FIRST VOICE IS FSB S FLAGSHIP MAGAZINE AND IS MAILED TO 158,255 SMALL BUSINESS OWNERS

Transcription

1 FIRST VOICE IS FSB S FLAGSHIP MAGAZINE AND IS MAILED TO 158,255 SMALL BUSINESS OWNERS Contact: Lee McLoughlin Tel: lee.mcloughlin@redactive.co.uk

2 First Voice, an essential read for small business owners, is published by the Federation of Small Businesses (FSB), the UK s leading business organisation. First Voice is FSB s flagship magazine of and is mailed six times a year to more than 158,000 small business owners throughout the UK. First Voice contains must read material on important issues arising in the small business community, including changes in Government legislation and information on new EU directives. The magazine also encompasses topical features such as marketing and sales, IT, finance, health care, security and business management. First Voice carries the highest ABC (audited circulation) in the British business to business publishing sector and is the perfect platform for any company to promote their goods and services to UK SMEs.

3 The strength of First Voice is reflected strongly in the comparison below. This comparison is further enhanced by the fact that First Voice is sent directly to the business owner and so the decision making process is short circuited. The response to an advertisement in First Voice can therefore be immediate. COMPARISON First Voice: 158,255 Circulation 5,500 Colour page rate Cost per thousand Management Today: 78,150 Circulation 11,600 Colour page rate Cost per thousand

4 KEY STATS 95% 85% of readers have budgetary responsibility and 48,000 readers have already directly acted on an advertisement featured in First Voice of members see First Voice as a key benefit of FSB membership The average reading time for First Voice is 23 mins and each copy is read by an average of 1.8 people giving a readership figure of 284,000. First Voice is the preferred business magazine of over 72,000 readers A quarter of readers (50,000) don't read any other business magazine. You cannot reach these important decisionmakers via any other business publication. 549, Is the average spend on services by First Voice readers each year 54% 1 in 4 60% of businesses borrow for cash-flow purposes businesses plan to increase investment in staff training expect to increase their online presence in the next 12 months

5 FEATURES LIST First Voice is an essential read for owners and employees of SMEs and covers important issues arising in the small business community. Each issue includes a broad range of business advice geared to helping small businesses to succeed. Topics for special features in 2016 include: ISSUE January/February 2016 March/April 2016 May/June 2016 July/August 2016 September/October 2016 November/December 2016 Other features subject to demand FEATURES Branding Building an online presence Energy Boosting sales IT/cyber security Auto-enrolment Telecoms Employee benefits Health and safety Online payments Recruitment (and apprentices) Big data/cloud computing Financing your business Company vehicles Developing a digital strategy, including social media Insurance Exporting/trading overseas Franchising Exiting a business/planning for a sale

6 WEBINARS Hosted webinar on the First Voice platform Marketed to circa 180,000 members via solus s and social media Guaranteed number of registrations = 400 (number of registrations usually obtained = 700) Bespoke fields such as Name, Telephone number, address, Company, and Job title can be included in the registration page Opportunity includes: 4 x edms to FSB members 3 x social media call outs for registrations Advertisement promoting webinar on fsb.org.uk Hosted on fsb.org.uk (locked for data capture) for a minimum of 6 months 12,000

7 RATES DATES Double page spread - 9,250 Full page - 5,500 Half page - 3,750 Quarter page - 1,950 ISSUE FINAL ADVERTISING COPY DEADLINE PUBLISHED January/February December January 2016 March/April February March 2016 May/June April May 2016 SPECIFICATIONS DOUBLE PAGE SPREAD H X W Trim - 270mm x 420mm Bleed - 276mm x 426mm July/August June July 2016 September/October August September 2016 November/December October November 2016 FULL PAGE H X W Type - 240mm x 183mm Trim - 270mm x 210mm Bleed - 276mm x 216mm HALF PAGE H: 118mm x 183mm V: 240mm x 89mm QUARTER PAGE H X W V: 118mm x 89mm

8 INSERT RATES INSERT DATES SAMPLES Inserts (up to 10grams) - 35 per 1,000 SPECIFICATION Total required for full run 170,000 (plus 3% for wastage) Max size for outserts in polybag A4 Max size for loose inserts 250x190mm Min size for loose inserts A6 148x105mm No. of inserts per turn: 250 Inserts must be single piece items and have a leading edge (fold) along the length of the insert. Single sheet inserts must be on paper no lighter than 90gsm, double or above sheet inserts must be on a minimum of 80gsm paper Concertina inserts by special arrangement only. Issue Insert delivery date Published deadline January/February December January 2016 March/April February March 2016 May/June April May 2016 July/August June July 2016 September/October August September 2016 November/December October November 2016 Samples (digital) must be received at Redactive one week before delivery date. Please send to: aysha.miah@ redactive.co.uk or via filetransfer.redactive.co.uk/ dropbox/aysha_miah All insert bookings are provisional until a sample is received and accepted by Redactive.

9 REDACTIVE SERVICES So now you ve decided to book a campaign with one of our media brands, make sure you make the biggest possible impact to capture the imagination of your target audience. Redactive s award-winning marketing and design team offers a one-stop-shop for all your creative needs. We can help you to create compelling: Furthermore, if you would like to supplement your advertising with your own content marketing campaign, we can help you to produce: S MAGAZINES Print advertising Digital advertising including interactive tablet versions Video advertising White papers, reports & research studies Micro/websites Brochures Magazines in print & digital formats Apps for mobile & tablet Digital content Events Our pricing is flexible and we can devise solutions to meet most budgets. If you re interested in working with us contact: Lucy Freedman Senior Brand Marketing Executive E: lucy.freedman@redactive.co.uk T: DIGITAL EVENTS services Advertising: Vlad Harmanescu vlad@redactive.co.uk MEDIA SALES

10 Regional Voice are the local magazines from the Federation of Small Businesses distributed to 33 regions around the UK THE VOICE Surrey & West Sussex Your Development Manager: or call January/February 2016 OUR CHAIRMAN S ANNUAL REPORT COMBINED WITH QUESTION TIME 140 regional members caused security congestion at Portcullis House, Westminster and delayed Jamie Oliver giving evidence to a select committee on health in their attempts to reach the Attlee Suite for the Regional Chairman s annual report. The start was delayed, but everyone settled and Antonio Falco reported that more than 50 business events were conducted throughout the region with five very high profile events attracting more than 100 delegates at each. During the year we had meetings with all but six of our Regional MP s and Antonio showed a photographic show to remind us of a very successful member year. The report was immediately followed by Question Time with the panel made up from the business world. Banking, Gatwick Airport, insurance and Tim Loughton MP for East Worthing and Shoreham as well as a continuous stream of visiting MP s to the Attlee Suite to greet their constituents. It all made for a small business packed afternoon. Leader of Surrey County Council, David Hodge had plenty to say from his seat in the audience when discussing the Governments minimum living wage proposal although not one person in the Rt Hon Anna Soubry Minister of State (Minister for Small Business, Industry and Enterprise) for the Department for Business, Innovation and Skills was introduced to Ann Swain, Regional Treasurer and West Sussex Policy Chairman was introduced to the Minister at the opening of the Sussex Innovation Centre in Croydon. A small VIP list of attendees were invited which also included Bryan Treherne newly elected ANTONIO FALCO WITH ROSEMARY FRENCH OBE, EXECUTIVE DIRECTOR, GATWICK DIAMOND room would deny employees a fair wage it does impose a huge burden on small business owners still recovering from a poor economy. The Royal Bank of Scotland came under attack from fellow panellist Mark Williams, insurance underwriter when trying to convince the audience that they want to lend money for business growth as Mark pointed out it was only on their guarantee terms which included using houses as MINISTER MEETS OUR TREASURER Croydon branch chairman as a guest of local MP Gavin Barwell. Following the official opening the Minister chaired a roundtable discussion on business matters attended by both Ann and Bryan. Permitted development rights came up as issue in Crawley and Croydon. Anna Soubry said she was hearing this a lot from businesses in London and would take it up with other government ministers. Echoed by Gavin Barwell MP. collateral! And finally, a show of hands favoured a second runway at Gatwick almost unanimously but everyone at this event including panellists were undecided on the EU in or out question. Antonio Falco, FSB Regional Chairman concluded we will continue to remind the Government of our asks in our small business manifesto written and published prior to the General Election ANNA SOUBRY MP (LEFT) WITH ANN SWAIN REGIONAL NEWS 2, 11, 14 BUSINESS UPDATE 3-10 REGIONAL CONTACTS 14 TO ADVERTISE CALL THE VOICE Surrey & West Sussex Your Development Manager: ray.abrahams@fsb.org.uk or call January/February 2016 OUR CHAIRMAN S ANNUAL REPORT COMBINED WITH QUESTION TIME 140 regional members caused security congestion at Portcullis House, Westminster and delayed Jamie Oliver giving evidence to a select committee on health in their attempts to reach the Attlee Suite for the Regional Chairman s annual report. The start was delayed, but everyone settled and Antonio Falco reported that more than 50 business events were conducted throughout the region with five very high profile events attracting more than 100 delegates at each. During the year we had meetings with all but six of our Regional MP s and Antonio showed a photographic show to remind us of a very successful member year. ANTONIO FALCO WITH ROSEMARY FRENCH OBE, The report was immediately followed by EXECUTIVE DIRECTOR, GATWICK DIAMOND Question Time with the panel made up from the business world. Banking, Gatwick Airport, insurance and Tim Loughton MP room would deny employees a fair wage collateral! Contact: Lee McLoughlin Tel: lee.mcloughlin@redactive.co.uk

11 Your Development Manager: or call regional members caused security congestion at Portcullis House, Westminster and delayed Jamie Oliver giving evidence to a select committee on health in their attempts to reach the Attlee Suite for the Regional Chairman s annual report. The start was delayed, but everyone settled and Antonio Falco reported that more than 50 business events were conducted throughout the region with five very high profile events attracting more than 100 delegates at each. During the year we had meetings with all but six of our Regional MP s and Antonio showed a photographic show to remind us of a very successful member year. The report was immediately followed by Question Time with the panel made up from the business world. Banking, Gatwick January/February 2016 Federation of Small Businesses (FSB) produces local magazines for all 33 regions throughout Britain. These publications provide a vital link to thousands of our grass-roots members. Now, for the first time in FSB s 40-year history, we are able to offer advertising space in these highly-targeted magazines. This is a unique opportunity to promote your product or service to smaller businesses in your region. Advertising space is offered on a first-come first-served basis and only two pages of advertising are available in each edition of the magazine. All FSB members qualify for a 25% discount on the full advertised price but advertising is also open to non-members. This is a fantastic opportunity to hit a geographical target audience at really competitive prices. THE VOICE Surrey & West Sussex Your Development Manager: ray.abrahams@fsb.org.uk or call January/February 2016 OUR CHAIRMAN S ANNUAL REPORT COMBINED WITH QUESTION TIME 140 regional members caused security congestion at Portcullis House, Westminster and delayed Jamie Oliver giving evidence to a select committee on health in their attempts to reach the Attlee Suite for the Regional Chairman s annual report. The start was delayed, but everyone settled and Antonio Falco reported that more than 50 business events were conducted throughout the region with five very high profile events attracting more than 100 delegates at each. During the year we had meetings with all but six of our Regional MP s and Antonio showed a photographic show to remind us of a very successful member year. The report was immediately followed by Question Time with the panel made up from the business world. Banking, Gatwick Airport, insurance and Tim Loughton MP for East Worthing and Shoreham as well as a continuous stream of visiting MP s to the Attlee Suite to greet their constituents. It all made for a small business packed afternoon. Leader of Surrey County Council, David Hodge had plenty to say from his seat in the audience when discussing the Governments minimum living wage proposal although not one person in the Rt Hon Anna Soubry Minister of State (Minister for Small Business, Industry and Enterprise) for the Department for Business, Innovation and Skills was introduced to Ann Swain, Regional Treasurer and West Sussex Policy Chairman was introduced to the Minister at the opening of the Sussex Innovation Centre in Croydon. A small VIP list of attendees were invited which also included Bryan Treherne newly elected ANTONIO FALCO WITH ROSEMARY FRENCH OBE, EXECUTIVE DIRECTOR, GATWICK DIAMOND room would deny employees a fair wage it does impose a huge burden on small business owners still recovering from a poor economy. The Royal Bank of Scotland came under attack from fellow panellist Mark Williams, insurance underwriter when trying to convince the audience that they want to lend money for business growth as Mark pointed out it was only on their guarantee terms which included using houses as MINISTER MEETS OUR TREASURER Croydon branch chairman as a guest of local MP Gavin Barwell. Following the official opening the Minister chaired a roundtable discussion on business matters attended by both Ann and Bryan. Permitted development rights came up as issue in Crawley and Croydon. Anna Soubry said she was hearing this a lot from businesses in London and would take it up with other government ministers. Echoed by Gavin Barwell MP. collateral! And finally, a show of hands favoured a second runway at Gatwick almost unanimously but everyone at this event including panellists were undecided on the EU in or out question. Antonio Falco, FSB Regional Chairman concluded we will continue to remind the Government of our asks in our small business manifesto written and published prior to the General Election ANNA SOUBRY MP (LEFT) WITH ANN SWAIN THE VOICE Surrey & West Sussex OUR CHAIRMAN S ANNUAL REPORT COMBINED WITH QUESTION TIME ANTONIO FALCO WITH ROSEMARY FRENCH OBE, EXECUTIVE DIRECTOR, GATWICK DIAMOND Airport, insurance and Tim Loughton MP room would deny employees a fair wage collateral! REGIONAL NEWS 2, 11, 14 BUSINESS UPDATE 3-10 REGIONAL CONTACTS 14 TO ADVERTISE CALL

12 FSB regional membership Number. of Region members (%) Beds Cambs & Herts Cornwall Devon East Anglia...3 East Of Scotland East Sussex Essex Gloucestershire and West of England Greater Lincolnshire and Peterborough Greater London Highlands & Islands Kent & Medway Lancashire & Cumbria...4 Leics Northants & Rutland Manchester & North Cheshire Merseyside, West Cheshire & Wigan North East Number. of Region members (%) North East Scotland North Wales & Chester North Yorkshire Northern Ireland Nottinghamshire & Derbyshire Shropshire Herefordshire Worcestershire Somerset and Wiltshire South & East Yorkshire South Wales Staffordshire & West Midlands Surrey & West Sussex Thames Valley Warwickshire & Coventry Wessex West of Scotland West Yorkshire Total (number) ,304

13 Rates 1 to 3,000 members Double page spread - 1,100 Full page Half page ,001 to 6,000 members Double page spread - 1,400 Full page Half page ,001 to 10,000 members Double page spread - 1,800 Full page Half page Dates 2016 Issue Final advertising copy deadline March/April 25 January May/June 23 March July/August 20 May September/October 22 July November/December 23 September Specifications Double page spread H x W Trim - 297mm x 210mm Bleed - 303mm x 216mm Full page H x W Trim - 297mm x 210mm (A4) Bleed - 303mm x 216mm Half page H: 130mm x 185mm V: 268mm x 88mm Quarter page H x W 130mm x 88mm 95% 54% 1 in 4 60% of readers have budgetary responsibility of FSB-member businesses borrow for cash-flow purposes FSB-member businesses plan to increase investment in staff training expect to increase their online presence in the next 12 months

14 REDACTIVE SERVICES So now you ve decided to book a campaign with one of our media brands, make sure you make the biggest possible impact to capture the imagination of your target audience. Redactive s award-winning marketing and design team offers a one-stop-shop for all your creative needs. We can help you to create compelling: Furthermore, if you would like to supplement your advertising with your own content marketing campaign, we can help you to produce: S MAGAZINES Print advertising Digital advertising including interactive tablet versions Video advertising White papers, reports & research studies Micro/websites Brochures Magazines in print & digital formats Apps for mobile & tablet Digital content Events Our pricing is flexible and we can devise solutions to meet most budgets. If you re interested in working with us contact: Lucy Freedman Senior Brand Marketing Executive E: lucy.freedman@redactive.co.uk T: DIGITAL EVENTS services Advertising: Vlad Harmanescu vlad@redactive.co.uk MEDIA SALES