Middle East Sales & Marketing Representation COPYRIGHT CLAVIGER

Transcription

1 Middle East Sales & Marketing Representation COPYRIGHT CLAVIGER

2 Our Story Claviger Middle East is the only Sales & Marketing Agency that provides a dedicated sales team operating in the region. The team is based in Dubai, Riyadh, Jeddah and Bahrain and we offer a consultative approach, day-to-day representation as well as concrete sales activities. With the Marketing partner TCIG, Claviger offers customized and localized Marketing support and functions as an extended local marketing department.

3 Our Strength Our experienced team is the core of our success A group of passionate sales and marketing professionals came together to create a unique outbound/inbound platform in the region We boast over 50 years of experience in the market We value our clients diversity, as much as we appreciate that each challenge requires an individual personalized solution The mission is truly lived in practical terms with a diverse and unique portfolio of Claviger s operational disciplines

4 Meet the team: Ahmed Baki, Founder and CEO Based in Dubai, 23 years in the region, with twenty years of experience with Starwood Hotels and Resorts and MAF Properties. Over the years he led Sales & Marketing activities in the region for up to 50 hotels and openings, including representation for owners; set up a regional sales team and worked on global projects for the company. Anabela Radosevic, VP Acquisition and Business Development Based in Dubai, has been in the region for the last 15 years, working as Group Director of Sales and Marketing for regional luxury hotel groups, as well as Director of Sales Leisure, Gulf Region for Jumeirah group. In addition to that, worked with Chic Collection, global marketing association of luxury hotels. Ahmed Aly, Regional Director of Sales Based in Dubai,15 years in the region, with extensive sales and event management experience with international hotel groups as well as Regional Director of Sales at HPN Global one of the largest Site Selection and Venue Finding in Dubai. Sarah Farid, Director of Sales Luxury Segment Based in Riyadh, Sarah brings wealth of experience in the luxury segment in KSA. Sarah s background with top luxury international hotels chains and ladies VIP travel sections, as well as her personal networks of TOP VIPs and Royal Family members makes her a specialist in the luxury segment sales in the Kingdom. Mr Waleed Zaghloul, Director of Sales, KSA Waleed brings more than 10 years experience in sales in Saudi Arabia, specifically Riyadh where he had been living since Waleed s experience in KSA outbound luxury and VIP travel consists of 8 years experience at Global Travel Club where he held various key managerial positions and more recent 3 years experience as part of W.fair Program at Saudi Royal Guard King Court as Tourism and Contracting Manager as well as his role at Dreams Holidays Company as Director of VP Sales COPYRIGHT CLAVIGER

5 Meet the team contd.: Lina Abbas, Associate Director of Sales and Business Development Based in Jeddah, Kingdom of Saudi Arabia, where she has been of the past 9 years, with experience in representation of luxury hotels in KSA as well as some of the major tourist bodies (Qatar Tourism, Visit Britain, etc.). Closely working with major leisure and corporate accounts based in Jeddah, as well as female VIP clients and Royal families Ahmed Bahaa, Director of Sales Based in Dubai, covering the whole region, with 12 years of experience in the UAE (both Dubai and Abu Dhabi), working in senior sales positions with Anantara and Starwood. In depth knowledge and experience, as well as developed network in Government, semi Government and diplomatic sector. In addition to that, working with all major corporate and leisure clients in the region as well. Neha Raje, Associate Director of Sales Spending her time equally between Dubai and Mumbai, previously working in key account positions with Oberoi and Taj groups, is in our team MICE specialist handling major MICE accounts both in India and UAE. In addition to that, works closely with event organizers, corporate clients and incentive houses in both markets. Yasmina Syam, Sales Manager - Travel Trade Based in Dubai, Yasmina is an energetic and young sales professional with experience in leisure sales having held various sales roles such as VIP Travel Consultant and Sales Manager with major travel providers in the region. Yasmina has a strong developed network in travel trade, especially in Qatar and Kuwait, dealing with VVIP requests worldwide. Ramy ElKhange, Finance Manager Based in Dubai, has been in the region for the last 4 years, with thorough experience in accounting and finance locally and internationally having worked with major investment and healthcare establishments in London and Dubai. Ana Browne, Office Manager Based in Dubai, with 14 years office management experience working as Personal Assistant to senior management and Office Manager for Corporate Sales & Marketing Department for regional luxury hotel group in Dubai. COPYRIGHT CLAVIGER

6 COPYRIGHT CLAVIGER

7 Your extended Sales Force For each of our partner hotel, destination or exclusive service provider we develop a detailed sales & marketing plan, with tangible sales KPI s The experienced sales associates will actively source and pitch for business to meet desired targets for each of our clients An established network of contacts with major Leisure, Corporate and Government accounts in the region generates tangible business for hotels we represent A network of independent, experienced part time sales associates in other feeder markets, i.e. India and China can be included in our support

8 A local Marketing Department Whether to develop your brands strong presence in the sales territory, generate foot traffic or create brand awareness, our highly skilled and motivated team will help you with successful marketing communication solutions. From brand identity, concept and design development, we will work with you on every creative challenge to bring in new ideas in a 360 approach Brand Consultancy Brand Strategy Visual Identity Brand Proposition and Guidelines Strategic Marketing Planning Communication Plan Advertising Plan Management of Media Relationships Creative Services ATL and BTL Campaigns Brochures/Leaflets/Catalogues/ Newsletters Packaging and Point of Sale Merchandising PR & Communications Photo Shoots Activation events

9 Event Organization Claviger is a full-service event management company dedicated to producing world-class events for private and corporate clients. Working with a team of trusted suppliers and partners, we excel at creating one-of-a-kind occasions that exceed expectations and serve to enhance awareness of your brand. From concept, to management, to perfect execution, we have built a reputation for excellence that is second to none. Our specialties include: Grand Openings Awards Ceremonies Team Building Weddings and other social events Product Launches Benefits and Incentive Events Conferences Galas

10 We represent Stand-alone & multinational hotels with potential customers and guests from the Middle East Tour operators interested in the Middle East representation Tourism and Destination boards growing their inbound business from the Middle East Vacation clubs/ Hotels time share, targeting families from the Gulf region Luxury villa and apartment owners Medical and healthcare service providers focused on growing medical tourism from the Middle East

11 Area of coverage

12 Why the Middle East? According to UNWTO, this is the fastest growing tourist generating region in the world, with outbound travel quadrupling in the last twenty years Statistics point to a spending of close to US$ 100 billion on travel from the Middle East by Gulf region alone represents 60% of this market, with 75% share of travel spend Estimated number of arrivals world wide, from the Middle East is 81 million by 2020 Travelers' profile Reasons for travel: 33% leisure (culture & history, shopping and family travel), 36% VFR and 24% travel for business Middle East travellers spend up to 40% more when compared to other leisure travellers and tend to stay longer in the chosen destination Europe, South East Asia, USA and Australian Gold Coast are the preferred destinations for medium and long term stays

13 Travel seasons from the Middle East (2017) Winter School Holidays Start 24 Jan to 6 Feb (KSA) Expatriates Easter Holiday Travel High travel demand during Eid Eid Al Adha holiday where the holiday period will be for 10 days (27 Aug to 5 Sept) Expatriates Festive Holiday Travel Spring Holiday/Half Term Break 30 Mar to 10 Apr (KSA) Low travel frequency and demand during Ramadan (25 May to 25 June) time spent with family in the region Summer School Holidays June to September Half term School Break 10 Nov to 19 Nov (KSA) Outbound travel seasons are expected in January and March/April period, due to the school holidays in in the whole region, with the main travel season from the region being during summer months, after the Holy Month of Ramadan (expected 25 th of May to 25 th of June 2017). During the year 2017 school holidays in the region will all start in June, therefore business travelling seasons will be during the months of July, August and up to mid September In addition to all of the above, it is important to mention that main corporate and Government delegation travel period is between September and May each year. Honeymoon season is usually after the Holy Month of Ramadan and Hajj pilgrimages which in 2017 will be during summer months. COPYRIGHT CLAVIGER

14 Digital and Social Media in the Middle East Digital Marketing and Social Media are important communication channels in the GCC. As per the study the increase of internet users, in particular the ones using internet on mobile, in the region exceeds the internet growth worldwide. Published on Jan 26, 2016

15 Benefits of working with Claviger: Consistent and continuous representation services in the market, acting as dedicated point of contact for all Trade, Corporate and Government customers Unique concept of fully operational sales office, with experienced sales experts and established sales networks in the region actively selling your hotel, your destination or your exclusive services to corporate and individual customers Experienced marketing team with proven success in the region with deep knowledge of local communication channels

16 Your investment Monthly retainer fee that covers agreed scope of work Materialized business generated by Claviger is subject to a commission structure. Marketing campaigns, Digital and Social Media exposure, events, activations and production of creative assets are subject to separate charge

17 Thank you! Please contact us for a customized detailed proposal. We are looking forward to discussing your business opportunities in the Middle East. Sincerely, Ahmed Baki Founder & CEO Mobile: Tel: ahmed.baki@clavigerme.com Website: Facebook: /ClavigerME