CONTINENT. GTD Bangla at the Dhaka Travel Mart Awareness by Amadeus Lanka on the new implementation of the International Sales Indicator (ISI)

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1 SUB CONTINENT GTD Bangla at the Dhaka Travel Mart 2005 Awareness by Amadeus Lanka on the new implementation of the International Sales Indicator (ISI) The Grand Finale of Cric n Play in GTD Bangla 27

SUBCONTINENT GTD Bangla at the Dhaka Travel Mart 2005 Awareness by Amadeus Lanka on the New Implementation of the International Sales Indicator (ISI) This year saw the biggest travel trade show in

Besides this, Amadeus also exhibited its products and features at the Amadeus booth. The event was extremely well covered by the local press and media.

Recently, Amadeus Lanka in association with the system user airlines namely: British Airways, Lufthansa, Austrian Airlines, Qatar Airways, Etihad Airways, Thai Airways, Czech Airlines, Qantas and

The awareness programme was conducted due to the change of the IATA Regulations on International Sales Indicator (ISI). The decision to change the ISI was made by IATA in the year 2003.

2 SUBCONTINENT GTD Bangla at the Dhaka Travel Mart 2005 Awareness by Amadeus Lanka on the New Implementation of the International Sales Indicator (ISI) This year saw the biggest travel trade show in Bangladesh with the Dhaka Travel Mart taking place at the Dhaka Sheraton Hotel from the 4th-6th March. Amadeus was the technology sponsor of the event and the only GDS to have such a presence there. Besides this, Amadeus also exhibited its products and features at the Amadeus booth. The event was extremely well covered by the local press and media. The exhibition was spread over three days and saw the coming together of the entire travel and tourism industry of Dhaka. The Amadeus leadership in this market was seen through and through. Recently, Amadeus Lanka in association with the system user airlines namely: British Airways, Lufthansa, Austrian Airlines, Qatar Airways, Etihad Airways, Thai Airways, Czech Airlines, Qantas and Scandinavian Airline System had a combined awareness programme which was held at the Galadari Hotel. The awareness programme was conducted due to the change of the IATA Regulations on International Sales Indicator (ISI). The decision to change the ISI was made by IATA in the year This move by IATA was in order to make the fares package user friendly especially to the web users. This forum was organized to create general market awareness. As always Amadeus has been on the forefront in enlightening, educating and creating awareness in the market on any new functionality or service. This is just another step in educating the travel agents on this changed functionality. N E T The Grand Finale of Cric n Play in GTD Bangla GTD Bangla Pvt Ltd distributed six bumper prizes of 14-inch colour television sets to the winners of its Cric n Play at Hotel Purbani International on April 10 evening at the climax of its 12-week lottery-based promotional contest. The innovative game, focusing on Bangladeshi nationals passion for cricket caught the attention of the travel trade in Bangladesh. All that an Amadeus user had to do was to make a PNR and look out for his/her runs in the form of some words or numbers. The lucky prizes of the promotion ranged from travel accessories to watches to bumper prizes of television sets. The 12-week promotion was kicked off in December The winners of the bumper prizes were: Ulfat Jahan (Moon) of Versatile Travels and Tours, Taufique Alam Chowdhury, Pan Bright Travels, Khawaja M. Shahed of Horizon Express, Chandan Kumar Saha of Victory Travels, Foyez Ahmed of Saimon Overseas (US Embassy) and Moniruddin Ahmed (Sumon) of the Travel Channel. Recipients of the bumper prizes spoke of the ease of use of the CRS, immediate information of any updates and constant back up incase of any malfunction. Technology at its best - Kingfisher airlines is the launch customer for AIRS India s first online B-to-B Platform for total travel services Amadeus e-travel reports strong growth figures for online customer sites during 2004 Amadeus e-travel sees sharp rise in corporate bookings American airlines selects Amadeus e-travel as e-commerce provider in Asia Pacific expansion 28 29

TECHNOLOGY AT ITS BEST - KINGFISHER AIRLINES IS THE LAUNCH CUSTOMER FOR AIRS Bird Information Systems (BIS) provides backend aviation technology supported by Amadeus India Airline Inventory &

automated aviation and travel related software solutions, provides web based state of the art Airline Inventory Hosting Solution (AIRS) to Kingfisher Airlines.

The AIRS module is a revolutionary web based application solution providing services in the fields of inventory control, reservation, ticketing, departure control and distribution.

3 TECHNOLOGY AT ITS BEST - KINGFISHER AIRLINES IS THE LAUNCH CUSTOMER FOR AIRS Bird Information Systems (BIS) provides backend aviation technology supported by Amadeus India Airline Inventory & Reservation System Bird Information Systems Private Limited (BIS), the technology arm of the Bird Group of companies engaged in providing IT services including development and implementation of automated aviation and travel related software solutions, provides web based state of the art Airline Inventory Hosting Solution (AIRS) to Kingfisher Airlines. This technology is supported by Amadeus India, which in turn provides a huge platform to Kingfisher in distribution to more than 12,900 desktop users across the length and breadth of the country. The AIRS module is a revolutionary web based application solution providing services in the fields of inventory control, reservation, ticketing, departure control and distribution. Not only AIRS assists airlines in effective inventory control, reservation, ticketing, departure control and distribution at extremely economical costs, it also brings along solutions for airlines to facilitate inventory distribution through internet (online bookings) as well as extension to travel agencies. AIRS has been conceived with the idea to assist airlines to effectively market their product while economically controlling the inventory and other related as. The application solution has been built upon a scalable enterprise level architecture with the strategy to provide an enhanced level of functionalities and modular integration as per growth plans and subsequent future requirements of the Airline. Kingfisher Airlines is the launch customer for this module, not only does this backend technology provide huge AIRS provides huge cost savings to Kingfisher as compared to the traditional models by providing a PC based effective solution by ensuring savings on mainframe costs as well as legacy platforms and thus providing better return on investment. cost savings for the airline but gives seamless service to the end customer. In comparison, AIRS module provides extremely effective solutions by ensuring savings on mainframe costs as well as legacy platforms and thus providing better return on investment. The airline will adopt all modules of AIRS that are available and is also keen that as and when new modules come up, the same to be implemented. This extremely successful backend solution is available for each and every airline as well and is fully customizable to the needs as per demand. For a full demo and a presentation please contact rsuri@birdin.com or contact your nearest Amadeus office

N E T N E T propagate online reservations and e-commerce in the travel industry and provide alternate revenue channels for various players in the market place.

(tours, taxi, restaurant bookings, accommodation, events and even international railway passes).

National access to pool of service providers in remote lo- Easy search and booking at the click of a button.

BENEFITS FOR TRAVEL SERVICE PROVIDERS Access to over 12,000 existing point of sales in the Amadeus India Network We currently have over 12,000 point of sales connected to our system.

com Reliable Infrastructure Infrastructure is backed by the Amadeus India network INDIA S FIRST ONLINE B-TO-B PLAT FORM FOR TOTAL TRAVEL SERVICES Res4.

4 N E T N E T propagate online reservations and e-commerce in the travel industry and provide alternate revenue channels for various players in the market place. Striving to ensure faster, reliable and better response times in order to facilitate the transactions more efficiently, it would serve as a 24x7, onestop-shop, for all travel related requirements (tours, taxi, restaurant bookings, accommodation, events and even international railway passes). BENEFITS FOR TRAVEL AGENTS: 24 X 7 X 365 availability Anytime, anywhere access, all you need is a computer logged onto the Internet. National access to pool of service providers in remote lo- Easy search and booking at the click of a button. Guaranteed Instant Commission Travel Agent pays net amount after deducting commission for purchase of local services and special net rates for international content. BENEFITS FOR TRAVEL SERVICE PROVIDERS Access to over 12,000 existing point of sales in the Amadeus India Network We currently have over 12,000 point of sales connected to our system. These travel agents would be utilizing the services of res4.com Reliable Infrastructure Infrastructure is backed by the Amadeus India network INDIA S FIRST ONLINE B-TO-B PLAT FORM FOR TOTAL TRAVEL SERVICES Res4.com is India s first B-to-B market place for total travel services requirements such as Accommodation, Taxi, Tours, Railways, Theatre and Shows Tickets, Restaurant bookings etc. Powered by Amadeus India, this web initiative provides a market place, and is aimed at extending a wider reach and reservation automation to all segments of travel service providers and travel agents with an emphasis on low cost, high coverage and high volume distribution. Using a highly secure payment gateway, Res4.com provides a platform for travel retailers and service providers to transact freely. It allows travel agents to transact on the portal using net banking services that is the The key objectives of the portal include, extending reservation automation to various travel service providers covering all segments in the travel trade in the subcontinent, thereby generating higher volumes. most secure online transaction method. Res4.com provides access to the lowest possible rates for booking of all non-air related travel services within India which are commissionable and booking of accommodation services outside India with very special net rates. We have the content and rates for international accommodation services being provided by Octopustravel.com who are the leaders worldwide for accommodation services. The key objectives of the portal include extending reservation automation to various travel service providers covering all segments in the travel trade in the subcontinent, thereby generating higher volumes. It would cations and international accommodation booking Access to a wide pool of resources for varied options, not just limited to 10, 20, 50 / 100 service providers. Our Service Network is extended to all regions in the subcontinent and internationally (for accommodation only). Single point of contact for all travel requirements One stop shop for all ticketing requirements, taxis, buses, hotels, tours, theater and shows, restaurant booking, etc... Secure Authentication Secured transactions over a reliable gateway. Ease of use having multiple servers connected via VSAT and leased lines providing 24x7x365 availability. Guaranteed payment Res4.com guarantees payment to the service provider on a periodic cycle. For further information contact: rbhasin@amadeus.co.in or call us at:

N E T N E T AMADEUS E-TRAVEL REPORTS STRONG GROWTH FIGURES FOR ONLINE CUSTOMER SITES DURING 2004 AMADEUS E-TRAVEL SEES SHARP RISE IN CORPORATE BOOKINGS As internet penetration increases and people

Amadeus e-travel, the global leader in online travel solutions and the e-commerce unit of Amadeus, today reports strong growth figures for 2004.

5 N E T N E T AMADEUS E-TRAVEL REPORTS STRONG GROWTH FIGURES FOR ONLINE CUSTOMER SITES DURING 2004 AMADEUS E-TRAVEL SEES SHARP RISE IN CORPORATE BOOKINGS As internet penetration increases and people become more used to booking online, e-travel is seeing business travellers increasingly moving towards using the web for booking simple itineraries. Amadeus e-travel, the global leader in online travel solutions and the e-commerce unit of Amadeus, today reports strong growth figures for While the online booking channel continued to grow within the travel industry in 2004, e-travel outperformed the market with a year-onyear bookings growth of 72 percent through its online booking engine e-travel Planitgo. As the world s leading airlines continued to push their direct distribution channels e-travel Planitgo, the world s most widely adopted self-service engine, saw record number of online bookings being processed by its 60-plus airline clients. Following implementation of Flex Pricer, e-travel s online faring solution, customers, including Qantas, Air France and Air Canada, all reported significant increases in volume and/or yield. Further driving this growth, the innovative Planitgo Flex Pricer [Calendar] was launched to allow travellers to see the maximum number of fares - across different dates, times and fare classes - on a single screen. This enables airlines using Planitgo to more effectively market their fares online by encouraging passengers to up-sell and also to utilise the post-booking selfservice functions available. Qantas, upgrading to Flex Pricer [Calendar] achieved the airline s highest week for online international flight sales in the week following the integration and launch of this new faring technology. Ian Wheeler, Vice President Marketing and Acting Managing With tens of millions of euros budgeted for research and development in our online solutions for 2005, e-travel continues to support our clients by helping them to increase yield and improve loyalty via the online channel. Director, Amadeus e-travel, said Research has shown that consumer buying patterns continue to change as the internet becomes an increasingly dominant sales channel within the travel industry. The rise of impulse buying and a selfservice culture amongst consumers, combined with pressure on airlines to cut costs, has meant that airlines have to be smarter regarding how they are marketing themselves online. With tens of millions of Euros budgeted for research and development in our online solutions for 2005, e-travel continues to support our clients by helping them to increase yield and improve loyalty via the online channel. This investment in our technology enables our clients to both improve their customers online experience whilst at the same time help them to manage costs. Further cementing e-travel s position as one of the world s leading providers of online travel solutions, were the new client agreements signed during the past 12 months. Amongst others, Air Canada signed a five-year deal with e-travel to provide online booking technology for the airline s consumers and travel agencies whilst Malev, TACA and Uair also all adopted Planitgo as their online booking engine. Amadeus e-travel, the global leader in online travel solutions and the e-commerce unit of Amadeus, announced that online travel bookings made by its corporate customers through e-travel Aergo, the flexible, one-stop, online booking solution for managed travel programmes, grew by 76 percent globally during With tens of millions of Euros budgeted for research and development in our online solutions in 2005, Aergo continues to be the world s leading corporations self-booking tool of choice. Over the past twelve months, e-travel has attracted a number of new clients including, amongst others oil and gas giant Total; Thales, an international electronics and systems group that serves the defence, aerospace, services and security markets, Siam Cement, Thailand s largest industrial conglomerate; and Bavaria-Lloyd Reisebuero, who undertake the corporate travel arrangements for the BMW Group. Additionally, e-travel has been working with a number of government organisations worldwide to help them manage their travel programmes and drive adoption post implementation. The CNFPT (Centre National de la Fonction Publique Territoriale), an organisation entrusted with the management of training for government officials in France, chose Aergo to manage the business travel of its 2,000 employees in a cost and time effective way. Governments in Denmark and Sweden are also using Aergo. e-travel customers enjoy some of the highest adoption rates (percentage of trips booked online versus traditional phone bookings) in the industry, assisted by e-travel dedicated adoption consulting programmes. Following the success with e-travel online bookings in the US, the Oracle Corporation, has successfully rolled out Aergo in 10 European countries with up to 80% adoption rates. Rounding out e-travel s portfolio solutions for corporate travel management is SAP Travel Management powered by e-travel, which in 2004 experienced a 50 per cent growth thanks to growing adoption and new corporate customers who have signed up for this solution and fully integrated it into their enterprise resource planning (ERP) landscape. Ian Wheeler, Vice President Marketing and Acting Managing Director, Amadeus e-travel, says: Over the past twelve months e-travel has seen a significant increase in the volume of bookings by corporations and we expect to see this trend continuing. Travel managers are increasingly under pressure to manage their travel spend, which is resulting in changes in how travel is bought and supplier relationships are managed. As internet penetration increases and people become more used to booking online, e-travel is seeing business travellers increasingly moving towards using the web for booking simple itineraries. At the same time, travel managers are increasingly stepping back from the logistical elements of booking employee travel, which enables them to concentrate on their company s travel policy and negotiating special deals for their employees. With the increased adoption of online travel tools, e-travel is also seeing growth across other traveller support solutions they offer. With real-time access to travel itineraries a must for travellers, e-travel experienced growth of 46 percent on Checkmytrip.com whilst amadeus.net, the only free unbiased website from airline schedule information, experienced growth of 53% during

N E T AMERICAN AIRLINES SELECTS AMADEUS E-TRAVEL AS E-COMMERCE PROVIDER IN ASIA PACIFIC EXPANSION Amadeus e-travel, the global leader in online travel solutions and the e-commerce business unit of

Putting the traveller firmly at the centre of their online sales strategy, Planitgo allows the airline to reduce costs and increase online yield. Mr.

online faring technology is heading and best tailor that to our expansion strategy in Asia Pacific.

6 N E T AMERICAN AIRLINES SELECTS AMADEUS E-TRAVEL AS E-COMMERCE PROVIDER IN ASIA PACIFIC EXPANSION Amadeus e-travel, the global leader in online travel solutions and the e-commerce business unit of Amadeus, announced that American Airlines has launched their Japanese website, powered by Internet Self- Service engine e-travel Planitgo. Putting the traveller firmly at the centre of their online sales strategy, Planitgo allows the airline to reduce costs and increase online yield. Mr. Theo Panagiotoulias, Managing Director Japan, American Airlines, said Amadeus is an IT solutions provider with the track record and market knowledge necessary to understand where customer-centric online faring technology is heading and best tailor that to our expansion strategy in Asia Pacific. Within two and a half months of signing the contract, Amadeus delivered a fully customized website in Japanese, fast tracking us to success in Japan. Japan, Australia, and Hong Kong have been classified by Nielsen/NetRatings as emerging online markets having demonstrated double-digit growth in time spent by householders online in the last year. Specifically, Japanese spent 12% more time on the web at home in 2004 compared to the previous year, showing key potential for online travel sales in that market. Peter Smith, Vice President, Amadeus e-travel Asia Pacific, said, Amadeus e-travel s commitment to the airlines success in Japan is reflected by the strong take-up of our industry-leading solution that can be translated into 21 languages. powered by Planitgo is American Airlines portal to a bright future in Asia Pacific and with American s plans to add routes in Japan and eventually in China, Amadeus e-travel is excited to be part of their expansion in the region. American Airlines joins five other airlines with Japanese websites powered by e-travel Planitgo, including Air France, Cathay Pacific Airways, Korean Air, Philippine Airlines and Thai Airways. These airlines join more than sixty airlines worldwide currently benefiting from one of the most widely adopted Internet Self-Service engines worldwide. Planitgo is part of Amadeus s suite of IT solutions for airlines, which includes Amadeus unique community based sales and reservation platform concept for airlines (Altéa Sell), with its global reach and state-of-the-art technology, enables carriers to outsource their airport and city ticket office sales and reservation services, while maintaining control of all core and commercially sensitive functions. In parallel, through Altéa Sell, airlines distribute their offer to travel agents, corporate travel professionals and online channels. 36

Amadeus exceeds EUR 2 billion revenue in 2004

PRESS RELEASE Fourth Quarter/Full Year 2004 Results (For the period to 31 December 2004) Amadeus exceeds EUR 2 billion revenue in 2004 Net income up by 29.9%, to EUR 208 million Total reservations increase