DOWNTOWN LONG BEACH PEDESTRIAN WAYFINDING 26 APRIL selbert perkins design collaborative. 432 Culver Boulevard, Playa Del Rey, CA 90293

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1 DOWNTOWN LONG BEACH EDESTRIAN WAYFINDING 26 ARIL 2017 selbert perkins design collaborative 432 Culver Boulevard, laya Del Rey, CA T W selbertperkins.com

2 Wayfinding Definition The signage that directs you to destinations from your present location. ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 WAYFINDING DEFINITION 2

3 ublic Benefits romote & reinforce identity Establish a sustainable model & reduce pollution Link all transit modes in real time Encourage tourism & physical activity rovide educational, cultural & historical information Integrate web & mobile applications City Benefits romote local events Stimulate local economy rovide powerful maintenance management tools Integrate maps Create a revenue generation model and economic benefits Create valuable content/data repository ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 THE BENEFITS OF WAYFINDING 3

6 SURVEY SUMMARY WHAT WE HEARD: LONG BEACH CHARACTER SET VIBRANT CASUAL CREATIVE RELAXED RESONSES 92% RESIDENTS 6% COMMUTERS 2% TOURISTS FRIENDLY DIVERSE INCLUSIVE SMALL TOWN FEEL UNIQUE NEIGHBORHOODS WATERFRONT ECLECTIC ROGRESSIVE ACTIVE ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 ROJECT BACKGROUND - SURVEY SUMMARY 6

7 CITY GATEWAY & VEHICLE SIGNS ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 CITY GATEWAYS & VEHICLE SIGNS 7

8 710 FWY Entrance Locations & Existing Signage Sign Counts: ARTESIA BLVD SOUTH ST CHERRY AVE ARAMOUNT BLVD Over 20,000 Cars/Day Over 30,000 Cars/Day acific Coast Highway Metro Blue Line Freeways 19 - Existing Signs 9 - City Suggested Additions 40 - Vehicle Direction Signs 26 - Vehicle Direction Signs with arking 27 - edestrian Signs 44 - edestrian Map Signs 710 FWY WILLOW ST 405 FWY ANAHEIM ST LONG BEACH BLVD ATLANTIC AVE DEL AMO BLVD ACIFIC COAST HWY CHERRY AVE OCEAN BLVD SIGNAL HILL ANAHEIM ST 7th ST LONG BEACH AIRORT SRING ST REDONDO AVE REDONDO AVE LAKEWOOD BLVD LAKEWOOD BLVD XIMENO AVE LOS COYOTES DIA BELLFLOWER BLVD BELLFLOWER BLVD ACIFIC COAST HWY 2nd ST Existing Location rimary Entrance Key Entries CARSON ST SRING ST WILLOW ST ANTHERTON ST CSULB 7th ST ALO VERDE AVE 405 FWY STUDEBAKER RD 605 FWY 405/22 FWY ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 CITY ENTRANCES & EXISTING SIGNAGE 8

9 VERTICAL GATEWAY MONUMENT GATEWAY SIGNATURE GATEWAY ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 GATEWAY SIGN TYES 9

10 133'-0" 15'-0" SCALE: 1/8"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 SIGNATURE GATEWAY 10

13 LAN VIEW 24'-0" SCALE: 1/4"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 VERTICAL GATEWAY 13

14 6'-0" 1'-4" LAN VIEW TBD SCALE: 1/4"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 MONUMENT GATEWAY 14

15 11'-0" LAN VIEW 1'-2" SCALE: 1/4"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 OLE MONUMENT SIGN 15

16 Coastal Access 3'-9" BACK OF SIGN ISOMETRIC VIEW ENLARGED VIEW 4'-0" 4'-0" 7'-5" 4'-0" 2'-2" 3'-0" Ø Destination One Coastal Access RIMARY DIRECTION SECONDARY DIRECTION COASTAL ACCESS DIRECTION SCALE: 1/4"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 WAYFINDING SIGN FAMILY 16

18 2'-0" 4'-6" 1'-1" OCEAN BLVD 210 INE AVE 333 UBLIC ARKING JUNIERO LOT FULL 11'-0" The ike 210 Spaces ISOMETRIC VIEW ARKING DIRECTION DIGITAL DIRECTION (MULTI) SCALE: 1/4"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 ARKING SIGN FAMILY 18

19 LAN VIEW LAN VIEW LAN VIEW LAN VIEW 12'-0" 10'-0" 5'-0" 3'-0" COMMERCIAL ID SIGN RESIDENTIAL ID SIGNS ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 OTIONAL NEIGHBORHOOD ID SIGNS 19

20 EDESTRIAN SIGNS ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 EDESTRIAN SIGNS 20

Downtown edestrian Circulation rimary edestrian aths of Travel 710 Freeway MoLAA Secondary edestrian aths of Travel Citylace Shoreline Bike/edestrian ath 710 Freeway Downtown boundary ost Office

21 Downtown edestrian Circulation rimary edestrian aths of Travel 710 Freeway MoLAA Secondary edestrian aths of Travel Citylace Shoreline Bike/edestrian ath 710 Freeway Downtown boundary ost Office County Court City Hall to San edro Library Transit Mall Civic 710 Freeway erforming Arts The ike Catalina Landing to Beaches Convention Arena Water Taxis Aquarium Shoreline Village Queen Mary Cruise Ships ROJEC T D OW N TOW N LO N G BE ACH A R I L 2 6, DOWNTOWN EDESTRIAN CIRCULATION E D E S T R I A N WAY F I N D I N G 21

22 E. 5th Street E. 5th Street E. 4th Street E. 4th Street E. 4th Street E. 4th Street E. 4th Street W. 3rd Street W. 3rd Street W. 3rd Street W. 3rd Street E. First Street E. First Street City lace ine Ave ost Office Harvey Milk ark East Village Deukmejian Courthouse East Village olice Arts ark Main Fire Library City Hall Civic romenade Square Lincoln Transit ort HQ ark Information Symphony Terrace Theater Victory ark erforming Arts The ike Convention and Outlets Entertainment Arena Rainbow Lagoon Rainbow ark Harbor Marina Green ark ine Ave. ier Aquarium of the acific Waterfront AquaLink Shoreline Aquatic ark Shoreline Village World Trade Catalina Landing G olden Queens Way Queens Way Aquarium Way acific Ave. acific Ave. acific Ave. acific Ave. acific Ave. ine Avenue The romenade ine Avenue Transit Ma l ine Avenue Convention Walkway Seaside Way Elm Ave Elm Ave Seaside Way Alamitos Beach Beach A ce s acific Island Ethnic Art Museum Museum of Latin American Art Queens Way Queens Way E. 5th Street E. 5th Street E. 4th Street E. 4th Street E. 4th Street E. 4th Street W. 3rd Street W. 3rd Street W. 3rd Street W. 3rd Street E. First Street E. First Street Aquarium Way acific Ave. acific Ave. acific Ave. acific Ave. ine Avenue The romenade ine Avenue Transit Ma l ine Avenue Convention Walkway Seaside Way Elm Ave acific Island Ethnic Art Museum Museum of Latin American Art City lace ine Ave ost Office Harvey Milk ark East Village Deukmejian Courthouse East Village olice Arts ark Main Fire Library City Hall Civic romenade Square World Trade Lincoln Transit ort HQ ark Information Symphony Terrace Theater Victory ark erforming Arts The ike Convention and Outlets Entertainment Arena Catalina Landing Alamitos Beach Rainbow Lagoon Rainbow ark Harbor Marina Green ark ine Ave. ier Aquarium of the acific Waterfront AquaLink Shoreline Aquatic ark Shoreline Village E. 4th Street G olden Sh ore acific Ave. Elm Ave Seaside Way Beach Acce s LAN VIEW LAN VIEW 3'-0" EAST VILLAGE ARTS DISTRICT EAST VILLAGE ARTS DISTRICT Message Message 3 min. walk 5 min. walk The ike Amusement Zone, Destination One Destination Two Destination Three Two Lines Destination Four Two Lines Destination One Destination Two Destination Three 8'-0" 8'-0" 10'-0" Cyclone Racer The lunge! Nu ike EDESTRIAN DIRECTION SIDE VIEW EDESTRIAN DIRECTORY FINGER DIRECTIONAL SIGN ENLARGED ISOMETRIC VIEW HISTORICAL MARKER ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 EDESTRIAN SIGN FAMILY 22

24 ALTERNATE LAYOUT (based on MUTCD) Bike Route 3'-4" Bike Route The ike Amusement Zone, The ike Amusement Zone, THE IKE THE QUEEN MARY THE OCEAN CENTER 10'-0" Cyclone Racer Nu ike The lunge! Cyclone Racer Nu ike The lunge! 9'-0" 8'-0" 8'-0" LONG BEACH HISTORY A new 14-story, 197-foot-tall downtown high-rise, the Ocean Building, opened in the closing days of 1929, built on the site of the old acific Electric depot station. THE OCEAN CENTER BUILDING JAN Originally there were 190 offices in the structure and garage space for 160 cars. Located at the northwest corner of Ocean and ine, two sides of the building fronted on major streets, the third overlooked the ocean, and the fourth was bounded by the fifteen-foot-wide Ocean Way, leading to the ike amusement zone. Groundbreaking of the $1,100,000 structure, took place on January 25, BICYCLE DIRECTION HISTORICAL MARKERS SCALE: 1/2"=1'-0" ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 BICYCLE SIGNS & HISTORY MARKERS 24

25 ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 EDESTRIAN MA RECEDENTS 25

26 To acific alisades via Bike ath To acific alisades (Steep Grade Down) Santa Monica Beach acific Coast Hwy. Santa Monica ier Barnard Way To Venice & Marina del Rey via Bike ath Annenberg Beach House Ocean Ave. 2nd St. 3rd St. Bicknell Ave. Strand St. Neilson Way Civic Hollister Ave. Main Street 3rd St. 4th St. Adelaide Dr. 4th St. Third Street romenade Venice acific alisades 5th St. 6th St. Downtown Santa Monica High School 5th St. Hill St. ier Ave. 6th St. Highland Ave. 7th St. Navy St. Lincoln Blvd. Lincoln Blvd. Santa Monica lace Michigan Ave. ico Blvd. 11th St. 11th St. Olympic Blvd. earl St. Euclid St. 14th St. 14th St. Montana Avenue Ocean ark Blvd. Ashland Ave. Marine St. San Vicente Blvd. 10 Fwy. 16th St. 17th St. 17th St. Dewey St. 20th St. 20th St. Delaware Ave. Santa Monica College La Mesa Dr. Georgina Ave. Carlyle Ave. Marguerita Ave. Alta Ave. Montana Ave. Idaho Ave. California Ave. 22nd St. 23rd St. 24th St. Washington Ave. Wilshire Blvd. Arizona Ave. Santa Monica Blvd. Broadway Colorado Ave. Cloverfield Blvd. Virginia Ave. Kansas Ave. 25th St. 26th St. To Brentwood & Westwood 26th St. Bergamot Station rinceton St. 28th St. Santa Monica Airport Harvard St. Stewart St. Brentwood Yale St. Stanford St. Berkeley St. Franklin St. 33rd St. Centinela Ave. To Veteran's Admin., Westwood and UCLA To Veteran's Admin., Westwood and UCLA ennsylvania Ave. Nebraska Ave. Exposition Blvd. West L.A. To Mar Vista, alms & Culver City 0 mi.25 mi.5 mi 1 mi Bike ath Street with Bike Lane Street with Shared Bikeway Street with Climbing Lane (Arrow oints Uphill).C.H. Overpass Bridge Major Bus Stop Bike / Bike Repair Station Visitor District ark School City of Santa Monica BICYCLE MA Alta Ave. alisades Ave. ROJECT EDESTRIAN WAYFINDING Roosevelt ARIL 26, 2017 SMART CYCLING Be Smart. Be Visible. EDESTRIAN MA RECEDENTS 26

27 Queens Way Convention Walkway Queens Way Convention Walkway acific Ave. acific Ave. acific Ave. acific Island Ethnic Art Museum Museum of Latin American Art acific Ave. acific Island Ethnic Art Museum Museum of Latin American Art E. 4th Street Deukmejian Courthouse World Trade Catalina Landing Golden Shore Queens Way olice Fire City Hall ort HQ Aquarium of the acific E. 4th Street Main Library Civic Lincoln ark Aquarium Way Waterfront acific Ave. acific Ave. Rainbow Harbor E. 5th Street ine Ave The ike Outlets ine Ave. ier ine Avenue ine Avenue ine Avenue Transit Mall Transit Information The romenade Convention and Entertainment City lace Harvey Milk ark romenade Square Seaside Way E. 5th Street Symphony E. 4th Street E. 4th Street E. 4th Street Terrace Theater ost Office W. 3rd Street W. 3rd Street W. 3rd Street acific Ave. E. First Street erforming Arts Arena Elm Ave East Village Arts ark Elm Ave Rainbow Lagoon ark Victory ark Seaside Way Marina Green ark East Village YOU E. First Street W. 3rd Street Beach Access 5 minute walk Alamitos Beach World Trade E. 4th Street Deukmejian Courthouse Catalina Landing Golden Shore Queens Way olice Fire City Hall ort HQ Aquarium of the acific E. 4th Street Main Library Civic Lincoln ark Aquarium Way Waterfront acific Ave. acific Ave. Rainbow Harbor E. 5th Street ine Ave Transit Mall The ike Outlets ine Ave. ier ine Avenue ine Avenue ine Avenue The romenade Convention and Entertainment City lace romenade Square Seaside Way E. 5th Street E. 4th Street E. 4th Street E. 4th Street Harvey Milk ark Terrace Theater ost Office W. 3rd Street W. 3rd Street W. 3rd Street acific Ave. Transit Information Symphony E. First Street erforming Arts Arena Elm Ave East Village Arts ark Elm Ave Rainbow Lagoon ark Victory ark Seaside Way Marina Green ark East Village YOU E. First Street W. 3rd Street Beach Access 5 minute walk Alamitos Beach AquaLink Shoreline Aquatic ark Shoreline Village AquaLink Shoreline Aquatic ark Shoreline Village Sign background color ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 MA COLOR STUDIES 27

28 Queens Way Queens Way Queens Way E. 5th Street E. 5th Street E. 4th Street E. 4th Street E. 4th Street E. 4th Street W. 3rd Street W. 3rd Street W. 3rd Street W. 3rd Street E. First Street E. First Street Aquarium Way acific Ave. acific Ave. Convention Walkway acific Island Ethnic Art Museum Museum of Latin American Art City lace ine Ave ost Office Harvey Milk ark East Village Deukmejian Courthouse East Village olice Arts ark Main Fire Library City Hall Civic romenade Square World Trade Lincoln Transit ort HQ ark Information Symphony Terrace Theater Victory ark erforming Arts The ike Convention and Outlets Entertainment Arena Catalina Landing Alamitos Beach Rainbow Lagoon Rainbow ark Harbor Marina Green ark ine Ave. ier Aquarium of the acific Waterfront AquaLink Shoreline Aquatic ark Shoreline Village E. 4th Street Golden Shore acific Ave. acific Ave. acific Ave. ine Avenue The romenade ine Avenue Transit Ma l ine Avenue Seaside Way Elm Ave Elm Ave Seaside Way Beach A ce s MA KEY acific Ave. acific Ave. acific Island Ethnic Art Museum Museum of Latin American Art Metro Blue Line ublic arking Hotel Shopping / Retail E. 4th Street Deukmejian Courthouse World Trade olice Fire City Hall ort HQ E. 4th Street Main Library Civic Lincoln ark acific Ave. acific Ave. E. 5th Street ine Avenue ine Avenue ine Avenue Transit Mall Convention Walkway Transit Information The romenade City lace Harvey Milk ark romenade Square Seaside Way E. 5th Street Symphony E. 4th Street E. 4th Street E. 4th Street ine Ave Terrace Theater ost Office W. 3rd Street W. 3rd Street W. 3rd Street acific Ave. E. First Street erforming Arts Elm Ave East Village Arts ark Elm Ave Victory ark Seaside Way East Village YOU E. First Street W. 3rd Street 5 minute walk Dining Walking ath Bike ath Major edestrian ath of Travel Transit Bike Share 1'-6" HISTORIC INE AVENUE Destination One Destination Two Destination Three Area detail Catalina Landing Golden Shore Queens Way Aquarium of the acific Aquarium Way Waterfront Rainbow Harbor The ike Outlets ine Ave. ier Convention and Entertainment Arena Rainbow Lagoon ark Marina Green ark Beach Access Alamitos Beach 8'-0" Overall city map AquaLink Shoreline Aquatic ark Shoreline Village EDESTRIAN DIRECTORY ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 EDESTRIAN MA 28

29 Queens Way Alamitos Beach 5 minute walk Beach Access W. 3rd Street E. First Street E. 4th Street Marina Green ark Seaside Way Victory ark YOU Rainbow Lagoon ark Elm Ave East Village Arts ark Elm Ave Arena E. First Street ost Office erforming Arts Terrace Theater Shoreline Village Convention and Entertainment Seaside Way Symphony E. 5th Street romenade Square City lace The romenade Harvey Milk ark Convention Walkway Transit Information ine Avenue ine Avenue ine Avenue ine Ave. ier Transit Mall The ike Outlets E. 5th Street Rainbow Harbor acific Ave. acific Ave. Aquarium Way Shoreline Aquatic ark Waterfront Lincoln ark Civic Aquarium of the acific East Village W. 3rd Street E. 4th Street W. 3rd Street ine Ave E. 4th Street acific Ave. Main Library W. 3rd Street E. 4th Street AquaLink ort HQ City Hall Fire olice Queens Way Golden Shore Catalina Landing World Trade Deukmejian Courthouse E. 4th Street Heads-up mapping North, south, east or west is rotated to correspond with the direction the user is facing. If a pedestrian is facing south in, the top of the map is the waterfront, and the bottom is downtown; on the other side of the map, the information is reversed. Museum of Latin American Art acific Island Ethnic Art Museum acific Ave. acific Ave. ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 HEADS-U EDESTRIAN MA 29

30 Downtown Destinations Alamitos Beach Aquarium of the acific (Aquarium) Bikestations Caesar Chavez ark Catalina Landing Civic City Hall Main Library ort of HQ olice Department Fire Department Lincoln ark East Village Arts ark East Village Shops & Restaurants Golden Shore Marine Biological Reserve ark Governor George Deukmejian Courthouse Gumbiner ark Harvey Milk ark Convention and Entertainment erforming Arts Arena Marina Green ark Museum of Latin American Art acific Island Ethnic Art Museum The ike ine Ave Restaurants & Retail ost Office romenade Restaurants Rainbow Harbor Rainbow Lagoon ark Shoreline Aquatic ark (Lighthouse) Shoreline Marina Shoreline Village (Retail) Transit Gallery Water Taxis Waterfront Shops & Restaurants ROJECT EDESTRIAN WAYFINDING ARIL 26, 2017 DOWNTOWN DESTINATIONS 30

City of Santa Monica s Big Blue Bus. Fiscal Year Short Range Transit Plan

City of Santa Monica s Big Blue Bus Fiscal Year 2005-07 Short Range Transit Plan December 2004 Big Blue Bus Route Description Appendix A Line 1: Santa Monica Boulevard Route Itinerary