OUR FIGURES. 26 Destinations in Italy. 99,7% Regularity* 54 Worldwide destinations. 22,5 mio Passengers carried*

Size: px

Start display at page:

Download "OUR FIGURES. 26 Destinations in Italy. 99,7% Regularity* 54 Worldwide destinations. 22,5 mio Passengers carried*"

Chad Davis
5 years ago
Views:

2 OUR FIGURES 26 Destinations in Italy 54 Worldwide destinations And more destinations with partners 80,4% Punctuality* 99,7% Regularity* 22,5 mio Passengers carried* 89,4% Customer satisfaction* 5 mio MilleMiglia members * 2016 Figures

3 ALITALIA COMMUNICATION OPPORTUNITIES ONLINE Website Homepage Website Landing page Website Waiting page Web boarding pass E-ticket receipt Facebook post EDMs & NEWSLETTERS EDMs Newsletters ON BOARD IFE Ulisse Magazine Wet Wipes Wi-Fi Voucher ON THE GROUND Flyers & magazine exposure Showcases & wallscreens Self check-in kiosk Self check-in boarding card Boarding card Check-in gates flyer exposure Bag Tag COBUS Exterior wrapping Interiors advertising LIVERY

4 ONLINE

5 ONLINE WEB COMMUNICATION 6 million visits per month 8 average visit duration 32 web sit al over the world 18 languages pages HP BANNER CAROUSEL Top Position (clickable) Dimensions: 640x x x x480 (S.O)

6 ONLINE WEB COMMUNICATION 6 million visits per month 8 average visit duration 32 web sit al over the world 18 languages pages HP BANNER 2 nd position (clickable) Dimensions: 400x350

7 ONLINE WEB COMMUNICATION 6 million visits per month 8 average visit duration 32 web sit al over the world 18 languages pages HP BANNER 3 rd position (clickable) Dimensions: 400x350

8 ONLINE WEB COMMUNICATION 6 million visits per month 8 average visit duration 32 web sit al over the world 18 languages pages LANDING PAGE Image Dimensions: 620x556

9 ONLINE WEB COMMUNICATION 6 million visits per month 8 average visit duration 32 web sit al over the world 18 languages pages WAITING PAGE BANNER Image (not clickable) Dimensions: 1440x200

ONLINE WEB COMMUNICATION FACEBOOK POST More than 1.

target Possibility to create page post to the entire

10 ONLINE WEB COMMUNICATION FACEBOOK POST More than fan Possibility to post a benefit to the target Possibility to create page post to the entire fan base Alitalia or segmenting per age Dimensions: 600x500

ONLINE WEB COMMUNICATION WEB BOARDING PASS More than 460.

11 ONLINE WEB COMMUNICATION WEB BOARDING PASS More than web boarding cards per month Personalized banner on web Boarding card (not clickable) Dimensions: 348x388

ONLINE WEB COMMUNICATION E-TICKET RECEIPT More than 350.000 e-ticket web receipt More than 65.

12 ONLINE WEB COMMUNICATION E-TICKET RECEIPT More than e-ticket web receipt More than e-ticket receipt issued by call center per month Personalized banner on the e-ticket web receipt (not clickable) Dimensions: 188x200

13 EDMs & NEWSLETTERS

14 DEM & NEWSLETTER DEM Approximately 5 millions of subscribers Option to send dedicated DEM to MilleMiglia Program Members Capability to segment the target: MilleMiglia members, Members Club Ulisse, Freccia Alata and Freccia Alata Plus and to detect the target per territories (domestic and foreign countries) Dimensions: 270x270

Club Ulisse, Freccia Alata and Freccia Alata Plus

and foreign countries) Title max 40 digits (spaces

15 DEM & NEWSLETTER NEWSLETTER Approximately 5 millions of subscribers Option to send dedicated DEM to MilleMiglia Program Members Capability to segment the target: MilleMiglia members, Members Club Ulisse, Freccia Alata and Freccia Alata Plus and to detect the target per territories (domestic and foreign countries) Title max 40 digits (spaces included) Text max. 300 digits (spaces included) Dimensions: 270x270

16 ON BOARD

17 ON BOARD INFLIGHT ENTERTAINMENT INFOMERCHANT/DOCUMENTARY ON DEMAND (10'-15') AVOD B-777 e A330> full cabin configuration (Economy, Premium, Business Class) SPOT TV Spot Video (max 30") AVOD B-777 e A330> full cabin configuration (Economy, Premium, Business Class)

ON BOARD FOLDING TABLE SEAT BACKREST The customization of the seats backrest on board that is shown at the moment of the opening of the table, is particularly interesting for all the Brands related

18 ON BOARD FOLDING TABLE SEAT BACKREST The customization of the seats backrest on board that is shown at the moment of the opening of the table, is particularly interesting for all the Brands related to the on-board service. The communication is strictly linked at the exact time of the product tasting, creating a brand association at the right moment at the right time. Personalization of the backrest Dimensions: TBD

ON BOARD FOLDING TABLE DEDICATED SLOT FOR BEVERAGE The On Board Tables customization results particularly attractive to all the beverage Brands.

19 ON BOARD FOLDING TABLE DEDICATED SLOT FOR BEVERAGE The On Board Tables customization results particularly attractive to all the beverage Brands. Thanks to the natural connection that generates between taste and visual recollection of the product, encourage and increase Brand / product recall in the consumers minds. Personalization of the table Dimensions: TBD

ON BOARD INFLIGHT HEADREST The headrests branding is applicable on the entire Alitalia fleet : Airbus 319 NAZ / INZ (22 aircraft) Airbus 320 NAZ / INZ (42 aircraft)

20 ON BOARD INFLIGHT HEADREST The headrests branding is applicable on the entire Alitalia fleet : Airbus 319 NAZ / INZ (22 aircraft) Airbus 320 NAZ / INZ (42 aircraft) Airbus 321 NAZ / INZ (12 aircraft) Embraer 190 NAZ / INZ (5 aircraft) Embraer 175 NAZ / INZ (15 aircraft) Airbus INC (14 aircraft) Boeing 777 INC (11 aircraft)

ON BOARD ON BOARD ANNOUNCEMENT Inserting of an on board announcement all cabin on the entire Alitalia Network, about 6613 weekly flights, or selecting specific flights: Fiumicino Linate

21 ON BOARD ON BOARD ANNOUNCEMENT Inserting of an on board announcement all cabin on the entire Alitalia Network, about 6613 weekly flights, or selecting specific flights: Fiumicino Linate (A / R) 255 weekly flights All Domestic Network flights 1683 weekly flights All International Network flights 4451 weekly flights All Intercontinental Network flights 224 weekly flights

22 ON BOARD WI-FI VOUCHER On board Business Class long haul flights (only available on A330/A33N Aircralfts) 14 Long Haul aircrafts 20/22 seats per aircraft Personalization and on board distribution of Wi Fi voucher (1 or 3 hours web surfing)

23 ON BOARD REFRESHING TOWELS Personalization of the back Dimensions: 10x7cm

24 ON BOARD ULISSE ON BOARD MAGAZINE Monthly released All routes Circulation: 67,000 copies Readers: 800,000 / month Taken copies: 30,000 ADVERTORIAL SINGLE PAGE ADVERTORIAL DOUBLE PAGE

25 ON BOARD ULISSE ON BOARD MAGAZINE Monthly released All routes Circulation: 67,000 copies Readers: 800,000 / month Taken copies: 30,000 ADVERTORIAL SINGLE PAGE ADVERTORIAL DOUBLE PAGE

26 ON THE GROUND

27 ON THE GROUND LOUNGES FLYERS & MAGAZINE EXPOSURE All Lounges (11) ITALY: Fiumicino (5) Linate (2) Venezia (1) Catania (1) ABROAD: New York (1) More than guests each month

28 ON THE GROUND LOUNGES WALLSCREENS All Lounges (11) ITALY: Fiumicino (5) Linate (2) Venezia (1) Catania (1) ABROAD: New York (1) More than guests each month

Fiumicino (4) Malpensa DESK WITH ATTENDANT AND SPECIAL EVENTS

29 ON THE GROUND LOUNGES SHOWCASES 3 Lounges Fiumicino (2) Malpensa (1) FOOD & WINE TASTING EXPERIENCE 5 Lounges Fiumicino (4) Malpensa DESK WITH ATTENDANT AND SPECIAL EVENTS All Lounges (11) TOTEM All Lounges (11) More than guests each month

30 ON THE GROUND AIRPORT SELF CHECK-IN 138 Self Check in the following airports: FCO (55); LIN (25); TRN (5); GOA (3); MXP (3); VCE (5); TRS (2); PMO (5); CTA (8); BLQ (4); FLR (2); SUF (4); REG (2); BRI (6); BDS (2); NAP (7) More than self check-in per month Possibility to insert an attract loop (dynamic screensaver) during the self kiosk stand by mode Possibility to insert a banner: stand by page during the check-in process (your choice sizes: 336x280; 300x250; 250x250; 728x90; 468x60)

(5); CTA (8); BLQ (4); FLR (2); SUF (4); REG (2); BRI (6); BDS (2); NAP (7) More

31 ON THE GROUND AIRPORT SELF CHECK-IN BOARDING CARD 138 Self Check in the following airports: FCO (55); LIN (25); TRN (5); GOA (3); MXP (3); VCE (5); TRS (2); PMO (5); CTA (8); BLQ (4); FLR (2); SUF (4); REG (2); BRI (6); BDS (2); NAP (7) More than self check-in per month Possibility to personalize the back of the card

ON THE GROUND AIRPORT BOARDING CARD 1.300.

the paper boarding passes Model Green (Economy) Model Red

32 ON THE GROUND AIRPORT BOARDING CARD paper boarding card per month Back pocket and slip in the paper boarding passes Model Green (Economy) Model Red (Business) distributed in Alitalia Lounges and at the Business Class check-in desks

ON THE GROUND AIRPORT CHECK-IN GATES FLYER EXPOSURE 22 check-in counters in Fiumicino T1 1 Security access dedicated to Milan and Rome Customers and Business Customers Gate boarding Pier B Exposure

33 ON THE GROUND AIRPORT CHECK-IN GATES FLYER EXPOSURE 22 check-in counters in Fiumicino T1 1 Security access dedicated to Milan and Rome Customers and Business Customers Gate boarding Pier B Exposure of co-branded promotional material with Alitalia on the check-in desks in Fiumicino Terminal 1 for : Possibility of setting up the Alitalia check-in desks Possibility of setting up flyer holders through the security gates Possibility of setting up flyer holders through the boarding gate

34 ON THE GROUND AIRPORT BAG TAG Bag Tag per 3 months Customization of the external part (half) of the Bag Tag

35 COBUS

36 COBUS AIRSIDE EXTERIOR WRAPPING 62 bus pax/month

37 COBUS AIRSIDE INTERIORS ADVERTISING A) n. 1 adv spaces dim. 160x88H cm B) n.2 adv spaces dim. 160x60H cm C) n.20 adv spaces dim. 15x10H cm D) n.2 adv spaces dim. 130x18H cm E) n.4 adv spaces dim. 80x18H cm A C D B E

38 AIRCRAFT

LIVERY AIRCRAFT Long Haul Boeing 777 / Airbus 330 Medium Haul Airbus 319-320 Format The Alitalia aircraft can been seen in a large network of national (27), International (57) and intercontinental

39 LIVERY AIRCRAFT Long Haul Boeing 777 / Airbus 330 Medium Haul Airbus Format The Alitalia aircraft can been seen in a large network of national (27), International (57) and intercontinental (15) airports. The livery of an aircraft can be customized in the following ways: Full livery: complete customization of the entire livery of an aircraft through painting Livery Medium: customization of the right side and left side of an aircraft via adhesive film side (200x60 cm) Livery Light: customization of an aircraft by affixing a sticker on the fuselage UNO next to the front door (60x60 cm) NB.: The activity will be evaluated from time to time, depending on the type of partnership and product.

STAIRS AIRSIDE AIRCRAFT RAMPS The branding of step raisers of the aircraft ramps is the perfect moment to reach the guest attention just before the boarding, and encourage the product recall in the

40 STAIRS AIRSIDE AIRCRAFT RAMPS The branding of step raisers of the aircraft ramps is the perfect moment to reach the guest attention just before the boarding, and encourage the product recall in the consumers minds. Is particularly suited to the on-board items (spot / doc on board, folding table personalization, inflight headrest, refreshing towels), especially with online and buyable on-board products via wi-fi voucher sponsored by the Brand. Types of aircraft ramps available: SCN aircraft ramps (small model 21 steps) AIRBUS fleet SCW aircraft ramps (large 26 steps) for B777 / 767 and A330

41 PARTNER/CLIENT

Making your world more accessible

Making your world more accessible Jetstar s In Flight Magazine Wine Regions of Australia and NZ February 2017 Contents Introduction 03 On Board Media 04 Wines Feature mock ups 06 The Jetstar Passenger