Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development

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1 Croeso / Welcome Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development

3 Partnership for Growth- The Vision The goal is to drive: Sustainable growth in tourism that delivers jobs and wealth for the Welsh economy and supports a profitable tourism industry. The ambition is to: Grow tourism earnings in Wales by 10% or more by Real term growth in value.

4 Record years in 2015 / 2016 UK 10.5 million GB staying visits (record), related expenditure 1,975 million (record) Year-on-year growth in visits and spend since 2012 (trips + 9% and spend +24% since 2012) International The number of international visits to Wales in 2016 was million, and the associated spend was 444 million. Sustained Growth in 2017 Day Visits by GB residents There were 75.9 million Tourism Day visits to Wales from Great Britain between January and September 2017, a decrease of 1.0% when compared to the same period a year previously. Nonetheless, for the same time frame, the volume of spend has increased by 13.4% to 3,298 million. Overnight Visits by GB residents In the January July period in 2017, the volume of overnight trips to Wales rose by 2.3% compared with the same period in 2016, while associated expenditure rose by 4.9%

5 Coastline Visits in % of day visits to Wales decided to visit the seaside/coast - a higher proportion than both England and Scotland. 22 million day visits to the seaside/coast in million expenditure by visitors during that period Regional Splits North Wales 37% of visits South West Wales 20% Mid Wales 16% South East Wales 7%

6 Reasons for Visiting Wales (Wales Visitor Survey 2016, Sec ) The countryside and beaches of Wales continue to be a draw for UK staying visitors, with around two thirds coming to Wales to enjoy the landscape (67%); for 32% of visitors, this was their main reason for visiting (although down from 42% in 2013).

7 Fig 7: Reasons for visiting Wales Reasons for Visiting Wales To enjoy the landscape / countryside / beach % To visit places / historical and religious sites / attractions To take part in outdoor or sporting activities To visit friends or relatives For a city break / visit to a large town To shop < All reasons for visiting Main reason for visiting To attend an event / concert / performance / sporting event 5 9 For genealogy / tracing ancestry 1 1 To visit a health spa / have a beauty treatment 1 Others 8 7 Base = all UK-staying visitors: 2016 Stage 2 (1,641) NB: percentages may not add up to 100% (more than one response possible / rounding)

8 The Cliff Hotel & Spa, Gwbert Upgrade 70 bedroom 3 Star Spa Hotel on the Coast Path New local owner, providing local produce and a sense of place WG support 102,000 creating 17 FTE jobs

9 The Hide, St Donats 16k to develop a high quality alternative accommodation facility.

10 Dylan s Restaurant Llandudno Convert grade 2 listed building on the seafront into a 250 cover destination restaurant creating 41 FTE jobs and support of 190k. The restaurant has an outside terrace, ground floor brasserie, first floor main dining hall and a stand alone cocktail bar.

11 Rhossili Car Park Upgrading the surface of the existing visitor car park. Improving the welcome at this World class destination. 150,000 support. Three Cliffs Coffee Shop expanding the café and restaurant offer. 30,000 support.

13 Tourism Amenity Investment Support (TAIS) National Trust Upgrade Visitor Welcome 84k Gwynedd CC upgrade access & facilities at Blue Flag beaches 114k RSPB South stack visitor amenities 128k Vale of Glamorgan Council Refurbishment of car park and toilets at Dunraven Bay 80, Natural Resources Wales Artwork on Coast Path 32,000

14 Cyllid yr Undeb Ewropeaidd Cyrchfannau Denu European Union Funding Attractor Destinations Cyfanswm cost y project: 61mn ( 27.7mn o Gyllid ERDF) Total project cost : 61mn ( 27.7mn ERDF) De Orllewin / South West Wales Canoflan Genedlaethol Twrisiaeth Arforidol / National Centre for Coastal Tourism (Saundersfoot) Canolfan Ddiwylliant Cyflymder Tir a Llety Eco Pendein / Pendine Land Speed Cultural Centre and Eco Resort Complex Parc Dŵr Llys y Frân Water Park Gogledd / North Wales Caernarfon Twristiaeth Arfordir Conwy / Conwy Coastal Tourism Porth Rhyngwladol Ymwelwyr Ynys Gybi / Holy Island International Visitor Gateway Canolbarth / Mid Wales Rheilffyrdd Cymru i r Byd - Dyffryn Rheidol / Wales Railways to the World Vale of Rheidol De Ddwyrain / South East Wales Cyrchfan Arfordirol Porthcawl / Porthcawl Resort Investment Focus Triongl Antur Camlas Mynwy a Brycheiniog / Monmouthshire and Brecon Canal Adventure Triangle Antur y Cymoedd / Adventure Welsh Valleys - Rock Adventure Centre

15 Colwyn Bay Waterfront

16 Watersports Centre and Café Rest Bay

2017-19 TPIF funded All Wales Safety Campaign Key Messages linked to the Year of the Sea Led by The Outdoor Partnership, working collaboratively with over 30 partners Establish

18 TPIF funded All Wales Safety Campaign Key Messages linked to the Year of the Sea Led by The Outdoor Partnership, working collaboratively with over 30 partners Establish a Website which hosts the Key Elements of the Project Social media campaign Interactive honey pot site interpretation at 9 locations 9 Pop-Up Safety Days Tourism Trade Engagement

19 Enghreifftiau o r Diwydiant Ymddiriedolaeth Natur De a Gorllewin Cymru. Industry Examples The Wildlife Trust of South and West Wales.

20 Themed years A focal point for marketing & product development. Creating a stronger, clearer & more distinctive proposition for Wales.

21 Year of Adventure

22 Year of Legends

23 Year of the Sea

24 Insights Wales lags behind England on perception as a seaside destination. But our beaches are considered good/excellent. Aim To celebrate Wales epic coast in order to make Wales a stand-out UK destination in 2018.

26 Sample print / Sample print adverts

28 Photography style/content Epic Seascapes (Jan-March)

29 Photography style/content Epic Seascapes (Jan-March) ) Photography style/content Coastal Capital & Communities (April-June)

30 Photography style/content Photography Coasts Epic Seascapes Alive (July style/content (Jan-March) Sept) Coastal Capital & Communities (April-June)

33 Signage How to differentiate between routes under The Wales Way brand Copyright and intellectual property/smörgåsbord Studio 2017

parks) Information (Car parks) for pedestrians Wayfinding

34 Signage The Coastal Way Information Beginning/End of Signifying route you are (Car for pedestrians En-Route parks) Information (Car parks) for pedestrians Wayfinding at pit stops Copyright and intellectual property/smörgåsbord Studio 2017

35 Diolch

Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development

Croeso / Welcome Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development Partnership for Growth- The Vision The goal is to drive: Sustainable growth in tourism that delivers jobs and wealth