Tourism Development in Wales. Gerwyn Evans Head of Tourism Development, Visit Wales

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1 Tourism Development in Wales Gerwyn Evans Head of Tourism Development, Visit Wales

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4 Record year in 2015 UK 10.5 million GB staying visits (record), related expenditure 1,975 million (record) Year-on-year growth in visits and spend since 2012 (trips + 9% and spend +24% since 2012) International 970,000 trips, related expenditure 410 million (record) Year-on-year growth in visits and spend since 2012 (trips +14% and spend +18% since 2012) Sustained Growth in 2016 International visits +15% over first six months, related expenditure +8% Day visits in year ending November % and related spend +44%. 82% of businesses in Wave 4 of Business Barometer (November 2016) reported a higher or similar level of visitors compared to 2015 (46% higher, 36% similar).

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6 Coordinated Approach Encourage communication between schemes/programmes TISS HLF P4G COE INTERREG E4G RDP VVP RTEF CCF WEGF TPIF

7 Surf Snowdonia, Dolgarrog 1.5m support creating 43 jobs. 300m x 113m surfing lagoon. Crash & Splash pool, indoor play centre, waterside restaurant, 100 pitch camp site. World first to market Wavegarden with waves up to 2 metres. Constructed on a brownfield site. 75,000 visitors (est.) per year.

8 Dr Beynon s Bug Farm, St Davids 36,400 support creating 5 jobs. New visitor all weather attraction Niche restaurant.

9 Alpine Coaster UK s first Alpine Coaster 1.27m cost and support 320, toboggans along a 1 km long track All year round attraction

10 Pembrokeshire Wake Park Wales second Wake Park Local family business 160m lake Plus paddle boarding & swimming Support 28,544

11 Kinmel Hotel, Abergele Project was to upgrade to a 4 Star 42 bed hotel with spa and treatment rooms. Won the Best Spa In Wales by The Good Spa Guide. 450k support Created 26 FTE jobs

12 Nanteos Mansion, Aberystwyth 162,500 support creating 13 jobs. 5 star Restaurant with Rooms Aim to add a spa facility and upgrade to 5 Star Hotel.

13 Twr y Felin, St Davids 499k support creating 19.5 jobs. Create a 4 Star Art Hotel. Latest addition to the Retreats Group s portfolio including: Roch Castle, nr Haverfordwest and Penrhiw Hotel, St Davids.

14 TISS - Wye Valley canoes, Glasbury 38,840 support creating 4 jobs Accredited canoe centre situated on the banks of the River Wye. 14 bed modern 5 Star bunkhouse facility. Attract high end activity market; includes a slide to descend from the first floor. Bring back to use a listed property

15 YHA Pen-y-Pass, Llanberis 150,000 support to upgrade and increase capacity. Strategic hostel location in a changing YHA business. 4 Star Hostel and 4.5 new jobs.

16 Hay Castle, Hay on Wye Create a multi-functional cultural, history, and education space 120k TISS Support

17 Dylan s Restaurant, Criccieth New 140 cover destination restaurant Only hospitality business in Wales Fast Growth 50 in k support Created 30 FTE jobs

18 The Royal Mint Experience, Llantrisant 2.3m support Visitor Centre & Guided Tour Experience

19 Go Air Trampoline Park 59,060 support All weather family attraction at Llanishen, Cardiff Expansion potential

20 Principality Stadium (Pitch) 1,700,000 of support To install a new Desso Grassmaster pitch system

21 World of Boats 150,000 of support A new boat based visitor attraction

22 Cardiff International White Water Centre 1,000,000 of support Creation of an Olympic standard white water canoeing facility

23 Cardiff Castle 25,000 support (2012) The removal of the existing shop to free up space to the front of the castle, providing additional public realm space

24 Cardiff Castle

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28 European Funding Attractor destinations Ten regionally prioritised strategic tourism infrastructure projects being delivered around Wales. Total project cost 85mn ( 27.7mn ERDF) North Wales Caernarfon, Conwy Coastal Tourism and Holy Island International Visitor Gateway Mid Wales Wales Railways to the World Vale of Rheidol South East Wales Porthcawl Resort Investment Focus (Coastal Activities), Monmouthshire and Brecon Canal Adventure Triangle, Adventure Welsh Valleys - Rock Adventure Centre South West Wales Wales National Centre for Coastal Tourism (Saundersfoot), Pendine Land Speed Cultural Centre and Eco Resort Complex, Llys y Frân Water Park

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30 European Funding Rural Development 30m / 24m total spend over 4/5 financial years. Private Sector Support Small Scale Infrastructure Marketing Support

31 Key aim of all the funds is to develop stronger partnership working and collaboration between industry stakeholders, and align Visit Wales marketing and development activity Revenue Funding 2015/2016 Regional Tourism Engagement Fund - 1,006,448 awarded to 24 projects Partnership for Growth (P4G) 240,000 awarded to 8 projects Tourism Product Innovation Fund (TPIF) - 328,760 to 15 projects 2016 / 2017 RTEF - 871,224 to 16 projects TPIF - 409,515 to 19 projects 2017/ TBC

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33 Cardiff Activity 2016/17 Business Tourism Campaign 70,000 Cardiff Concierge Programme 30,000 Business Tourism To sustain and develop the groundwork undertaken by #MCCR campaign (RTEF 2015/16) which aimed to position and present the region as a suitable destination for Business Tourism and to develop a campaign presence at relevant events and exhibitions. The ultimate aim being to convert enquiries to bookings. Cardiff Concierge Programme To build on the development of the Cardiff Cultural Trail by highlighting points of cultural interest across Cardiff and its region by extending and developing to include a further series of themed trails that will link into and complement the Visit Wales thematic years. In addition, the aim is to engage with customer facing and frontline staff to strengthen their product knowledge and awareness of the region ensuring that every visitor interaction ahs a positive impact on the overall visitor experience

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37 TPIF

38 Blwyddyn Chwedlau 2017 Year of Legends 2017

39 Year of the Sea

40 THANK YOU ANY QUESTIONS?