Bournemouth destination report
|
|
- Clare Fields
- 5 years ago
- Views:
Transcription
1 Bournemouth destination report 1
2 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday destinations across GB in a single research vehicle. Data in this report is from April 2015 September 2016 This study explores behavioural and experience measures such as, visitation, spend, stay length, satisfaction and advocacy within individual destinations. As well as the imagery perceptions of each destination. In the report there are 3 samples for comparison; those from whom this destination was the most recently visited, those who claim to visit a seaside destination at C52 and finally a GB average. All respondents are GB holiday takers, having taken a GB break in the past 12 months or are expecting to in the next 12 months. This accounts for approx. of the population. Significant differences will be indicated by a black/orange arrow against seaside destinations and a blue/red against GB. This report provides a snapshot of: 1. A demographic split of destination visitors 2. The behaviours exhibited at the destination: How loyal are they to the destination and how satisfied were they with their trip? 3. How GB holiday makers perceive this destination and how does it compare with others? Finally there is a summary of findings. 2
3 Who is visiting? Ever Visited Bournemouth : Visited destination in the last 3 years 58% Time since last visit Within 6 months 43% 7-12 months 19% 1-3 years >3 years 21% 17% *Please note respondents can have visited more than one destination in the last 3 years Gender Bournemouth Seaside Great Britain Male 53% 47% Female 47% 53% 51% Age Bournemouth Seaside Great Britain % 10% 14% % 12% 16% % 19% 17% % 18% 18% % 17% 15% % 24% 20% Region of origin Bournemouth Seaside Great Britain Wales 4% 6% 5% Scotland 5% 5% 9% North East 1% 3% 4% North West 7% 11% 11% Yorkshire/ Humberside 3% 10% 9% East Midlands 6% 8% 7% West Midlands 14% 13% 9% East Anglia / East of England 10% 9% 10% Greater London 20% 11% 13% South East 18% 15% 14% South West 11% 9% 9% OVER HALF OF DOMESTIC HOLIDAY MAKERS HAVE VISITED BOURNEMOUTH, BUT MORE THAN HALF OF THOSE WHO DID SO, VISITED MORE THAN A YEAR AGO. THERE S A MALE SKEW IN COMPARISON TO OTHER SEASIDE DESTINATIONS. BOURNEMOUTH ATTRACTS THE YOUNG (THERE ARE SIGNIFICANTLY HIGHER RATES OF VISITORS YOUNGER THAN 45) AND LONDONERS (A SIGNIFICANTLY LARGER PROPORTION OF VISITORS ARE FROM LONDON THAN CAN BE FOUND IN OTHER DESTINATIONS) Base: Bournemouth reduced destination list n=372 Bournemouth last 3 years reduced destination list n=215 Seaside destination n= 1782 total base n= Significant differences will be indicated by a black/orange arrow against seaside destination and a blue/red against GB
4 Where are they staying? among most recent visitors Accommodation type (Top 5) Bournemouth Seaside Great Britain Accommodation Quality Average (claimed) Hotel 59% 37% 44% 3.5 Star Bed and breakfast / guest house 20% 21% 19% Friends/relatives home 7% 5% 9% Camping 3% 1% 2% Seaside average: 3.4 Star GB average: 3.5 Star Self-catering in rented house or flat 3% 10% 10% Accommodation Quality Bournemouth Seaside Great Britain 1 star 1% 1% 1% 2 star 5% 7% 6% 3 star 40% 39% 36% 4 star 40% 30% 33% 5 star 7% 5% 7% Don t know/ Can t Remember 8% 18% 17% HOTEL USAGE IN BOURNEMOUTH IS SIGNIFICANTLY HIGHER THAN WE SEE ACROSS GREAT BRITAIN, IN CONTRAST TO MOST SEASIDE DESTINATIONS WHICH TYPICALLY HAVE LOWER HOTEL UTILISATION. ACCOMMODATION QUALITY IS ALSO HIGHER THAN SEASIDE RESORTS AND GREAT BRITAIN GENERALLY OVERALL, WITH SIGNIFICANTLY MORE VISITORS CLAIMING TO HAVE STAYED IN 4* ACCOMMODATION. Base: Most recently visited destination n=201 Seaside destination n= 1782 base n=12179 Question name: In tables 4 Significant differences will be indicated by a black/orange arrow against seaside destination and a blue/red against GB
5 Consideration, satisfaction & intention to visit Loyalty Ladder Bournemouth destination average Seaside destination average* Great Britain destination average* Loyal (I often/sometimes take holidays there and intended to in the next year/couple of years) 19% 14% 17% Considerers (I have been/never been to this destination before but would like to in the future) 48% 48% Rejecters (I have been/never been to this destination before and am not likely to do so in the future) 26% 28% 26% Satisfaction 42% 50% 48% Likelihood to revisit (C88) Base n= 717/ BOURNEMOUTH HAS HIGHER LEVELS OF LOYALTY COMPARED TO OTHER SEASIDE DESTINATIONS AND GREAT BRITAIN GENERALLY. HOWEVER, SATISFACTION LEVELS ARE LOWER THAN THE NATIONAL AVERAGE, OFFERING SOME EXPLANATION FOR THE LOWER LEVELS OF LIKELIHOOD TO REVISIT. Base: In table Asked of all Bournemouth shown on rotation from reduced destination list / Most recently visited destination Question name: In tables * Averages taken manually from averaging each destination, not via nett. 5
6 Destination attribute satisfaction among visitors to Bournemouth Destination attributes difference analysis Seaside GB* Having beautiful beaches 82% 66% 66% Being welcoming and friendly 73% 77% 74% The quality of food & drink 71% 70% 72% The availability of information about Bournemouth before you get there 70% 69% 68% The quality of accommodation options 69% 71% 71% The customer service given 69% 69% 68% The ease of getting around the destination 69% 70% 69% The range of attractions and things to do 67% 66% 67% Its overall value for money 67% 66% 63% The ease of getting to the destination 66% 65% 66% The quality of the natural environment 66% 74% 81% The availability of information about Bournemouth once you're there 64% 69% 68% Offering a distinctive, authentic experience The availability of individual/independent local shops 61% 59% 61% 68% 64% 61% Its history and heritage (famous buildings, castles, monuments) 59% 71% THE BEAUTIFUL BEACHES ARE RECOGNISED TO BE THE HIGHLIGHT OF BOURNEMOUTH, FAR MORE SO THAN IN OTHER SEASIDE DESTINATIONS. THERE IS SOME CONCERN ABOUT THE QUALITY OF THE NATURAL ENVIRONMENT WHEN COMPARED TO OTHER DESTINATIONS, THIS IS A WATCH OUT CONSIDERING THAT THIS PERCEPTION APPEARS TO BE IN CONFLICT WITH BEAUTIFUL BEACHES. Base: Bournemouth n=201, Seaside =1782 total n=12179 Question name: C90 Destination attributes 6 Significant differences will be indicated by a black/orange arrow against seaside destination and a blue/red against GB
7 Statements shown as image boards, please see next slide Destination attribute perception - among GB holiday makers These questions ask how destinations are perceived generally, not how each was rated on a recent trip. The question is asked of visitors and non-visitors. Thematic images endorsement Seaside Friends Coastal Food & Drink Shopping Family Festivals Relax Arts Sports Rural Historic Nature Adventure Sports 27% 25% 23% 22% 17% 16% 75% 54% 53% 42% 38% 36% 35% Great Britain* 30% 52% 40% 51% 39% 43% 35% 41% 35% 37% 45% 41% 40% 33% Quality accommodation Fun Relaxing Lots to see and do Easy to get to Welcoming For all seasons More for the old Traditional Distinct identity Authentic Value for money Stylish Beautiful Exciting More for the young Upmarket Romantic Out of the ordinary Breath taking Perceptions of Destination 50% 48% 39% 39% 37% 37% 34% 31% 27% 24% 68% 65% 62% 62% 59% 57% Great Britain* 40% 61% 61% 54% 54% 66% 64% 50% 62% 36% 56% 42% 39% 57% 44% 60% 33% 48% 51% 46% AMONG HOLIDAY MAKERS IN GENERAL, BOURNEMOUTH IS PERCEIVED AS A SEASIDE CITY WITH A WIDE VARIETY OF QUALITY ACCOMMODATION AND A GOOD MIX OF ACTIVITIES. COMPARED TO THE GB AVERAGE, BOURNEMOUTH IS SEEN AS HAVING A DISTINCT IDENTITY, WHICH IS A HUGE POSITIVE THAT PROVIDES THE OPPORTUNITY TO BE LEVERAGED IN FUTURE COMMUNICATIONS. Base: Bournemouth n=335, Total n =12179 Question name: C90 Destination attributes * Averages taken manually from summing each destination, not via nett. 7 Significant differences will be indicated by a black/orange arrow against seaside destination and a blue/red against GB
8 The theme boards And their nicknames used in analysis + plus the 20 words evaluated Image boards (E30/35) Word associations (E40/45) Shopping Seaside Rural Relax Nature Historic Rural Friends Food & drink Festivals Family Coastal Arts Beautiful Breath-taking Distinct culture Traditional Authentic Relaxing Quality accommodation Fun Friendly Romantic Surprising Exciting Out of the ordinary Value for money For all seasons Stylish More for the old Easy to get to Upmarket More for the young Adventure Sports 8
9 Summary: Bournemouth Over half of domestic holiday makers have visited Bournemouth. It is a fairly popular destination although 64% of those who did so visited more than a year ago. Bournemouth attracts the young (there are significantly higher rates of visitors younger than 45) and Londoners (a significantly larger proportion of visitors are from London than can be found in other destinations) Hotel usage in Bournemouth is significantly higher across Great Britain as is the claimed use of four star accommodation. In fact, Bournemouth is perceived as a seaside city with a wide variety of quality accommodation. On top of that holiday makers believe it to have a good mix of activities and a distinctive identity. According to its visitors, its highlight are the beaches which are rated significantly higher than other seaside destinations. Whereas the quality of the natural environment and its history and heritage is less recognised. Bournemouth has overall high levels of loyalty but satisfaction levels and likelihood to revisit are lower compared to other seaside destinations and Great Britain generally. A watch out: The lower score for the quality of the natural environment could be in conflict with beautiful beaches. Additionally Bournemouth is not seen as for all seasons which means that in some parts of the year Bournemouth is not seen as a viable destination for holiday makers. 9
Brighton destination report
Brighton destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationCotswolds destination report
Cotswolds destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationBlackpool destination report
Blackpool destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationBath destination report
Bath destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationYork destination report
York destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationBristol destination report
Bristol destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationOxford destination report
Oxford destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationWiltshire destination report
Wiltshire destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationIsle of Wight destination report
Isle of Wight destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of
More informationKent destination report
Kent destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationDriving Customer Satisfaction
Driving Customer Satisfaction Getting the most out of the VE Brand & Satisfaction Tracker Jim Eccleston, TNS RI Travel & Tourism Destinations Conference 20 th October, 2011 Today s Coverage The context
More informationUnderstanding Visitor Satisfaction
Understanding Visitor Satisfaction 2013-14 Debrief by TNS at VisitEngland 11 th November 2014 What we will cover: Introduction Tracking performance over time Headline performance by segment The drivers
More informationNational Research and Visitor Satisfaction Update
National Research and Visitor Satisfaction Update Sharon Orrell Head of Research and Insights, VisitEngland 10 March 2015 2014 England Headline Performance Trends Domestic Overnight Tourism Trends Since
More informationHeritage and culture is an important element when choosing a holiday abroad - along with other aspects
Heritage and culture is an important element when choosing a holiday abroad - along with other aspects Other elements are as key when choosing where to go 8/10 state the following as being important in
More informationNEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT. Summary of results OCTOBER Image: Newcastle Marina, courtesy of Newcastle Tourism
NEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT Summary of results OCTOBER 2013 Image: Newcastle Marina, courtesy of Newcastle Tourism 3 NEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT: SUMMARY OF
More informationByron Shire Visitor Profile and Satisfaction Report: Summary and Discussion of Results
Byron Shire Visitor Profile and Satisfaction Report: Summary and Discussion of Results Introduction The Byron Shire Visitor Profile and Satisfaction (VPS) project was completed as part of the Destination
More informationINSIGHT DEPARTMENT. Coastal Tourism in Scotland
INSIGHT DEPARTMENT Topic Paper August 2016 Coastal Tourism in Scotland 1 Coastal Tourism in Scotland Background The following paper is a summary of the tourism performance of Scotland s seaside and coastal
More informationThe tourism value of the natural environment and outdoor activities in
The tourism value of the natural environment and outdoor activities in the South West Produced on behalf of the South West Coast Path Association By The South West Research Company Ltd January 2016 1 Contents
More informationNational Rail Passenger Survey Autumn 2013 Main Report
National Rail Passenger Survey Autumn 2013 Main Report What is Passenger Focus? Passenger Focus is the independent consumer watchdog for Britain s rail passengers and England s bus, coach and tram passengers
More informationThe GB Day Visitor. Statistics 2015
The GB Day Visitor Statistics 2015 GB Day Visits 2015 Contents This report provides details of the approaches followed in the 2015 Great Britain Day Visits Survey (GBDVS) and the work undertaken to develop
More informationThe 55+ age group and Domestic Tourism
The 55+ age group and Domestic Tourism The 55+ age group In the following report we have focused on those aged 55+ who take domestic trips. According to the ONS, in 2014 there were 19.4 million people
More informationThe Visitor Experience in Britain
The Visitor Experience in Britain Welcome, Expectations, Satisfaction & Recommendation Foresight issue 154 VisitBritain Research 1 Contents 1. Introduction 2. Summary 3. Britain s Welcome (CAA Passenger
More informationDestination UK focus on the South West. Driving growth in the UK hospitality and leisure sector
Destination UK focus on the South West Driving growth in the UK hospitality and leisure sector A word from Martin French Connecting with British makers is more important than ever for hospitality and leisure
More informationMarket Monitor. Half Year Review
UK Equity Release Market Monitor Half Year Review 2018 Embargoed until 12:00 Wednesday 11 July 2018 Key Retirement, Baines House, 4 Midgery Court, Fulwood, Preston PR2 9ZH All images contained within this
More informationSURVEY OF U3A MEMBERS (PART 1)
SURVEY OF U3A MEMBERS (PART 1) Introduction To provide a satisfactory service to its member U3As, The Third Age Trust recognised that it needs to be aware of the diversity of individual U3A members and
More informationDover Town Visitor Survey Report of findings
Dover Town Visitor Survey Report of findings February 2018 Dover Visitor Survey - Report of Findings Introduction Contents: Introduction. Page 3 Executive Summary. Page 5 Visitor Profile. Page 9 Trip Characteristics.
More informationINSIGHT DEPARTMENT. Seeing ourselves as others see us: Promoting the benefits of holidaying in Scotland
INSIGHT DEPARTMENT Topic Paper February 2016 Seeing ourselves as others see us: Promoting the benefits of holidaying in Scotland Welcome STANDING OUT FROM THE CROWD The wild beauty of the Scottish landscape,
More informationDestination UK focus on the Midlands. Driving growth in the UK hospitality and leisure sector
Destination UK focus on the Midlands Driving growth in the UK hospitality and leisure sector A word from Ray O Donoghue Connecting with British makers is more important than ever for hospitality and leisure
More information2012 In-Market Research Report. Kootenay Rockies
2012 In-Market Research Report Kootenay Rockies Executive Summary This report summarizes key highlights for the Kootenay Rockies (KR) region taken from the British Columbia In-Market study conducted in
More informationISLANDS VISITOR SURVEY
ISLANDS VISITOR SURVEY 2012-2013 Summary of Results Overview The Islands Visitor Survey 2012-2013 was conducted by Scotinform Limited and Reference Economics for the islands of the Outer Hebrides, Orkney
More informationThe Value of Activities for Tourism
The Value of Activities for Tourism Introduction The measurement of activities undertaken during tourism trips is an important element of all the three main tourism monitors the GBTS (domestic overnight),
More informationISLANDS VISITOR SURVEY
ISLANDS VISITOR SURVEY 2012-2013 Summary of Results Overview The Islands Visitor Survey 2012-2013 was conducted by Scotinform Limited and Reference Economics for the islands of Shetland, Orkney and the
More informationMaine Office of Tourism Visitor Tracking Research Summer 2015 Seasonal Topline: Visitor Segment Addendum
Maine Office of Tourism Visitor Tracking Research Summer 2015 Seasonal Topline: Prepared by October 2015 1 Table of Contents 2015 Winter Season Topline Visitor Segment Analysis - Background 3 Overnight
More informationRail passengers priorities for improvement November 2017
Rail passengers priorities for improvement November 2017 Rail passengers priorities for improvement November 2017 Foreword We asked more than 12,800 passengers across the country to rank 31 possible improvements
More informationREPORT. VisitEngland Business Confidence Monitor Wave 5 Autumn
REPORT VisitEngland Business Confidence Monitor 2011 5-7 Museum Place Cardiff, Wales CF10 3BD Tel: ++44 (0)29 2030 3100 Fax: ++44 (0)29 2023 6556 www.strategic-marketing.co.uk Page 2 of 31 Contents Page
More informationUnweighted Bases Effective Weighted Sample
Opinion Poll for Evening Standard - SEPTEMBER 2016 Page 177 Table 17 Gender Age Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ Unweighted Bases 2016 1084 932 241 372 233 319 463 388
More informationDomestic tourism in 2017
Domestic tourism in 2017 1 2017 was a good year for domestic holidays in England Holiday trip volume equalled the record previously set in 2009 Holiday trip expenditure equalled the record previously set
More information2013 Business & Legislative Session Visitor Satisfaction Survey Results
2013 Business & Legislative Session Visitor Satisfaction Survey Results Completed by Juneau Economic Development Council in partnership with The Alaska Committee August 2013 JEDC research efforts are supported
More informationBus Passenger Survey spring 2015 results Centro - West Midlands PTE area
Bus Passenger Survey spring 2015 results Centro - West Midlands PTE area Contact: Murray Leader, Insight Team, Transport Focus Fleetbank House, 2-6 Salisbury Square, London, EC4Y 8JX Tel: 0300 123 0843
More informationNetwork Rail 2014 Customer Survey Report
GfK 2014 GfK Business Network Rail Customer Report 2014 Network Rail 2014 Customer Survey Report Route Report: Anglia Prepared by: January 2015 14-Jan-15 / 1 GfK 2014 GfK Business Network Rail Customer
More informationTourism to the Regions of Wales 2008
Tourism to the Regions of Wales 28 Key Facts on UK Domestic Tourism North Wales North Wales accounts for 37% of all trips and 35% of all spend in Wales 87% of visits to North Wales are for holiday purposes
More informationISE INDUSTRY FORUM CSISG 2018 Q2 RESULTS Announcement INSTITUTE OF SERVICE EXCELLENCE SINGAPORE MANAGEMENT UNIVERSITY
ISE INDUSTRY FORUM CSISG 2018 Q2 RESULTS Announcement INSTITUTE OF SERVICE EXCELLENCE SINGAPORE MANAGEMENT UNIVERSITY CSISG 2018 Q2 RESULTS LAND TRANSPORT & AIR TRANSPORT INSTITUTE OF SERVICE EXCELLENCE
More informationCoffs Coast Visitor Profile and Satisfaction Report: Summary and Discussion of Results
Coffs Coast Visitor Profile and Satisfaction Report: Summary and Discussion of Results Introduction The Coffs Coast Visitor Profile and Satisfaction (VPS) project was completed as part of the Destination
More informationTram Passenger Survey
Key findings Autumn 2015 Foreword Jeff Halliwell Now in its third year, our Tram Passenger Survey has covered passengers views of their journey in six network areas in Britain. For the second time this
More informationUnited Kingdom Tourism Survey The domestic holidaymaker
United Kingdom Tourism Survey 6. The domestic holidaymaker Volume and Value of Holiday Trips to the, 6 There were 3.26m overnight trips taken during 6 where the main purpose was leisure or for a holiday.
More informationFall Brand Tracking New York City
Brand Tracking New York City Methodology & Sample Profile Methodology Eligibility Fielding Sample Size Online survey Overnight Pleasure travelers (Have taken an overnight pleasure trip in the past two
More informationUnited States 70 % 16 % 10 % 5 % TRAVEL PROFILE: 1. Tourist Numbers & Revenue
TRAVEL PROFILE: United States 1. Tourist Numbers & Revenue With strong cultural and ancestral links, the US is an important target market for Ireland. In 15 and 16 Ireland has experienced double digit
More informationTram Passenger Survey (TPS) All networks
Tram Passenger Survey (TPS) All networks Rosie Giles Tel: Email: Rosie.Giles@transportfocus.org.uk results March Insight Team, Transport Focus, Fleetbank House, - Salisbury Square, London, ECY JX Contents
More informationCivil Aviation Authority:
Civil Aviation Authority: UK Aviation Consumer Survey August 2018 CONTENTS Background and method Headline measures Flying behaviour Recent experience Travel disruption Disability Key driver analysis Public
More informationActivities in Britain s nations and regions
Activities in Britain s nations and regions Foresight issue 165 VisitBritain Research January 2019 1 Contents Please note: underlined text can be used to navigate through this document Introduction UK
More informationTourism Business Monitor Accommodation Report. Wave 2 Post-Easter holidays
Tourism Business Monitor 2017 Accommodation Report Wave 2 Post-Easter holidays Contents Background Key Findings Business Dashboards Visitor Profile Business Performance Workforce Business Confidence 2
More informationSummer 2014 Brand & Advertising Tracking Study Report Montreal Market
1 Summer 2014 Brand & Advertising Tracking Study Report Montreal Market STUDY BACKGROUND & METHODOLOGY 3 Study Methodology Methodology: Online survey Eligibility: Overnight Pleasure travelers (have taken
More informationInsight Department: USA Visitors to Scotland
Insight Department: USA Visitors to Scotland September 2018 Welcome The USA Visitors to Scotland factsheet provides the latest data and trends on the volume and value of visitors from USA to Scotland from
More informationJUNEAU BUSINESS VISITOR SATISFACTION SURVEY RESULTS
2018 JUNEAU BUSINESS VISITOR SATISFACTION SURVEY RESULTS Completed by the Juneau Economic Development Council in partnership with the Alaska Committee. JEDC research efforts are supported by core funding
More informationObjective is to refresh the Canal & River Trust s understanding of the experiences, opinion, behaviours and preferences of licenced boaters
Background Objective is to refresh the Canal & River Trust s understanding of the experiences, opinion, behaviours and preferences of licenced boaters Methodology Online survey conducted in March 2016-1,024
More informationVisitBritain Decisions and Influences. December 2016
VisitBritain Decisions and Influences December 2016 RESEARCH BACKGROUND Contents 1. Research Background 2. Britain & Competitors 3. Holiday Research and Planning 4. Holiday Booking 5. Appendix 2 Research
More informationGERMANY & VISITBRITAIN CAMPAIGNS. Holger Lenz, Manager Central Europe 2 nd November 2016
GERMANY & VISITBRITAIN CAMPAIGNS Holger Lenz, Manager Central Europe 2 nd November 2016 1 Key UK inbound market facts Visits' 3,249,000' To'UK:'%,'rank' 9.0%' 3 rd '' Spending' To'UK:'%,'rank' 1,378,000'
More informationWilliamsburg 2017 Brand Health Study Executive Summary October 2017
Williamsburg 2017 Brand Health Study Executive Summary October 2017 Survey Background Brand Health research respondents Fielded July 6 17, 2017 1,500 respondents, 50/50 mix of HH w/kids and HH w/o kids,
More informationProduced by: Destination Research Sergi Jarques, Director
Produced by: Destination Research Sergi Jarques, Director Economic Impact of Tourism Norfolk - 2017 Contents Page Summary Results 2 Contextual analysis 4 Volume of Tourism 7 Staying Visitors - Accommodation
More informationC R U I S E T R A V E L R E P O R T
C R U I S E T R A V E L R E P O R T J A N U A R Y 2 0 1 7 C R U I S E L I N E S I N T E R N A T I O N A L A S S O C I A T I O N ABOUT CRUISE LINES INTERNATIONAL ASSOCIATION Established in 1975, Cruise
More informationCONSUMER PROFILE INDIA SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts
CONSUMER PROFILE INDIA SUMMARY Traveller Profile Motivations for travel Indian travellers choose a destination based on world-class nature, family-friendly attractions, aquatic and coastal experiences
More informationProduced by: Destination Research Sergi Jarques, Director
Produced by: Destination Research Sergi Jarques, Director Economic Impact of Tourism North Norfolk District - 2016 Contents Page Summary Results 2 Contextual analysis 4 Volume of Tourism 7 Staying Visitors
More informationProduced by: Destination Research Sergi Jarques, Director
Produced by: Destination Research Sergi Jarques, Director Economic Impact of Tourism Norfolk - 2016 Contents Page Summary Results 2 Contextual analysis 4 Volume of Tourism 7 Staying Visitors - Accommodation
More informationLondon and Domestic Tourism
London and Domestic Tourism London London has a population of 8.5 million, representing 16% of the total England population. Value to Domestic Tourism in England In 2015, there were 12.9 million domestic
More informationNational Rail Passenger Survey Autumn 2015 Main Report
National Rail Passenger Survey Autumn 2015 Main Report Transport Focus is the independent transport user watchdog Our mission is to get the best deal for passengers and road users. With a strong emphasis
More informationAngus Visitor Survey. Findings from July 2016 to June tourism consumer insights. tourir
Angus Visitor Survey Findings from July 2016 to June 2017 tourir Contents 1. Background 2. Methodology 3. Visitor Profile 4. Visit Planning 5. Visit Characteristics 6. Visit Activities 7. Visit Satisfaction
More information77% of visitors to Aberdeen City & Shire spend one or more nights in the area
SCOTLAND VISITOR SURVEY 2012 REGIONAL RESULTS: Aberdeen City & Shire Market overview 2011 Aberdeenshire and Grampian attracted 1.62 million visitors in 2011, spending 359 million. of visitors are from
More informationCaravan & Camping Park Sector Annual Report 2011
W Scottish Accommodation Occupancy Surveys Caravan & Camping Park Sector Annual Report 211 211 TNS UK Limited JN218761 May 212 211 TNS UK Ltd P a g e Contents Executive summary p. 1 Survey method p. 3
More informationHOMEAWAY UNVEILS UK S FIRST COMPREHENSIVE DOMESTIC HOLIDAY RENTALS REPORT LONDON SCHOOL OF ECONOMICS IMPACT REPORT REACHES 4
HOMEAWAY UNVEILS UK S FIRST COMPREHENSIVE DOMESTIC HOLIDAY RENTALS REPORT LONDON SCHOOL OF ECONOMICS IMPACT REPORT REACHES 4.5 BILLION CONCLUSION FOR HOLIDAY RENTALS IN UK Total spent by holiday-rental
More informationHoliday Habits Report. ABTA Consumer Survey 2015
Holiday Habits Report ABTA Consumer Survey 2015 Number of holidays taken Our research findings suggest that growth in the number of holidays is being driven by more affluent consumers. Overall 77% of Britons
More informationCEREDIGION VISITOR SURVEY 2011 TOTAL SAMPLE. November 2011
CEREDIGION VISITOR SURVEY 2011 TOTAL SAMPLE November 2011 TERMS OF CONTRACT Unless otherwise agreed, the findings of this study remain the copyright of Beaufort Research Ltd and may not be quoted, published
More informationTourism Business Monitor Visitor Attractions Report. Wave 2 Easter up until the end of May
Tourism Business Monitor 20 Visitor Attractions Report Wave 2 Easter up until the end of May Background, objectives and research method Tourism Business Monitor designed to measure, monitor and understand
More information2013 Bournemouth Visitor Survey Report & Analysis
Bournemouth Visitor Survey Report & Analysis connect: coastaltourismacademy.co.uk twitter.com/nctacademy facebook.com/nationalcoastaltourismacademy 3 We commissioned Bournemouth University to conduct a
More informationBooking a holiday. Foresight issue 151. VisitBritain Research
Booking a holiday Foresight issue 151 VisitBritain Research 1 Contents 1. Introduction 2. Summary 3. How are travel and accommodation booked? 1. Booked separately or together 2. Booked direct with provider
More informationRecreationists on the Gifford Pinchot National Forest: A Survey of User Characteristics, Behaviors, and Attitudes
Recreationists on the Gifford Pinchot National Forest: A Survey of User Characteristics, Behaviors, and Attitudes by Alan R. Graefe The Pennsylvania State University Robert C. Burns University of Florida
More informationHalifax reveals Britain s top spots for bringing up the kids
NOT FOR BROADCAST OR PUBLICATION BEFORE 00.01 HRS ON SATURDAY 14th OCTOBER 2017 Halifax reveals Britain s top spots for bringing up the kids Northern Scotland home to best children s quality of life Craven,
More informationREPORT. VisitEngland Business Confidence Monitor Wave 4 Summer Holidays
REPORT VisitEngland Business Confidence Monitor 2011 5-7 Museum Place Cardiff, Wales CF10 3BD Tel: ++44 (0)29 2030 3100 Fax: ++44 (0)29 2023 6556 www.strategic-marketing.co.uk Contents Page 1. Headline
More informationAn overview of the importance and economic contribution of the visitor economy in Dorset
Tourism in Dorset An overview of the importance and economic contribution of the visitor economy in Dorset Written and prepared by; The South West Research Company for the Dorset LEP On behalf of; Bournemouth
More informationVisitor intelligence for Lincolnshire 1 :
Visitor intelligence for Lincolnshire 1 : Volume and value, Visitor experience and satisfaction, Segmentation, Intelligence gaps Prepared by Melanie Sensicle Melanie Sensicle Consulting Ltd November 2016
More informationThe Economic Impact of Tourism on Calderdale Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH
The Economic Impact of Tourism on Calderdale 2015 Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH CONTENTS 1. Summary of Results 1 2. Table of Results Table
More informationDomestic Tourism to South West Wales in 2006, 2007 and 2008 Factsheet
Domestic Tourism to South West Wales in 2006, 2007 and 2008 Factsheet Introduction Published June 2009 This factsheet provides summary tables of key tourism figures to South West Wales in 2006, 2007 and
More informationThe German Market & the English Coast
The German Market & the English Coast Summary report November 2017 Overview & objectives The NCTA has recently been awarded funding through Round 2 of VisitEngland s Discover England Fund to deliver a
More informationTourist motives and activities as drivers of tourist satisfaction among men and women
Tourist motives and activities as drivers of tourist satisfaction among men and women Carl H. Marcussen, Centre for Regional and Tourism Research, Bornholm, Denmark, www.crt.dk Presented at the 24th Nordic
More informationExplorers Edge Brand Research Report
Explorers Edge 2016 Brand Research Report June 29, 2016 Executive Summary The objective of this survey is to understand the relative standing of the Explorers Edge (EE) region compared to competing regions
More informationAARP Travel Research: Solo Travel
AARP Travel Research: Solo Travel August 2014 Contact Allison Kulwicki, akulwicki@aarp.org, for more information https://doi.org/10.26419/res.00093.001 Table of Contents Solo Travel Objectives/Executive
More informationCORNWALL VISITOR SURVEY 06/07. Final report. Produced by South West Tourism Research Department For and on behalf of Visit Cornwall.
CORNWALL VISITOR SURVEY 06/07 Final report Produced by South West Tourism Research Department For and on behalf of Visit Cornwall September 2007 Contents Slide Executive summary 3 Chapter 1: Introduction
More informationProduced by: Destination Research Sergi Jarques, Director
Produced by: Destination Research Sergi Jarques, Director Economic Impact of Tourism Oxfordshire - 2016 Economic Impact of Tourism Headline Figures Oxfordshire - 2016 number of trips (day & staying) 27,592,106
More informationThe Economic Impact of Tourism on Scarborough District 2014
The Economic Impact of Tourism on Scarborough District 2014 Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH CONTENTS 1. Summary of Results 1 2. Table of
More informationKent Business Barometer December 2018
Kent Business Barometer December Q4 1 Contents BREXIT- Business sentiment 3 Summary of findings 4 Marketing update 5 Visitor Attractions: monthly performance 7 Visitor Attractions: quarterly performance
More informationLord Howe Island Visitor Survey 2017
INTRODUCTION Lord Howe Island Visitor Survey 2017 Lord Howe Island is one of Australia s premier holiday destinations, part of a World Heritage-listed island group that is known for its outstanding natural
More informationConsumer Travel Insights by STR
Consumer Travel Insights by STR Traveller Journey Overview Report 2019 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval
More informationNational Passenger Survey Spring putting rail passengers first
National Passenger Survey Spring 2006 putting rail passengers first What is Passenger Focus? Passenger Focus is the independent national rail consumer watchdog. Our mission is to get the best deal for
More informationOver 5,000 consumers in GB England, Wales and Scotland
GB Market Insight Research Methodology Key Findings Visitors by Demographics Travel Preferences Experience of Belfast Customer Segments Perceptions of Belfast CONTENTS Market Potential Summary Key Takeaways
More informationYorkshire Dales National Park Visitor Survey
2017 Yorkshire Dales National Park Visitor Survey Information by Design 01482 467467 Authority Customer Survey 2017 Final Draft Our thanks are given to: Mark Allum, Head of Access and Engagement, YDNPA
More informationInsight Department. Agri-Tourism. Topic Paper. UK Consumer Interest in Farm Tourism in Scotland
Insight Department Agri-Tourism UK Consumer Interest in Farm Tourism in Scotland Topic Paper Introduction Agri-tourism is defined by Scottish Enterprise as: Tourism on a working farm in which visitors
More informationCAA Passenger Survey Report 2005
Economic Regulation Group CAA Passenger Survey Report 2005 Survey of passengers at Aberdeen, Bournemouth, Durham Tees Valley, Edinburgh, Gatwick, Glasgow, Heathrow, Inverness, Leeds Bradford, Luton, Manchester,
More informationSimonida Vilić Tatjana Dujaković
Key issues on Tourism Destination Competitiveness Tourist experience as the basis for destination competitiveness: A case study of Ohrid Simonida Vilić Tatjana Dujaković University for Business Studies,
More informationWhatuni Student Choice Awards. #wusca
Whatuni Student Choice Awards #wusca How do we generate the results? Entirely from student reviews Questions cover 10 principle areas: Accommodation, City Life, Clubs and Societies, Courses and Lecturers,
More informationThe Economic Impact of Tourism Brighton & Hove Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH
The Economic Impact of Tourism Brighton & Hove 2013 Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH CONTENTS 1. Summary of Results 1 1.1 Introduction 1 1.2
More informationNOT FOR BROADCAST OR PUBLICATION BEFORE 00:01, TUESDAY 1 MARCH 2016
PRESS RELEASE NOT FOR BROADCAST OR PUBLICATION BEFORE 00:01, TUESDAY 1 MARCH 2016 The Bank of Scotland Rural Quality of Life Survey tracks where living standards are highest in Great Britain by ranking
More information