Official Launch of the First M&O Design Pavilion at WF CENTRAL, Beijing

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1 Official Launch of the First CENTRAL, Beijing Bringing the latest international trends from over 30 leading design brands to China Beijing, 16 th September Today marks the successful launch of the first M&O Design Pavilion at WF CENTRAL, coinciding with the Wangfujing International Brand Festival and Beijing Design Week. The exhibition, notable for being open to the public, stems from the recent partnership between WF CENTRAL and MAISON&OBJET PARIS (M&O), the leading international authority in home decoration, interior design, architecture, lifestyle and fashion accessories. The prestigious opening ceremony was officiated by: Mr Raymond Chow, Chairman of Wangfu Central Real Estate Development Company Limited and Executive Director of Hongkong Land; Ms Shirley Lam, General Manager, China Commercial Property of Hongkong Land; Mr Philippe Brocart, Managing Director of SAFI; Mr Franck Millot, Partnerships and Special Events Director of SAFI; Mr AndréFu, Designer of the Year 2016 for M&O Asia and Mr Philippe Nigro, Designer of the Year 2014 for M&O. Mr Raymond Chow, Chairman of Wangfu Central Real Estate Development Company Limited and Executive Director of Hongkong Land, commented: WF CENTRAL has always strived to collaborate with world-leaders like M&O and it is our pleasure to host the first M&O Design Pavilion at WF CENTRAL. Our shared global vision furthers our pursuit of excellence and innovation, providing unparalleled experiences for our customers. Many of the brands featured at the Pavilion will be presenting their designs in China for the first time, promoting cultural exchange while providing rare purchasing opportunities for our customers. Mr Philippe Brocart, Managing Director of SAFI, the parent organisation of M&O, remarked: Our debut in the Chinese market opens a great number of opportunities, both for M&O and Chinese consumers. It is an honour to showcase our range of international designer merchandise, with home décor, interior design, architecture, lifestyle culture and trending products all on display at the exhibition. The CENTRAL provides an exclusive chance for Chinese customers to view and purchase the latest creations from our talented team of designers, the work of whom has rarely been made available in China before.

2 Throughout the two-month exhibition, WF CENTRAL will present visitors to an innovative showcase of works focusing on the theme LOVE DESIGN to bring a comprehensive and immersive experience to Chinese customers. Featuring over 30 world-leading design brands, 12 of which have never been featured in China before, this special exhibition will also display the work of six M&O Designers of the Year, which include AndréFu, who established the renowned art studio AFSO; Eugéni Quitllet, the Catalan designer whose work is characterised by flowing designs and digital precision; Oki Santo, who founded the Nendo design studio which takes inspiration from the minimalist style of Japanese culture; Philippe Nigro, who has worked as a designer for over 20 years and whose work has been featured at the world-famous Centre Pompidou in Paris; Ramy Fischler, whose work is strongly influenced by cinema and creates hybrid objects that illustrate his capacity to blur the boundaries between disciplines, and Tom Dixon, a self-taught designer who received an OBE from Her Majesty The Queen for his services to Art & Design. Moving away from the traditional trade fair model, the forthcoming exhibition will leverage WF CENTRAL s revolutionary digital initiative, CODELAB, to provide an innovative retail experience and lifestyle inspiration for shoppers. This marks CODELAB s initial international collaboration, which provides visitors the convenience to directly purchase products at the M&O Design Pavilion at WF CENTRAL, with over 1,000 items from over 30 brands. Located at L2 and B1 of WF CENTRAL, CODELAB is able to source leading products from the most ingenious designers from around the world, combining offline experience with online retail. In addition to the M&O selection of products, CODBLAB also sourced over 200 items from 34 brands, including lines from Home Accessories and Fashion to Small Gifts and Lifestyle products. This exclusive retail experience, will help deliver more personalised transactions, greater convenience and a premium level of service for all visitors. Visitors to the exhibition will be greeted by a 5-metre tall mascot, Kong, on Wangfujing Street. It features an awe-inspiring lantern in celebration of the Mid-Autumn Festival, specially chosen for the CENTRAL. Designed by Stefano Giovannoni, Kong is modelled on the famous ape featured in the 1933 film King Kong and is sure to be a popular icon for the event. A further 20 Kongs, in white, black and pink, will also be on display to provide visitors with an area for unique and memorable photo opportunities. When visitors first arrive at the main exhibition area, they will be guided through a remarkable archway, towering above the pathway, which takes its design inspiration from Chinese and Western influences. This funnels customers to the specially-designed, iconic, event space, The Bridge, where they are invited to view the wide range of international design inspirations procured by M&O.

3 Designed as an actual bridge elevated above ground level, this bridge on bridge concept was selected due to the great importance bridges have played in China since ancient times. Forged by sweeping layers of iron, the structure of The Bridge creates an area of harmony and transparency, transporting visitors to the bold new world of the CENTRAL. Across The Bridge, the public are able to select a lifestyle which truly suits their requirements and taste, to access trends and products which have never before been seen in China, and ultimately bridge the gap between Chinese consumers and globally-renowned brands and previously inaccessible lifestyle trends. WF CENTRAL is pleased to announce a series of promotions to celebrate the opening of the M&O Design Pavilion at WF CENTRAL. Customers will receive double points in the WF CENTRAL REWARDS programme on their M&O merchandise purchases from 16 th September to 24 th September inclusive. Points may be redeemed for CODELAB vouchers, of which a limited quantity will be available Additionally, for a limited period of time, customers may also choose to redeem their WF CENTRAL Membership points for limited-edition LOVE DESIGN merchandise, selecting from a Denham Love Design T-shirt, a bottle of Ann Steeger Love Design Perfume, a Tenplus Love Design ManiPedi or a Tiago Love Design special coffee and cake combo. The CENTRAL is one of just a number of events and exhibitions which have been held by WF CENTRAL for the benefit of the many communities who live in Beijing and across China. Since the official opening, WF CENTRAL has hosted Digital Revolution, which is a collaboration with London s Barbican Centre, and is also home to the Serpentine Pavilion Beijing until November, which is a partnership with the Serpentine Gallery of London. WF CENTRAL endeavours to collaborate with governments and embassies, as well as local and international institutions, to produce an exceptional lifestyle programme. Currently, the M&O Design Pavilion at WF CENTRAL is being supported by the French Embassy and Business France. WF CENTRAL -end- WF CENTRAL is Hongkong Land s leading premium lifestyle retail centre in China at the commercial and political heart of the capital city, with the design and scale to both respect and revitalise the historic fabric of the Wangfujing area. Occupying a prime site of approximately 27,000 sq. m. on Wangfujing Street in Dongcheng District, Beijing, WF CENTRAL is bringing the community a total of 150,000 sq. m. gross floor area including a 73-room hotel Mandarin Oriental Wangfujing, Beijing. The property offers 43,000 sq. m. of retail space.

4 Bringing together an unparalleled range of Luxury, Fashion, World-class Gastronomy, Lifestyle & Wellness, and Art & Culture experiences, WF CENTRAL is set to offer an authentically-new Beijing lifestyle experience by providing the opportunity to find inspiration, enjoy culture and be part of a new global perspective. Located on the prosperous Wangfujing Street, WF CENTRAL is only a stone s throw away from the Forbidden City and the Central Business District of Beijing. It will provide 660 carpark spaces and is well served by the capital s public transportation and metro networks. Hongkong Land Hongkong Land is a listed leading property investment, management and development group. Founded in 1889, Hongkong Land s business is built on excellence, integrity and partnership. The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore and Beijing. Hongkong Land s properties attract the world s foremost companies and luxury brands. Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer. Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group. MAISON&OBJET Since 1995, MAISON&OBJET has been the world s foremost event for professionals of the lifestyle, interior and design industries. Every edition brings together some 3,000 brands and more than 85,000 unique visitors - of which 50% hail from outside France. Promoting new contacts and emerging

5 talents, MAISON&OBJET presents, twice a year, the latest sources of inspiration by shedding insight into current and future trends. As a result, the event has become an effective catalyst for brand development and business growth. - end Please download the high-resolution images at: Code: gywg September 16 th marks the successful launch of the first M&O Design Pavilion at WF CENTRAL. The prestigious opening ceremony was officiated by: Mr Raymond Chow, Chairman of Wangfu Central Real Estate Development Company Limited and Executive Director of Hongkong Land; Ms Shirley Lam, General Manager, China Commercial Property of Hongkong Land; Mr Philippe Brocart, Managing Director of SAFI; Mr Franck Millot, Partnerships and Special Events Director of SAFI; Mr AndréFu, Designer of the Year 2016 for M&O Asia and Mr Philippe Nigro, Designer of the Year 2014 for M&O.

6 Brand representatives and guests mark the occasion at the M&O Design Pavilion at WF CENTRAL. Mr Raymond Chow, Chairman of Wangfu Central Real Estate Development Company Limited and Executive Director of Hongkong Land, speaking at the opening ceremony. Mr Philippe Brocart, Managing Director of SAFI, the parent organisation of M&O, speaking at the opening ceremony.

7 AndréFu, Designer of the Year 2016 for M&O Asia, speaking at the opening ceremony. Philippe Nigro, Designer of the Year 2014 for M&O, speaking at the opening ceremony. WF CENTRAL and M&O will bring over 30 world-leading design brands, 12 of which have never been featured in China before.

8 The CENTRAL will also display the work of six M&O Designers of the Year. Visitors to the exhibition will be greeted by a 5-metre tall mascot, Kong, on Wangfujing Street. It features an aweinspiring lantern in celebration of the Mid- Autumn Festival, specially chosen for the CENTRAL. CENTRAL exhibition area Rabbitland features the iconic bunny lights designed by Italian brand Qeeboo.

9 CENTRAL exhibition area Kids Playground: kids related home furniture designs brought by Italian brand MAGIS and Belgian brand MATHY by BOLS. CENTRAL exhibition area Brussels brand AP Collection will feature their classic pieces of work for the Chinese audience, providing the opportunity to stand out from the crowd and lean back in a sphere of comfort.

10 CENTRAL Exhibition Area 1 CENTRAL Exhibition Area 2 CENTRAL Exhibition Area 3

11 CENTRAL Exhibition Area 4 CENTRAL Exhibition Area 5 CENTRAL Exhibition Area 6

12 CENTRAL Exhibition Area 7 CENTRAL Exhibition Area 8

13 For further information, please contact: Hongkong Land Jennifer Lam Shelly Chan WF CENTRAL Ellie Feng Hanna Xu Ruder Finn Sabrina Liu Qian Wang MAISON&OBJET Official Representative, Asia, Regina Chan