The Opposite House presents a Paul Smith lifestyle exhibition and room package

Transcription

1 For Immediate Release The Opposite House presents a Paul Smith lifestyle exhibition and room package (Beijing, 13 April 2015) - Following the success of 2014 s collaboration, The Opposite House has once again partnered with renowned fashion designer Sir Paul Smith. From 10 April to 8 May guests are welcome to visit the hotel s Atrium to view a unique lifestyle exhibition and enjoy an exclusive room package. Inspired by the 2015 Spring/Summer collection, the exhibition showcases the brand s 3,000 dual powered mini waggers that are 13.5 centimetres in height. Each of the waggers feature fun printed shout out cards highlighting this season s signature catchphrase - YEAH!. With more than 40 years of experience in the fashion industry Sir Paul is able to anticipate and even spark off trends not only in fashion but in the wider context of popular culture. To celebrate the hotel s collaboration with the fashion brand a Paul Smith room package has been created. Stay 2 consecutive nights or more at our Studio 70 and above to receive a special welcome gift from Paul Smith and drinks on arrival. Guests will also receive personalised styling service, complimentary mini-bar, daily breakfast for two at the hotel and unlimited access to Wi-Fi and workout facilities. Complimentary room upgrades, flexible check-in, check-out times are included, subject to availability. Guests staying at Studio 95 and above may further enjoy an exclusive shopping offer from Paul Smith. Rates start from RMB 3,400 per night, gifts are available while stocks last. We are excited to launch this unique lifestyle exhibition as well as exclusive room package with Paul Smith. The exhibition provides guests with another insight into arts while the room package takes luxury and personalised hospitality to the next level. says Peter Wynne, Area General Manager of Swire Hotels Beijing and General Manager of The Opposite House. To reserve the Paul Smith room package please call or reservations@theoppositehouse.com *Price is subject to 15% service charge

2 Studio 70 Studio 95 End

3 About The Opposite House The Opposite House is located in Taikoo Li Sanlitun a vibrant new open-plan shopping, dining and entertainment destination developed by Swire Properties. The hotel s 99 guest studios include 9 spacious suites and a penthouse duplex with a 240sqm roof terrace. More than half of all the studios are over 70sqm and all are strikingly simple with natural wooden floors and subtle touches of Chinese décor. For further information or high resolution images please contact: Lia Tjahjodihardjo Communications Manager The Opposite House Tel: liatjahjodihardjo@swirehotels.com About Paul Smith Paul Smith is one of Britain s leading fashion designers and renowned for his idiosyncratic take on traditional British styling - 'classic with a twist'. He has the ability to anticipate and spark trends, not only in fashion but often in the wider context of popular culture. In recognition of his dedication to British fashion, he was knighted in the 2001 Queen s Birthday Honours list for services to the Industry and remains fully involved in his business. There are over 150 Paul Smith shops around the world. This year, in addition to Mainland China, Paul Smith is opening new shops in Amsterdam, Melbourne, Moscow, Mumbai and Singapore. About Swire Hotels and Swire Hotels Concepts Swire Hotels has been created to manage soulfully individual hotels in Hong Kong, Mainland China, the United Kingdom and the USA, providing a characterful experience for well-travelled individually minded travellers who seek originality, style and personalised service. We create distinctive hotels with a sense of place that break with convention. The company s first hotel, The Opposite House in Beijing, opened in 2008 and was followed by The Upper House, Hong Kong, and then by EAST, Hong Kong and EAST, Beijing. The Temple House in Chengdu is due to open in Q and EAST, Miami in Q

4 Swire Hotels has also created a stylish collection of locally inspired hotels in the UK: the first Chapter Hotel, The Montpellier Chapter, opened in Cheltenham in 2010 and was followed by The Magdalen Chapter in Exeter. A restaurant division was set up in 2013 to manage the company s stand-alone restaurant operations. Our first restaurant Plat du Jour opened in November 2013 followed by Public and Ground Public in Quarry Bay and The Continental in Pacific Place which opened in October About ImagineX Group Founded in 1992, ImagineX Group is Asia s leading retail, brand management and distribution company with unrivalled market coverage in Greater China. Building luxury, designer and premium contemporary fashion and lifestyle businesses with an entrepreneurial approach and the passion of a brand owner, ImagineX represents 21 international brands, including Salvatore Ferragamo, Marc Jacobs, Donna Karan, Paul & Shark, ISAIA, Paul Smith, PS by Paul Smith, 3.1 Phillip Lim, Marc by Marc Jacobs, Juicy Couture, DKNY, Club Monaco, alice + olivia by Stacey Bendet, Scotch & Soda and BCBGMAXAZRIA. The portfolio also includes lifestyle brands such as Tumi, T- Tech by Tumi and beauty brands including Aveda, Jo Malone London, Natura Bisse and Apivita. ImagineX currently operates over 510 points of sale across around 800,000 square feet retail space in more than 50 cities in Greater China and South East Asia. The company forms part of The Lane Crawford Joyce Group, Asia s premier fashion and brand management group, which also includes iconic, luxury department store Lane Crawford, cutting edge fashion boutique Joyce and fashion footwear, handbags and accessories specialist Pedder Group. For further information please contact: Grace Zhang PR Manager ImagineX Group Tel: gracezhang@imaginex.com.cn Tia Wei PR Officer ImagineX Group Tel: tiawei@imaginex.com.cn

5 About Taikoo Li Sanlitun Taikoo Li Sanlitun, located at the junction of Worker s Stadium North Road and Sanlitun Road in Chaoyang District, Beijing, comprises two sites with a total gross floor area of over 136,000 sq m (approx. 1,470,000 sq ft) * spreading over 19 buildings, including the award-winning urban hotel The Opposite House. Taking inspiration from the hutongs, courtyards and alleyways of Beijing s past and mixing it with its more worldly cosmopolitan present, Taikoo Li Sanlitun offers more than 200 shops, plus cafes, restaurants and bars, an 8-screen MEGABOX cinema, a unique cultural entertainment space, The Orange, and parking for more than 880 cars. The retail portions of Taikoo Li Sanlitun are jointly owned by Swire Properties, which holds an 80 percent stake, and Gateway China Fund I (a fund managed by Gaw Capital) that owns the remaining 20 percent. The Opposite House of Swire Hotels is wholly-owned by Swire Properties. Visit Taikoo Li Sanlitun s website at * Gross floor area excludes car park areas.