppliers and the broader community. As part of this genuine commitment, they provide their employees with internal safety schemes, such as the BOC Healthy Choices initiative and the benchmarked BOC Driver Safety programme, which promotes safe driving behaviour 100% of the time. The RYDA Program therefore has great synergies with BOC s own safe driving culture - and this is why they keenly support the development of this Youth education initiative for younger drivers. BOC became the founding sponsor of the RYDA Program in 2004 when it was a small yet growing program. Through the sponsorship money BOC have contributed, have been able to expand the program from being a local NSW initiative to venues across NSW and interstate to Queensland, South Australia, Tasmania and Western Australia. About BOC BOC is a member of the world leading gases and engineering company, The Linde Group, with over 50,000 employees working in more than 100 countries worldwide. For more than a century, BOC gases and expertise have contributed to advances in many industries and aspects of everyday life. BOC s product range includes gases and mixtures which are used for steel-making, refining, chemical processing, environmental protection, wastewater treatment, welding and cutting, food processing and distribution, glass production, electronics and health care. Further information about BOC s products and services can be found at 42 Concise Annual Report 10-11

45 Major Sponsors Toyota Community Spirit, Toyota Australia s corporate citizenship program, develops partnerships that share Toyota s skills, networks, expertise and other resources with the community. The program provides opportunities for Toyota to participate in issues and activities that are important to the Australian community. Toyota Australia have committed to a partnership with Road Safety Education Australia focusing on: Program Implementation: - Making program national - expanding into Victoria. Program Sustainability :- Communications strategy and research. Toyota Australia are proud to be associated with the. About Toyota After over 50 years in Australia, Toyota has grown to be one of Australia s leading automotive companies. Toyota Australia is a leading manufacturer, distributor and exporter of vehicles, with a market share of 21 percent as at the end of the 2011 calendar year. Further information about the Toyota Community Spirit program can be found at au/about/toyota-community-spirit. Kmart Tyre & Auto Service (KTAS) is a proud sponsor of Road Safety Education Limited and the founding donor of the Road Safety Education Foundation, which provides funding support. KTAS donation and commitment has helped secure the financial future of our Company. KTAS and our company share a common goal: making our roads a safer place. KTAS is dedicated to road safety for all road users and in particular young drivers. Its commitment to our company extends to spreading the road safety messages to hundreds of thousands of KTAS customers every year. Kmart Tyre & Auto Service is a division of Kmart Australia Ltd and part of the Wesfarmers group of companies. Established in 1969 and restructured in 1992 as a specialist automotive division of Kmart, Kmart Tyre & Auto Service provides a full range of automotive services including, scheduled servicing, tyres, brakes, suspension, batteries and general mechanical repairs. With the convenience of over 250 stores and a team of over 1300 people nationally, Kmart Tyre & Auto Service is one of Australia s largest and most respected automotive service, repair and tyre retailers. 43

46 Major Sponsors Suncorp Insurance CTP is a proud and committed supporter of Road Safety Education Limited in Queensland. Apart from a significant financial contribution, Suncorp provides staff volunteers to assist on Program Days at venues throughout the State and every student in Queensland receives a Suncorp P Plate protector. This year as a major sponsor of the Schools based Program, Suncorp Insurance CTP funded a promotional initiative for Brisbane High Schools to go into a draw to win $5,000 for their school to spend on Road Safety simply by booking a Program day. This initiative significantly boosted bookings from schools and parents, with the ultimate goal of increasing the number of students completing the RYDA program. Suncorp Insurance is committed to helping make Queensland roads safer and has been a proud partner of our Company since About Suncorp The Suncorp group of companies offer a range of financial products and services in banking, general insurance, life insurance, superannuation and investment products across Australia and New Zealand. Often, the expression sustainability refers to the environment only and concentrates on reducing carbon footprints and greenhouse gas emissions. Laing O Rourke has embraced a sustainability agenda that covers a much broader spectrum. In 2008, they launched EPIC, a sustainability program focusing on Environment, People, Industry and Communities. s School Program meets Laing O Rourke s objective of leaving a positive legacy in the communities in which they operate, through a commitment to youth training which is why Laing O Rourke are pleased to have supported Road Safety Education Limited. About Laing O Rourke Laing O Rourke is one of the world s largest construction companies with offices across Australia, the UK, South East Asia and the United Arab Emirates. Laing O Rourke is 100 per cent privately owned, with more than 18,000 employees worldwide. NRMA Motoring & Services is Australia s largest mutual organisation. NRMA Motoring & Services provides a range of services for their 2.3 million Members including their legendary roadside assistance and their road safety advocacy work with government to increase the safety of all road users. NRMA is committed to road safety education through its annual Safer Driving School Road Safety Grants as well as a wide range of education programs for schools and the community. NRMA are pleased to sponsor the RYDA program My Wheels educating youth on choosing a safe first car to increase the safety of young drivers and their passengers. 44 Concise Annual Report 10-11

47 RYDA showed me that my decisions about driving have a huge affect on my life and the lives of others around me. (Student, Central Coast, NSW) 45

48 Other Sponsors & Supporters Every RYDA venue relies on the support & involvement of local Rotary Clubs, businesses and community organisations. Please see venue pages at for a comprehensive list of local sponsors and supporters. Federal & State Governments Police authorities in all States All State Departments of Education Dept of Infrastructure, Energy & Resources, Tas Disability South Australia Office of Road Safety, WA Primary Industries and Resources of SA Queensland Transport Roads and Maritime Services, NSW School, Drug Education & Road Aware, WA Local Government The RYDA program enjoys strong support from local councils at many venues. Significant, ongoing, financial support has been provided by the following: Bathurst Regional Council The Hills Shire Council Gosford City Council Hurstville City Council Redlands City Council Shellharbour City Council Townsville City Council Wyong Shire Council Educational and Community Groups Australian Independent Schools Association Brain Injury Association of Australia Brain Injury Association, NSW Brain Injury Association of Tasmania Catholic Education Commission NSW Headway, Wollongong Paraplegic Benefits Fund Illawarra Volunteers in Policing Tasmanian Acquired Brain Injury Service Think Twice, Westmead Hospital Tocal College Campuses (Paterson & Yanco) YouthSafe Corporations, Clubs and Foundations major contributors Bathurst Truckie s Ball Committee BlueScope Steel Chatswood RSL Club Davidson Branding The Epping Club NRMA - ACT Road Safety Trust Redlands RSL Club Riverwood Legion & Community Club Royal Automobile Club of Tasmania Sydney International Regatta Centre Sydney Olympic Park Authority Victoria Point Sharks Sporting Club Corporations, Clubs and Foundations other supporters Adamstown Rider Training Centre, Avis Australia, Bananacoast Community Credit Union, Bega Valley Motors, Bendigo Bank (various locations), Black and White Taxis (Cairns), Black Toyota (Toowoomba), Bloomfield Hospital, Brian Hilton Motor Group, Burdekin Motors, Camp Clayton Management, Canberra Racing Club, Clare Sports Club, Coastwide Driving School, Coates Hire (various locations), CMI Toyota (Cheltenham), CMT Queenstown, Coonabarabran Race Course, Cowra Antique Car Club, Cowra Gun Club, Cullen Holden, Taree, David Nelmes & Associates, David Nelmes & Associates (Yamba), Dubbo City Toyota, Dubbo Golf Club, Flexihire (Airlie Beach), Flinders University, Gary Crick Autos, Grand Prix Mazda (Aspley), Hampel Woodards, Hillis Ford, The House With No Steps (Noosa), Ireland Holden, Ken Mills Toyota, Klosters Group, Logan Diggers, McDonalds (various locations), Mackay Motor Traders - MTAQ, Mark Dodge Autos, MMG Rosebery, Motors Group Tasmania, Motorsports Tasmania, Moruya Jockey Club, Moruya Nissan & Kia, Noosa Classic Car Club, NSW Rural Fire Services, Performance Automobiles, Peter Kittle Motor Co, Primary Industries & Resources of SA, Riding for the Disabled, Rooty Hill RSL Club, Royal Automobile Association of SA, Royal Hobart Show Society, Sapphire Coast Kart Club, Southport Community Centre, Spencer Motors, Smiths Mid North Motor Co, Stadiums Queensland, State Emergency Service (various locations), Steinborner Holden, Sunshine Coast Turf Club, Sydney Olympic Park Tennis Centre, Tandanya Institute, Taree Race Club, Tas Motor Accident Insurance Board (MAIB), Tocal College, Trent Driving School, Westpac Bank (Nambour), Whitsunday PCYC, Wilkinson Bus & Coach Service, Wyong Race Course we thank all sponsors & supporters 46 Concise Annual Report 10-11

49 Other Sponsors & Supporters Police Support the RYDA Program Police officers across Australia play a vital role in the RYDA Program. The Police Session is a crucial part of the day which benefits greatly from the vast experience and knowledge of Police personnel. The active involvement and support provided by Police services in every state of Australia, including the Federal Police in ACT greatly enhances the value of the program and the impact of the message on students. At least one police officer participates at every single RYDA Program across the country, totalling over 350 days per year. In NSW, a specially trained team of 40 School Liaison Police (SLP) are available in six regions across the state to assist in conduct of the RYDA program. The police give the RYDA Program utmost priority and resource approximately 200 program days every year. The Queensland Police Service Senior Executive formally endorsed the program for police support in that state, bringing under their working together umbrella, agreeing to present and promote the program within the Service and to relevant stakeholders. In SA, the Police Commission provided his formal approval for South Australia Police to be actively involved in the presentation of the program across that State. In all States the RYDA Program receives outstanding support and commitment from the Police Service and we would like to take this opportunity to formally thank them for their continued dedication to helping to make our roads a safer place through their involvement in the RYDA Program. 47

50 The information and activities provided at RYDA were all extremely beneficial, relevant and interesting. I m really glad that we had the opportunity to participate in such a great program. (Student, Canberra, ACT) 48 Concise Annual Report 10-11

51 Road Safety Education Foundation (formerly RYDA Foundation) Report of the Trustees Introduction The newly named Road Safety Education Foundation formed in 2009 seeks to attract gifts and bequests from the philanthropic and corporate community to help stop the tragic loss of young lives on our roads. Donations to the Foundation are preserved in perpetuity whilst income from the fund is used to educate young Australians through its support of the youth education programs conducted by. The growth in the corpus of the Foundation will help the sustainability of this education. Operational Results The profit from ordinary activities of $153,249 (last year $0) was transferred to Reserves. This resulted from the donation from the Founding Donor, Kmart Tyre & Auto Service. Patron The Honourable Sir William Deane AC KBE Sir William Deane was called to the Bar in 1957 and appointed Queen s Counsel in In 1977 Sir William was appointed a judge in the Equity Division of the Supreme Court of New South Wales and judge of the Federal Court of Australia and the President of the Australian Trade Practices Tribunal. In July 1982, he was appointed a Justice of the High Court of Australia and served on that court until 10 November Vice Patrons Gillian Moore AO BA MA DipEd, Principal of the Pymble Ladies College from 1989 until Kenneth Moroney AO, APM, MBA, Commissioner of the NSW Police Force from 2002 until A/Prof Dr Brian Owler MB BS BSc(Med)(Hons) PhD FRACS, an adult and pediatric neurosurgeon based at Westmead Hospital. The Hon James Wood AO, QC, Judge of the NSW Supreme Court including Chief Judge at Common Law from 1984 until 2005 and currently Chairman of the NSW Law Reform Commission. Trustees Geoffrey McIntyre AM, PSM (S pore), FAICD, F.Fin Chairman Albert Terence Birss CA(NZ), FCIS, FIPA Jennifer Scott BA, BLegS, LLM, MDR Sir William was sworn in as Australia s 22nd Governor-General on 16 February 1996 and served until He was appointed a Knight of the British Empire in 1982 and a Companion in the Order of Australia in Sir William was a Rotary Ambassadorial Scholar and is an Honorary member of the Rotary Club of Sydney. 49

52 Financial Report Independent Audit Report Road Safety Education Foundation (formerly RYDA Foundation) An independent audit of the 2010/2011 Financial Report for Road Safety Education Foundation (formerly RYDA Foundation) has been conducted by Geoffrey Adcock (Partner), Storey Blackwood, Chartered Accountants, Level 4, 222 Clarence Street, Sydney, NSW Concise Annual Report 10-11

53 Income Statement & Balance Sheet Year Ended 30 June 2011 Road Safety Education Foundation (formerly RYDA Foundation) INCOME STATEMENT $ $ INCOME GRANT 150,000 0 INTEREST RECEIVED 3,255 0 TOTAL 153,255 0 LESS EXPENDITURE BANK FEES 6 0 TOTAL 6 6 PROFIT BEFORE INCOME TAX 153,249 0 INCOME TAX EXPENSE 0 0 INCOME TAX 153,249 0 RETAINED EARNINGS AT THE BEGINNING OF FINANCIAL YEAR 0 0 RETAINED EARNINGS AT CLOSE OF FINANCIAL YEAR 153,249 0 BALANCE SHEET CURRENT ASSETS Cash and cash equivalents 153, TOTAL CURRENT ASSETS 153, TOTAL ASSETS 153, TOTAL LIABILITIES 0 0 NET ASSETS 153, EQUITY Settlement Sum Retained Earnings 153,249 0 TOTAL EQUITY 153, Excerpts from the audited financial report 51

54 Founding Donor Kmart Tyre & Auto Service are keen to see their support contribute to the long term future and sustainability of youth road safety education by becoming the Founding Donor of the Road Safety Education Foundation. Kmart Tyre and Auto Service is a division of Kmart Australia, and part of Wesfarmers. Employing over 1200 people at over 250 stores across Australia, Kmart Tyre & Auto Service is one of the country s largest automotive service, repair and tyre retailers. As part of one of Australia s largest corporations they have a strong corporate social responsibility and wanted to be involved in the partnership as there were great synergies between the two organisations. Kmart Tyre & Auto Service has been involved in keeping cars safe on our roads for over 40 years and the new partnership with Road Safety Education Limited to provide road safety education to new drivers will see this taken to the next level. As an employer of over 1200 people and the largest single employer of apprentice motor mechanics in Australia, Kmart Tyre & Auto Service staff will also benefit directly from the partnership. 52 Concise Annual Report 10-11

55 I learnt things at RYDA that I ll remember for the rest of my life. (Student, Illawarra, NSW) 53

56 The Road Safety Education Team Terry Birss, CEO/Managing Director (Part Time) Previously Executive Chairman, Mr Birss was appointed CEO/Managing Director in July 2011 to manage the affairs of the Company. His duties include implementation and management of policy and strategic plans especially in relation to program veracity, financial and risk management and stakeholder relationships. Greg Rappo, Director of Program Development (Full Time) Commencing in January 2008, Greg s key responsibility is to expand the RYDA Program on a National basis. Greg works closely with Rotary Clubs and other stakeholders to establish new venues and provides general marketing support to promote continued growth of the RYDA Program. Greg Cantwell, Director of Policy & Research (Full Time) Commencing in December 2007, Greg has recently moved into this newly created role. Greg is responsibly for maintaining and evaluating the RYDA Program content, developing company policy and liaising with sponsors. Brooke O Donnell, National Operations Manager (Full Time) Brooke joined the Company in January 2006 and currently oversees the operations of the company. Brooke supports the operation of all Programs, including training and recruitment of facilitators, quality control of content delivery and financial management of venues. Liane Leslie, Sydney Venue Co-ordinator (Part Time) Liane joined RYDA in February 2009, taking on the responsibility for some of RYDA s largest metropolitan venues. Liane is responsible for booking schools, facilitators and venues and attending each program day at these venues to ensure their smooth running. Tahnia Cook, Brisbane Venue Co-ordinator (Part Time) Tahnia joined RYDA in May 2011, taking on the responsibility for the three Brisbane metropolitan venues (Chandler, Ipswich and Gold Coast). Tahnia is responsible for booking schools, facilitators and venues and attending each program day at these venues to ensure their smooth running. Jane Ward, Office Administrator (Part Time) Commencing in March 2010, Jane s responsibility is to administer Program resources (including Day Books, student wristbands, posters, etc) to all RYDA venues, Nationally. Jane also coordinates correspondence to schools, confirming bookings and Rotary Clubs in the Metropolitan areas, advising of upcoming RYDA days. June Ryan, Senior Accounts Administrator (Part Time) June joined the Company in June June s role is to maintain the bookkeeping for the Company and the Foundation, and administer accounts payable and receivable. Josh Donohoe, National Program Venue Manager (Full Time) Josh joined the Company in June 2011 and has responsibility for supporting all RYDA venues, overseeing establishment of new venues, metropolitan venues and assisting volunteers in conducting the program at regional sites. 54 Concise Annual Report 10-11

57 Directory (formerly RYDA Australia Limited) The Company is a not-for-profit community initiative comprising a road safety education program for youth which is delivered by professional facilitators and assisted by Rotary Clubs in Australia. Road Safety Education Limited is a registered authority holder under the Charitable Fundraising Act is incorporated under the Corporation Act 2001 as a company limited by guarantee. The constitution of requires that not less than one half of all members of Road Safety Education Limited and one half of the Board including the chairman, must be members of Rotary International in Australia. National Office Level 2, 10A Julius Avenue North Ryde NSW 2113 Directors at the date of this report Geoffrey McIntyre AM, Chairman A (Terry) Birss, CEO/Managing Director John Loughlin Paul Pixton Jennifer Scott Denis Cortese Ronald (Keith) Barton Bankers ANZ Banking Group Limited Macquarie Bank Limited Auditor Storey Blackwood Level Clarence Street Sydney, NSW Website: Directory Road Safety Education Foundation (formerly RYDA Foundation) The Company Road Safety Education Foundation is an endowment trust formed in 2009 to help sustain the aim of Road Safety Education Limited. Road Safety Education Foundation is a registered authority holder under the Charitable Fundraising Act Principal Office Level 2, 10A Julius Avenue North Ryde NSW 2113 Website: Directors at the date of this report Geoffrey McIntyre AM, Chairman A (Terry) Birss Jennifer Scott Bankers Macquarie Bank Limited Auditor Storey Blackwood Level Clarence Street Sydney, NSW 55

58 First program conducted in St Ives, NSW RYDA receives first approved project status from Rotary District 9680 Expands to the Central Coast of NSW History Snapshot 2004 RYDA Australia Limited incorporated BOC become Founding Sponsor Approved RYDA Program content developed and introduced First Regional RYDA Program held in Dubbo, NSW First RYDA Programs conducted in Tasmania. First RYDA Programs conducted in Queensland & South Australia. Second Sydney Metro venue opens at Penrith, NSW First major grant awarded through NSW Roads & Traffic Authority 2007 New company name - RYDA Australia Limited First Annual RYDA District Leaders meeting conducted 2008 RYDA hosts 75,000th student Third Sydney Metro venue opens at Homebush First Brisbane Metro venue opens at Mt Cotton 2009 RYDA wins Queensland Road Safety Award RYDA Foundation formed First RYDA Programs conducted in Western Australia Tasmanian Government provides funding for every student to attend RYDA New benchmark in road safety Facilitator s Manual 2010 New corporate sponsors: Suncorp, Laing O Rourke, Toyota First RYDA Program conducted in the ACT RYDA hosts 150,000th student 49 venues established Nationally 2011 RYDA Celebrates 10 years on 7 March New corporate sponsors: Kmart Tyre & Auto Service, NRMA Motoring & Services First RYDA Program conducted in Victoria New Facilitator Training Program implemented 2012 RYDA Australia Limited rebrands to Road Safety Education Limited RYDA Foundation rebrands to Road Safety Education Foundation 56 Concise Annual Report 10-11