MIDDLE EAST & NORTH AFRICA SHOPPING CENTRE AWARDS

Transcription

1 Jointly organised by MIDDLE EAST & NORTH AFRICA SHOPPING CENTRE AWARDS WINNERS

2 Traditional Marketing Advertising Fall/Winter Fashion Campaign Cityy Centre Beirut Beirut, Lebanonn Owner/Management: Majid Al Futtaim Properties Cityy Centre Beirut s signature Fashion Week event featured iconic landmarks from London, Paris and New York, as the back drop for a series of experiential fashion events, and activations. Thee Essence of Luxury Advertising Campaign Thee Galleria Abu Dhabi, United Owner: Joint Venture: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) Management Company: Gulf Related Thee Galleria s Essence of Luxury Campaign featured a diverse collection of industry influencers to promote the center s luxury retailers, food and beverage offerings, and unique experiential events. Thee Galleria Food and Beverage Advertising Campaign 2017 Thee Galleria Abu Dhabi, United Owner: Joint Venture: Gulf Related and Mubadala Real Estate & Infrastructure Management Company: Gulf Related Thee Galleria s comprehensivee campaign to launch their new food and beveragee outlets, followed high profile and influential figures, as they enjoyed the center s fine dining establishments.

3 Cause Related Marketing Avenues Children's Garden Oman Avenuess Mall Muscat, Oman Owner: Al Khalili Group Management Company: Lulu Group International The food waste at Oman Avenues Mall was processed into organic compost and placed into 300 individual plots, for primary school students to plant seeds and tend to their gardens. Family Clock Centrepoint Owner: Landmark Group Centrepoint s celebration for UNESCO s World Family Day, included a series of videos and ads imploring people to stop their excessive work habits, and to spend quality time with their loved ones. Bloom Mall of the Emirates Owner/Management: Majid Al Futtaim Properties The BLOOM event at Mall of the Emirates provided eight emerging young designers the opportunity to display their creations alongside thee spring summer collections of established designers and brands.

4 Customer Service Experience and/or Engagement Parent & Child Baking event with Celebrity Chefs Abu Dhabi Malll Abu Dhabi, United Owner: H.H. Sheikh Suroor Bin Mohammed Al Nahyan Management Company: Aswaq Management and Services Abu Dhabi Malll hosted 1,000 participants during their Parent and Child baking sessions led by celebrity chefs at a custom designed kitchen installation located in the center s main atrium. Hands Free Shopping Mall of the Emirates Owner/Management: Majid Al Futtaim Properties Mall of the Emirates offers customers the option to have their shopping delivered at their convenience, either in center or at home, giving them the opportunity to enjoy the center s many leisure facilities. Lounge In Style Vip Lounges Mall of The Emirates Owner/Management: Majid Al Futtaim Properties The enhanced valet service at Mall of the Emirates allowss shoppers to arrive and depart in luxurious style, and grants access to two exclusive VIPP lounges offering a five star experience.

5 Digital/Social Media Centrepoint Sale Centrepoint Owner: Landmark Group Centrepoint s unconventional promotional video reinforcing that looking good is your only option when faced with life s unexpected challenges, generated more than 28 million social media views. City Centre Exclusive Recipes City Centre Deira and City Centre Mirdif Management Company: Majid Al Futtaim Properties The City Centree Exclusive Recipes was a series of five one minute long social media videos taking viewers through a step by step process to create some of the delicious meals available at center restaurants. "Love U Mom " Dalma Mall Abu Dhabi Inter School Art Competition and Exhibition Dalma Mall Abu Dhabi, United Management Company: Dalma Mall Dalma Mall s Love U Mom Art Competition featured a display of art created by students at 200 schools, and invited the community to determine the winners by voting for their favourite on Facebook.

6 The Secret Dinner Mall of the Emirates Owner/Management: Majid Al Futtaim Properties Mall of the Emirates colloborated with Dinner Club 57 to hostt a one of a kind dinner in their soon to be unveiled luxury wing for a select group of fashion influencers, fashionistas, and media representatives. Grand Opening, Expansion & Renovation Unlocking The All New Burjuman Burjuman Centre Owner: Saif Al Ghurair Real Estate Group Managementt Company: Burjuman Center LLC The Unlocking the All New BurJuman campaign featured multi cultural parades, live performances, custom made mall décor, gift giveaways, and a human claw machine spend and win activation. Grand Mall Hail Opening Grand Mall Hail Hail, Saudi Arabia Owner/Management: Al Othaim Real Estate Investment & Development Co. Grand Mall Hail s opening festivities included a sea world exhibit, 10 weekly prize draws for a new car, live acrobatic performances, half price food and entertainment festivals, and an interactive theatre.

7 Mall of Qatar Grand Opening Mall of Qatar Al Rayyan, Qatar Managementt Company: Assets Property Managementt Mall of Qatar s grand opening celebrations included five luxury shop and win promotions, 500 live artistt performances, cultural events, and meet and greet sessions with celebrities and athletes. New/Emerging Technology Mind Games Burjuman Center Owner: Saif Al Ghurair Real Estate Group Managementt Company: Burjuman Center LLC The Mind Games exhibit at BurJuman Center featured an extensive variety of themed activities for visitors of all ages to challenge and test the power of their brains. SHOP.POP.WIN Dubai Festival City Mall Owner: Al Futtaim Group Real Estate Managementt Company: Dubai Festival City Retail Developlemt L.L.C Festival City delivered an interactive first of its shoppers kind virtual reality game that allowed to pop balloons using their mobile phones, to reveal win instant prizes and center retailer vouchers.

8 Public Relationss Dalma Mall iss now Officially Amazing : Guinness Book of World Records for the Longest Greetings Card Mosaic Dalma Mall Abu Dhabi, United Managementt Company: Dalma Mall Dalma Mall set a Guinnesss World Book Record by creating a greeting card mosaic measuring metress long, containing 15,775 personalized Love U Mom messages from their customers. Grazia Live Dubai Festival City Mall Owner: Al Futtaim Group Real Estate Managementt Company: Dubai Festival City Mall The Grazia Live activation gave Dubai Festival City Mall shoppers the opportunity to experience a week in the life following the creation of one of the region s most popular magazines. The Galleria Dining Collection Launch The Galleria Abu Dhabi, United Owner: Joint Venture: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) Managementt Company: Gulf Related The Dining Collection Launch initiative at The Galleria was a 360 degree campaign to position the center s unique chef and restauranteur led dining concepts as a culinary destination.

9 Sales Promotion and Events The Beach Urban Beats Submission The Beach Owner/Management: Meraas The Urban Beats initiative is a signature event featuring Xtreme Sports, graffiti art, DJ Spins, and the world s biggest names in BMX, inline skating, scooter riding, slackline performance, and music mixing. A Very Brr..Juman Winter Burjuman Centre Owner: Saif Al Ghurair Real Estate Group Managementt Company: Burjuman Center LLC BurJuman Center s innovative winter wonderland installation included stunning seasonal décor, festive activities, unique installations, and a snow park with a snowball fight zone and flurries of falling snow Imagine Dubai Festival City Mall Owner: Al Futtaim Group Real Estate Managementt Company: Dubai Festival City Mall Dubail Festival City Mall installed the world s largest waterr screen projection for their Imagine attraction a spectacular multi media show incorporating lasers, light, music, water, and pyrotechnics.

10 Fashiontainment 2017 Mall of the Emirates Owner/Management: Majid Al Futtaim Properties The Fashiontainment event at Mall of the Emirates wass an innovative fusion of fashion and entertainment featuring Superstarr Jessie J, and catwalk models wearing luxury fashion brands. 24 Hour Mega Sale Yas Mall Abu Dhabi, United Owner/Management: Aldar Properites PJSC The 24 Hour Mega Sale at Yas Mall was an innovative summer promotion featuring unprecented disounts at all center retailers, gift giveaways and incentives, hourly flash sales, and roaming performers.

11 NOI Enhancement Marketing/Sponsorship Largest Book This is Muhammad Al Wahda Mall Abu Dhabu, United Owner: Al Wahda Sports & Cultural Club Management Company: Line Investments & Property LLC Al Wahda Mall displayed This is Muhammad the world s largest book, and gave away more than one million white and red roses as a gesture of peace and love during the Holy Month of Ramadan. Celebrity Dalma Mall Dalma Mall Abu Dhabi, United Owner: The Developers Holding LLC Management Company: Dalma Mall Dalma Mall hosted a celebrity buzz evening with Bollywood Superstars Shah Rukh Khan and Anushka Sharma, that included live Bollywood dance performances, and t shirt and photograph signing sessions.

12 Operations/Overall Team Water Waterr Everywhere not a Drop for Me to Drink... Save Water Save Life Dalma Mall Abu Dhabi, United Managementt Company: Dalma Mall Dalma Mall installed a reverse osmosiss plant to ensure a supply of high quality water to be used for the mall ss cooling system during peak periods, resulting in the conservation of water and reduced costs. Design and Development New Developmen nts Al Ghadeer Square Riyadh, Saudii Arabia Owner/Development Company: Unified Real Estate Company Design Architects: Q DESIGN Production/Executive Architects: Unified Real Estate Company Al Ghadeer Square is an exclusive outdoor streetscape project located in the urban district of Riyadh, featuring 19 retail outlets spread over 9,000 square metres, and more than 230 adjacent parking spaces.

13 Mall of Qatarr Al Rayyan, Qatar Developmentt Company: Urbacon Trading and Contracting Owner: Private Design Architects: Chapman Taylor Production/Executive Architects: Pete Veale The Mall of Qatar offers a variety of retail and dining options, an IMAX cinema complex, a bowling alley, and an innovative 360 degree revolving stage, steps away from the Al Rayyan FIFA 2022 Stadium. The Outlet Village Owner/Development Company: Meraas Owner: Meraas Design Architects: Callison Rtkl The Outlet Village spreadss across 1.5 million square feet, and houses more than 125 international retail brands in a luxury villa setting reminiscent of a romantic Tuscan town.

14 Renovations/Expansions 360 MALL Kuwait City, Kuwait Developmentt Company: Tamdeen Shopping Centres Owner: Tamdeen Group Design Architects: Varney Design Inc. Pty Ltd Production/Executive Architects: Dar SSH International Engineering Consultants The newly expanded and elevated 360 MALL Food Court features two distinct zones, to offer visitors a larger and divers selection of cuisines across their casual dining and restaurant offerings. Hayat Mall Alriydh, Saudi Arabia Owner/Development Company: the Alandalus Property Company Architects: Mesura The newly renovated Hayat Mall Food court features a white and brown colour palette complemented by recessed lighting, natural wood accents, and an abundance of plants and trees.

15 Retail Store Design Xtremeland Family Entertainment Center Mall of Qatarr Doha, Qatar Company: All Othaim Leisure & Tourism Architects: Siddu Designer: Wouter Van Wemmel Mall of Qatar s XtremeLand offers amusement rides, interactive games, and edu tainment activities for children and youth ranging in age from toddlerss to teenagers. Centrepoint Doha, Qatar Company: Centrepoint, Landmark Group Architect: Rajeev Kumar Designer: FITCH Centrepoint ss modern open concept design houses Lifestyle, Shoe Mart, Babyshop, and City Lifestyle, the Landmark Group s signature brands, to provide a one shop destination for the whole family. Monoprix Doha Festivall City Doha, Qatar Company: Monoprix Architect: Dandy Ramirez Designer: Wanzl Middle East FZE Monoprix Doha Festival City is an innovative retail tainment space featuring an upscale hypermarket,, a bakery, a fromagerie, a fish counter, locally grown produce and fruits, and a variety of dining options

16 VOX Cinemass Mall of Emirates Company: Majid Al Futtaim Cinemas Architect/Designer: Unick Consulting Limited Vox Cinemas at the Mall of the Emirates incorporates state of the art technology, luxury seating zones, VIP services, and an abundance of retail tainment concepts into a flagship 24 screen property. Zuhair Pharmacy Jeddah, Saudi Arabia Company: Nahdi Medical Company Architect: Pascal Abukhalil Designer: Storee Design LTD The Zuhair Pharmacy in Jeddah incorporates many first to market experiences, including the Nuxe Spa, the L Oreal Hair Colorist Studio, and the first Esthederm skin analysis room in the Middle East. Retail Excellencee Level Kids City Walk The grand launch event for City Walk s Level Kids store included a fashion show in collaboration with Vogue Bambini, and a special 30 minute aerial performance by the world renowned Cirque Du Soleil.

17 Saffori Land Al Othaim Mall Rabwa Riyadh, Saudii Arabia The Safforiland Indoor theme parks offers an array of the latest and most popular amusement rides, as well as state of the art video games, skill games, and soft play areas and activities for younger children. Al Hokair Time Makkah, Saudi Arabia Al Hokair Time Makkah combines entertainment, sport tainment, food and beverage outlets, and themed play areas under one roof, to provide a unique recreational experience for visitors of all ages. Boutique Le Chocolat City Walk Boutique Le Chocolat is a celebration of chocolate in all its glory, and offers visitors the opportunity to learn about the decadent treat and to immerse themselves fully in the chocolate making process.

18 Best MENA Retail Brand VOX Cinemass VOX Cinemass is a unique and modern cinema chain incorporating an intriguing mix of retail, entertainment, and food concepts, to appeal to the diverse customer base within the MENA region. Centrepoint The Landmark Group offers its core retail concepts Babyshop, Splash, Shoe Mart, and Lifestyle, under the Centrepoint identity, to provide a single fashion destination for an aspiring generation of shoppers.

19 Retail Professional of the Year Kamel Shaban BRANDS As one of the key pillars behind the evolution of BRANDS in the MENA Market, Kamel Shaban s diligent leadership has grown the brand from a single shop in 2004, to its current day count of 23 stores.